Communicating effectivelyin the face of changingrules, tools and noise

Jon Ford, SLHIJune 10, 2008

Who Knew?

^c.1999

Technology

Habits

Expectations

Take what you have…

Take what you know…

…and mercifully (but forcefully)get it out of your way.

I = P x A x T

The formula for noise, competition

I = P x AS

The formula for connection, engagement

What Goals?

What Resources?

What Sustainability?

Social Media isabout the social,not the media. Be seen and heard. Connectwith each other.

- Katya Andreson

Don’t be a “fool with a tool”

- Nicole Engelbert

EveryPoint

of Contact

Is aPoint

of BrandContact

Imag

e by

Gab

riel C

ain ©

200

7

Know what you

want to say.Know what you

NEED to say. Time to figure out what your constituents want to hear…

Send a signal,Get the feedback

Including the fool making

this presentation!

The rules are your rules.

The measures are your measures.

The right, best experiences are your highest goal.

The ones that net you progress towards:Attraction, Engagement, DialogueCoalition and Network BuildingVolunteers, AdvocatesResources

Steer by these and not by anything (or anyone) else.

Listen

Learn what you need to say – again and again

Say it well (content, tools,

presentation)

Create feedback loops (actions, reactions,

attractions, engagement)

Tom Roach, 1968

The power of being heard is the power of feedback.Its power is human. Don’t outsource it.

Still a bedrock driver

Be legal

Be respectful

Be compelling

Be smart

Email

Create the clearing, step into the middle.Invite others to join.

The Birth of a Scale-Free Network(Albert-Laszlo Barabasi)

“It’s a boy … and a girl … and a boy … and a boy … and a girl …”

To Prosper --

Think up and out, not down and in.

Don’t be a control junkie.

Focus on balance, relationship. Real power comes from this.

Look for ways to change rules and procedures to leverage collaboration rather than impede it.

Don’t obsess with ownership. Disappear into leadership; encourage the light in others.

Broaden your understanding of accountability.

A narrow institution-drivendefinition is a drag on real social

and community benefit.

Think plural:Collaboratives, not collaborative.

Link networks of community-based collaborations across the social “brands.”

Share information. Information is power.

The more you share information, the more power you get, and the more you can empower other people.

OurGoal

Once we’re all therewe can harness collaborativeenergy and…