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Social Media in Travel - BluEye - Shannon Smith given at ShopAmericaTRANSCRIPT
Conversation is everywhere.Are you listening?
Blueye Creative and Always Be Social are here to help you be a part of the conversation and engage your customers.
Conversation is everywhere.Are you listening?
Blueye Creative and Always Be Social are here to help you be a part of the conversation and engage your customers.
Let us be your social butterfly!Let us be your social butterfly!
by blueye creativeby blueye creative
Who We Are:Who We Are:Blueye is able to meet all your online media needs. Blueye is able to meet all your online media needs. Collectively we bring over a decade of experience to the Collectively we bring over a decade of experience to the design, marketing, and development of a project, making it design, marketing, and development of a project, making it possible for us to provide you with an array of ideas to meet possible for us to provide you with an array of ideas to meet all your company's needs. From graphic and web design to all your company's needs. From graphic and web design to social networking to interactive media, our capabilities are social networking to interactive media, our capabilities are all-encompassing and insightful.all-encompassing and insightful.
Always Be Social helps you join the conversation.Always Be Social helps you join the conversation.Created to help your company navigate the world of social Created to help your company navigate the world of social media, we show you how to use these tools to create brand media, we show you how to use these tools to create brand awareness, drive traffic to your website, and stay connected awareness, drive traffic to your website, and stay connected to your customers.to your customers.
Why Is Social Media Important?Why Is Social Media Important?>> There are more than 350 million active Facebook users.There are more than 350 million active Facebook users.
>> Facebook users become “Fans” of something 3.5 millionFacebook users become “Fans” of something 3.5 milliontimes each day.times each day.
>> From April 08 to April 09, total minutes spent on From April 08 to April 09, total minutes spent on FacebookFacebook
increased 699% year-over-year, growing from 1.7 billionincreased 699% year-over-year, growing from 1.7 billionminutes in April 2008 to 13.9 billion in April 2009. minutes in April 2008 to 13.9 billion in April 2009.
>> On average every day 2,000 new Twitter accountsOn average every day 2,000 new Twitter accountsare created.are created.
>> Twitter, in March 2009, grew to about 14 million uniqueTwitter, in March 2009, grew to about 14 million uniquevisitors, a growth rate of 1,200+ %visitors, a growth rate of 1,200+ %
>> It is projected that the number of Twitter users will jump It is projected that the number of Twitter users will jump toto
18.1 million in 2010, representing 10.8% of Internet 18.1 million in 2010, representing 10.8% of Internet users.users.Sources: Facebook, Inside Facebook, Mashable, Read Write Web, eMarketer.com
Examples of Social MediaExamples of Social MediaFacebook (social networking)Facebook (social networking)
Flickr (photo sharing)Flickr (photo sharing)
Google Groups (reference, social networking)Google Groups (reference, social networking)
MySpace (social networking)MySpace (social networking)
Twitter (social networking and microblogging)Twitter (social networking and microblogging)
Wikipedia (reference)Wikipedia (reference)
Yelp.com (product reviews)Yelp.com (product reviews)
YouTube (social networking and video sharing)YouTube (social networking and video sharing)
The ABCs of StrategyThe ABCs of StrategyQuestions to establish your audience:Questions to establish your audience:
> Who> Who
> What> What
> When> When
> Where> Where
> Why> Why
> How> How
Measure Your Success Measure Your Success with Analyticswith Analytics> Monitor the daily percentage of mentions > Monitor the daily percentage of mentions your your company and related keywords receive company and related keywords receive
> Check what types of media are getting you > Check what types of media are getting you the most results and which ones need an the most results and which ones need an extra boost extra boost
> Find out what demographics your brand is > Find out what demographics your brand is most popular withmost popular with
> View the top 100 Domains that mention > View the top 100 Domains that mention youyou
> Gain insight into the type of content you’re > Gain insight into the type of content you’re
posting by using author tags posting by using author tags
Understanding Your Understanding Your AnalyticsAnalyticsGoogle Analytics: Google Analytics: track visitors from all track visitors from all referrers, including search engines, display referrers, including search engines, display advertising, pay-per-click networks, email advertising, pay-per-click networks, email marketing and digital collateral such as links marketing and digital collateral such as links within PDF documentswithin PDF documents
SM2: track SM2: track who's talking (gender, age and who's talking (gender, age and location), how popular are they (SM2 location), how popular are they (SM2 ranking),ranking),where they're talking (blogs, social networks, where they're talking (blogs, social networks, microblogs)microblogs)
Tweetfeel: get real-time Twitter search Tweetfeel: get real-time Twitter search results separated into positive and negative results separated into positive and negative feedbackfeedback
Good Examples: SouthWest Good Examples: SouthWest AirlinesAirlinesCustomer Service via Twitter Viral Campaigns on Customer Service via Twitter Viral Campaigns on FacebookFacebook
QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Fun and user friendly Fun and user friendly blog that blog that incorporates flickr incorporates flickr and video postsand video posts
Use social media networks to create a strong Use social media networks to create a strong online persona for your company.online persona for your company.
1. Create1. Create
2. Engage2. Engage>> Research your productResearch your product>> Find your audienceFind your audience>> Join and create conversationsJoin and create conversations>> Establish your followingEstablish your following
Keep your pages up-to-date and pass your Keep your pages up-to-date and pass your message along to others, then use activity message along to others, then use activity reports to see your progress develop.reports to see your progress develop.
3. Manage3. Manage
Join in the conversation!Call or email us today for details:phone: 877. 2blueye
email:[email protected]:www.alwaysbesocial.comfollow:twitter.com/alwaysbesocial
Join in the conversation!Call or email us today for details:phone: 877. 2blueye
email:[email protected]:www.alwaysbesocial.comfollow:twitter.com/alwaysbesocial