black friday weekend 2014 social media review part ii
TRANSCRIPT
BLACK FRIDAY2014 SOCIAL MEDIA REVIEW
DECEMBER 1
Po
st V
olu
me
20K
15K
10K
5K
0
335,125TOTAL POST VOLUME OVER PAST 24 HOURS
16K18K
13K
59% FEMALE
41% 59%
GENDER BREAKDOWN
27K 1K 2K
TRENDING ON SOCIAL
Mentions of Black Friday/Cyber Monday
items on sale. Retailers plugged
“Last Chance” deals.
Cyber Monday tips and suggestions fueled
conversations. “Avoid using multiple credit cards” and “do your research on sites”
topped the list.
People reported and discussed the 11%
drop in Black Friday sales from 2013 and how this will a�ect
future retailmarketing strategies.
KEY TOPICS
TRENDING ON TWITTER
TOP BRANDS
4239% YoY
Nov. 2014
Nov. 2013
8.2K189
282% YoY
Nov. 2014
Nov. 2013
6.5K1.7K
282% YoY
Nov. 2014
Nov. 2013
6.5K1.7K
1081% YoY
Nov. 2014
Nov. 2013
4.9K415
220% YoY
Nov. 2014
Nov. 2013
4.8K1.5K
TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
28%
17%
17%
17%
Walmart
SamsungAmazonPlayStationApple
33%
19%
15%
10%Sale
DealShopCyber MondayStore
21% 23%
TOP SOCIAL PERFORMERS
HASHTAGS
11K12K65K#blackfriday
#OtherTech
#AppleInc
TOP SOCIAL PERFORMERS
TWEETS
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.