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05/01/18 BMM642 - Strategic Brand Management (BMM642) | Aston University
BMM642 - Strategic Brand Management(BMM642)(2017-2018)
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57 items
Brand transformation: transforming firm performance by disruptive, pragmatic andachievable brand - Keith Glanfield, 2018
Book | Essential
Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,Duncan Angwin, Patrick Regnér, 2017
Book | Recommended | Earlier edition(s) of this title are available in the Library
Exploring strategy: Text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,Duncan Angwin, Patrick Regnér, 2017
Book | Recommended | MyiLibrary
Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,Duncan Angwin, Patrick Regner, 2017
Book | Recommended | VitalSource
Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,Duncan Angwin, Patrick Regner, 2017
Book | Recommended | VLeBook
Marketing plans: how to prepare them, how to use them - Malcolm McDonald, Hugh Wilson, 2011
Book | Further
Marketing plans: how to prepare them, how to use them - Malcolm McDonald, Hugh Wilson, 2011
Book | Further | MyiLibrary
Marketing plans: how to prepare them, how to use them - Malcolm McDonald, HughWilson, ebrary, Inc, 2011
Book | Further | Ebook Central
Strategic brand management: building, measuring, and managing brand equity - KevinLane Keller, ©2013
Book | Further | MyiLibrary
Strategic brand management: building, measuring, and managing brand equity - KevinLane Keller, ©2013
Book | Further
Strategic brand management: a European perspective - Kevin Lane Keller, Tony Apéria,Mats Georgson, ©2012
Book | Further
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05/01/18 BMM642 - Strategic Brand Management (BMM642) | Aston University
Strategic brand management: a European perspective - Kevin Lane Keller, Tony Apéria,Mats Georgson, ©2012
Book | Further
Mapping Online Consumer Search - Kim,J.B, Albuquerque, P., Bronnenberg, B.J., 2011Article | Further
Spillover of Negative Information on Brand Alliances - Votolato, N.L, Unnava, R., 2006Article | Further
Impact of Positioning Strategies on Corporate Performance - Charles Blankson, 2008Article | Further
Brand Portfolio Strategy and Firm Performance - Neil Morgan, L. L. Rego, 2009Article | Further
Brands and Branding: Research Findings and Future Priorities - Keller, K.L., Lehmann, D.R.,2006
Article | Further
Creating powerful brands - L. De Chernatony, Malcolm McDonald, Elaine Wallace, 2011Book | Further
Creating powerful brands - L. De Chernatony, Malcolm McDonald, Elaine Wallace, 2011Book | Further
Brands Matter : An Empirical Demonstration of the Creation of Shareholder Value throughbranding - Madden, T.J., Fehle, F., Fournier, S., 2006
Article | Further
Conceptualizing, Measuring, Managing Customer-Based Brand Equity - Keller, K. L., 1993Article | Further
How Important Are Brands? A Cross-Category, Cross-Country Study - Fischer, M., Volkner,F., Sattler, H., 2010
Article | Further
Measuring Brand Equity Across Products and Markets - David A. AakerArticle | Further
The marketing advantages of strong brands. - Hoeffler, Steve1 [email protected],Kevin Lane2, 2003
Article | Further
Social Identities and Commitments at Work: Toward an Integrative Model - John P. Meyer,authorThomas E. Becker, authorRolf Van Dick, author
Article | Further
Achieving the ideal brand portfolio: many companies' brand portfolios have becomebloated and obscured. A five-step approach can illuminate which brands should besupported, retired, repositioned or otherwise honed to bring greater clarity to the portfolio- Hill, SamEttenson, RichardTyson, Dane, 2005
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05/01/18 BMM642 - Strategic Brand Management (BMM642) | Aston University
Article | Further
Brand names on packaging and their impact on purchase preference - Sylvie Laforet,2011-01
Article | Further
British grocers' brand extension in financial services - Sylvie Laforet, 2007Article | Further
Consumer perceptions of brand architecture in financial services - James F. Devlin, SallyMcKechnie, 2008
Article | Further
Developing and validating a multidimensional consumer-based brand equity scale -Boonghee Yoo, Naveen Donthu, 2001
Article | Further
Consumer-Based Brand Equity and Firm Risk - Lopo L. RegoMatthew T. BillettNeil A.Morgan
Article | Further
Using store level scanner data to improve category management decisions: Developingpositioning maps - Óscar González-Benito, María Pilar Martínez-Ruiz, AlejandroMollá-Descals, 2009
Article | Further
The Effect of Media Advertising on Brand Consideration and Choice - Nobuhiko Terui,Masataka Ban, Greg M. Allenby, 2011
Article | Further
Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensionalModel. - Suvatjis, Jean Yannis1de Chernatony, Leslie2,3,4,5,6 [email protected], 2005
Article | Further
Social Identity, Organizational Identity and Corporate Identity: Towards an IntegratedUnderstanding of Processes, Patternings and Products - Cornelissen, Joep P.Haslam, S.AlexanderBalmer, John M.T., 2007
Article | Further
Brand Concept Maps: A Methodology for Identifying Brand Association Networks - DeborahRoedder JohnBarbara LokenKyeongheui KimAlokparna Basu Monga
Article | Further
Can advertising elements improve consumer evaluations of brand extensions with amoderate or low fit? - Silke Bambauer-Sachse, Verena Hüttl, Heribert Gierl, 2011
Article | Further
Energizing the Reseller's Sales Force: The Power of Brand Identification - Douglas E.HughesMichael Ahearne
Article | Further
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05/01/18 BMM642 - Strategic Brand Management (BMM642) | Aston University
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?- S. Cem BahadirSundar G. BharadwajRajendra K. Srivastava
Article | Further
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to2004 - Laforet, SylvieSaunders, John, 2007
Article | Further
How Important Are Brands? A Cross-Category, Cross-Country Study - MARCFISCHERFRANZISKA VÖLCKNERHENRIK SATTLER
Article | Further
The role of corporate reputation in determining investor satisfaction and loyalty - Helm,Sabrina, 2007
Article | Further
Increasing shareholder value through building customer and brand equity - Bick, GeoffreyN.C., 2009
Article | Further
Measuring Brand Value in an Equilibrium Framework - Avi GoldfarbQiang LuSridharMoorthy
Article | Further
How Brand Community Practices Create Value - Hope Jensen SchauAlbert M. Muñiz Jr.Eric J.Arnould
Article | Further
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to2004 - Laforet, SylvieSaunders, John, 2007
Article | Further
How co-branding versus brand extensions drive consumers' evaluations of new products: Abrand equity approach - Ali Besharat, 2010
Article | Further
Merging Brands after Mergers - Kunal BasuArticle | Further
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects -Jing LeiNiraj DawarJos Lemmink
Article | Further
The branding sweet spot - Keller, Kevin LaneWebster, Frederick E., Jr., 2009Article | Further
The effect of corporate branding dimensions on consumers' product evaluation - NizarSouiden, Norizan M. Kassim, Heung‐Ja Hong, 2006
Article | Further
The Influence of Corporate Messages on the Product Portfolio - Gabriel J. BiehalDaniel A.Sheinin
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05/01/18 BMM642 - Strategic Brand Management (BMM642) | Aston University
Article | Further
The Long-Term Effect of Marketing Strategy on Brand Sales - M. BERK ATAMANHARALD J.VAN HEERDECARL F. MELA
Article | Further
The performance implications of company‐salesperson corporate brand misalignment -Tatiana Anisimova, Felix T. Mavondo, 2010
Article | Further
Value relevance of advertising expenditure: A review of the literature - Shah, Syed ZulfiqarAliAkbar, Saeed, 2008
Article | Further
Service Employee Performance: Its Components and Antecedents - Elaine Wallace, LeslieDe Chernatony, 2009
Article | Further
Are Brand-Equity Measures Associated with Business-Unit Financial Performance?Empirical Evidence from the Netherlands - 2010
Article | Further
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