blogging, pod casting and creative commons
DESCRIPTION
Constructed but never presented. Workshop on Blogging, Podcasting and Creative CommonsTRANSCRIPT
Practical Guide To
Blogging, Podcasting
Johnnie MickelPresented By
The Practical Guide will introduce participants to some of the new and upcoming technologies being used and understood by current and future students. Information
will focus on their uses, abilities, and meaning for students, faculty, and staff.
Emerging Media Tools & Technology for Student Communication
& Creative Commons
Introduction
First Things First
According to ShiftHappens, the average Sunday edition of the New York Times contains more information than the average person in the 18th century would have gotten in a lifetime
Recruitment, Technology, Marketing, etc., are tools—not the machine
There will always be someone who thinks a technology is silly/wasteful/stupid/dangerous
We may be preparing students for jobs and technology that don’t exist today—but the basis for those technologies DO exist today.
Introduction
How Can Attract New Students?(and keep the ones we have)
Greater Interactivity
Pride/Innovation and a Larger Service/Coverage Area
Ease of Contact (Student and College)
Marketability
Publicly Private (anonymity—no risk of embarrassment or shame at “stupid” questions)
Mobility and Immediate Response Time
Introduction
What Do Students Want?A 2007 Study from Noel-Levitz entitled “Engaging the Social Networking Generation”
listed 15 items that students are requesting…
Introduction
What Do Students Want?Things we are already doing are in green, sort-of doing in gray, not doing in red…
Introduction
1. Complete a financial aid estimator form
2. Complete a tuition cost calculator form
3. Complete an admissions application online
4. Request a campus visit by completing a form
5. Exchange instant messages with an admissions counselor or student worker
6. Complete a form to RSVP for a campus event
7. Inquire online
15. E-mail current students from the site
11. Read profiles of current students
12. Read a blog written by a current student
10. Read a blog written by a member of the faculty
9. E-mail a faculty member
13. View a virtual tour
8. Read profiles of faculty
14. Personalize a Web site
Not Doing
Sort-Of Doing
Currently Doing
Blogging Basics
What makes up a Blog/Journal?
http://dcccsampleblog.livejournal.com/
Blogging Basics
Why on Earth Would I Want One?
Blogs engage people in knowledge sharing, reflection, and debate. Blogs are becoming an important component of the Internet landscape, providing authors and readers with an avenue for unedited expression, reaction, and connection, without the censorship of mediated chat rooms or
other media outlets.
The simplicity of blogs means that open discussions can be established almost immediately, making blogs ideal for far-reaching discussions among the Internet. Blogs foster the growth of
communities, and the dynamics of collaborative filtering and recommending/referring may provide new ways to evaluate, and critique student-created knowledge.
-EduCause, 7 Things You Should Know About…
Blogging Basics
Travel/Conference JournalBrain Storming
Sharing Journal/ArticlesList of Links and images of an event or concept
Announcements and OpportunitiesPersonal Journal
Public Blogs Add a Personal Touch to OutsidersOpen Source to New Ideas and Concerns
Explanation of Upcoming Changes and Events With Feedback (Think ‘Beta’)Writing Practice and Group Editing
Much, Much, More
Why on Earth Would I Want One?
Blogging Basics
Students are highly aware of this technology and its uses. Blogging is simply an evolution of the old bulletin board systems of the past and an easier way to read through and process chronological
information.
For students in the classroom blogs can be used to foster class discussions on a prompt, event, or image. On the department level blogs can be used to partner classes for mentoring situations and
dual class projects while still allowing the student to form private thoughts and responses.
On the college level blogging by faculty, staff, and select students allow a personal, “insiders” view of what goes on. Announcements, polls, comments, events, pictures—all have their place on a top
level blog.
What is the Student Benefit?
Blogging Basics
Where Do I Get One?
Blogging Basics
Outside of the classroom, blogs allow students to respond and pose questions to ideas and thoughts providing greater insight to what students are looking for.
A good example is the team name—a college blog may have prompted discussion and new ideas for the vote. A weekly blog entry by the president or other campus leader, or a weekly blog from the
SGA, would provide lots of campus insight to prospective students and the public.
What is the Student Benefit?
Blogging Basics
How Can This Repel Students?
Many recruitment sites have “student blogs” where select students share their stories while the blog is monitored by the college, although a good idea—to prevent a negative or inappropriate entry—
over-protection can backfire. Obvious attempts at advertising and editorial control only discredit the blog.
Non-traditional students may not find college blogs useful or necessary, avoid being too “young”.
“A podcast is a digital media file, which is distributed over the Internet using syndication feeds for playback on portable media players and personal computers.
The term, like "radio", can refer either to the content itself or to the method by which it is syndicated; the latter is also termed podcasting.”
-Wikipedia, The Free Encyclopedia. (5 Dec 2007)
Podcasting Basics
Podcasting Basics
MP3
Servers
Time
Index.xml
Computer User with Aggregate Software
IPod/Digital Audio Player
RSS Feeds enable automated downloading
Podcasting Basics
Grammar Girl – Sit vs. Set Podcast
Podcasting Basics
Providing podcasts of special events (graduation, speakers, orientation etc.) may produce more interest from the general public. Podcasts from students, faculty and staff may provide information
for prospective students unsure of their college of choice.
What is the Student Benefit?
Podcasting Basics
How Can This Repel Students?
Presenting a highly unorganized or unprofessional podcast can present the same problem that an ill-produced publication or website, if they don’t think you know what you are doing they’ll apply that
to everything else you do.
Podcasts should be relevant, present information that is applicable to many groups—not just one. Or, attempt to give equal time and voice to each group.
Creative Commons
Creative Commons Introduction
Creative Commons
What is the Student Benefit?
Creative Commons primarily affects the faculty and staff as a means of sharing their material with each other and expanding the pool of resources and allowing quick up-to-date handouts and
materials for class.
Regarding podcasting, a Creative Commons license may prove more useful than a standard copyright. Many situations fall outside of clear standard copyright, YouTube is an example. Do we
want our Basketball games and recruitment videos online? If so, then it would be a violation of YouTube terms of use. (FYI at least one Basketball game is on YouTube currently).
Creative Commons
Most students are going to be unaware of Creative Commons unless they have had experience with publishing creative works, and maybe not even then.
Faculty and staff should be careful anytime they begin tinkering with copyrights. Without clarification of how copyright affects material created for the classroom a faculty or staff member maybe
inadvertently break copyright and face unexpected problems.
How Can This Repel Students?
Q&A
Question and Answers
References
Shift Happens: http://shifthappens.wikispaces.com/
Engaging the Social Networking Generation: http://oirap.rutgers.edu/reports/MSA2008/Self-Study-Reports/EExpectationsClassof2007.pdf
Livejournal: www.livejournal.com
MySpace: www.myspace.com
Educause – 7 Things You Should Know About: http://www.educause.edu/7ThingsYouShouldKnowAboutSeries/7495
Quick and Dirty Tips: http://www.quickanddirtytips.com/default.aspx
Wikipedia: www.wikipedia.com