black friday and saturday 2014 social media review
DESCRIPTION
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media. Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend. This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.TRANSCRIPT
BLACK FRIDAY2014 SOCIAL MEDIA REVIEW
NOVEMBER 29
Po
st V
olu
me
200K
150K
100K
50K
0
2,734,913TOTAL POST VOLUME OVER PAST 24 HOURS
168K
102K125K
58% FEMALE
42% 58%
GENDER BREAKDOWN
63K 19K60K
TRENDING ON SOCIAL
Number of Black Friday brawls
mentioned. Top stores mentioned included Walmart, Kohl’s, and
Victoria’s Secret.
Discussions revolved around Cyber Monday.
This “mayhem free” holiday captured the
attention of those who would rather wait.
Customers shared their “waiting in line”
experiences, from camping outside the
stores to gettingin line early inthe morning.
KEY TOPICS
TRENDING ON TWITTER
TOP BRANDS
1384% YoY
Nov. 2014
Nov. 2013
46K3.1K
42% YoY
Nov. 2014
Nov. 2013
34K59K
192% YoY
Nov. 2014
Nov. 2013
26K8.9K
60%YoY
Nov. 2014
Nov. 2013
16K10K
134% YoY
Nov. 2014
Nov. 2013
15K6.4K
TOP SOCIAL PERFORMERS
TOP BRAND MENTIONS TOP KEYWORDS
31%
16%
15%
12%
Walmart
Kohl’sAppleAmazonTarget
34%
23%
9%
7%Shopping
SaleDealStoreGift
26% 27%
TOP SOCIAL PERFORMERS
HASHTAGS
3K4K
112K#blackfriday
#Win
#BlackholeFriday
TOP SOCIAL PERFORMERS
TWEETS
Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was based over the past 25 days. Sources were deemed influential based on the number of respective followers, the number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.