bliss & blossom: e-commerce business plan
TRANSCRIPT
BLISS & BLOSSOM : THE BUSINESS
INTRODUCTION
Business to Consumer
Pure – play e-commerce company
Sale of flowers and gifts
Merchant business model
Follow dropshipping point
Operate in Germany
PRODUCTS
Flowers
Cakes
Chocolates
Cards
Soft Toys etc ....
With Custom Messages
Why?
These products are always in demand
CUSTOMERS
Our customers range acroos all age groups
Why will they use our site?
Convenience
24/7 availability
Easy mode of payment
Fast delivery
Quality
Easy return policy
PROCESS
AIM
Adhere to quality standards.
Achieve customer satisfaction
Reduced or no complaints
No return of products
Improve trust
Increate loyality
Thereby increase the revenue of the business
BLISS & BLOSSOM :
IMPACT OF E-COMMERCE
WHY E-COMMERCE IS APPROPRIATE
Saves lot amount of time for the customer to do
shopping.
Not location or geographic dependent.
Replaces traditional commerce method.
Good memorial shopping experience.
Low transaction charges and efficient billing system.
Instant and free shipping along with tracking information.
ROLE OF E-COMMERCE IN BLISS & BLOSSOM
Create successful business.
Online payment services.
Customer service.
Categorization of products and messages
TYPE OF BUSINESS ENGAGED
Dimentions of Bliss & Blossom
Process – Digital
Product – Physical
Delivery - Physical
IMPACT ON BUSINESS OPERATIONS,
MANAGEMENT, COMPETITIVE ADVATAGE
Business Operations :
Sell only online, Excellent cutomer support
Management:
Target customers, Analyze sales, Manage credits
Competitive advantage:
Surpass the competition with innovative ideas, update
to latest web technologies.
HOW INFORMATION IS PROCESSED
Data Acquisition
Explicit actuisition – Detailed information.
Implicit actuisition – Behavior of web pages
Data Analysis
Shopping experience easier.
Understand the customer needs.
Efficient customer support.
BLISS & BLOSSOM : E-COMMERCE
BUSINESS AND REVENUE MODELS
OPERATING BUSINESS MODEL
Online Direct Merchant.
Retailer of goods (flowers, wines and other gifts)
Web Store with product information and online ordering
mechanism.
Sales based of fixed pre-set price list.
Delivery of physical goods.
BENEFITS OFFERED BY OUR BUSINESS MODEL
Elimination of the need for a physical shop.
No need for warehousing.
Web store available to customers all over the world.
Makes use of the extensive marketing opportunity
of the web
Revenue Model: Sales Based
Sales of major products (flowers).
Sales of add-ons (gift items).
Benefits of sales model of our business
Items are being sold.
Charging customers for items purchased on web
instantly.
Online revenue and sales in our market segment on the
rise
BLISS & BLOSSOM :
PAYMENT AND SECURITY
PAYMENT
Cash is King - but only once upon a time.
Electronic Payments changed the role played by
banknotes and coins.
Electronic Payments : seal the deal in today’s
business world.
Payment System Categories :
Payment without safeguards
Payment with safeguards
Payment with virtual wallets
PAYMENT (CONT..)
“Precisely what form of payment might
customer use?” After all, the customer can and
will purchase only if we allow them to pay as they
wish
Will open a Merchant Account
Use Gateway provided by Authorize.net
Will support for two virtual wallets, i.e. Paypal and
Google Wallet
PAYMENT (CONT..)
SECURITY
Build and maintain a secure network
Protect Cardholder Data
Maintain a Vulnerability Management Program
Strong Access Control
TRUST BUILDING MEASURES
Every little detail affect a customer’s trust
Measures we will take to build trust are:
Add security badges and icons
Providing detailed company infomation & contact
By giving quality descriptions and content
Enabling and encouriging ratings and reviews
Promote social sharing
Probably the most important thing we can do to
build trust in our store is to provide customers with
high quality products and service. By doing so a lot
of these efforts will naturally follow.
BLISS & BLOSSOM :
SYSTEM FUNCTIONS
MEASURMENT & ANALYTICS
Total Customer Experience (TCE):-Business Integration-Investigate negative incidents-Understanding customer`s perspective-Strategy-Research
-Human-Computer-Interaction (HCI) -Customer Relationship Management (CRM)
THREE STAGES OF CUSTOMER`S INTERACTION-SERVICE ENCOUNTER-E-COMMERCE ENCOUNTER-POST-ENCOUNTER
ONLINE SHOPPING CUSTOMER SATISFACTION
CRITERIA TO SATISFY THE USER`S
PERSPECTIVE
- Easy of Navigation
-Design
-Information
- Page response
-colors
-Availability
-contact details
-five second rule
-privacy
-secure payment process
-Trust
-No errors
THANK YOU