ANNUAL REPORT

2014

The operations of all that comprise the BJCC are governed by the nine-member Birmingham-Jefferson Convention Complex Authority Board of Directors. The Mayor of the City of Birmingham and President of the Jefferson County Commission serve as ex-officio members, with seven additional members appointed by the Jefferson County Legislative Delegation. The Board of Directors of the Authority provides policy oversight, strategic direction and fiscal control for the BJCC, Sheraton Birmingham Hotel, Westin Birmingham Hotel and Uptown Entertainment District.

Birmingham-Jefferson Convention Complex 2100 Richard Arrington Jr. Blvd. North Birmingham, AL 35203 (205) 458-8400

HON. WILLIAM A. BELL SR.

HON. JAY ROBERSON

HON. JIMMIE STEPHENSDR. CLYDE ECHOLSDR. BILLY MARSH

HERB MCBRIDEDENNIS LATHEM

NICK SELLERSJJ JOHNSONMAYOR - CITY OF BIRMINGHAM

PRESIDENT - JEFFERSONCOUNTY COMMISSION

DIRECTOR

VICE CHAIR

GOVERNANCE

Reflecting upon the last few years, I’m confident they are years that will be marked in history as transformational - a period of time during which the BJCC laid the foundation for its next phase of success. Capping a development project just over three years in the making, with the City of Birmingham as our partner, the Uptown Entertainment District is now fully operational with seven exciting dining and entertainment options on the BJCC campus. The Westin Birmingham Hotel, certified LEED Silver and the only LEED certified hotel in the state of Alabama, continues to deliver strong revenue and occupancy results as well as receiving rave reviews from meeting planners and the corporate community.

The Arena and Concert Hall have enjoyed benchmark years, with crowd-pleasing concerts, sporting events and family-oriented performances delivering a wide variety of entertainment options for residents of the Birmingham area and beyond to enjoy. The highlights for the year have been many, but a few stand out, such as playing a key role in Birmingham hosting the 2014 Bassmaster Classic, a return visit by PBS’s Antiques Roadshow and hosting both the SEC Women’s Gymnastics Championship and NCAA Women’s Gymnastics Championships in the same year.

It’s also been a year of exciting strategic partnerships, beginning with our outstanding Uptown lineup of Texas de Brazil, Octane Coffee + Bar, Cantina Laredo, The Southern Kitchen and Bar, Mugshots Grill & Bar, Todd English P.U.B. and Bottle & Bone.

Additionally, initial work began on a capital improvement program targeting meeting and exhibit space throughout the BJCC. Moving into 2015, this work will begin to pay dividends as we improve the meeting experience and position the BJCC to be even more competitive as a meeting and convention destination.

None of these achievements would be possible without the vision and strategic leadership of the Board and the hard work and sincere dedication of our staff. The future is bright, and it is exciting to anticipate what the next few years will bring. I look forward to working with our dynamic team to further the BJCC’s role as a premier meeting and entertainment venue, while continuing to generate a positive economic impact for the Birmingham area.

Sincerely,

Tad Snider

Executive Director & CEO

A LETTER FROM OUR CEO

The BJCC has accomplished much in 2014. With the leadership of Executive Director & CEO Tad Snider, the dedication of our outstanding staff and the support and guidance of the Authority Board of Directors we’ve been able to complete a number of projects identified as instrumental for the future success of the BJCC.

The early success of the Uptown District and the availability of more than 1,000 hotel rooms in the immediate BJCC area since the Westin Birmingham has opened provides us with an attractive convention and meeting package. We will use this to sell Birmingham as a premier conference venue.

A year of strong fiscal results, well ahead of our budget forecast, has allowed us to begin planning for key capital improvements to our meeting and exhibit space and to plan for some targeted improvements in the Arena and Concert Hall. In 2015, we should complete additional enhancements to the BJCC. This will enable us to continue our success into the future.

We remain committed to our mission of providing industry-leading facilities for the benefit of our customers, stakeholders and the taxpayers to expand our community activity and economic development. We look to the future with great enthusiasm and we anticipate another year of success for the BJCC.

Dennis Lathem

Chairman of the Board

A LETTER FROM OUR CHAIRMAN

BJCC Senior Management Team, left to right: Wayne Averitt, Director of Finance; Susette Hunter, Director of Sales & Marketing; Elma Bell, Director of Human Resources; Tad Snider, Executive Director & CEO; Andrea Faush, Director of Real Estate & Development; Matt Wilson, Director of Operations

TREASURER

DIRECTOR

CHAIR SECRETARY PRESIDENT PRO TEMPOREBIRMINGHAM CITY COUNCIL

Total audience for the year was 1,110,359, with the highest cumulative attendance for General Business Meetings, Popular Concerts, Consumer Shows and Sporting Events.

ATTENDANCE AT GENERALBUSINESS MEETINGS

1.1 MILLION183K

FINANCIAL REPORT

ATTENDANCE

POPULAR CONCERTS

NATURE OF EVENT EVENTS ATTENDANCEEVENTDAYS

I/ODAYS

COMMUNITY EVENTS

CONSUMER SHOWS

CONVENTIONS

BANQUETS AND RECEPTIONS

CATERED EVENTS

GENERAL BUSINESS MEETINGS

TRADE SHOWS

153,506

8,933

141,828

43,839

7,680

17,069

182,828

11,900

SCHOOL & YOUTH EVENTS

CHILDREN’S THEATRE

DANCE

BALLET

BROADWAY PRODUCTIONS

RECITALS

REUNIONS

MOTIVATIONAL

11,492

18,984

4,290

3,262

55,526

20,950

855

1,530

87,004

77,189

RELIGIOUS

CIRCUS

ICE SHOWS

FASHION SHOWS

CONTINUING EDUCATION SEMINARS

GRADUATION CEREMONIES

CHILDREN/FAMILY

PAGEANTS

WEDDING RECEPTIONS

SPORTING EVENTS

50,421

1,312

5,144

18,880

6,346

600

4,761

164,984

1,101,113

9

3

24

3

0

0

38

6

1

159

0

9

3

16

0

1

9

2

1

1

0

1

1

0

0

14

301

49

14

84

119

29

90

1,115

39

35

235

16

7

29

17

18

2

132

5

5

8

21

10

2

2

26

94

2,204

33

11

23

73

27

78

682

20

20

31

10

3

12

13

10

2

65

1

1

7

12

10

2

2

23

55

1,226

The BJCC and Uptown Entertainment district continue to communicate with their communities, customers and clients through an ever-expanding range of traditional and social media. The BJCC continued to use Facebook and Twitter to inform its expanding network of fans and followers of activities throughout the complex. The BJCC also launched a presence on Instagram and Pinterest during the year. During its debut year, Uptown used Facebook, Twitter and Instagram accounts to effectively engage a community hungry for information about the new culinary and entertainment options it brought to the area. Overall, the BJCC and Uptown nearly tripled their combined Facebook page “likes” and Twitter followers in one year.

The BJCC diverted 109 tons of paper, cardboard and aluminum from landfills during the year through recycling. One of the BJCC’s proudest achievements this year was being awarded LEED Silver certification by the U.S. Green Building Council for the new Westin Birmingham - the first hotel in Alabama to earn LEED certification. When you visit the BJCC, you’ll see our personnel moving around the site by a variety of energy-efficient means, including bicycles and electric vehicles. The BJCC continuously seeks new ways to reduce its environmental impact through changes in the way we use water and energy and conduct our business every day.

IN FACEBOOK LIKES & TWITTER FOLLOWERS

INCREASE

TOTALTONS

183%

109

ARENA (369,378)

CONCERT HALL (116,840)

EXHIBIT HALL (111,860)

TOTAL TICKETS SOLD598,024

ENGAGEMENT

SUSTAINABILITY

In 1965, the Alabama Legislature created the Birmingham-Jefferson Civic Center Authority, establishing the framework for what is now the Birmingham-Jefferson Convention Complex. In 1966, the Authority launched a national architecture competition to choose a design for the complex – a process that led to adoption of a plan by Philadelphia-based architect George Qualls. The first facility completed, the North Exhibition Hall, opened in 1971, followed in the next few years by the Concert Hall, Theatre, Arena and outdoor Piazza.

HISTORY

THE BJCC TODAY

The mission of the Birmingham-Jefferson Convention Complex is to generate jobs, economic activity and tax receipts in Birmingham and Jefferson County by attracting conventions, trade shows, concerts, Broadway shows and other performing arts programing, regional sports events, meetings and conferences and by doing so enhance the quality of life within the region.

MISSION

TICKET SALES

Over more than four decades, the BJCC has completed several expansion programs and improvements. Today, the BJCC remains Alabama’s largest entertainment, exhibition and conference venue, with facilities that include:

220,000 square feet of flexible exhibition space

110,000 square feet of meeting space in 90 meeting rooms

The Forum Building, a Class A office building with 264,000 square feet of leasable space and upscale conference facility with 260 seat theatre

18,000 seat Legacy Arena

2,800 seat Concert Hall

1,000 seat Theater with resident company The Birmingham Children’s Theater, serving Birmingham’s youth for 68 years

The new Uptown Entertainment District, an outdoor plaza adjacent to the Westin Birmingham, encompassing six outstanding eateries, a vibrant coffee+bar and plentiful free parking.

The Sheraton Birmingham and Westin Birmingham hotels connected to the BJCC encompassing 1,054 guest rooms and outstanding full-service amenities.

On-site covered, surface and valet parking

The Alabama Sports Hall of Fame and Southeastern Conference Headquarters office.

ALABAMA’S LARGEST ENTERTAINMENT,EXHIBITION AND CONFERENCE VENUE

ATTENDANCE AT POPULAR CONCERTS154KATTENDANCE ATCONSUMER SHOWS142KATTENDANCE AT SPORTING EVENTS165K

SOURCE: AUDITED FY 2014 FINANCIAL REPORT

BUILDING RENT

OPERATING REVENUES

GUEST ROOMS

BANQUETS & CATERING

PARKING INCOME

UTILITY SERVICES

PUBLIC FOOD & BEVERAGE

BOX OFFICE

AUDIO VISUAL

ALL OTHERS

6,853,267

22,735,698

15,106,106

1,766,596

2,199,844

1,125,920

1,435,978

1,138,908

6,721,214

OPERATING REVENUE 59,083,531

EMPLOYEE SALARIES/BENEFITS

OPERATING EXPENSES

UTILITIES

REPAIRS/MAINTENANCE

RENT

MANAGEMENT FEES

CONTRACT SERVICES/LABOR

CAPITAL EQUIPMENT

COST OF SERVICES

GENERAL, ADMINISTRATIVE &OTHER OPERATING EXPENSES

OPERATING EXPENSES

23,973,407

7,738,587

1,855,007

109,723

3,652,865

5,280,559

1,533,730

4,883,487

57,777,624

1,305,907

8,750,259

OPERATING INCOME

SPECIAL TAX PROCEEDS 16,927,259

REVENUES FROM OPERATIONS 59,083,531

TOTAL REVENUES 76,010,790

OPERATING EXPENSES BEFORE DEPRECIATION 57,777,624

DEPRECIATION 12,663,197

TOTAL EXPENSES 70,440,821

TOTAL INCOME 5,569,969