blondefish facebook interative at smirnoff sensation v3
TRANSCRIPT
interactivity . amplification . measurement
Smirnoff presents Sensation RFID Facebook Interactive
Monday, 12 September 2011
interactivity . amplification . measurement
Smirnoff Sensations - RFID Interactive Introduction
Smirnoff used RFID technology at the Smirnoff presents Sensation event to connect the live activity with the online world through Facebook. Through live consumer engagement and interaction, capturing personal experiences and posting these to social media in real-time, Smirnoff’s activity was amplified to millions of people who weren’t at the event. Guests arrived at the event and completed a simple registration process to link them to their personal interactive RFID wristband. An automatic ‘Check-in’ was Posted to guests Facebook walls telling their friends they had arrive at Smirnoff presents Sensation!
Monday, 12 September 2011
Smirnoff Sensations - Facebook Interactive
interactivity . amplification . measurement
Facebook InteractiveSmirnoff used RFID technology at the Smirnoff presents Sensation event to connect the live activity with the online world through Facebook. Through live consumer engagement and interaction, capturing personal experiences and posting these to social media in real-time, Smirnoff’s activity was amplified to millions of people who weren’t at the event. Guests arrived at the event and completed a simple registration process to link them to their personal interactive RFID wristband. An automatic ‘Check-in’ was Posted to guests Facebook walls telling their friends they had arrive at Smirnoff presents Sensation!
Monday, 12 September 2011
Smirnoff Sensations - RFID Interactive
interactivity . amplification . measurement
Amplification
Smirnoff was able to amplify the Sensation event to over 1.6 million people on Facebook as it happened using RFID technology. Guests at the event were given an enhanced experience and at the same time they became Smirnoff’s advocates by sharing their experience with their friends. All the posts were pre-determined by Smirnoff, so we delivered the messages they wanted and we were able to drive traffic to their Facebook page using embedded links in the Posts. Posting photos is most popular at the event and creates the greater amplification on-line.
Monday, 12 September 2011