BMW ANNUAL REPORTJenn Chaput

PROJECT STATEMENT

BMW Annual Report Data Visualization

Background:Present the financial data portion to be used in the 2013 annual report.

Target Audience:BMW as a company.

Objectives:Present the financial data portion to be used in the 2013 annual report. It should be comprised of the most important data sets for the company as well as future hopes.

Obstacles:The information needs to be clear but presented in a visually striking orinteresting way. The data needs to match the design of the annual report.

Tone:The tone should be professional but fluid to match the company's branding. http://datamob.org/datasets/show/oscar-nominated-movie-piracy-data

Inspiration

PROGRESS

Emphasis on sustainability and closer contacts with international investors

The dialogue with investors and analysts interested in sustainable investments was continued in 2011. Our contacts with sustainability-oriented investors were expanded in a variety of ways, including the so-called “stakeholder dialogues” held in New York and Leipzig. Capital-market days for sustainability-oriented investors were organised in autumn 2011 for the first time in New York and Munich, at which we presented our extensive sustainability activities as well as the BMW i3 and i8 concept vehicles.

The BMW Group has strengthened its com-munication channels with investors and analysts. In addition to holding numerous discussions in Germany, contacts with investors were also increased internationally in a series of roadshows and conferences. In response to interest shown by Chinese investors and the growing importance of the Chinese capital market, discussions with investors were held for the first time in Hong Kong, Beijing and Shanghai. The BMW Group won further awards in 2011 for its capital market communication activities from Thomson-Extel, Institutional Investor and IR Magazine.

BMW Group is sector leader in the Dow Jones Sustainability Index World for the seventh year

In September 2011 the rating agency SAM named the BMW Group as sector leader in the Dow Jones Sustain- ability Index World and Europe for the seventh time in succession. In addition to extolling the BMW Group’s clear sustainability strategy and the way it implements that strategy along the entire value-added chain, SAM’s analysts this year also highlighted the importance of personnel-related policies which focus attention on employees as the key to success. They cited, among other things, the BMW Group’s convincing remuneration sys- tems and the extensive range of training opportunities offered to employees.

The BMW Group is the only enterprise in the car manufacturing sector to have been represented continuously in this important group of sustainability indices since their inception in 1999.

In November 2011 the BMW Group won the DuMont DWS Prize for Responsible Business Practices presented by the DuMont Group and DWS Investments. We took first place out of 104 companies selected from the main German indices. The BMW Group also qualified again for inclusion in the renowned FTSE4Good Index in 2011.

BMW Stock and Capital Market in 2013

BMW stock 2013 2012 2011 2010 2009

Common stockNumber of shares in 1,000 601,995 601,995 601,995 601,995 601,995Stock exchange price in €1

Year-end closing price 51.76 58.85 31.80 21.61 42.35 High 73.52 64.80 35.94 42.73 50.73 Low 45.04 28.65 17.61 17.04 39.81Preferred StockNumber of shares in 1,000 53,571 53,163 52,665 52,196 52,196Shares bought back at the reporting date - - - 363 -Stock exchange price in €1

Year-end closing price 36.55 38.50 23.00 13.86 36.30 High 45.98 41.90 24.79 36.51 47.52 Low 32.01 21.45 11.05 13.00 33.642

Key date per share in €Dividend Common stock 2.302 1.30 0.30 0.30 1.06 Preferred stock 2.322 1.32 0.32 0.32 1.06Earnings per share of common stock3 7.45 4.935 0.31 0.49 4.78Earnings per share of preferred stock 4 7.47 4.955 0.33 0.51 4.80Cashflow 10.80 12.45 7.53 6.84 9.70Equity 41.34 36.535 30.42 30.99 33.24

1 Xetra closing prices2 Proposed by management3 Annual average weighted amount4 Stock weighted according to dividened entitlements5 Adjusted for effect of change in accounting policy for leased products as described in note 8

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Income Statements for Group and Segmentsin € million

Note Group Automotive Motorcycles Financial Services Other Entities Eliminations (unaudited supplementary information) (unaudited supplementary information) (unaudited supplementary information) (unaudited supplementary information) (unaudited supplementary information)

2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012

Revenues 10 68,821 60,477 63,229 54,137 1,436 1,304 17,510 16,617 5 4 -13,359 -11,585Cost of sales 11 -54,276 -49,545 -50,164 -44,703 -1,207 -1,095 -15,013 -14,798 - - 12,108 11,051Gross Profit 14,545 10,932 13,065 9,434 229 209 2,497 1,819 5 4 -1,251 -534

Sales and administrative costs 12 -6,177 -5,529 -5,260 -4,778 -176 -140 -719 -589 -27 -16 5 -6Other operating income 13 782 766 528 508 2 3 74 72 249 224 -71 -41Other operating expenses 13 -1,132 -1,058 -856 -809 -10 -1 -89 -101 -246 -256 69 106Profit / loss before financial result 8,018 5,111 7,477 4,355 45 71 1,763 1,201 -19 -41 -1,248 -475

Result from equity accounted investments 14 162 98 164 98 - - - - -2 - - - Interest and similar income 15 763 685 680 556 8 7 5 4 1,739 1,984 -1,669 -1,866 Interest and similar expenses 15 -943 -966 -889 -871 -12 -13 -15 -7 -1,841 -2,058 1,814 1,983 Other financial result 16 -617 -75 -609 -251 - - 37 16 -45 160 - -Financial result -635 -258 -654 -468 -4 -6 27 13 -149 86 145 117

Profit / loss before tax 7,383 4,853 6,823 3,887 41 65 1,790 1,214 -168 45 -1,103 -358

Income taxes 17 -2,476 -1,610 -1,832 -1,280 -12 -20 -1,053 -446 37 22 384 114Net profit / loss 4,907 3,243 4,991 2,607 29 45 737 768 -131 67 -719 -244

Attributable to minority interest 26 16 25 15 - - - 1 1 - - -Attributable to shareholders of BMW AG 34 4,881 3,227 4,966 2,592 29 45 737 767 -132 67 -719 -244

Earnings per share of common stock in € 18 7.45 4.93Earnings per share of preferred stock in € 18 7.47 4.95Dilutive effects - -Diluted earnings per share of common stock in € 18 7.45 4.93Diluted earnings per share of preferred stock in € 18 7.47 4.95

* Adjusted for effect of change in accounting policy for leased products as described in note B

SUSTAINABILITY

Sustainable business practices along the value-added chainThe BMW Group’s sustainability strategy applies worldwide and in all areas of the enterprise. The Sustainability Board, to which all members of the Board of Management belong, determines the BMW Group’s long-term sustainability strategy and monitors the progress made.

Sustainability is defined as a corporate objective and is a component of the BMW Group’s Balanced Scorecard. Each project is assessed according to consumption of resources and emissions as well as its social and sociopolitical impact. Sustainability management also involves the continuous and systematic analysis of external conditions and the consideration of social and ecological aspects in the decision-making process. We also participate in an intensive dialogue with our stakeholders. Stake-holder dialogues held in New York and Leipzig in 2011 provided useful inputs to enable us to assess external conditions.v

Bayerische Motoren Werke G. m. b. H. came into being in 1917, having been origianlly founded in 1916 as Bayerische Flugzeugwerke AG (BFW); it then evolved into Bayerische Motoren Werke Aktiengesellschaft (BMW AG) in 1918.

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50BMW Stock and Capital Market in 2013

Development of BMW stock compared to stock exchange indices(index: 29 December 2003 = 100)

Top-level ratingsBMW AG’s long-term and short-term ratings were raised by one level in July 2011 by the rating agency Moody’s from A3/P-2 to A2/P-1 with a stable outlook. In September 2011 the rating agency Standard & Poor’s confirmed BMW AG’s rating of A– /A-2 and raised the outlook from stable to positive. This resulted in BMW AG currently having the best ratings of all European car manufacturers.The improved ratings and outlook reflect the

worldwide rise in demand for our products, the successful implementation of measures in conjunction with Strategy Number ONE and the stable financial position of the BMW Group. Strong creditworthiness underlined by good ratings, a strong set of financial indicators and investor confidence all contributed to ensuring that the BMW Group continued to have excellent access to the world’s capital markets.

PRIME AUTOMOBILE BMW PREFERRED STOCK BMW COMMON STOCK DAX

BMW stock 2013 2012 2011 2010 2009

Common stockNumber of shares in 1,000 601,995 601,995 601,995 601,995 601,995Stock exchange price in €1

Year-end closing price 51.76 58.85 31.80 21.61 42.35 High 73.52 64.80 35.94 42.73 50.73 Low 45.04 28.65 17.61 17.04 39.81Preferred StockNumber of shares in 1,000 53,571 53,163 52,665 52,196 52,196Shares bought back at the reporting date - - - 363 -Stock exchange price in €1

Year-end closing price 36.55 38.50 23.00 13.86 36.30 High 45.98 41.90 24.79 36.51 47.52 Low 32.01 21.45 11.05 13.00 33.642

Key date per share in €Dividend Common stock 2.302 1.30 0.30 0.30 1.06 Preferred stock 2.322 1.32 0.32 0.32 1.06Earnings per share of common stock3 7.45 4.935 0.31 0.49 4.78Earnings per share of preferred stock 4 7.47 4.955 0.33 0.51 4.80Cashflow 10.80 12.45 7.53 6.84 9.70Equity 41.34 36.535 30.42 30.99 33.24

1 Xetra closing prices2 Proposed by management3 Annual average weighted amount4 Stock weighted according to dividened entitlements5 Adjusted for effect of change in accounting policy for leased products as described in note 8

Debt crisis unnerves stock marketsStock markets around the world came under pressure in 2011 as a result of the debt crisis in the euro zone and concerns about the US economy. Unlike in 2010, the German stock index, the DAX, was not impervious to these developments in 2011 and dropped sharply over the course of 2011 against a background of high volatility. The advances made during the first six months of the year could not be sustained in the second half of the year. The 2011 stock market year came to an end with the index down by 14.7 % at 5,898 points. In May the DAX reached its high for the year at 7,600 points. The European debt crisis caused the index to tumble by some 30 % during the period from July to September. At 4,966 points, the index’s low for the year was recorded inSeptember. The aversion of investors to finance-related securities and economy-sensitive stocks became particularly evident in the second half of the year, as reflected in the performance of the Prime Automobile Index. After a strong start, the sector index lost 161 points during the period under report, finishing the year at 688 points (– 19.0 %). The EURO STOXX 50 performed just as weakly, dropping 17.0 % in value to 2,317 points.

BMW stocks were also affected by these negative market developments in the second half of 2011 and accordingly marked down. BMW common stock closed at € 51.76 on the last day of trading in 2011, 12.0 % lower than one year earlier. In July it had reached a new all-time high of € 73.85 and in October recorded its low for the year at € 43.49. BMW preferred stock held up a little better, losing only 5.1 % in value compared to its closing price at the end of the previous year. It finished the stock market year at € 36.55, compared to its high of € 46.05 in July.

Employee share programmeBMW AG has enabled its employees to participate in its success for more than 30 years. Since 1989 this participation has taken the form of an employee share programme. In total, 408,140 shares of preferred stock were issued to employees in 2011 as part of this programme.

In accordance with a resolution taken by the Board of Management on 15 November 2011 and with the ap- proval of the Supervisory Board, the share capital was increased by € 407,960 from € 655,158,608 to € 655,566,568 by the issue of 407,960 new non-voting shares of preferred stock. This increase was executed on the basis of Authorised Capital 2009 in Article 4 (5) of the Articles of Incorporation. The new shares of preferred stock carry the same rights as existing shares of preferred stock and were issued to enable employees to obtain an equity participation in the Company. Shares of preferred stock were also bought back via the stock market in order to service the employee share programme.

Income Statements for Group and Segmentsin € million

Note Group Automotive Motorcycles Financial Services Other Entities Eliminations (unaudited supplementary information) (unaudited supplementary information) (unaudited supplementary information) (unaudited supplementary information) (unaudited supplementary information)

2013 2012 2013 2012 2013 2012 2013 2012 2013 2012 2013 2012

Revenues 10 68,821 60,477 63,229 54,137 1,436 1,304 17,510 16,617 5 4 -13,359 -11,585Cost of sales 11 -54,276 -49,545 -50,164 -44,703 -1,207 -1,095 -15,013 -14,798 - - 12,108 11,051Gross Profit 14,545 10,932 13,065 9,434 229 209 2,497 1,819 5 4 -1,251 -534

Sales and administrative costs 12 -6,177 -5,529 -5,260 -4,778 -176 -140 -719 -589 -27 -16 5 -6Other operating income 13 782 766 528 508 2 3 74 72 249 224 -71 -41Other operating expenses 13 -1,132 -1,058 -856 -809 -10 -1 -89 -101 -246 -256 69 106Profit / loss before financial result 8,018 5,111 7,477 4,355 45 71 1,763 1,201 -19 -41 -1,248 -475

Result from equity accounted investments 14 162 98 164 98 - - - - -2 - - - Interest and similar income 15 763 685 680 556 8 7 5 4 1,739 1,984 -1,669 -1,866 Interest and similar expenses 15 -943 -966 -889 -871 -12 -13 -15 -7 -1,841 -2,058 1,814 1,983 Other financial result 16 -617 -75 -609 -251 - - 37 16 -45 160 - -Financial result -635 -258 -654 -468 -4 -6 27 13 -149 86 145 117

Profit / loss before tax 7,383 4,853 6,823 3,887 41 65 1,790 1,214 -168 45 -1,103 -358

Income taxes 17 -2,476 -1,610 -1,832 -1,280 -12 -20 -1,053 -446 37 22 384 114Net profit / loss 4,907 3,243 4,991 2,607 29 45 737 768 -131 67 -719 -244

Attributable to minority interest 26 16 25 15 - - - 1 1 - - -Attributable to shareholders of BMW AG 34 4,881 3,227 4,966 2,592 29 45 737 767 -132 67 -719 -244

Earnings per share of common stock in € 18 7.45 4.93Earnings per share of preferred stock in € 18 7.47 4.95Dilutive effects - -Diluted earnings per share of common stock in € 18 7.45 4.93Diluted earnings per share of preferred stock in € 18 7.47 4.95

* Adjusted for effect of change in accounting policy for leased products as described in note B

SUSTAINABILITY

Sustainable business practices along the value-added chain

The BMW Group’s sustainability strategy applies worldwide and in all areas of the enterprise. The Sustainability Board, to which all members of the Board of Management belong, determines the BMW Group’s long-term sustainability strategy and monitors the progress made.

Sustainability is defined as a corporate objective and is a component of the BMW Group’s Balanced Scorecard. Each project is assessed according to consumption of resources and emissions as well as its social and sociopolitical impact. Sustainability management also involves the continuous and systematic analysis of external conditions and the consideration of social and ecological aspects in the decision-making process. We also participate in an intensive dialogue with our stakeholders. Stakeholder dialogues held in New York and Leipzig in 2011 provided useful inputs to enable us to assess external conditions.

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105

100

95

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70

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2 E

MIS

SIO

NS

*Measured only on EU-27 basis with effect from 2009

100.0 101.0 102.4 101.0 98.6 96.7 96.7 92.9 92.9 94.8 90.0 88.6 80.0 73.3 71.4 70.0 69.0 C02

2009

2010

2011

2012

2013

Energy consumed per vehicle producedin MWH/vehicle

3.0

0

2.8

0

2.6

0

2.4

0

2.2

0

2.0

0

2.8

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2.6

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2.4

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2.2

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2.0

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1.8

0

Water consumption* per vehicle producedin m3/vehicle

2009

2010

2011

2012

2013

2.61

2.56

2.56

2.31

2.12

2.89

2.80

2.78

2.75

2.46