Style • Substance • Results

January 2010LinkedIn Version

CredentialsCredentialsJonathan S. Ross is the Founder and Managing Director of Black Rock Consulting, a business and communications consultancy providing project management, strategic planning and development, marketing, corporate communications and creative services to clients in the Media/Entertainment, Technology and Lifestyle/Recreational industries. In May 2007, he was named as a partner in Tomahawk Partners, LLC, a strategic consultancy and think-tank that provides business consulting, project management, and financial advisory services with a focus on developing physical, logistical and technological infrastructure projects in developing nations.

Mr. Ross is an award-winning writer and a licensed Instructor of Krav Maga (an Israeli self-defense system), as well as an Instructor-in-Training of Traditional Wing Chun Kung Fu under Sifu Eric Oram. He earned an MFA at the age of twenty-four from the University of Southern California’s School of Cinema-Television and a BA in Political Science and English from Duke University, where his regrettably prescient senior year graduate level thesis (1992) focused on counter-insurgency and domestic counter-terrorism.

Mr. Ross and his family currently reside in Beverly Hills, California.

Additional details can be found at:www.blackrockconsult.com/bio.htm

2

What I DoWhat I DoI provide Management & Communications Consulting services, specializing in the Entertainment, Media, Technology, and Lifestyle/Recreational industry verticals. However, I also have experience consulting for additional verticals including Real Estate, Financial Services, Business Services, Automotive, Healthcare/Life Sciences, Consumer Products, Online Education and more.

Services include:

Interactive Project Management & Website Development Documentation

Business Plan & Strategic Plan Research, Writing & Editing

Copywriting & Marketing Strategy Strategic Planning & Development Creative Writing & Content Development Corporate Communications Research, Competitive Analysis & Proposal Writing

3

PhilosophyPhilosophyThe philosophy at Black Rock Consulting is simple. Deliver on our promises. Unfailingly, every single time.

Let's face it, in today's increasingly competitive world, there are plenty of options to choose from. And some of those options are pretty good ones. But since when is "pretty good" good enough?

What sets us apart are our personal service, professionalism, attention to detail, and our ability to execute a well-planned course of action and follow it through to a successful conclusion. It's called commitment, accountability and integrity, and we believe that these values matter. Regardless of the business climate.

We take the time to get to know your business and understand your needs. We don't simply offer pre-packaged solutions, meaningless consultant double-talk or boilerplate advice and deliverables. Anyone can do that. Isn't your business worth more?

Knowledge is power. But if a consultancy cannot effectively transfer or otherwise communicate that knowledge to the client, or utilize it to achieve tangible results, that knowledge is worthless. Black Rock Consulting understands this. And acts accordingly.

We deliver results. Not excuses.

4

The Art of Leadership:The Art of Leadership:Principles for Effective Management Principles for Effective Management

© 2005 All Rights Reserved© 2005 All Rights Reserved

1. Lead by example. This means leading from the front, where you have the best view.

2. Always be willing to take calculated risks. Anything worthwhile requires risk.

3. You can delegate your authority. You can never delegate nor abdicate your responsibility or accountability.

4. Realize that you will make mistakes. Accept this fact. Then act swiftly to rectify those mistakes, and never make the same mistake twice.

5. Be decisive. Never equivocate. But be prepared to adapt to changing circumstances.

6. Trust your instincts. They seldom lie.7. Be flexible and adaptable. Change is inevitable. Be prepared to turn this

into opportunity.8. Seize the initiative.9. Know when to advance, when to flank, when to envelop and when to

retreat. Never lose sight of your objectives or the end goal. Even if this means taking many paths to reach the destination.

10. When you perform a task or execute an assignment, do it right the first time. Half-hearted measures may save time and/or money in the short-term, but will exact their price in blood, sweat, tears and capital when you inevitably return to fix them.

11. Never stop learning. Knowledge is power. Useful knowledge, skillfully applied and acted upon, is achievement. Great achievements can change the course of history. 5

Representative Clients Representative Clients inQbation Fischer Construction Music Mastermind Emblem Music GLO Productions

(Gloria Reuben) Vlaze Media Networks PlanJam Mosaic Capital Tomahawk Partners Growthink NORTHSOUTH Studios Safesearching /

Celebrity Loop

Defcon Pictures Wildlore Maine National Country

Club mr. H2O Powerstorm Without A Box Scorpio Sound Knowledge Kids

Network Knowledge Universe Vermont Studio / Land

Rover North America Vermont.com

6

Case Study: Mosaic Case Study: Mosaic CapitalCapital

Challenge: Prestigious Century City based middle market investment banking firm required specialized strategic consulting and writing services for select clients.

Solution: Black Rock hired…

A Strategic Plan was developed for a Wireless Products Wholesale Distributor with annual sales exceeding $50MM in order to provide management with a credible future roadmap to boost company valuation for possible future sale; also collaborated with Mosaic’s staff to develop and write the Information Memorandum for prospective buyers.

Creative writing background was utilized to develop and write a uniquely structured Information Memorandum on behalf of a well-known motion picture advertising company whose owner is contemplating selling the business.

Researched and wrote Briefing Document for a major Hollywood talent and literary agency evaluating the internal development of a television production fund.

7

Case Study: GrowthinkCase Study: GrowthinkChallenge: Growthink, a FINRA licensed investment banking and

strategic consulting firm, required outside assistance in managing and fulfilling client engagements.

Solution: Black Rock hired…

Jonathan S. Ross named Managing Director by Growthink principals for consistently successful client engagements

Successfully up-sold and closed the largest non-investment banking deal in Growthink history, the full life-cycle development and production of a sophisticated database driven, dynamically generated Website for a client in the healthcare vertical. Total contract value to date in excess of $650K, grown from a $12,500 business plan writing contract.

Clients under supervision raised more than $3MM in funding to date based on the strength of the business plans and supporting collateral prepared

Enabled Growthink to realize more than $1 MM in revenues by completing 45 business plan writing and/or capital-raising projects to date across multiple industry verticals.

8

Case Study: Defcon Case Study: Defcon PicturesPictures

Challenge: A Hollywood production company needed to create a comprehensive business plan and strategy reflecting its desire to build a vertically-integrated media company focusing on producing content in China for worldwide distribution.

Solution: Black Rock hired…

The necessary deliverable was researched and drafted in a timely fashion, enabling the client to begin soliciting the required $20MM capital to realize his goals. To date, client has successfully secured bridge financing.

Client has added the treatment for an action adventure film scripted by Black Rock’s principal to his production slate.

9

Case Study: WildLoreCase Study: WildLoreChallenge: Tucson-based start-up company dedicated to

preserving and promoting the traditional field craft and survival skills of indigenous peoples worldwide required marketing guidance and copywriting services.

Solution: Black Rock hired…

Drafted copy for a variety of electronic collateral to promote the company’s inaugural Native Tracker Training Event held over the July 4th weekend in 2005, featuring retired members of the Shadow Wolves, an elite federal law enforcement unit comprised entirely of Native American trackers.

Provided strategic marketing support and copywriting services to raise the company’s industry profile and promote brand awareness.

10

Case Study: Scorpio Case Study: Scorpio SoundSound

Challenge: Los Angeles based full service audio facility offering music composition, sound design, editing and mixing services to clients in film, television and interactive gaming required outside management support to pursue growth plans.

Solution: Black Rock hired…

Jonathan S. Ross served as full-time General Manager for the facility between February 2003 – May 2004.

Overhauled marketing strategy, including redesign of Web site and copy for online and print collateral.

Instituted new processes to facilitate SAG talent processing, introduced new business opportunities and handled executive administrative tasks.

11

Case Study: Vermont Case Study: Vermont StudioStudio

Challenge: Company that serves as Land Rover North America’s primary video production vendor for promotional and training videos required copywriting assistance for high-profile project.

Solution: Black Rock hired…

Narration copy written for a joint Land Rover/Jaguar marketing DVD used for 2003 multi-city national press tour to introduce new model year product lines to the automotive press and consumers.

Off-road driving skills utilized for on-camera performance during production of the video.

12

TestimonialsTestimonials“Jonathan was a pleasure to work with. He is a truly great writer able to provide clear and consistent messaging for his clients. In addition to his writing talent, Jonathan is deadline oriented and provides a professional service. We would not hesitate to utilize his services in the future.”Dean Serletic, President, Emblem Music

“It is my pleasure to provide a recommendation for Jonathan S. Ross based on my experience working with him off and on for the past three years.

The first thing that people need to understand is how talented a writer (I refer to him as my “word-slinger”) Jonathan really is. Not only is he highly creative, but he has a wonderful understanding of business and knows how to lend a personal touch to everything that he does. I have found Jonathan to be a forward-thinker who is quick to understand the needs of not only a company, but the individual as well. He has proven to me that he understands the world of entertainment and knows when to be discreet and diplomatic, yet he can be a bulldog when it comes to protecting his clients’ interests.

Above all else, he is honest and a man of integrity and character. I have recommended Jonathan’s services to my own clients and I would not hesitate to recommend him to anyone else.”Lin Milano, President & CEO, Celebrity Loop

13

Testimonials Testimonials (Cont’d)(Cont’d)"Jonathan's personal attention to detail and client service was complimented by his superlative knowledge of both new media and traditional media. He has a unique skill set that allowed me to capture maximum value from our business relationship. Jonathan is a knowledgeable, capable, trustworthy and intelligent individual, who gets the job done." Marc A. Cubas, Chairman & CEO / Vlaze Media Networks

“Jonathan Ross and I worked on more than 40 client engagements together over a three year period. Jonathan is consistently conscientious, professional and thorough. I have always been impressed with Jonathan’s ability to balance multiple project responsibilities and tight timelines and deliver high-quality, creative work each and every time. I recommend him highly.”Jay Turo, Chief Executive Officer/ Growthink

“First of all, thank you so much again for the time, conscientious effort and attention to detail you have given to my China venture. You are going above and beyond what I expected I assure you I will make every effort possible to bring you business whenever the opportunity arises. Your work ethic and desire for client satisfaction are very admirable and impressive.”Brian Eagan, Chief Executive Officer/ Defcon Pictures

14

Testimonials (Testimonials (Cont’dCont’d)) “Jonathan Ross is a strong strategic thinker with excellent communication

skills. He has worked with us on several projects and we have always found him to be thorough, insightful, and effective.”

Sarina Simon, Chief Executive Officer / NORTHSOUTH Studios

“After nine years of working and collaborating with Jonathan Ross on numerous projects I can say that he is a fantastic professional and a ‘must hire.’ The combination of business and production skills together with solid communication and critical thinking makes him indispensable for any project.”

William Newell, President /NORTHSOUTH Studios

“Thank you for all your help. Your expertise was invaluable to our project and I will contact you again for both my personal education and future company projects.”Liam Finn / Without A Box

“I quickly discovered Jonathan’s unusual talents of being able to provide executive management of an extremely complex project as well as making significant contributions to both the creative and business details of our project. However, perhaps the most important talent demonstrated during this period was his ability to listen, understand and respond appropriately to every issue and concern presented by our senior management, accounting department, engineers and artists. I can assure you this combination of skillful project management, creative capabilities, business insight and communication skills are very rare and unusual.”Frank Johnson, Vice President / Knowledge Universe

15

Strategic PartnersStrategic Partners

In my experience, nobody truly goes it alone. I work on a project by project collaborative basis with the following firms when outside expertise is required:

Tomahawk Partners Diamond Capital Partners NORTHSOUTH Studios Monkey Boy Interactive

16

ContactContact

Have questions? Find out how Black Rock Consulting can help you successfully achieve your goals.

The initial consultation, whether by phone, email or in person is always without charge and is completely risk-free!

Office: 310.598.6161jross@blackrockconsult.comblackrockconsult@yahoo.com

www.blackrockconsult.com

17

ConclusionConclusion“In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”

- Theodore Roosevelt, 26th President of the United States

DO THE RIGHT THING…

ENGAGE BLACK ROCK CONSULTING

Office: 310.598.6161

www.blackrockconsult.com

http://zentropist.wordpress.com

18