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C O N F E R E N C E A G E N D A

Brand Licensing Conference 2013 | October 19, 2013 | Pragati Maidan, New Delhi, India

0900 hrs 1000 hrs: DELEGATE REGISTRATION | 1000 hrs- 1115 hrs: PLENARY SESSION

1115 hrs-1215 hrs

SESSION 1: BRAND LICENSING IN INDIA:

The opening session will build a roadmap for licensing, as well as highlight the key trends in this

industry. This thought leadership session will also review ways of innovatively adopting this

strategy by Indian businesses:

Types of brand licensing currently supported by demographics and consumption trends, inIndia

Key growth opportunities for licensing, as well as which product categories are shrinking

Snapshot of successful innovations in brand licensing, both domestic and internationalduring FY 13

Successful retail strategies related to brand licensing and outlook for merchandising Growth of promotional licensing

Moderator: Mr. Charles Riotto, President, LIMA Ms. Michelle Minieri, President, Bradford Licensing LLC Mr. Antti Ohrling, Country Director - India, Rovio Entertainment/Angry Birds; Mr. Samir Jain, Director, Green Gold Animation

1215 hrs-1315 hrs

SESSION 2: DEVELOPING A SUCCESSFUL BRAND LICENSING strategy IN INDIA

It is vital to know the potential success of licensing of a particular brand, before deciding on a

brand extension strategy. As part of that strategy, the evaluation process and the relevant

elements for a licensing program. Also, learn how to evolve internal structures and processes for

successfully leveraging licensing:

Evaluating the licensing potential of a brand, as well as necessary requisites for launch aprogram

Licensee support and required licensing assets (style guide and not a brand manual) Challenges in managing licensing programs in India Importance of deputing a representing agent Understanding of licensing process, and structuring a licensing deal Financial aspect of license program management royalties, auditing and sales report

reconciliation

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Moderator: Mr. Robert Ridder, Partner, Bradford Licensing LLC Ms. Michelle Minieri, President, Bradford Licensing LLC Mr. Nagarajan Subramanian, Managing Partner, En Theos Consulting Mr. Anand Singh, Associate Director South Asia, Turner International Mr. Akash Jain, Sr. Director Business, National Basketball Association Mr. Madhav Prabhala, Vice President (Sourcing & Licensing), Green Gold Animation

1315 hrs 1415hrs Networking Lunch

1415 hrs-1500 hrs

SESSION 3: HOW TO BECOME A SUCCESSFUL LICENSEE

How do you select the right licensee? What information do you need to make the right decisions,

as well as minimising risks? How do Licensing practices differ across product categories? If you

are looking to invest in new licensees, learn:

How can licensees evaluate properties The parameters utilised by licensors to evaluate partners Understanding and protecting your rights as a Licensee Best practices while negotiating a Licensing Agreement Selling to retail Moderator: Mr. Charles Riotto, President, LIMA Mr. Rolf Blaser, Country Manager, Safilo India Pvt. Ltd. Mr. B. D. Nathani, CEO, G&D Trade Zone Pvt Ltd, (Authorized Licensee of Disney Shoes)

1500 hrs-1545 hrs

SESSION 4: ENTERTAINMENT LICENSING: WELL EXPOSED

A widely utilised licensing strategy in India. Understand the success factors, as well as what

needs to be altered, and how do you broaden this activity.

Segmenting program sources - Games, TV Shows and Series, Movies and Music Character licensing - extensions and innovations are key to expanding licensing potential Movie licensing: - Hollywood versus Bollywood Importance of Media Commitment Vs. Upfront

Moderator: Mr. Charles Riotto, President, LIMA Ms. Divya Pathak, Director Marketing, Sony Pictures Mr. Nagarajan Subramanian, Managing Partner, En Theos Consulting Mr. Nitin Kalra, Director SAARC Region, AI Licensing India Pvt. Ltd.

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Mr. Sid Shah, President, The Wild East Group Mr. B. D. Nathani, CEO, G&D Trade Zone Pvt Ltd, (Authorized Licensee of Disney Shoes)

1545 hrs 1600 hrs: Tea / Coffee Break

1600 hrs-1645 hrs

SESSION 5: CORPORATE AND CELEBRITY LICENSING: MORE MOOLAH FOR YOUR BRAND

Corporate Licensing or Brand Licensing is extremely important for enhancing the long-term brand

value, as well as extensions. It is important to be cautious and accurate in your decisions as a

licensor. On the other hand, celebrity licensing is rapidly becoming popular in India via brand

endorsements learn how:

How to expand a brands presence into new segments without making a major investment How to maintain the brand positioning while extending into new categories What s hot in corporate licensing opportunities FMCG, F&B, Fashion & Lifestyle, BTS &

Stationery

Evaluating celebrity value for licensing A checklist while considering a celebrity licensing strategy Which are popular living celebrities or those dead, and their estates

Moderator: Mr. Robert Ridder, Partner, Bradford Licensing LLC Ms. Michelle Minieri, President, Bradford Licensing LLC Mr. Anuj Sawhney, Managing Director, Swiss Military Worldwide

Mr. Jason Sutton, Director, Polaroid Mr. Sid Shah, President, The Wild East Group Ms. Nanette D'Sa, Chief Executive Officer, Indian Cookery Pvt. Ltd.

1645 hrs-1730 hrs

SESSION 6: SPORTS LICENSING IN INDIA: RUNNIING THE NEXT MILE

India is yet to unlock the tremendous potential in its sports properties. Cricket is a passion in

India, but the licensing potential it offers with regard to large sponsorships deals, is yet to be

leveraged:

Different models of sponsorship, marketing associations and brand licensing in sports

Identifying sports licensing potential in India, and accompanying challenges Analysing successful international sports licensing programs and key lessons Working towards structuring sports licensing deals in India

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Moderator: Mr. Charles Riotto, President, LIMA, USA Mr. Phaneendra P, General Manager - Sales & Marketing, GMR Sports Mr. Akash Jain, Sr. Director Business, National Basketball Association Ms. Mayuri Pitale, India Licensing Manager (CPG), World Wrestling Entertainment

1730 hrs-1800 hrs

SESSION 7: BRAND LICENSING AND THE LAW

The legal aspects related to Brand licensing are crucial, whether drafting an agreement or

awareness of various intellectual property rights or how an agent can be of help, amongst other

aspects:

Moderator: Ms. Serena Satheesan, Asst. Legal Manager, Bradford License India Mr. Vinod Khurana, Partner at IIPRD and Khurana & Khurana, IP Attorneys Mr. Safir Anand, Senior Partner, Anand & Anand Mr. Abhishek Malhotra, Advocate, TMT Law