blend presentation
DESCRIPTION
A selection of works created by Blend. www.blendingpoint.comTRANSCRIPT
ABOUT US
Interdisciplinary at heart, Blend is a fresh,
fast-growing creative agency for
the digital age. Outstanding branding, marketing and
communication solutions. No hassles.
Our studio is a full-time receptor of emerging international trends. We are a young and diversified team of creative and
business minds always seeking to blend aesthetics and technology.
By weaving consulting and production, Blend creates an ecosystem of services that encompasses branding,
web development, digital marketing, video and photo production, graphic design, art direction, strategic consulting
and new media management.
CLIENTB
RA
ND
ING
WE
B D
ES
IGN
WE
B M
AR
KE
TIN
G
& S
OC
IAL
ME
DIA
MA
NA
GE
ME
NT
VID
EO
P
RO
DU
CT
ION
PH
OT
OG
RA
PH
Y
PR
INT
GR
AP
HIC
DE
SIG
N
WHATWE DO
#responsive design / #fresh & cutting-edge design / #creative coding /# HTML5 / #CSS3
WEB DESIGN
Responsive design allows every type of device to display the website in the most suitable dimensions
and layout. The programming of different stylesheets for many different ranges of resolution solves
virtually any optimization problem. Different mobile operating systems or new screen sizes will not
affect the proper functioning of this dynamic coding approach.
#responsive design
We create engaging web-interfaces that entertain your clients while collecting valuable information
for your marketing purposes...
#interactive approach
Blend strives to channel its creative talent within the framework of your industry’s aesthetics.
We benchmark your competitors’ brand presence, align your image to the industry and ultimately
give it the finish that will make you stand out among others!
#context-aware design
VIDEO PRODUCTION
#motion graphics / # fashion / #ads / #institutional videos /#educational videos / #infographics / #music videos / #3D renders
Turning static illustration into engaging video animation is the strongest way to tell your customers
what you are all about.. We help you throughout the whole process, from conceptualising the
storyboard to vector design and animation.
#motion graphics
#fashion videos
#documentaries
#music videos
#3D renders
#logo design / #infographics / #graphic design / #print / #photography
BRANDING
#infographics
saved by US industr y
infographic examples
Simplify technical data!
“You do not really understand something
unless you can explain it to your granny”
Albert Einstein
by blend
people loving chocolate
cool!
emission freeelectricity
InfoGRAPHICS +
Information GRAPHICS+
infographics is
it strenghtens your presence On the web
prefers
listening to music
HOBBIES
prefers
watching tv
prefers
surfing on the web
of interviewed people
infographics can be also turned into animation
160,000 new jobs
Which of the fol lowing hobbies do you prefer the most?
66%20%14%
HOUSE PRICE INDICATOR Source: The Economist ; BIS; Haver Anal ytics, Hong Kong RV; Nationwide; OEC; Ternaet and National Bank; Thomson Reuters
HONG KONG
AUSTRIA
SOUTH AFRICA
UNITED STATES
SWITZERLAND
CANADA
SINGAPORE
GERMANY
AUSTRALIA
CHINA
BRITAIN
FRANCE
SWEDEN
JAPAN
ITALY
IRELAND
NETHERLANDS
SPAIN
+ 21.8
+ 10.1
+ 5.0
+ 4.3
+ 3.6
+ 3.3
+ 2.8
+ 2.7
+ 0.3
- 0.5
- 0.9
- 1.3
- 2.6
- 2.6
- 4.0
- 5.7
- 6.8
- 9.3
PAST YEAR (2012) % CHANGE PRICE
#1
Switze
rlan
d
#2
Australia
Italy
#3
Norw
ay
Irelan
d
#12 #21
no middlemen philosophy
THE where-to-born
INDEX 2013
HERE ARE THE BEST COUNTRIES
more appealing !
Make your numbers
80%
STATISTICS WON’T BE BORING ANYMORE
is
THE BEST
for
EASY & QUICK
INFOGRAPHICS
A complex set of data can be easily understood with simple infographics
1+1=2
of
UNDERSTANDING
complex sets of data, information, statistics
using
visually compelling graphs beautiful and fresh graphics
your granny will be grateful! your granny will be grateful!
thank you
dear!
Electricity for 10 million american homes
SOURCE: THE ECONOMIST
“You do not really understand something unless you can explain it to your granny”
Albert Einstein
We use infographics to simplify complex sets of data and make them understandable to
your target customers!
Before we even start designing, the benchmarking process will involve the branding, strategy and
design group leaders with the goal of creating a clear picture of the brand’s visual identity.
Logo proposals will be developed following different approaches and interpretations to provide a
means for discussion and brainstorming with client.
#logo design
We are strongly oriented towards the digital world, but we are aware of the beautiful experience of
touching and holding something in your hands.
Let us decline your brand identity to a compelling catalogue! We promise you’ll get a chance to
choose the paper with us...
According to your needs, Blend will art direct or shoot your photographic campaign. Our talented
photographers’s expertises range from fashion, to architecture, to product and still life photography.
#photography
WEB MARKETING & SOCIAL MEDIA MANAGEMENT
#SEO / #web marketing strategy / #Social Media management
Once Marketing and Communication goals have been determined, the process of creating specific
campaigns will commence. Some of the campaigns will be more widespread and generic, with the
aim of creating brand awareness within your industry. Others will be user or content specific and will
reach out to very selected target ranges. This will allow to segment marketing efforts and provide
(through campaign reports) detailed information on where to focus SEO and SEM in a second stage.
acquired knowledge we will provide you with a tailored social media framework that will coherently
serve your project’s development.
#web marketing
SMM contributes to your company’s growth as long as the social media strategy is correctly applied
to the corporate strategy. We will initially interview you in order to gain an understanding of the
project in terms of business, strategy, brand, marketing orientation and overall objectives. From the
acquired knowledge we will provide you with a tailored social media framework that will coherently
serve your project’s development.
#social media management
CONTACTS
Production HeadquartersVia Marco Perennio 25/b
52100, Arezzo - ITALYPh: +39 0575 299484
New York City HubBlendingpoint Inc.
79 Madison Ave, New York, NY 10016Ph: +1 347 23 78 040
Find BLEND on:
www.blendingpoint.com
