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3| 2007

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bmwusa.com

The all-new M3Introducing

Born to perform with V-8 power

BMW Welt:European

Deliverys

new home

BMWs high-

performance

X6 Concept

ActiveHybrid

OlafurEliassons

cold truth:

BMWsArt Car #16


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WMagazine

3| 2007tents Cover Story16 M3!

The new M3 delivers traditional M-style

perfection in performance and pleasure

Plus: Interview with M3 Designer

Karl Elmitt

Plus: Looking back fondly on the M3s

20 years of racing history

Features

32 First-class deliveryThe Bavarian delivery of the Neiman

Marcus special-edition M6 Convertibles

38 Windows to the futureBMW invites you to listen in on the TED

(Technology, Entertainment, Design)

Conference

0 ElectrifyingThe BMW Concept X6 ActiveHybrid

is a high-performance trailblazer

scheduled for series production

6 The BMW ChampionshipExperienced drivers compete for rst

place and a shot at the FedExCup at

the Cog Hill Golf and Country Club

68 Village of GolfEvans Scholars Foundation helps

deserving young American caddies

receive a college education

7 Ice Car ArtAt the San Francisco Museum of Modern

Art, Take your time: Olafur Eliasson

features BMWs 16th Art Car

76 Presents with PresenceWrap up the BMW experience

with BMW Lifestyle Collection gifts

78 To: BMW Owner, With LoveMade specically for BMWs and their

drivers, Original BMW Accessories

are truly thoughtful gifts

82 Driving On Six LegsBMWs new dynamic driving simulator

tests driver-assistance systems

86 The Hawaii of ChinaWhite sandy beaches and palm trees:

the Peoples Republic of China has a

vacation paradise at its doorstep

Regulars3 Letter from the Chairman

6 NewsBMW and NASA; Design Team of

the Year; Figures; BMW R 1200 GS;

Roadster Homecoming; Short Cuts;

Racing Review; Awards; IAA Frankfurt;

90 Years of BMW; Who is the cleanest?;

Spartanburgs 0 percent growth; VIPs

drive the BMW Hydrogen 7; Financial

Services donates an X3; Virtual car

chase

6 Portal to the World of BMWThe new BMW Welt facility in Munich

provides a fascinating visit to the realm

of The Ultimate Driving Machine

0 First look: the BMW 1 SeriesIn spring 2008, pure BMW excitement

will come to the U.S. with the all-new

1 Series Coupe and Convertible

My Favorite DriveFrom Aspen to Los Angeles in a

BMW X .8i

9 Captain Kirks Earth vehicleActor William Shatner picks up his new

X at the BMW Performance Center and

seeks out new worlds of driving fun

62 Shifting AssetsVintage BMWs are commanding more

than just respect on the road, as prices

of collectible cars rise Photo:RicErgenbright/CORBIS

A Day in the Life ofGerhard Hofstetter, engin

designer at BMW M Gmb

2 BMW AssistGenies of the road

60 Driving skills:All Right in the Night

79 Press

80 Who but BMW coulFind a way to beat the su

own game?

81 Letters

97 I love my BMWWilli Meienborn, Sweden

1991 BMW Z1

98 Calendar
http://0.0.0.0/http://0.0.0.0/http://0.0.0.0/


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s 3|2007

WMagazine

HOTEL WALDORF-ASTORIA

301 PARK AVENUE

212-751-9824

509 MADISONAVENUE

AT53RD STREET

212-888-0505

NEW YORK, NY 10022

TOLL-FREE: 800-CELLINI

www.CelliniJewelers.com

CLOCKWISE FROM TOP: ALTIPLANO DOUBLE JEU, PIAGET POLO CHRONO, PROTOCOLE XXL

dster Homecoming

ing their birthplacepartanburg, SC

For the eleventh year, hundreds of Z3 and

Z4 owners came to spend a weekend in

Spartanburg County, South Carolina, the home

of BMW Manufacturing Co. These sports car

enthusiasts from all over the U.S. brought

their two-seaters back to where they origi-

nated. Some 00 owners came with family

and friends from as far away as Alaska for a

fun-lled weekend. Events included dinners

in a festive environment, a driving skills course,

and a clinic on doing minor touchups and

improvements.

Run by volunteering plant associates, the

clinic helped owners keep even the oldest

models up to the standard of The Ultimate

Driving Machine. Suppliers offered after-

market products. And BMW associates were

every bit as enthusiastic about the Roadsters

as were the actual participants in the Home-

coming party.

At a silent auction, Roadster fans raised

$15,000 for the Make-A-Wish Foundation.

In the always popular Panoramic Photo, car

owners began lining up at :00 a.m. in hopes

of getting a front-row spot.

Roadster Homecoming proved again that

home is where the heart is. The only debat-

able question? Whether the four-day event

or traveling to it in the Roadster was more

enjoyable. bmwroadsterhomecoming.com

S. drivers test new M3

the Nrburgring

Ws rst V-8 M3 is not due tohe States until spring 2008,

in early October a small group

M enthusiasts from the U.S. put

all-new M3 through its paces on

Nrburgring. They spent hours

ng hot laps, practicing double-

e changes, and learning the ner

nts of race driving. The group

o attended workshops at the

W M Testcenter and enjoyed

ng taxied around the track at top

ed. Now comes the slow part:

ing for the M3s U.S. debut.

Two new regional

distribution centers

BMW NA is building two newregional distribution centers, which

will expand its distribution network

in the eastern and central United

States. These new facilities will be

located in Lower Nazareth, PA and

Minooka, IL. BMWs other regional

distribution centers in the U.S. are

located in Senatobia, MS, Jack-

sonville, FL, and Stockton and

Ontario, CA. The new centers will

serve 25 BMW and MINI dealer-

ships in the Northeast and Midwest.

Europes top

automotive factory

In a leading independent qualitysurvey, BMWs Regensburg plant

took rst place over all other auto-

motive plants in Europe for 200.

www.bmw-werk-regensburg.de

Worldwide supply of parts

for Classic BMWs

The name Mobile Tradition says itall: more than 200,000 fans world-

wide in about 00 brand clubs help

to keep BMW history alive. Whats

more, the overwhelming majority of

classic BMWs some 200,000 cars

and 0,000 motorcycles are still

actively driven on the road. This

creates a high demand for replace-

ment parts. To meet this demand,

Mobile Tradition keeps 24,000

items in stock and if they do not

have a part, they will make it to

order.

hort cuts
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s 3|2007

W A H R E W E R T E

WellendorffTHE FINEST GERMAN JEWELLERY SINCE 1893

Rings Silken Radiance, Silken Sheen, Black Silk, Silken Blossom, Diamondkiss, Blueberry, in 18 ct. gold with diamonds

New York: Cellini, Madison Ave. 212-888.0505 . Greenwich: Betteridge 203-869.0124 . Boston: Royal, 978-475-3330 . Naples: Yamron Puerto Rico: Reinhold 787-754.0528 . St. Maarten: Artistic 059-954.23456 . Newport Beach: Traditional 9Pittsburgh:Hardy & Hayes 412-281.4344 . Las Vegas: Cadoro 702-696.0080 . Seattle: Alvin Goldfarb 206.264.9393 . Maui: Huttons Canton: Gassers 330-452.3204 . Salt Lake City: O.C. Tanner 801-532.3222 . Park City: O.C. Tanner 43Hilton Head: Geiss & Sons 843-842.2198 . Carmel: Hesselbeins 831-625.2522 . Greensboro: Schiffmans 33Dallas: Bachendorfs 972-392.9900 . Burlingame: Kerns 650-348.7557 . Beaver Creek: Betteridge 970-845-9198 . Vancouver, Canada604-899-8866. Calgary, Canada: J. Vair Anderson 403-266.1669 . Palo Alto: Shreve & Co. 650-327.2211 . San Francisco: Shreve & Co.

Wellendorff, Tel. (+49) 7231-28.40.10 www.wellendorff.com

IAA Frankfurt

EfcientDynamicsin all series models

At the 200 Frankfurt Motor Show, Dr. Norbert Reithofer, BMWs

Chairman of the Board of Management, explained to German Chan-

cellor Angela Merkl how nearly 40 percent of all new BMW vehicles

will earn an extremely low CO2 emissions rating in 2008. The system

that will make this possible part of BMWs EfcientDynamics initia-

tive will be included in all new models. Dr. Reithofer also introduced

the rst BMW hybrid car, the Concept X ActiveHybrid (see article on

page 40). The ActiveHybrid achieves up to 20 percent greater fuel

efciency than a comparable vehicle with a standard combustion engine.

Another highlight of the sho w was Crash-activated Headrests, a passive

safety improvement developed for rear-seat passengers.

es of the summer

ories aroundworld in 2007

BMWs have been blazing around the worlds

racetracks. As of press time, the BMW Sauber

F1 team is destined to clinch second place in

the Formula 1 Constructors Championship.

Drivers Nick Heidfeld and Robert Kubica have

chalked up 15 top-ve nishes so far, with

Heidfeld stepping up to the podium twice.

BMW is also up for a third consecutive

World Touring Car Championship. In the 320si,

BMW Motorsport drivers won seven races

and 24 podium visits. With two rounds left,

BMW leads the Manufacturers Champion-

ship, with BMW Team UK driver Andy Priaulx

tied for the Drivers Championship.

Canadian driver Daniel Morad won the

Formula BMW USA Championship, setting a

record of six wins in one season. Morads win

makes it two in a row for Canadian drivers

Robert Wicken won the title last year. Another

notable performance was turned in by Este-

ban Gutierrez of Mexico, who took the 200

Rookie Championship with four wins and a

season record of nine pole positions.

BMW also had a good year in North Amer-

ican Street Stock Endurance Racing. In the

Grand-Am KONI Challenge series, Automatic

Racing drivers Jep Thornton and Jeff Segal

won the Grand Sport class Drivers Champion-

ship in a BMW M3, and BMW captured the

Manufacturers Championship, beating out

Porsche. In the KONI Challenge Street Tuner

class, Adam Burrows and Trevor Hopwood

won the Drivers Championship in their Turner

Motorsport 330i. bmwmotorsport.com

MW: Creative to the Core

nter The Ultimateunchline Contest!

Ladies and gentlemen, start tickling your funny

bone because youre invited to enter The

Ultimate Punchline Contest! A cartoon will

appear on bmwusa.com/punchline in January

2008 and its up to you to come up with

The Ultimate Punchline. The author of the

top entry will win the grand prize: a trip to

BMW Performance Driving School in SC.

Its a great opportunity to match wits with

the readers ofThe New Yorkermagazine who

have previously entered its popular cartoon

punchline contest. They have also been invited

to enter and give it their best effort.

For complete rules and regulations, as

well as the entry deadline, this January visit

bmwusa.com/punchline
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WMagazine

s

The new Patravi TravelTec GMT eatures multiple time zone unctions unique in the history o

watchmaking: the third time zone display can be set either eastward or westward using thenew single push-button mechanism or which the patent is pending. The automatic CFB 1901

chronograph caliber also allows the wearer to quick-set local time in hourly increments and to

set the date backwards as well. The new masterpiece rom Carl F. Bucherer will thus delight both

requent yers and those who appreciate complex watch movements.

www.carl--bucherer.com

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eaturing a world frst

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ustralian carsguide.com

hich carmakerthe cleanest?

Australias carsguide.com reported that in an

independent survey, BMW was found to have

made the most progress in increasing fuel ef-

ciency and reducing CO2 emissions. The

study, conducted by Environmental Defense,

a U.S. nonprot advocacy organization, used

data collected from 1990-2005. It showed

that BMW has improved fuel economy in key

models by 14 percent and reduced carbon

emissions by 12.3 percent. In 200, one-third

of new BMW vehicles sold in Europe had

lower CO2 ratings than those of other car-

makers. It is a great result that shows that we

can continue to optimize current engines,

said BMWs Australia spokesman Toni Andre-

evski. It also shows that our gas and diesel

engines outperform comparable existing

hybrid vehicles. carsguide.com

90 years of BMW

Aircraft engines, carsand motorcycles

In July 191, a small company was formed in

Munich: Bayerische Motoren Werke. And ever

since, its products have borne the letters

BMW. That same year an employee, Max

Fritz, created an engine that lets airplanes y

higher than ever. The early 20s saw a grow-

ing demand for motorcycles; BMW responded

by building the rst 50 0cc Boxer. And in 1931,

BMW began car production.

Today the BMW brand is known world-

wide for its quality and creativity, and the skills

of its associates. BMW products have estab-

lished an enviable reputation for combining

new technologies with sophisticated design.

Happy 90th anniversary, BMW!

tanburg plant

uction capacity to growround 50 percent

.S. is the BMW Groups strongest market, and it keeps growing.0, BMW registered U.S. sales of 313,503 automobiles; in the

alf of 200, 14,338 cars were sold an increase of 4.5 percent

he same period last year.

o support this growth while counteracting the negative impact of

rrently weak U.S. dollar, BMW is increasing production capacity

Spartanburg, SC manufacturing plant, from 140,000 vehicles to

00,000 vehicles per year. Currently, the Z4 and X5 models are

actured here; in the future, the BMW X Sports Activity Coupe

ossibly, a successor to the X3 will also be built in Spartanburg.

nce construction began in 1992, the BMW Group has invested

than $3.3 billion in the South Carolina facility, and U.S. car sales

ncreased almost vefold. bmwusfactory.com
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s

Flying changes your perspective on everything.

And the quickest, most effective path to this exclusive view starts at the door of a

Cessna Pilot Center. See for yourself. Call 877-359-2373 or visit learntofly.com/236 .

YOU ARE HERE when you first discover

just how satisfying it can be to

find yourself way, way above par.

Computer games

Car chaseacross Europe

From Lisbon via Paris and Berlin to Prague in a BMW 1 Series, X5 or

Z4 M Coupe the choice is yours. Thi s virtual high-spee d chase, PACE

(Pursuit Across Europe), requires not just good driving skills, but also

technical savvy. Each vehicles steering, suspension and wheelbase

can be adjusted according to individual preferences before the start.

Optimal tuning is essential; the faster a driver reaches a given destina-

tion, the more credits earned and credits buy the driver even more

powerful engines, stronger brakes and high-tech features, such as

Active Steering and Adaptive Drive chassis control. In dual mode, two

players can compete against each other. Added driving pleasure in

this virtual world is provided by cool atmospheric landscapes in the

style of American artist Edward Hopper. bmw-pace.com

nts

test drive theW Hydrogen 7

do TV host Jay Leno, actor Will Ferrell

nor Plcido Domingo have in common?

were given keys to a BMW Hydrogen

eryday use. They and other prominent

s and personalities are driving the

s rst hydrogen-powered luxury sedan

S. roads, as participants in the BMW

gen Pioneer Program, designed to

wide support for the use of hydrogen

able alternative to fossil fuels.

s an avid car enthusiast, I m always inter-

n the future of automotive technology,

ay Leno. With this car I can experience

fun and great features of a performance

et know that Im being environmentally

y at the same time.

e world-famous singer and conductor,

o Domingo, puts it this way: It is an

to take part in this BMW initiative to

educate, inform and ultimately inuence how

society thinks about alternative energy and

the health of our planet.

With this program, BMW is also empha-

sizing the fact that the BMW Hydrogen is

an actual production model, not merely a con-

cept car. Although not currently for sale, the

Hydrogen represents a great step forward

in promoting hydrogen as the future sustain-

able fuel for individual transportation.

ime ghter

MW FS donatesstomized X3 to police

The K-9 Unit of the Hilliard, OH, Police Depar t-

ment has a new patrol car for ghting crime:

a customized 200 BMW X3. BMW Financial

Services and Mayor Don Schonhardt jointly

presented the $50,000 vehicle to Police Chief

Rodney Garnett. Since 200 5, the K-9 Unit has

been responsible for the arrests of more than

0 people charged with committing 92 crimes.

The primary duties of Ofcer Jim Large and

Brix, a four-year-old Belgian Shepherd, include

area searches, narcotics detection, evidence

location and criminal apprehension. The silver

X3 has been tted with roof lighting, a K-9

cage and door latches, which can be operated

remotely to enable the dog to exit the vehicle

in the event of an emergency.
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!The all-new M3 Coupe and Sedan


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WMagazine

8400 maximum rpm. No limit to your excitement.

The BMW M3 has been bridging the gap between road and racetrack for over 20 years.And now, the 2008 M3 sets new standards in performance, dynamics and lightweight design.

Text

Eli Musser

With an astounding amount of revs for a production engine, the M3 V-8s power delivery shines in any setting, from street to track


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WMagazine

If you see it coming, get out of its way.

bmw.com/bmwmagazine

Its exactly what it looks like: a dynamic speed machine. The M3s stylishly engineered exterior not only grabs your attention, it also grabs massive

intelligently placed intakes located in the front bumper, hood and both sides of the vehicle, for outstanding high-performance engine coo

Gerhard Richter, technical director of BMW M,

drives a lap of a closed-off circuit

in the new M3


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WMagazine

BMW M3 Challenge

Who wouldnt want to take the new BMW M3 Coupe for a

few quick laps of the Nrburgring? BMW has developed

a racing simulation program for the new M3 that allows

virtual drivers to put the M3 through its paces in free

practice, time-trial mode, or over the course of a whole

race weekend either in isolation or online against up to

15 rivals. The software runs on any standard PC, using

either the computer keyboard or a PC-games steering wheel.

Strap yourself in and download at bmw.com/bmwmagazine

Performance-tested, driver-approved: the M3 makes short work of its competition, with a wide range of

adjustable engine and suspension parameters, available with the new M Drive system


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WMagazine

Just a few decades ago,

ea of a commercially available sport-

mance vehicle seemed a ludicrous

sition. Only the highest-prole stars of

or screen could enjoy (or afford) the

evving thrill of pushing a precision-

powerhouse automobile through dare-

maneuvers on a regular basis.

e rst BMW M3 changed all that. Intro-

in 1986, the M3 gave the buying public

ning formula for street-legal, high-

mance fun. Over the years, the M3 has

me the de facto must-drive car for speed

s, gear heads and BMW loyalists. And

he fourth-generation BMW M3, due to

in the U.S. in the spring of 2008, is

d to reignite your Motorsport passion.

he M3s most important new piece of

ment lurks under its powerdomed hood:

ggering 414-hp V-8 masterpiece. A

tuned step forward for M engineers, the

-8 doesnt so much replace the previ-

M3s six-cylinder as redene a guiding

te principle: more power, higher revs,

r control. Milled in BMWs light-alloy

ry, the new M3s engine block shares

NA with BMWs Formula 1 racecars.

individual throttle butteries are fully

onically regulated for optimal throttle

nse and engine sensitivity, as well as a

ing amount of racetrack-inspired revs.

Not satised with simply granting the M3

more raw muscle, M engineers also devel-

oped advanced management systems for

more consistent performance across its

powerband. The engine control unit evaluates

more than 50 input signals, providing the M3

with ideal fuel-injection timing, ow condi-

tions, and ignition timing for each cylinder.

Ion ow technology monitors the engine for

misres or knocking, with a brilliant spark-plug

sensor system that detects and corrects com-

bustion, as needed. The M3 V-8s brains are

equally impressive as its brute strength.

On the road, BMW Ms mind-bendingly

innovative engine technology yields true

driving pleasure. The 2008 M3 redlines at an

incredible 8400 rpm, enough wind-up to send

you soaring through all six gears. Another M3

rst, the transmissions dual-plate clutch de-

sign offers smoother, race-inspired shifting.

And while slinging around the track may not

be on your agenda, a newly designed nal

drive with BMW Variable M Differential Lock,

together with a lightweight, precision-tuned

aluminum suspension, offers superbly sporty

rear-wheel-drive action on any road.

In fact, lightweight is the rule for many

of the all-new M3s components. Aside from

its future-cool looks, the carbon-ber roof

lowers the M3s weight by 11 pounds (com-

pared to standard metal roof construction), as

well as its center of gravit y. Likewise, the front

end and both bumpers use lightweight con-

struction. Multiple weight-reducing air intakes

serve a second purpose: efcient engine

cooling and aspiration. The net gain from all

of this weight-conscious engineering is better

acceleration and sportier driving dynamics.

Of course, the real thrills are to be had

behind the wheel. Drivers will rejoice at the

M3s interactive M Drive controls, available as

an extension of the optional iDrive Navigation

system. M Drive allows you to customize sev-

eral of the M3s performance parameters,

including Electronic Damping Control (EDC),

Dynamic Stability Control (DSC), and engine

response programs. At every glance, the M3s

cockpit reminds you of its competitive streak:

a smaller, thick-grip steering wheel; body-

hugging, fully adjustable M front sport seats;

M badging; and illuminated dual dials, com-

plete with glowing red tachometer needles.

Comfort and convenience options

abound, from plush leather upholstery and

elegant trim choices to an outstanding op-

tional Premium sound system, and much

more. But really, from the mome nt you hit the

Start button, youll be transxed by the M3s

ultimate driving prowess its awe-inspiring

handling, effortless acceleration and daring

vibe. Strap in, grab the wheel, and prepare for

takeoff in this Motorsport marvel: the M3.

The M engineers developed the suspension of the all-new BMW M3

virtually from scratch. Only one component the lower longitudinal

control arm was borrowed from the 3 Series Coupes suspension

BMW M3 Coupe and Sedan

Specs

Engine naturally aspirated V-8

Capacity cu cm 3999

Output hp@rpm 414 @ 8400

Top speed mph 155 (electronically limited)

Acceleration 060 mph sec 4.7

Technical features Variable M Differential LockElectronic Damping Control

Cross-drilled ABS compound disc brakesM Drive with M Dynamic Mode

Low direct steering ratioCarbon-ber roof (Coupe)

Pick your powerhouse: Two 2008 M3 models the Coupe and Sedan let you enjoy 414 hp however you want


13/50

Magazine: What changes can one make to

tion?

rl Elmitt: Well, the biggest change was

from a 6-cylinder to an 8-cylinder

e. Thats quite a big deal that every M3

n appreciate. I think that was the real

dbreaking change. It affected the cars

too; it made the new model a little more

erted, a bit more aggressive than its

cessor. Because of the bigger engine,

intakes are also bigger. Its a more am-

t car, with a lot more evidence of its

heritage.

e larger powerdome on the hood?

e had to meet the benchmark of 414 hp.

ontours of the powerdome and intakes

the arrow-shaped hood, thus empha-

the forward-sweeping lines.

d you keep the weight of the M3 down?

he engine is about approximately 30

s lighter, and the new carbon-ber roof

Coupe saves 11 pounds.

gonomic changes?

he new M3 has an even better sitting

on thats already a plus on all the M3s.

have really good seats that hold you in

when you accelerate. In a way, they are

seats for the road. The M3 also has a

very good dashboard all the key instruments

are in easy reach.

What else would you stress about the new M3?

The axle load distribution of 50:50 gives

it a balanced aerodynamic design. The car is

almost 90 percent redesigned. The trunk lid

and the doors were taken from the 3 Series

Coupe; apart from that, every other major

panel and structural element is new. The hood

is aluminum. Because the new front fenders

are wider, they are now made of plastic. The

front and rear bumpers are also new.

When did you start developing the new M3?

We started in 2004. We needed at least

one year of clay modeling and cubing.

The whole model was rst made out of clay?

Yes, and we even had a set of real metal

forged wheels made. We made an absolutely

authentic-looking model, which was then

presented to the Board of Directors. It was

even painted. From a distance of 10 feet, you

wouldnt have known it from the real thing.

What happens next?

If the Board wants changes, we make

them on the clay model. The car then gets

digitalized and becomes a computer model.

That guarantees that all the surfaces t per-

fectly. We can see all the components and

make sure that nothing is out of line. The

engineers make use of this information for

making the tools, so everything has to be

aesthetically and technically accurate.

And after the computer model ?

When everyone is really happy and every-

thing ts we are talking about thousands

of parts then we make the cubing model out

of aluminum or, sometimes, a very heavy

resin-type material. This usually involves only

the exterior. This master model shows us

what the real car w ill look like when its made,

and is used to check the accuracy and qual-

ity of the tooling. Thats the nal check.

Whats the working climate for the designers and

engineers? Is there much friction?

At BMW, almost none. Everyone is very

professional. Compared to working at other

car companies in Europe, BMW is light years

ahead. The way people work together is truly

amazing. You feel that everyone is pulling in

the same direction.

You worked 15 years for another carmaker. What

do you especially like about working for BMW?

The consistent professionalism of the

people who work here, as well as the determi-

nation to get the job done and be the best.

eryone is pulling in the same direction.Elmitts title is Head of Exterior Design for M GmbH.he was the one with overall re sponsibility for the new M3.

Karl Elmittwas born in 1959 near Lincoln, East Anglia, north of London. His father was

in the Royal Air Force, so the family moved around a lot. He attended schools

in England and Germany, and holds a degree in Engineering and Design from

De Montfort University, England. After nishing his M.A. in Automotive Design

at the Royal College of Art in London, Elmitt worked for a car manufacturer for

15 years. He joined BMW in 1998 and went direc tly to the M Design Studio,

headed by Ulf Weidhase. Elmitt lives with his wife and daughter near Munich.

His other great passion after M cars is playing classical Spanish guitar.

Photo:PeterNeusser

ew: Karl Elmitt

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Limited Edition of 160 pieces.grap

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14/50

WMagazine

Text

Bill Cobb

BMW M3 Motorsport

The rst generation M3 swept

through the racing circuits of Europe like wildre. Winning the World

Touring Car Championship in 1987, eight European Championships ,

and an additional 60 national titles, by 1992 the E30 M3 became the

most successful touring car of all time.

While the car was ofcially sold here, North American enthusiasts

read about the M3s racing triumphs with fervor, but reading was one

thing they wanted to see it in competition for themselves. Beginning

with the introduction of the second-generation E36 M3, they got

exactly what they wanted in spades.

Victorious from the start

BMW of North America began its rst racing program only days after

its incorporation in March 1975. With BAVARIAN MOTOR WORKS

lettered across the top of the windshield, the overall win by a BMW

Motorsport-prepared 3.0CSL at the 12 Hours of Sebring set the win-

ning tone for the twists and turns of the next 30 years.

After the CSLs, the 70s decade ended with the 320 Turbo program

that introduced BMWs move to a more rened, up-market model.

Known affectionately as the Flying Brick, the ame-throwing coupes

delighted sports car racing fans with their signature exhaust re. The

program also added reams of data to BMWs turbocharging technolo gy

information that would help a BMW-powered Brabham win the 1983

Formula 1 World Championship.

There were a few more ery years in the late 80s in IMSAs (Interna-

tional Motor Sports Assosciation) top prototype category with the

BMW GTP. The very expensive program netted only one win, but

added incalculable experience to BMW of North America. Back to

production cars, BMW of North America sponsored a pair of E34

M5s to an IMSA Supercar championship. When the second-gener ation

M3 debuted in 1995, the company was ready for a major effort in

production car racing.

M3s dominate the GT class

The two M3s that rolled off the BMW Team PTG (Prototype Technol-

ogy Group) race truck at the 1995 24 Hours of Daytona looked verymuch like they had come directly from the showroom. They were,

however, surprisingly fast, as longtime BMW driver Dieter Quester took

the GTS-2 class pole. This was the beginning of a long and successful

run for the second-generation M3.

When the M3s appeared at Daytona the next year it was obvious

that things were getting very serious. The M3s almost leapt from

the PTG transporter. They were lower, wider and meaner. A second

consecutive pole resulted in a podium nish (third), and the team

knew they were nally on the right track. Later that season, in May,

a 27-year-old Bill Auberlen joined the effort at Lime Rock Park. Auber-

len would go on to win more races in an M3 than anyone in North

America, and to personify The Ultimate Driving Machine. If the

M3

form Statistics

4-cylinder

ement liters 2.3

output hp@rpm 300@8000

lbs 2,116

ssion manual 5-speed

17" Yokohama

competition 1987-1991

ecar production 195

BMW M3

E36 platform Statistics

Engine inline 6-cylinder

Displacement liters 3.2

Power output hp@rpm 425@8500

Torque lb-ft@rpm 290@6000

Weight lbs 2,350 (approx.)

Transmi ssi on ma nual Hewland 6-speed

Tires 18" Yokohama

Years of competition 1995-1999

Total racecar production 71

1 FourCoupes, three Sedans

Racinghroughme withhe M3

m 1995 through 2006, BMW ofh Americas M3 racing programted 53 wins in 118 races entered,

14 championship trophies.


15/50

WMagazine

addition of Auberlen was the programs tipping point, it was Sears

Point Raceway in July that was the programs turning point. The

team introduced its new, lighter sprint M3, and the new car led a

1-2-3 BMW sweep. Three more wins garnered BMW the 1996 IMSA

GTS-2 Manufacturers title.

The next two years, 1997 and 1998, were arguably the most

rewarding. After serving notice the previous season, the BMW Team

PTG M3s declared ownership of sports car racings GT class. Wins

at the 24 Hours of Daytona and the 12 Hours of Sebring, plus six more

victories, gave BMW its second Manufacturers Championship, the

Drivers crown to Auberlen, and the Team title to PTG. As it did on the

street, the four-door M3 sedan was an equal part of the team, adding

win after win.

The success continued in 1998 with victories again at both Day-tona and Sebring. Racing in two series simultaneously (USRRC and

SPORTS CAR), the BMW Team PTG M3s won seven more times,

sweeping the Manufacturers, Drivers and Team Championships.

New competition arrived in 1999, limiting the E36 M3s success

to wins and the ALMS Team Championship.

The 2000 12 Hours of Sebring saw the introduction of the all-new

E46 M3, but the competition continued to be strong, and it was not

until the tenth round, at Laguna Se ca Raceway, that BMW Team PTG

reached the top step of the podium. It was the new M3s only victory

in a development season.

BMW was back on top in 2001 as two BMW Team PTG M3s

combined with two BMW Motorsport M3s to dominate the ALMS GT

class and sweep the Manufacturers, Drivers and Team titles with the

awesome, V-8-powered M3 GTR. However, these proved a little too

awesome, and racing rule changes made the car ineligible to return

with the V-8 engine.

After a hiatus in 2002 and a diversion to the SCCAs World Chal-

lenge Series in 2003, BMW Team PTG entered the Rolex Sports Car

Series in 2004 and 2005. With new six-cylinder-powered E46 M3s,

BMW Team PTG won 10 of 12 races to take the 2004 Manufacturers,

Drivers and Team Championships. The next year saw seven more

wins with the team missing another Manufacturers title by only seven

points.

Returning to the ALMS for its nal season in 2006, the M3s worked

hard against competition with larger engines. In an unfamiliar role as

underdog, the BMW Team PTG M3s reached the podium three times,showing that even as a six-year-old design, the M3 could still compete

with more modern, powerful machinery. Although winless in 2006, the

M3 retired as an overall winner.

A glorious record

When the checkered ag fell on the last race of the 2006 season, BMW

of North America wrote the nal page of the most successful chapter

to-date of its 31-year motorsport story. From 1995 through 2006, BMW

of North Americas M3 racing program drove to 53 wins in 118 races

entered, adding 14 Championship trophies to corporate display cases

and a shine on the roundel like never before.

Celebrating a win, Bill Auberlen,Boris Said and Hans Stuck celebrate a

hard-fought victory at the 2001 10-HourPetite Le Mans at Road Atlanta, Georgia.

E30 M3 inline four-cylinder engine

M3

form Statistics

inline 6-cylinder

ement liters 3.4

utput hp@rpm 430+@8200

lb-ft@rpm 300@6000

lbs 2,475

ssi on m anual Hewlan d 6-speed

18" Yokohama

competition 2000-2006

ecar production 5

Major M3 ManufacturerChampionships

1987

E30 M3 World Touring Car

Championship

1988-92

E30 M3 60 National Touring Car

Championships

1996

E36 M3 IMSA GTS-2

1997

SportsCar GTS-3

(Sebring and Daytona wins)

1998

SportsCar GT3

(Sebring and Daytona wins)

2001

ALMS GT

2004

Rolex Sports Car Series GT

2004-05

First and second overall,

24 Hours Nrburgring, M3 GTR

2006

Grand-Am GS (Privateers)

2007

Grand-Am KONI Challenge GS

(Privateers)

Bill Auberlen at rest after a dayof testing M3s on the racetrack. Bill has

been instrumental in winning over 15North American Championships in M3s

from 1996 to 2006.


16/50

onvertibles

First-classdelivery

It took just 92 seconds for Neiman Marcus to sell all 50 special-editionBMW Individual M6 Convertibles. But the owners adventures in Bavariawhile taking delivery created memories to last a lifetime.

Hotel Bayerischer

At your service: The Hotel

is one of the most elegant a

in a city known for

Text

Teddy Stern

Phot

Urba


17/50

WMagazine

The Christmas Book

man Marcus legendary annual holiday

g is famous for featuring the most

ive gifts money can buy. Last year,

and Neiman Marcus teamed up with

to offer something unprecedented,

for The Christmas Book: a limited-

n Neiman Marcus Individual BMW

onvertible. So extraordinary was this gift

om the time the phone lines opened at

all 50 M6 Convertibles were reserved

92 seconds.

hat could cause such a surge of desire?

special-edition BMW Individual M6

ertible delivers luxury, exclusivity and

pounding performance. With its 500-

power, V-10 engine and 7-speed SMG

logic transmission, it accelerates from

mph in 4.1 seconds. A product ofIndividual, the M6 offers unique paint

pholstery colors and a full complement

uries that make it as indulgent as it is

ful.

st as intriguing, each M6 Convertible

ed another unique feature: a once-in-

me opportunity for each new owner

heir guest not only to take delivery at

BMW Headquarters in Munich, but to visit

with the designers and engineers at the

Inner Sanctum: BMW M.

The lucky M6 owners arrived on a perfect

May day to nd downtown Munich alive with

music and festivities. After a warm welcome

from BMW at a party on the roof garden of

Hotel Bayerischer Hof, which overlooks the

city skyline, the excited Americans mingled

and introduced themselves.

Nisha Guram recalled, I was a little appre-

hensive walking into this crowd of people I

didnt know, but within minutes, we were all

talking. David Woker noted, Everybodys

eyes lit up when we started talking about our

various experiences getting through on the

Neiman Marcus phone line. It was a common

thread among us. That was the ice breaker.

The travelers soon discovered that theyhad more in common than just the M6, and

found themselves enjoying the remainder of

the evening out on the town.

The following day, they were treated to

an exclusive tour of BMWs massive 568-

acre Dingolng facility in southern Bavaria,

where 22,000 workers produce 270,000

BMWs every year. The exibility of the plants

BMWs Research and Development Center

e M6 Convertible accelerates from 0 60 in 4.1 secs.

This page: The new M6 owners

the red-carpet treatmen

BMWs Research and Developm

Opposite page: New owners get

with their M6 C


18/50

Castle Neuschwanstein

Enjoying the splendor of fairytale-inspiring

Castle Neuschwanstein, one of the tour highlights.

Below: Prince Leopold of Bavaria, a BMW

enthusiast and the groups royal host

M6 owners enjoyed hors doeuvresas they walked through time at

BMWs Mobile Tradition museum

high-tech robotics astonished the visitors, as

they witnessed the same production line

churn out different models.

Recalling his wifes reaction, Jack Gulati

said, While Mr. Ford may have invented the

automobile production line with its one model,

BMW revolutionized it.

The tour was followed by an elegant

dinner. Toasted by their BMW hosts with

utes of Veuve Clicquot, the guests recipro-

cated, with heartfelt thanks.

The next day, after a delightful lunch at

the picturesque Seehaus beer garden, the

group boarded a chartered bus for a quick ride

to the FIZ, BMWs massive Research and

Development Center in Munich, to nallysee their cars. As the bus approached the

entrance, the groups anticipation built to a

crescendo as their vehicles, laid out beauti-

fully on a red carpet, came into view.

Recounting the experience, Paul Buca-

valas said, The most eye-opening part of

the trip was pulling into the FIZ for the rst

time and seeing those identical black M6

Convertibles laid out on the red carpet. We

just stood there with our mouths open. It really

felt like Christmas. Under a cloudless Bavar-

ian sky, the excited customers entered their

cars and slowly pulled out of the FIZ for their

very rst drive, a brief maiden voyage.

Upon their return, the guests enjoyed

cocktails and hors doeuvres at the Mobile

Tradition museum before embarking on a tour

of BMWs extensive collection of Art Cars,

racecars and even the cars featured in the

Bond movies. After watching a short lm by

SPEED Channel, the guests were entertained

by racecar driver Hans Stuck, who sported a

black eye from an accident at the Nrburgring

racetrack only days before.On the nal day of their Bavarian adven-

ture, the cars were lined up in front of Hotel

Bayerischer Hof. Passersby stopped in awe

on their way to work; taxis and passing cars

slowed to take in this stunning sight.

The guests got into their cars and began

their rst major drive on the Autobahn. Driving

the M6 on the Autobahn was phenomenal.

500 horsepower is a lot of horses! said

Vincent Cestone. Their destination: Castle

Neuschwanstein, nicknamed the castle of

the fairytales.

The motorists were recei

schwanstein by Prince Leo

BMW enthusiast, who host

luncheon overlooking the castl

anecdotes from his life.

As Buzz Busbee noted, B

like royalty. In fact, they even m

royalty to give us a tour!

Later that magical evening, the

to Lenbach, a stunning restaura

and blue entrance lit from belo

long mahogany table in a privshared numerous toasts and

spectacle of the waitstaff twirli

long-stemmed sparklers.

At midnight, the owners

drinks in the grand lobby of th

ischer Hof, unwilling to part j

couples pledged to reunite in

SC for the M6 Driving Experienc

driving program included with

At the close of the tour, Elle

leaned over to a new friend to

didnt pay enough for these ca

BMW Mobile Tradition

The new owners were treated like royalty by ro


19/50

WMagazine

Windows to the futurePoliticians and comedians. Athletes and techno-geeks. They all share innovative

ideas for the future at the exclusive TED ( Technology, Entertainment, Design) conference.Thanks to BMW, were all invited to listen in.

TED (Technology, Entertain-

Design) is an invitation-only conference

the worlds most exciting visionaries

nt the ideas and innovations that are

ing our world. Over four days in Mon-

California, luminaries in various dis-

es exchange ideas destined to shapeay we live. During this annual meeting

nkers, movers and shakers, its not

al for a Nobel laureate to rub elbows

basketball legend. But with the limited

er of tickets regularly selling out a

n advance, this remarkable gathering

een off-limits for most of us. Until now.

his year, BMW teams up with TED to

u in the drivers seat at this exclusive

ence. Continuing its commitment to

cing world-class ideas and technolo-

BMW brings the very best of TEDs

presentations online with an audio and video

series that can be viewed on your computer

or uploaded to your iPod. These brief pre-

sentations, aptly named TEDTalks, deliver

concise, powerful statements for maximum

impact. Best of all, BMW has made it pos-

sible for these web videos and podcaststo be downloaded for free at bmwusa.com/

TED.

This impressive collection boasts capti-

vating presentations from participants such

as former U.S. Vice President Al Gore, moti-

vational speaker Tony Robbins, One Laptop

Per Child founder Nicholas Negroponte, New

York Times technology columnist David

Pogue, MacArthur Award recipient Majora

Carter, Wikipedia founder Jimmy Wales,

MIT engineer Amy Smith, philosopher Daniel

Dennett, 11-year-old concert violinist Sirena

Huang, and Saturday Night Live alumna Julia

Sweeney.

BMW, like TED, is dedicated to improving

the human experience through the develop-

ment of breakthrough technologies and the

progress of great ideas. It is no surprise, then,

that BMW and TED share a history of collab-oration. In 2002, Chris Bangle, the visionary

Chief of Design for BMW Group, was a pre-

senter at TED. This year, Dr. Frank Ochmann,

BMWs Vice President of Clean Energy, spoke

about BMWs vision for a hydrogen future.

BMW also offered exclusive test drives of its

new Hydrogen 7 to demonstrate the potential

of alternative fuel sources.

Its only natural that BMW would continue

its tradition of innovation by inviting you to

share a digital armrest with the most inuen-

tial people on earth. bmwusa.com/TED Text:TeddyStern

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20/50

WMagazine

Electrifying BMW recently displayed its Hybrid Concept Car at the 2007 IAA in Frankfurt, Germany.The highly efcient, highly mobile

BMW Concept X6 ActiveHy

is a trailblazer that may, one day, travel the world.

Preview


21/50

WMagazine

There was a special treat in store for

visitors to this years International Motor Show in Frankfurt. BMW

showed its Concept X6 ActiveHybrid an innovation that brings hybri d

technology to the new Sports Activity Coupe. When it comes to driving

dynamics, the X6 ActiveHybrid sets new standards, compared to

conventional hybrid technology. In this BMW concept vehicle, high

efciency seamlessly accompanies high driving pleasure.

The Concept X6s designation ActiveHybrid says it all. This technol-

ogy is a critical aspect of BMWs EfcientDynamics strategy, which

aims to lower fuel consumption and emissions without reducing driving

pleasure. The current generation of conventional cars already dem-

onstrates that higher output can be compatible with lower fuel

consumption. This is no illusion. With ActiveHybrid, BMW takes the

next step on the road to reduce CO2 emissions.

Hybrid, of course, refers to a combination of different things.

In reference to a car, it denotes the use of two different power systems,

usually a combustion engine and an electric motor. BMWs interpreta-

tion of a hybrid goes f arther, however, to include the vehicles intelligent

management of energy. By applying a kind of modular principle, BMW

integrates the specic hybrid components that are best suited to

each model in order to optimize fuel efciency and heighten driving

pleasure.

The technology, design and handling of the BMW Concept X6

ActiveHybrid combine to create a harmonious whole. The hybrid

drive acts in concert not just with a body designed for sporty driving,

but also with xDrive, BMWs intelligent all-wheel-drive system. Through-

out, the form reects the characteristic BMW X design. A muscular

appearance and the dynamic wedge form are reminiscent of a coupe.

The Concept X6 ActiveHybrid is immediately recognizable by the

modied front apron and the powerdome on the hood. It also proudly

displays illuminated BMW ActiveHybrid lettering, which makes for

an impressive calling card, particularly after dark. At the rear, the BMW

Concept X6 ActiveHybrid has a clever touch: a movable underbody

guard that covers the tailpipes when the vehicle is in electric i.e.,

combustion-free mode. In short, every aspect of this vehicles stylish

appearance promises an exceptional driving experience. And needless

to say, the Concept X6 ActiveHybrid fullls that promise brilliantly.

Traditional hybrid technology alone could not have achieved this

promise. To reach this goal, BMW, General Motors and Daimler-

Chrysler joined forces in a project called Global Hybrid Cooperation,

in order to develop a completely new approach. Not surprisingly,

BMW is focusing on driving pleasure.

The result is the two-mode active transmission. This combines

planetary gear sets and two high-performance electric motors to

provide substantial improvements in both fuel economy and per-

formance, in both low- and high-speed driving. The planetary gear

sets allow variable distribution of power between the electrical motors

and the combustion engine. The system alternates between two

modes according to need: one is used for starting and driving at

low speeds; the other for higher speeds. This maximizes power and

efciency in both situations.Within each operating mode, several gears are available to match

the vehicles speed and power requirements similar to a traditional

transmission. The electric motors provide power during acceleration,

and recover energy during braking. Thus, the BMW

ActiveHybrid always has the best of both worlds. Th

be driven at low speeds exclusively by the electric mo

powered by the combustion engine alone; or it can use

of both. Whichever mode is chosen, this high-powered

ates with maximum efciency in any driving situation.

This is just where other hybrid systems fall short of t

they provide economical driving, but only at lower spee d

speeds, much of the power must be routed electrica

mechanically. And the additional batteries and electrica

required for this add substantial weight, which negativ

responsiveness and handling.

The BMW Concept X6 ActiveHybrid, on the other ha

this effect. The BMWs hybrid function improves per

efciency at both high and low speeds. The driver se

feedback, responsiveness and dynamics, easily match

ing that of normal drive systems. The only s urprise is the

tion and emission gures, which are up to 20 percent be

of a comparable vehicle with conventional drive.

With this hybrid concept vehicle, BMW sets a new m

EfcientDynamics strategy. This model is not destin

dust as just a concept car, but will be further develo

production. The look of the series-production version

Concept X6 ActiveHybrid will be as sporty as its perfor

ing only on fuel not on driving pleasure. The BMW of h

as its developers aptly describe it, is about to do what e

has always done: advance mankind.

Driving pleasure and power efciThe future of hybrid technology

Power-splitting, two-mode

active transmission with high-

performance electric motors

High-efciency

combustion engine with

High Precision Injection

Ahrens

Photo

Kai-Uwe Gundlach

gloss postproduction

o-mode active transmission:exciting, new hybrid concept

Illustration:Mod

usX

High-performance battery with

integrated control electronics

and cooling module

High-voltage cable

with safety insulation

Power and control

electronics for intelligent

hybrid management


22/50

WMagazine

y with

Gerhard

HofstetterEngine sounddesigner at BMW M

Vroom. Vrroooom.

Vrrrooooooom. Again and again, Gerhard

Hofstetter presses the accelerator pedal.

Sometimes short, sometimes long. Hard, soft,

fast, slow. But the engine has his undivided

attention at all times. He seems to soak up

the noise, letting it ow through him like some

kind of meditation exercise. The 43-year-old

Hofstetter is an engine sounds designer at

BMW M GmbH. His job is to give engines

a more rened tone, teaching them the lan-

guage of BMW or more specically, the

distinctive dialect of a BMW M. Every M

model creates an unmistakable soundscape,

says Hofstetter. A distinctive sound is as

important for an engine as its output. Sport-

iness, speed and power they all have to be

heard, even at a standstill.

Earlier that morning the acoustic expert

picked up the car at the BMW Aschheim

testing facility near Munich. In this soundproof

environment, high-tech microphones register

everything from the swish of the air intake

system and the chorus of cylinders to the nal

harmonious boom of the twin exhausts. At

both idling speed and full throttle revs,

computers record every sound and display

the frequencies on a color monitor, like the

spectroscopic analysis of light. The frequen-

cies are the acoustic ngerprints that are

unique to each engine.

They can, however, be manipulated. Hofstet-ters job is to turn basic sounds into music.

Every cavity in the exhaust system is a poten-

tial sound amplier or moderator. Frequencies

can be modulated by altering pipe lengths;

desired pitches can be amplied by reectors;

harsh dissonances, muffled by acoustic

wool.

Although the engine may growl, it must

not sneeze; it can whisper, but not whistle;

sound throaty, but not cough. An M engine

should have power, not asthma. As Gerhard

Hofstetter puts it, The engine sound should

make the drivers spine tingle and the hairs

on the back of his neck stand up.

This game of patience requires great

sensitivity. Adjusting the sound of an engine

is like tuning a musical instrument except it

can take months to get an engine sound just

right. After studying the latest measurements,

Hofstetter takes the car on the test track for

a lunchtime spin. No amount of measuring

and analysis can do the job as efciently as

the human ear. He wears a headset with

integrated microphones to record every

sound nuance with absolute delity.

Later in the afternoon, Hofstetter plays the

recordings of the future engine tunes for

some colleagues. The rasping undertone of

the cold start is gone. Each touch of the

accelerator now shatters the silence with a

fanfare of trumpets. Perfection. A BMW M

is a highly emotional product. Every engine

has its own unique sound, and that has to

exactly fit that particular car model, the

sound designer explains. An M6 is quite

different from an M5, although both are

powered by the same 10-cylinder engine.

Acoustically, the M6 Coupe is closer to a

racecar than the M5 Sedan.

By now it is late afternoon. Time to go

home. Hofstetter takes his foot off the

accelerator and the key out of the ignition.

He is a man with a passion for his work. His

ofce houses an archive documenting thesound of every M model ever produced. In

his free time he is an avid racecar enthusiast;

even the ring tone of his mobile phone is

the roar of a BMW Sauber F1 racer.

Tomorrow, Hofstetter presents his latest

composition of engine sounds to another

group of specialists. Hes bound to have

another hit.

Sportiness, speed and power they allhave to be heard, even at a standstill

High-tech microphones at the BM

sounds test rig (main picture, facin

every sound from the engines air

distinctive throb of the exhaust (thi

The design of the exhaust system

signicant role in modifying the so

Hofstetter inspects the form of the

manifold (facing page, top), discuss

measurements with colleagues (fa

far left), and uses a headset with m

to record, with absolute delity, the

sounds (this page, bottom)

Text:WolfgangSchneider;Photos:MarekVogel


23/50

WMagazine

Portal to theWorld of BMW

The European Delivery Program atthe new BMW Welt in Munich is

a fascinating journey into the worldof The Ultimate Driving Machine

Text

Sarah Yarnell

Photos

Marcus Buck

BMW Delivery

Grinning from ear to ear below the B MW

n his hard hat, Jos-Philip Ostendorf throws open the doors of

MW Welt construction site and proudly invites us inside.

magine you are here to take delivery of your new BMW! For six

hs, Ostendorf and his colleagues in the BMW European Delivery

am have been ramping up for the opening day on October 17.

e time you read this, BMW Welt (in English, BMW World) will

mpleted, but at the time of this writing, much remains to be done.

men swarm the 270,000 sq. ft. structure, examining blueprints,

electrical cables, installing displays.stendorf describes the new-vehicle delivery experience as a

y that begins at home, when the customer places the order, and

here. It therefore seems tting that a road winds through the

dral-like central hall. The road intersects BMW Plaza, with its

e of shiny BMW models on one side, and cluster of technology

ts on the other. Directly above are two of the Welts ne res-

ts: the International, which serves haute cuisine and offers a

did view of the atrium from its outdoor terrace; and the Club

ith its lively chefs and open kitchen.

stendorf leads the way to a bank of glass elevators that glide up

Delivery department check-in area, where customers are assisted

eduling their three-part experience. Included are a tour of the

The architecture of the new BMW Welt

is visionary, with a roof that seems to oat

overhead, partially supported by the

glass-and-steel Double Cone. By spring

2008, owners will be able to take delivery

of their BMWs in the spectacular Welt


24/50

WMagazine

h factory, a visit to the BMW Museum (renovated and re-open-

2008), and The Delivery itself.

sleek lounge nearby offers refreshments from a buffet offering

treats and European coffees; Internet workstations that appear

touch of a button; and relaxation on sumptuous leather-uphol-

couches plus an enclosed playroom for young children.

th barely concealed excitement, Ostendorf leads the way into

oduct Info Center a hushed room with soft lighting and rows

e, white Corian counters, called Info Tables. Its an astonishing

nt when a customers name and a picture of her brand-new

e suddenly materialize on the empty surface. Even the color and

s are correct. When Ostendorf lightly touches the counter, a

menu appears. Customers may spend 20 minutes here, explor-

sign, safety or whatever interests them and trying to gure out

his amazing Info Table works.

his stage of the journey also includes the Info Module, BMW

version of a driving simulator. There are several of these private

s lining the room, each with its own widescreen monitor, space-

teering wheel, pedals and iDrive Controller. Customers can

ence Night Vision, learn how optional Active Steering works,

are Dynamic Stability Control to Dynamic Traction Control, and

drive a fast lap on the track. To wind down afterward, they may

wish to explore the pleasures of luxurious BMW vehicle interiors in the

Senses exhibit.

When the big moment arrives, customers descend a long staircase

toward two large, transparent structures that emanate violet light.

These are the vehicle elevators that will bring forth up to 170 new

BMWs a day.

Look, says Ostendorf. Our eyes follow his gaze, and there is our

new BMW. A spotlight illuminates the sculptural lines of the vehicle,

and slowly the car begins to rotate on a turntable. Its a breathtaking

moment.

A Delivery Specialist provides a 45-minute orientation; a picture is

taken of me and my BMW; and then I press the Start button. The

vehicle rolls off the turntable and onto the road. Theres a parade lap

around the entire oor, before the road dips in one nal sweeping curve

toward the exit.

Is this the end of the journey or just the beginning? One of the

highlights of the BMW European Delivery Program is the opportunity

for new owners to explore Europe in their own brand-new BMW.

By publication time, all the hard hats will have been hung up,

souvenirs of one of the most daring achievements in BMW history.

Construction of BMW Welt will be complete, and the doors will open,

ready to welcome you into the world of BMW.

The vehicle delivery plaza nears completion in time for the grand opening of BMW Welt on October 17, 2007

The interplay of light and lines in the architectural masterpiece reects BMWs renowned design principles
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25/50

WMagazine

First look: theBMW 1 Series

The BMW 1 Series

When BMW rst introduced the

2002 to the U.S. in 1968, it was a revelation: a small yet powerful vehicle

that offered sporty performance, seating for four and a usable trunk.

The worlds rst sports sedan, it intrigued then inspired many American

drivers, and eventually led to the 3 Series, 5 Series, and even BMWs

agship, the full-scale 7 Series luxury/performance sedan. The 7 offers

tremendous power, comfort and innovation but it is clearly a major

departure from the original spirit of the 2002.

But now, BMW comes full circle with its newest, most compact

model: the 1 Series. A pure distillation of everything that is BMW, the

1 Series connects you joyfully with the road. Its graceful, streamlined

body, long hood and strong shoulder line hark back to the spirited style

that rst made BMWs popular. Gleaming light alloy wheels add luster

and reduce unsprung weight; a lightweight suspension delivers sporty

road feel and responsive handling. Though smaller in stature than

the 3 Series, the 1 Series available in both Coupe and Convertible

models offers up big BMW muscle with two inline six-c

options. The 135i houses a twin-turbo, precision fuel-in

300 hp and 300 lb-ft of torque; a choice of 6-speed

includes standard manual, optional STEPTRONIC autom

equipped with the optional Sport Package and automati

steering-wheel-mounted paddle shifters.

While clearly a delight to drive, the 1 Series is als

please the senses. The curved design of the cabin is ma

inviting when upholstered in optional, plush Boston L

mentation and control knobs are accented with lush p

The Convertibles lined softtop and heated rear glass

the cabin quiet and comfortable. In addition to the st

system, audiophiles can satisfy their listening desires w

Premium Sound system, SIRIUS Satellite Radio, HD Rad

and USB adaptor. With formidable power, agile handlin

interior pleasures, the 1 Series Coupe and Convertible

become instant BMW classics.

Welcome to Year One of the 1.

The 1 Series Convertible makes it easy to

catch rays while dropping into sixth gear

Coming in the spring of 200 8, BMW will unveil a new route

to pure driving satisfaction: the all-new 1 Series Coupeand Convertible. From powerful engines to a host of

comfort and convenience features, the 1 Series vehicles

give drivers every thing they want and nothing they dont.

Text

Eli Musser

Drivers, pace yourselves: The all-new 2008

BMW 1 Series Coupe arrives next spring


26/50

WMagazine

nies of the roadBMW Assist, you can summon help 24/7.

the optional Convenience Plan, and its like havingff of assistants ready to make your life easier.

You were delayed at the ofce,

oure nally on the road and late for your next meeting. No

m: youll just use your cell phone to notify the client. Oh, great

eft your cell phone back at the ofce. Now what?

ckily, you signed up for BMW Assist convenience services. So

ress the SOS button, which connects you to a BMW Assist

nse specialist. Soon youre talking to your client for up to ve

es on an operator-assisted call. Problem averted, account saved.

is Critical Calling feature, which can be used up to four times as just one of the premium services that are included when you

p for the optional BMW Assist Convenience Plan.

Assist is part of the BMW Ultimate Service philoso phy of taking

f both you and your vehicle. When the BMW Assist system is

ed in your vehicle, the Safety Plan is included for four years1 at

ditional cost an advantage unmatched in the industry. And for

199 a year, you can add the Convenience Plan, which offers a

of features that enhance your BMW ownership experience.

y, for example, you want to make reservations at that hot, new

rant but dont have the time to keep waiting on hold. Call

MW Assist Concierge and let them handle it for you. You dont

even have to be in your BMW to call the Concierge is accessible

online and by toll-free phone, 24/7. They can also send the restaurants

address and phone number directly to your BMWs navigation system

and your compatible Bluetooth wireless phone.2 Hows that for

convenience?

What if your BMW doesnt have a navigation system? Again, just press

the SOS button, tell the response specialist where you want to go, and

they will direct you to your destination. They can also help you steer

clear of trafc jams along the way, and tell you what the weather will

be like when you get there.

BMW Assist Convenience Plan: it lives up to its name and your

expectations. bmwusa.com/owners/bmwassist

1 Four-year term for 2007 and later BMWs, 1 year for 2006 and earlier models.2 Available on 2007 and later models produced 9/2006 or later, except X3 and Z4.

List

W Assist

Just press a button for instant

access to helpful assistance,

virtually anywhere you drive

You need to call but your cell phoneis back at the ofce? No problem!

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27/50

WMagazine

From Aspen to Los Angelesin a BMW X5 4.8i

This story began when I took delivery of my new X5 4.8i at the BMW Performance Centerin South Carolina, and drove it home through seven states to Colorado.

The experience was so incredible, I needed a reason to drive it more. And I found one.

Text

Ben Kwitek

Photos

Misha Gravenor

My F

I manage a little startup called

dabout Signs LLC. We import authentic road signs from

any, such as Autobahn and even Tank Crossing. People buy

signs to hang in their garages and ofces. Our most popular is

No Speed Limit sign one of the most welcome signs for a

g enthusiast.

rlier in the year, we decided to create a limited-edition No

d Limit sign autographed by actor Patrick Dempsey, a friend ofNot only a star ofGreys Anatomy, Patrick is also a car guy who

n the Grand-Am Rolex Series; he even drove the pace car for

dianapolis 500. Patrick was willing to sign some of these German

for us, so I needed to get 200 of them from Colorado to L.A.

The X5 was the logical choice. Whats more, the scenery

en Colorado and California is some of the most beautiful in

orld.

sing nothing more than the X5s Navigation system and satellite

I map out a three-day trip from Colorado to Beverly Hills, via

zard Head Pass, Sedona, Grand Canyon Park, Las Vegas and

e Desert. The trip starts at the Sky Hotel in Aspen. After loading

than 800 pounds of aluminum signs and other gear in the back

of the X5, we have a nice breakfast at the famed Little Nell restaurant.

Although most people associate Aspen with skiing in the winter, it is

also captivating in the summer. While much of the nation sweats with

temperatures in the 90s and 100s, Aspen tops out at 80 degrees on

most days. In fact, the morning air is so crisp and fresh, many skiers

now spend their summers in Aspen, too.

We head southwest. Within a few hours, the mountainous landscape

changes to extensive agricultural elds. However, the tall mountains

remain in the distance. If you turn down the X5s great sound system,

you can almost hear them calling you.

The two-lane roads start to twist and get interesting as we

approach the town of Ouray, nicknamed the Switzerland of Amer ica.

A former gold-mining town, its population of around 800 swells

considerably during the summer when travelers visit this beautiful

The morning air in Aspenis crisp and fresh.

Opposite: Interesting rock formation west of Four Corners Monument; the Four Corners Monument where Colorado, New Mexico, Utah and Arizo

Above: The X5 4.8i on a break in Colorado, ready for more action


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WMagazine

valley. We continue our trip and admire the mountains near Telluride.

The rocks are sharp-edged; the treeless tops reveal the colors of

various minerals.

From Aspen, we cross at least three high mountain passes, which

is pure joy in the X5. Its power and handling excel in this environment.

The V-8 engine pulls with authority, even at a height of 12,000 feet.

The 6-speed transmission manages to keep the power in the sweet

zone, helping us climb and descend comfortably.

The mountain roads level off again as we approach the Four

Corners. This is the only spot in the United States where four states

meet: Colorado, New Mexico, Utah and Arizona. The terrain shifts again

with red rocks and high desert mesas. The ancient ruins of Mesa Verde

provide an education on how people survived long before cars.

Entering Arizona, the skies are painted, as in the songs. The Native

American lands are dotted with awesome rock outcroppings. Long

valleys give the X5 the chance to stretch its Autobahn-inspired legs,

with 350 horses prancing much like the wild horses that live here.

Around Flagstaff and Sedona, the high desert and mountains meet

again. Although Phoenix is only two hours away, the temperature in

Flagstaff can be 40 degrees cooler in the summer. The Grand Canyon

is also close: RVs and travel trailers ll some of the roads and camp-

grounds. The power of the X5 makes passing them almost too easy.

The drive from Sedona to Las Vegas is captivating, with the pine

trees giving way to juniper bushes and sagebrush. The Hoover Dam

makes a perfect stop along the journey. The BMW seems right at

home in the company of this other engineering marvel.

The palm trees, golf courses, casinos and neon lights of the Las

Vegas strip welcome us. Our X5, with its shiny 19-inch wheels and

black shadowline trim, ts right in. The Four Seasons Hotel provides

a nice parking space for the BMW, while we cool off in the pool after

our long drive. Like a watering hole, it is a place to relax and socialize.

The next morning we leave Las Vegas early. The drive between

Las Vegas and Los Angeles is much traveled. Is it because these two

cities share a love for parties and automobiles? The interstate cuts

through the desert and along the famous Death Valley. Even with a

heavy load, high speeds, and the air conditioning working at full blast,

the X5 doesnt miss a beat. Driving into the L.A. area is an experience;

even 90 miles outside the city, you can be caught in rush-hour trafc.

The X5s Navigation system is the star of the day in this sprawling city.

Its Real Time Trafc Information system brings us through a maze of

interstates, avoiding the clogged roads that surround the city.By late morning, we arrive safely at the beautiful Casa del Mar

Hotel in Santa Monica. Our BMW could not travel any farther west

without getting wet. After some wonderful sushi and great conversa-

tion, Patrick Dempsey autographs all 200 signs in record time.

In the course of three days, we drove over 1,000 miles. From

Aspen to Beverly Hills and everywhere in between, the new BMW X5

gave its own outstanding performance. Like the Western landscape,

it is beautiful and intriguing the perfect vehicle for people and cargo,

not at all bothered by inclement weather or the twisting Rocky

Mountain roads. And it is fast and sporty enough to turn heads, even

in the City of Angels. I wonder: when will I nd another excuse for an

extended weekend trip?

Treeless mountains

show the colors ofthe minerals they contain.

The social scene continues 24/7 in

and around the swimming pool at

the Four Seasons Hotel in Las Vegas

The X5 weaves through a pass near Durango, Colorado

Actor/racecar driver Patrick Dem

signed No Speed Limit sign fro

Map:MerianKartographie


29/50

Captain KirksEarth vehicleAfter test-driving the X5 SAV,

actor William Shatner not only

immediately put in an order for

one he wanted to pick it up at

the BMW Performance Center.

Actor William Shatner plays the

role of attorney Denny Crane in the popular television drama Boston

Legal, which has won him an Emmy and a Golden Globe Award. But

around the globe, hes also affectionately known as Captain James T.

Kirk in the wildly popular Star TrekTV and movie franchise. In that role,

he is Commander of the spaceship USS Enterprise. But for his own,

private Earth-exploring vehicle, Shatner recently chose something

entirely different.

Last summer, ying with a friend across the United States, they

talked about the many advantages of fast cars, such as freedom of

movement. His friend raved so enthusiastically about his own, new

X5 that, as soon as they landed in Huntsville, Alabama, Shatner wentstraight from the airport to the nearest BMW SAV center. There, after

test-driving an X5 4.8i SAV, he placed an order for one on the spot.

With his well-developed sense of aesthetics, Shatner chose a

model in Mineral Green Metallic with a Sand Beige Nevada Leather

interior and Dark Bamboo Wood interior trim. As an intergalactic

explorer, he naturally wanted all the latest technology: Head-up Display,

SIRIUS Satellite radio, Rear-seat entertainment, and the iPod and

USB adaptor. Shatners nal comment to the salesman was that

he wanted to pick up the vehicle himself at the BMW Performance

Center in Spartanburg, South Carolina.

Landing in Spartanburg in a private plane, Shatner, his wife and

two companions were brought to the BMW Performance Center in

two 7 Series Sedans. There, Donnie Isley, one of the driv

guided the actor and his companions through the trick

After a few minutes of instruction, they were weaving X5

hitting the brakes, and gunning the engines like pros. As

Trekwould have said, Captain Kirk was giving it all she

After lunch at the Performance Center, Shatner wa

track, this time on the off-road course. There he clim

steep, all he saw was the blue sky above. At one point

plowing through nearly two feet of water and balancing

Later, giving the X5 a rest, he took an M5 through its pa

Shatners were introduced to their new BMW X5 4.8i

somewhat glamorous Hollywood-style presentation. mine? Shatner asked with a great, admiring smile.

Back home in Los Angeles, the Shatners proudly ta

at every opportunity in their X5. Despite his persona as

Shatner is actually more comfortable in an ordinary Earth

than a spacecraft. Entrepreneur Richard Branson has

free ride on the rst launch of the VSS Enterprise, sched

but Shatner is somewhat hesitant. I do want to go up

guarantees that Ill denitely come back, he says jokin

You, too, can receive the star treatment when yo

of your new BMW at the BMW Performance Center. For

tion, ask your local BMW dealer or visit bmwusa.com/bm

PerformanceCenter/delivery.htm

Text

Maria Schneider

Photos

Fred Rollison

Left: William Shatner with Donnie Isley, one of the head driving instructors.

Above: The Shatners pilot an X5 Sports Activity Vehicle over the off-roadcourse at the BMW Performance Center in Spartanburg, SC

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