blogging and audience insights
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This week, we had our #AtomicChat with @irahaberman, Director of Marketing here at @Atomic_Reach. We discussed our newly launched platform Audience Insights will change the way you create content your audience!TRANSCRIPT
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#ATOMICCHAT
#ATOMICCHAT
September 8, 2014
Blogging and Audience Insights
It Changes everythIng
helpIng you Create great Content for real people
sIgn up for InsIghts Beta today!atomICreaCh.Com/InsIghts-Beta
What is the most important things for bloggers to consider when writing?
How can bloggers make sure they are writing for their audience?
How does Audience Insights help bloggers?
How do bloggers know what their target audience is?
In Atomic Insights, we provide an Atomic Score. What’s a good score?
What kind of results can bloggers/ content marketers see from using Audience Insights?
@IRAHABERMAN@Atomic_reachspecial guest:Hosted By:
Ira Haberman @irahaberman
There are a few things, to consider, but mostly, it’s about your audience.... but it’s time to think about them differently. #atomicchat
Ira Haberman @irahaberman
Being able to write for your audience, to their knowledge level around a topic, humanizes your message. #atomicchat
Ira Haberman @irahaberman
That’s what it’s about. Connecting with audiences. Building a bond. Making them LOVE YOU, time and time again. #atomicchat
Ira Haberman @irahaberman
The truth is, there are very good tools to help you write better content. There hasn’t been one tool to help rule them all. #atomicchat
Ira Haberman @irahaberman
There has got to be a better way to match your audience’s level knowledge around a topic with your great content. #atomicchat
Ira Haberman @irahaberman
You learn about your audience, by understanding what they read and connect with. You win, by repeating what does well. #atomicchat
Ira Haberman @irahaberman
Atomic Insights helps you uncover what kind of content your audience responds to. #atomicchat
Ira Haberman @irahaberman
If you remove the difficult conversations and make data science about your audience. EVERYONE wins. #atomicchat
Ira Haberman @irahaberman
Knowing the knowledge of your audience level around your topic, is more powerful. Trust me. I’ve seen the results. #atomicchat
Ira Haberman @irahaberman
if you do regular auditing of your work, and how it connecting with your audience, you’ll begin to uncover patterns. #atomicchat
Ira Haberman @irahaberman
of course, if you use Atomic Insights, you’ll reveal those patterns in a more efficient way.
#atomicchat
Ira Haberman @irahaberman
If you consider your audience, and write for them, you win. That’s the bottom line. #atomicchat
Ira Haberman @irahaberman
Glad you asked. If you use Atomic Insights, and your Atomic Socre is 60 or above, you’re well on your way to connecting. #atomicchat
Ira Haberman @irahaberman
So Atomic Insights is NOT a magic elixir. You still have to do the heavy lifting. #atomicchat
Ira Haberman @irahaberman
But I’d suggest that if you understand what Atomic Insights tells you, and write content with Engager.... #atomicchat
Ira Haberman @irahaberman
a) your content will be better, b) you will achieve better connection with audience, c) you will win. #atomicchat
Ira Haberman @irahaberman
It’s a pretty simple formula that Atomic Insights helps with. Know your audience. Write content FOR THEM. ;) WIN. #atomicchat
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