Case Study / Blue Inc

Blue Inc expands across Europe with eCommerce payment localisation from Ingenico Group

Key Benefits

International expansion with highly localised checkout experiences

Full service offering including fraud prevention

Wide range of payment methods

Improved authorisation rates and reduced chargebacks

Smooth integration and speed to market

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Ingenico’s fully customised online payment gateways ensure the smoothest customer experience combined with full service and fraud prevention tools.

Lee Whitehead, Director of eCommerce, Blue Inc

Blue Inc now benefits from comprehensive eCommerce payment coverage across Europe including local domains for the UK, Russia, France and Germany.

Denise Morcom, Head of UK Sales for Small and Medium Businesses, Ingenico Group

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SolutionIngenico worked closely with Blue Inc to develop a payment solution perfectly suited to its online setup. The system had to be built within a tight three-month timeframe to fit with the retailer’s expansion plans.

Lee Whitehead, Director of eCommerce at Blue Inc explained: “Ingenico’s fully customised online payment gateways ensure the smoothest customer experience combined with full service and fraud prevention tools. Ingenico also offered a very wide range of supported payment methods and rather than simply enabling them, their experts worked closely with us to clearly define the most relevant payment choices for each market.”

“Ingenico was able to act as a single financial and technology partner for all things payment acceptance. Having just one contract, support agreement and centralised back office has been really beneficial.”

Ingenico implemented the technology well within the strict deadline set by Blue Inc. Moreover, the company and Blue Inc’s eCommerce partner, Visualsoft, who developed the retailer’s online platform, were able to set up the payment solution for the Blue Inc French and German domains in as little as four weeks. This helped to significantly reduce the lead time for the retailer’s international expansion.

Challenges

Building on its success on the high street, Blue Inc wanted to develop its online presence and drive digital sales not just in the UK, but in Europe too, using social media and other tools to increase its engagement with its digital native youth audience.

To support its continued expansion online, Blue Inc needed a payment partner that could meets its specific technology requirements and provide a highly localised online checkout, putting customers at ease across the continent, no matter their preferred payment method.

With Ingenico Group’s PoS terminals already providing an excellent service in store, Blue Inc turned to Ingenico’s eCommerce capability. Impressed by its full service solution and ability to manage specific gateway requirements, Blue Inc selected Ingenico as the provider that could tailor a best fit service.

ResultsFollowing the launch of the new Ingenico system on the website, Blue Inc has noticed a significant improvement in authorisation success rates for transactions. This has, in turn, considerably reduced the number of chargebacks Blue Inc has experienced, saving the company money and helping to protect consumers from fraud.

Blue Inc’s platform developer, Visualsoft, was highly impressed with the integration, speed to market and channel support provided by Ingenico.

Denise Morcom, Head of UK Sales for Small and Medium Businesses, Ingenico Group, commented: “Blue Inc now benefits from comprehensive eCommerce payment coverage across Europe including local domains for the UK, Russia, France and Germany. With a highly localised checkout experience, Blue Inc has seen tremendous success, maximising conversion as it expands across the continent.”

Following the success of the partnership, Ingenico Group will continue to support Blue Inc, furthering its localisation efforts as it continues to expand overseas.

Founded in East London in 1912, Blue Inc is dedicated to offering affordable fashion with unique designs for men, women and children. From its 100 stores throughout the UK, under its brands Blue Inc, and Officers Club, it sells a host of its own clothing brands, including Twisted Soul, Twisted Soul Heritage and Industrialize. These brands are fast gaining a following in their own right, expanding the Blue Inc and Officers Club audience.