bmx case study for operations

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  • 7/30/2019 BMX Case Study for operations

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    BMX Cycle Case Analysis

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    Market & Benefit Analysis

    Price COGSTotal GM per

    month

    Total Annual

    GM

    1200 BMX cycles 1,200 1,100 119,520 1,434,240

    4000 BMX cycles 1,200 1,020 720,000 8,640,000

    Benefit 7,205,760

    1986/88 1992

    Total Market 580,000 1,000,000

    BMX demand 48,000 82,759

    8.3%

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    Process Flow Chart

    HandleShop

    BB Shell

    Shop

    Cutting

    Shop

    Machine

    Shop

    Welding

    Line

    Enameling &

    Phosphating

    Shop

    Rim Shop

    Press Shop

    Saddle,

    Break &

    Hub Shop

    Electroplating

    Shop

    Final

    Assembly

    Area

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    Enameling and Phosphating Shop

    Item Pieces/jigCycle time

    (min)/ jig

    Pieces

    Needed

    Each Day

    Jigs needed

    per day

    Time (min)

    needed for

    required

    demand

    Frame 8 0.5 160 20 10

    Handle 4 2.5 160 40 100

    Front Fork 12 2.5 160 14 35

    Seat pillar 8 2.5 160 20 50

    disc/ Chain disc 9 2.5 160 18 45Handle stem 9 2.5 160 18 45

    Upper bracket 16 2.5 160 10 25

    Seat clamp 20 2.5 160 8 20

    330

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    Rim Assembly

    Total Market Plastic Steel

    Demand per month 8,000 4,800 3,200

    Current Daily Production 197 140 57

    Required Production Ratio 100% 60% 40%

    Required Daily Production 320 192 128Required staff per shift 4.74 1.37 3.37

    Available staff per shift 5 2 3

    Possible in 2 shifts 394 280 114

    Need to outsource 14 0 14

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    Cost Analysis

    Total current labor cost/ month = Rs. 528,000

    240 FT @ 1700/month = 408,000

    120 DP @ 40/shift = 120,000

    New welding line = Rs. 1,000,000

    Outsourcing Rim Assembly (14 per day)

    14 x 5 x 25 = Rs. 1,750

    Current cost of in-house assembly (19 @ Rs. 40) Rs 2.11 per rim

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    Qualitative Analysis

    Production planning for colors needs

    improvement

    Use weekly production figures

    Minimize setups

    Keep turnover minimum to develop skilled

    workforce

    Market is going to increase further

    Subcontracting