block 3 poster 9 the participatory market chain approach ......block 3 poster 9 the participatory...

Block 3 Poster 9 The Participatory Market Chain Approach (PMCA) Poster authors: Sarah Mayanja (CIP), Claudio Velasco (CIP), Enoch Kikulwe (Bioversity International), Diego Naziri (CIP), Paola Flores (CIP) Contact: Sarah Mayanja, Research Associate - Uganda, [email protected] WHAT IS THE PMCA? PMCA is a pro-poor systematic methodology which stimulates commercial, technological and institutional innovations through collective action, mutual learning and building trust. PMCA builds enabling conditions for innovation and inclusiveness thus stimulating dynamism in the market. PMCA has evolved and ıs gender responsive. It has been applied to many value chains across CG-Centers and CRPs. PMCA is a ‘living’ flexible approach: • Farmer Business Schools combining features of PMCA and Farmers Field School were formed in Asia. FBS enhanced market linkages through improving farmer business skills. • PMCA was ‘engendered’ in East Africa leading to designing strategies for inclusion of women and youth in chain nodes that were previously beyond their reach. Intermediate Users: R&D agencies and market promoters Stakeholders: chain actors, supporters and R&D agents. MAIN STAGES • PMCA involves three phases with specific objectives, activities and tools (Fig 1). • Each phase ends with an event where results are presented to a wider group of stakeholders. • PMCA is initiated and facilitated by an R&D agency which gradually hands over to chain actors to promote ownership. GENDER RESPONSIVE BUSINESSES CRITICAL GAPS AND NEXT STEPS Strategies to reduce costs & time: will spur private sector engagement Capacity building at different levels: Farmers : to strengthen their entrepreneurial capacities R&D agencies : strengthen facilitation, marketing and gender skills. Policy : broader engagement to strengthen enabling environment. Support for proto-type innovation: funding Post phase 3 activities. Multiplication of market-demanded varieties using macro- propagation techniques (Uganda). A market study identified a mismatch between bananas demanded and those grown, yet desired planting materials were scarce. Ten low-cost macro- propagation chambers were thus established resulting in: o Gender responsive business plans. o 40% increment in sales of plantlets of preferred varieties. o Two (non-project) commercial chambers established o Support from LG to female owned commercial chamber. o LG and R&D partners are promoting the technology. Thematic groups were aligned to a banana platform and new local structures so as to build trust and reduce costly meetings. Future potential users: R&D agencies and local governments Participants R&D Organisation Understand market chain actors activities, interests, ideas, problems Analyse joint market opportunities (create value at low cost) Objective per Phase Phase 1 Phase 2 Phase 3 Set in place innovations new products, new technologies, new institutions Interest Trust Collaboration Final Event 1 Final Event 2 Closing Event Leadership Facilitation Backstopping Steps + Helpful Tools Steps +Helpful Tools Steps + Helpful Tools 1 year approx. Consolidation of innovations Figure 1. PMCA phases LG official launching the commercial chamber Research 2015 2011-2013 Preparing bananas for export Female banana exporter

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Block 3 Poster 9

The Participatory Market Chain Approach (PMCA)

Poster authors: Sarah Mayanja (CIP), Claudio Velasco (CIP), Enoch Kikulwe (Bioversity International), Diego Naziri (CIP), Paola Flores (CIP)Contact: Sarah Mayanja, Research Associate - Uganda, [email protected]

WHAT IS THE PMCA?PMCA is a pro-poor systematic methodology which stimulatescommercial, technological and institutional innovationsthrough collective action, mutual learning and building trust.PMCA builds enabling conditions for innovation andinclusiveness thus stimulating dynamism in the market. PMCAhas evolved and ıs gender responsive. It has been applied tomany value chains across CG-Centers and CRPs.

PMCA is a ‘living’ flexible approach:

• Farmer Business Schools combining features of PMCA andFarmers Field School were formed in Asia. FBS enhancedmarket linkages through improving farmer business skills.

• PMCA was ‘engendered’ in East Africa leading to designingstrategies for inclusion of women and youth in chain nodesthat were previously beyond their reach.

Intermediate Users: R&D agencies and market promoters

Stakeholders: chain actors, supporters and R&D agents.

MAIN STAGES• PMCA involves three phases with specific objectives,

activities and tools (Fig 1).

• Each phase ends with an event where results are presentedto a wider group of stakeholders.

• PMCA is initiated and facilitated by an R&D agency whichgradually hands over to chain actors to promote ownership.

GENDER RESPONSIVE BUSINESSES

CRITICAL GAPS AND NEXT STEPSStrategies to reduce costs & time: will spur private sector engagement

Capacity building at different levels:

Farmers: to strengthen their entrepreneurial capacities

R&D agencies: strengthen facilitation, marketing and gender skills.

Policy: broader engagement to strengthen enabling environment.

Support for proto-type innovation: funding Post phase 3 activities.

Multiplication of market-demanded varieties using macro-propagation techniques (Uganda). A market study identified amismatch between bananas demanded and those grown, yetdesired planting materials were scarce. Ten low-cost macro-propagation chambers were thus established resulting in:

o Gender responsive business plans.

o 40% increment in sales of plantlets of preferred varieties.

o Two (non-project) commercial chambers established

o Support from LG to female owned commercial chamber.

o LG and R&D partners are promoting the technology.

Thematic groups were aligned to a banana platform and newlocal structures so as to build trust and reduce costly meetings.

Future potential users: R&D agencies and local governments

Participants R&D Organisation

Understand market chainactorsactivities, interests, ideas,problems

Analyse joint marketopportunities(create value at low cost)

Objective per Phase

Phase 1