bizbuilder step 3: business plan presentation. entrepreneurship, 11 th edition mariotti and glackin...

BizBuilder Step 3:

Business Plan Presentation

Entrepreneurship, 11th EditionMariotti and Glackin with NFTE

© 2010 Pearson Education, Upper Saddle River, NJ 07458.

All Rights Reserved.2

[Company Name] [Logo—insert below as clip art]




Executive Summary Business Definition Target Market Key Marketing Strategy Goals Ownership Financing Request Use of Funds & Exit Strategy




Overview Mission Vision Culture




Company Description Industry Type of firm (manufacturing/wholesale/service)

Strategic advantage Legal structure Physical location & geographic

reach Ownership structure




Opportunity Analysis Environmental Analysis

SWOT Analysis

Strengths Weaknesses

Opportunities Threats




Opportunity Analysis II Competitive Analysis

Key competitors (analysis on next slide)

International competitors Competitive advantage or Unique

Selling Proposition (USP) Tactics to support the strategy Barriers to entry




Market Segmentation Strategy Geographic Scope Size of Total Market Size of Target Market Customer Profile




Marketing – Products/Services Products/services to be sold Customer needs to be met Features and benefits Product life cycle stage(s) Intellectual property protection




Marketing - Promotion Advertising Branding Marketing materials Publicity Customer service




Marketing - Place Location

Advantages Disadvantages Surrounding businesses & access

routes Vehicular traffic Work force availability




Marketing - Philanthropy Philanthropic strategy Organizations to support Rationale




Employees/Associates

Full-time employees Present needs Future needs Benefits Training

Part-time employees

Present needs Future needs




Location & Facilities Type of building and equipment Technological tools Access to technology




Sources & Uses of Capital Amount of capital required

Funds from personal resources Funds committed

Type of funds and terms Uses of funds raised with timeline Start-up costs Payback period




Funding Request Amount Type Terms




Risks & Barriers Key risks and assessment of

impact Barriers to plan success Plans to mitigate risks and reduce

barriers




Exit Plan Options

Option 1 Option 2 Option 3

Time frame




[Company Name]

Thank you!

bizbuilder step 3: business plan presentation. entrepreneurship, 11 th edition mariotti and glackin...

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