SOURCES

1 “Commerce Technology Continues Its Bull Run,” Forrester2 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research3 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research4 “Mobile commerce will be nearly half of e-commerce by 2018,” Internet Retailer5 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research6 “Understanding TCO When Evaluating eCommerce Solutions,” Forrester Research

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Be confident in your investment by calculating total cost of ownership (TCO) and return on investment (ROI) over a 2-to-3-year timeframe.

54% of eCommerce executives say re-platforming is a top priority over the next year1

1. ESTABLISH A BASELINE

2. IDENTIFY BUSINESS GOALS AND OBJECTIVES

3. DEFINE YOUR CUSTOMER BASE AND EXPERIENCE

4. OUTLINE SUCCESS METRICS AND KPIS

5. EVALUATE TCO & ROI

Identify existing platform challenges, and understand key performance indicators for customer growth, sales, and capacity.

74% of online retailers fear their current platforms won’t scale for future growth2

Chart your path to success by outlining measurable business objectives and goals.

Get it right the first time:

Most eCommerce stores re-platform every

2-to-3 years3

Ensure future growth and profitability when you deliver an engaging CX.

By 2018, mobile commerce sales will come from:SMARTPHONES

28%TABLETS

72%4

Define and agree upon KPIs so that you choose a platform to help you reach your eCommerce goals.

Top 3 reasons companies re-platform

58% 56% 51%

to improve business agility

to lower operational and ownership costs

look to support multichannel initiatives5

43%

of commerce implementations have higher TCO than predicted6

Before researching solutions, take the time to understand how various platforms’ capabilities will add value to your organization and improve the customer experience.

Follow this blueprint to build a solid foundation for your commerce re-platform project.

BLUEPRINT TO BUILDING YOUR COMMERCE RE-PLATFORM BUSINESS CASE

Moving to a next-generation eCommerce platform? Start by building a business case and reviewing these five key components of your digital commerce business.