biz 互動英語雜誌2010年2月號 (no. 74)

Contents No. 74 2 月號 ★ 課文朗讀 MP3 可於網路下載，請至 LiveABC 官方網站： http://www.liveabc.com『雜誌 MP3 下載區』上班族

10上班族新辭彙

The Pick of the Latest Trendy Phrases 編輯精選《紐約時報》潮流新

辭彙語言學習一定要與時俱進，所以學英語千萬別守

舊。新的一年《紐約時報》選出的英語年度潮流

新辭彙，如果你聽不懂、不會說那可就大大地落

伍囉。

12上班族看新聞

News Briefs 全球新聞短波伍茲暫別高球界十比價網站挑戰 iTunes 十暴風雪襲捲歐洲十高盛看好 2010 年亞洲經濟十非法資金拯救多家銀行十罷工迫使法國觀光景點關閉十世足賽分組結果揭曉十港珠澳跨海大橋正式動工。

14上班族節慶英語

A Blossoming Romance?浪漫大作戰表心意情話英語實用句十必勝甜蜜英語簡訊十經典愛情格言十情人實境模擬會話劇。

Out with the Old, in with the New 全球新年文化大不同帶您全世界走透透，體驗伊朗、泰國、印度、蘇

格蘭以及猶太教地區等不一樣的新年節慶。

The Lantern Festival: An Enlightening Experience老外歡慶元宵佳節慶元宵情境模擬英語實境對話，教你向老外朋友

介紹元宵節吃湯圓、猜燈謎等習俗英語不打結。

29上班族看市場

Taiwan Top 10 Global Brands: Part I台灣十大國際品牌（上）台灣品牌在國際舞台上已然發光發熱，但你知道

到底是哪些品牌被世界看見了？榮登最新品牌

NO.1 頭銜的又是誰呢？千萬別錯過精彩上集！

36國家地理高畫質頻道

Boston’s Big Dig 改造波士頓八線道地下公路十世界最寬闊的斜張橋十廿七英畝的公園用地成就了美國史上最大的建設計畫

之一──波士頓大隧道計畫。春節邀您紙上賞遊

高畫質的美式建築之旅！

The Future Is Now創新發明遇見新未來 ▏PAGE 38

台灣之光王建民在洋基不換約的情況下成了自由球員，關注建仔未來動向之餘，有哪些英文相關字是一定要知道的呢？

一起來看看吧！

Buzzword of the Month: non-tender 不換約

What does non-tender mean? 什麼是「不換約」？Transactions and trades in the MLB are commonly completed during the winter offseason. A team may decide to renew a player’s contract or non-tender him based on his performance the previous season, or injury concerns. If the club decides not to retain the player, it will announce this before the non-tender deadline. He then becomes a free agent and is allowed to sign a contract with another ballclub.

美國職棒大聯盟的事務和球員交易通常在冬季休賽期間完成。球隊可能基於球員前季的表現或傷勢考量來決定和球員續約或

不予以換約。如果球團決定不留住球員，則會在不換約截止日前宣布。該球員則成為自由球員，能和其他球團簽約。

Wang Chien-Ming’s Injuries 建仔歷年受傷部位

right shoulder 右肩

2009年 7月 5日右肩拉傷及黏液囊發炎

（inflammation），列入 15天傷兵名單（disabled list），後進行右肩關節囊損傷手術，整季報銷。

right knee 右膝

2006年 3月 27日遭強襲球擊中右膝，皮下輕微瘀

血（bruise）。休息四天後於熱身賽（warm-up match）中先發。該年拿下 19勝佳績。

right calf 右小腿

2008年 5月 19日例行賽（regular season）時補位一壘，導致小腿拉

傷（strain），幸未影響先發行程。

left ankle 左腳踝

2004年 3月 8日在大聯盟熱身賽時撞傷左腳

踝，右腳被釘鞋踩到，休養

一周回到小聯盟。

hip joint 髖關節

2009年 4月 24日復健賽投 7 局丟 4 分，髖關節內收肌出狀況導致無法施力，

被排進 15天傷兵名單。

right finger 右手指2003年 7月手指起水泡（blister）進傷兵名單，8 月下旬則因肩傷提前結束球季。

right thigh 右大腿

2007年 3月 24日春訓（spring training）時拉傷右大腿，直到 4月 25日才展開新球季。當年拿下 19勝。

right foot 右腳掌

2008年 6月 16日跑壘時右腳掌中間蹠跗韌帶（ligament）扭傷，右腳腓骨長肌肌腱裂傷，球季提前結束。

圖片提供：Wikipedia / Keith Allison from Baltimore, USA 7

上班族 >>關鍵辭典

38上班族看趨勢

The Future Is Now創新發明遇見新未來讓你暢行全世界的翻譯眼鏡十具喜怒哀樂的儀錶板機器人十巧奪天工的自然綠活建築十可丟棄的紙電腦⋯⋯，這麼多關於未來的創新發明，都在精采

絕倫的本篇內文中，你還等什麼？

48上班族投顧專欄

Pick of the Bunch: Inflation Stocks in 2010 2010 年賺很大的通膨受惠股後金融海嘯時代來臨，通膨受惠股順勢而起。哪

些類股值得關注？且看華冠投顧投資管理部副總

楊竹文的精闢分析。

50上班族學行銷

The Boundless Marketing Power of Facebook粉絲力量大你知道全球百大零售商有近六成透過粉絲專頁來

傳遞其產品訊息嗎？身為上班族不能不會用的新

行銷利器你掌握多少訣竅了呢？

56上班族商務寫作學院

How to Write and Respond to an Invitation成功撰寫與回覆英文邀請函必備句型十難以拒絕的邀請函範例十得體的回覆範例：1. 接受 2. 婉拒。

60上班族變聰明

How Smart Are You?上班族變聰明

63上班族 fun 生活

Put a Spring in Your Steps虎年泡好湯‧添活力虎年開春哪裡好玩呢？不論是和風泡湯，深山尋

幽，或者海景觀日，編輯特為上班族精打細算選

出不出國就能擁有的超級享受，跟我們出發吧！

68上班族 fun 生活

72 TOEIC Test 多益測驗模擬試題

互動光碟收錄精采電影預告片及 MV：

“Nine”《華麗年代》

“Cloudy with a Chance of Meatballs”《食破天驚》

Norah Jones — Chasing Pirates諾拉瓊絲：〈捉迷藏〉圖片提供：金牌大風

A Blossoming Romance?浪漫大作戰

Put a Spring in Your Step虎年泡好湯‧添活力 ▏PAGE 63

▏PAGE 14

圖片提供：礁溪老爺大酒店

February 2010 學習計畫表

TUE WED THU FRIMONSUN SAT

正常 — CD / MP3 5 慢速 — MP3 32

全球新年文化大不同

正常 — CD / MP3 4 慢速 — MP3 31

pp. 18-19 pp. 20-21

浪漫大作戰冒險一試

正常 — CD / MP3 3 慢速 — MP3 30

pp. 14-17

浪漫大作戰新同事

正常 — CD / MP3 2 慢速 — MP3 29

2上班族看新聞

全球新聞短波

1上班族看新聞

全球新聞短波

正常 — CD / MP3 10 慢速 — MP3 37

pp. 32-33

台灣十大國際品牌（一）

正常 — CD / MP3 9 慢速 — MP3 36

pp. 29-31

正常 — CD / MP3 8 慢速 — MP3 35

pp. 26-28

老外歡慶元宵佳節誰是燈謎王？

正常 — CD / MP3 7 慢速 — MP3 34

pp. 24-25

老外歡慶元宵佳節元宵樂

正常 — CD / MP3 6 慢速 — MP3 33

pp. 22-23

全球新年文化大不同

正常 — CD / MP3 15 慢速 — MP3 42

pp. 48-49

19上班族投顧專欄

2010 年賺很大的通膨受惠股

正常 — CD / MP3 14 慢速 — MP3 41

pp. 40-42

18上班族看趨勢

創新發明遇見新未來

正常 — CD / MP3 13 慢速 — MP3 40

pp. 38-39

17上班族看趨勢正常 — CD / MP3 12 慢速 — MP3 39

pp. 36-37

16國家地理高畫質頻道正常 — CD / MP3 11 慢速 — MP3 38

pp. 34-35

改造波士頓創新發明遇見新未來

正常 — CD / MP3 16 慢速 — MP3 43

pp. 50-51

粉絲力量大

上班族

正常 — CD / MP3 1-2 慢速 — MP3 32-33

pp. 12-13

全球新聞短波

正常 — CD / MP3 1 慢速 — MP3 28

正常 — CD / MP3 17 慢速 — MP3 44

粉絲力量大

pp. 52-54

正常 — CD / MP3 18 慢速 — MP3 45

成功撰寫與回覆英文邀請函

pp. 56-57

正常 — CD / MP3 19 慢速 — MP3 46

成功撰寫與回覆英文邀請函

pp. 58-59

正常 — CD / MP3 20 慢速 — MP3 47

上班族變聰明

26上班族變聰明

pp. 60-62

呼喚老朋友虎年有禮囉~~全新改版，新的一年邀請老朋友

全新感受上班族最優的選擇！

詳情請上 biz 上班族部落 http://golive.liveabc.com/biz

語言學習一定要與時俱進，所以學英語千萬別守舊，《紐約時報》選出的年度英語潮流新辭彙，如果你聽不懂、不會說那可就大

大地落伍囉。

Chimerica [t]a6`m5r6k4] 中美國

說明出自經濟史學家佛格森（Niall Ferguson）的《貨幣崛起》（“The Ascent of Money＂）一書，指由中國和美國構成的經濟共同體，主宰全球經濟。

heinie [`ha6n6] 新流感病毒

說明由流感病毒 H1N1的發音轉變而來。

Great Recession [r6`s5]4n] 大衰退

說明對照於美國三十年代的經濟大蕭條（Great Depression），指近來因金融危機導致的經濟蕭條現象。

vook [v8k] 附影片的電子書

說明這個字是 video和 book的組合，指附有影片的電子書。目前可用電腦、iPhone或 iPod Touch收看。

jeggings [`d.5g6;z] 緊身牛仔褲

說明結合 jean和 leggings而來，可展露曲線，是歐美女星青睞的單品。

warmist [`w7rm6st] 全球暖化派說明也可說成 global warmist，指相信地球面臨暖化危機的人。這個字多為對全球暖化抱持懷疑態度者

所使用。

orphan books 孤兒作品

說明已絕版、不太可能找到原版權持有人的作品。近來因Google Books服務將書籍的電子檔放在網路而引發討論。

I’mma let you finish 等下再讓你說完

說明嘻哈歌手 Kanye West（肯伊‧威斯特）在MTV頒獎典禮打斷 Taylor Swift（泰勒絲）發表得獎感言時的話，成為網路搞笑用語。

drive like a Cullen 開車像庫倫族

說明指開車像《暮光之城》中的吸血鬼家族般驚天動地且快速。

aporkalypse [4`p7rk4%l6ps] 豬流感末日

說明為 apocalypse（世界末日）和 pork（豬肉）的組合字，代表對豬流感疫情的極度恐慌。

應用 Most analysts feel Chimerica will remain a dominant economic force for some time. 多數分析師相信中美國的經濟強勢將維持一段時日。

應用 Everytime someone coughed on the MRT, Theresa covered her face for fear of catching Heinei.

每當有人在捷運上咳嗽，泰瑞莎會掩住臉，就怕感染到新流感病毒。

應用 Though it was called the Great Recession, the recent downturn was not so bad as predicted. 雖然被稱為經濟大衰退，近來的衰退情況並沒預期中來的嚴重。

應用 Owen was impressed with the vooks on Rhys ́new iPhone. 歐文對萊斯新 iPhone裡的影片電子書印象深刻。

應用 Janet planned to buy a pair of jeggings as soon as she got paid. 珍娜打算一領薪水就買件緊身牛仔褲。

應用 The environmental activist and writer George Monbiot has been dismissed as a warmist by critics.

環保人士暨作家喬治‧蒙畢爾特被批評家戲稱為全球暖化派。

應用 Scholars are worried that Google will soon have a monopoly on orphan books. 學者擔憂Google很快將獨占著作權不明的書籍。

應用 In Taiwan, face masks are seen as a way of preventing aporkalypse. 在台灣，戴口罩被視為預防豬流感危機的一種方式。

應用 To win the F1 Grand Prix this season, Michael Schumacher will have to drive like a Cullen.

要贏得本季的 F1一級方程式大賽，麥可‧舒馬克勢必得飆速奔馳。

應用 Dad: Son, I think it’s time you started to grow up and . . .

Son: (Interrupting) Yo pop, I’mma let you finish, but first I just want to ask if I can borrow the car.

老爸：兒子，我想應該是你開始長大和……

兒子：（打斷話）呦，老爹，等下再讓你說完，我只不過想問一下我可以借車嗎？

編輯精選潮流新辭彙

圖片提供：flickr

The Pick of the Latest Trendy Phrases

《紐約時報》

Photo by Idhren

翻攝自網路

上班族 ● 新辭彙

語言學習一定要與時俱進，所以學英語千萬別守舊，《紐約時報》選出的年度英語潮流新辭彙，如果你聽不懂、不會說那可就大

大地落伍囉。

Chimerica [t]a6`m5r6k4] 中美國

說明出自經濟史學家佛格森（Niall Ferguson）的《貨幣崛起》（“The Ascent of Money＂）一書，指由中國和美國構成的經濟共同體，主宰全球經濟。

heinie [`ha6n6] 新流感病毒

說明由流感病毒 H1N1的發音轉變而來。

Great Recession [r6`s5]4n] 大衰退

說明對照於美國三十年代的經濟大蕭條（Great Depression），指近來因金融危機導致的經濟蕭條現象。

vook [v8k] 附影片的電子書

說明這個字是 video和 book的組合，指附有影片的電子書。目前可用電腦、iPhone或 iPod Touch收看。

jeggings [`d.5g6;z] 緊身牛仔褲

說明結合 jean和 leggings而來，可展露曲線，是歐美女星青睞的單品。

warmist [`w7rm6st] 全球暖化派說明也可說成 global warmist，指相信地球面臨暖化危機的人。這個字多為對全球暖化抱持懷疑態度者

所使用。

orphan books 孤兒作品

說明已絕版、不太可能找到原版權持有人的作品。近來因Google Books服務將書籍的電子檔放在網路而引發討論。

I’mma let you finish 等下再讓你說完

說明嘻哈歌手 Kanye West（肯伊‧威斯特）在MTV頒獎典禮打斷 Taylor Swift（泰勒絲）發表得獎感言時的話，成為網路搞笑用語。

drive like a Cullen 開車像庫倫族

說明指開車像《暮光之城》中的吸血鬼家族般驚天動地且快速。

aporkalypse [4`p7rk4%l6ps] 豬流感末日

說明為 apocalypse（世界末日）和 pork（豬肉）的組合字，代表對豬流感疫情的極度恐慌。

應用 Most analysts feel Chimerica will remain a dominant economic force for some time. 多數分析師相信中美國的經濟強勢將維持一段時日。

應用 Everytime someone coughed on the MRT, Theresa covered her face for fear of catching Heinei.

每當有人在捷運上咳嗽，泰瑞莎會掩住臉，就怕感染到新流感病毒。

應用 Though it was called the Great Recession, the recent downturn was not so bad as predicted. 雖然被稱為經濟大衰退，近來的衰退情況並沒預期中來的嚴重。

應用 Owen was impressed with the vooks on Rhys ́new iPhone. 歐文對萊斯新 iPhone裡的影片電子書印象深刻。

應用 Janet planned to buy a pair of jeggings as soon as she got paid. 珍娜打算一領薪水就買件緊身牛仔褲。

應用 The environmental activist and writer George Monbiot has been dismissed as a warmist by critics.

環保人士暨作家喬治‧蒙畢爾特被批評家戲稱為全球暖化派。

應用 Scholars are worried that Google will soon have a monopoly on orphan books. 學者擔憂Google很快將獨占著作權不明的書籍。

應用 In Taiwan, face masks are seen as a way of preventing aporkalypse. 在台灣，戴口罩被視為預防豬流感危機的一種方式。

應用 To win the F1 Grand Prix this season, Michael Schumacher will have to drive like a Cullen.

要贏得本季的 F1一級方程式大賽，麥可‧舒馬克勢必得飆速奔馳。

應用 Dad: Son, I think it’s time you started to grow up and . . .

Son: (Interrupting) Yo pop, I’mma let you finish, but first I just want to ask if I can borrow the car.

老爸：兒子，我想應該是你開始長大和……

兒子：（打斷話）呦，老爹，等下再讓你說完，我只不過想問一下我可以借車嗎？

編輯精選潮流新辭彙

The Pick of the Latest Trendy Phrases

《紐約時報》

Photo by Idhren

翻攝自網路

上班族 ● 新辭彙

A Blossoming Romance?

Loving Lines 縱橫情場必備句Baring One’s Heart 表明心意英語不打結 Quotes about Love 引經據典說情話

Sweet Talk 甜言蜜語簡訊英語通

簡易版

I think we’re a match made in heaven.我想我們是天生一對。

How about giving you and me a shot?給我倆一個機會好嗎？

He’s no good for you. Believe me, I’m Mr. Dependable.他不適合你。相信我，我才是你可以依靠的人。

高手版

From the moment I laid eyes on you, I knew that you were meant for me, and I (was meant) for you.見到你的那一瞬間，我就知道我們彼此相屬。

If I had one chance to rearrange the alphabet, I would put “U” and “I” together forever.如果給我機會重新組合字母，我會把「你」和「我」永遠擺在一起。

“If I know what love is, it is because of you.”

- Hermann Hesse

「如果我知道什麼是愛，那也是因為你。」

──諾貝爾文學獎得主赫曼‧赫塞

“How on earth are you ever going to explain in terms of chemistry and physics so important a biological phenomenon as first love?”

- Albert Einstein

「你怎麼有法子用化學和物理去解釋像初戀這種如此重要的生理現象？」

──科學家愛因斯坦

“Love involves a peculiar unfathomable combination of understanding and misunderstanding.”

- Diane Arbus

「愛是關於了解與誤解這個深不可測的奇特組合。」

──美國攝影師戴安‧亞伯斯

“Love is the expansion of two natures in such fashion that each include the other, each is enriched by the other.”

- Felix Adler

「愛情是兩股自然力的延伸，以彼此包含、彼此豐富的方式進行著。」

──美國教育學家菲利‧亞德勒

“The one thing we can never get enough of is love. And the one thing we can never give enough of is love.”

- Henry Miller

「我們永遠無法擁有足夠的愛。我們永遠給不夠的也是愛。」

─美國文學家亨利‧米勒

簡易版

You’re the best thing that ever happened to me.遇見你是我此生最美好的一件事。

You mean the world to me.你是我的一切。

You complete me.有你，我的生命才完整。

高手版

They say that a picture can tell a thousand words, but when I see you I can only think of three: I love you.人們總說一幅畫可以表達千言萬語，但當我看到你時，我只能想到三個字：我愛你。

You’re my best friend, my shoulder to cry on, my sun, my moon, my stars . . . my everything.你是我最好的朋友、我能倚靠的肩膀、我的太陽、我的月亮、我的星辰⋯⋯我的全部。

上班族節慶英語

Loving Lines 縱橫情場必備句Baring One’s Heart 表明心意英語不打結 Quotes about Love 引經據典說情話

Sweet Talk 甜言蜜語簡訊英語通

簡易版

I think we’re a match made in heaven.我想我們是天生一對。

How about giving you and me a shot?給我倆一個機會好嗎？

He’s no good for you. Believe me, I’m Mr. Dependable.他不適合你。相信我，我才是你可以依靠的人。

高手版

From the moment I laid eyes on you, I knew that you were meant for me, and I (was meant) for you.見到你的那一瞬間，我就知道我們彼此相屬。

If I had one chance to rearrange the alphabet, I would put “U” and “I” together forever.如果給我機會重新組合字母，我會把「你」和「我」永遠擺在一起。

“If I know what love is, it is because of you.”

- Hermann Hesse

「如果我知道什麼是愛，那也是因為你。」

──諾貝爾文學獎得主赫曼‧赫塞

“How on earth are you ever going to explain in terms of chemistry and physics so important a biological phenomenon as first love?”

- Albert Einstein

「你怎麼有法子用化學和物理去解釋像初戀這種如此重要的生理現象？」

──科學家愛因斯坦

“Love involves a peculiar unfathomable combination of understanding and misunderstanding.”

- Diane Arbus

「愛是關於了解與誤解這個深不可測的奇特組合。」

──美國攝影師戴安‧亞伯斯

“Love is the expansion of two natures in such fashion that each include the other, each is enriched by the other.”

- Felix Adler

「愛情是兩股自然力的延伸，以彼此包含、彼此豐富的方式進行著。」

──美國教育學家菲利‧亞德勒

“The one thing we can never get enough of is love. And the one thing we can never give enough of is love.”

- Henry Miller

「我們永遠無法擁有足夠的愛。我們永遠給不夠的也是愛。」

─美國文學家亨利‧米勒

簡易版

You’re the best thing that ever happened to me.遇見你是我此生最美好的一件事。

You mean the world to me.你是我的一切。

You complete me.有你，我的生命才完整。

高手版

They say that a picture can tell a thousand words, but when I see you I can only think of three: I love you.人們總說一幅畫可以表達千言萬語，但當我看到你時，我只能想到三個字：我愛你。

You’re my best friend, my shoulder to cry on, my sun, my moon, my stars . . . my everything.你是我最好的朋友、我能倚靠的肩膀、我的太陽、我的月亮、我的星辰⋯⋯我的全部。

手機掃一掃，收看「動」英文

長度 1分 31秒

D Doris T Tracy G Gina

D: Hey, girls. Do you have any good gossip?

T: Of course! Have you had a look at that new guy, Justin? He just came on board1 yesterday as a sales representative for network products.

D: No, I haven’t laid eyes on him yet. What about him?

T: We were just saying that he’s really cute!

G: Since you don’t have a boyfriend, maybe you two should get together!

D: What? Don’t be ridiculous! I don’t even know what he looks like.

T: We can change that.

G: There he is! (Pointing) He’s the one with the purple tie in that cubicle2 next to Mr. Chen.

D: Oh! Yes, he is cute, actually. Not bad. He seems quite tall and has a kind face.

Three coworkers are chatting around the hot water machine as they make tea.三個同事在熱水機旁邊泡茶邊聊天。

嘿，姐妹們。妳們有什麼勁爆的八卦

嗎？

當然有囉！妳有看到那個新同事賈斯

汀嗎？他昨天才進公司擔任網路產品

的業務代表。

沒有耶，我還沒見過他。他怎麼樣？

我們才在說他長得真帥呢！

既然妳沒有男友，或許你們兩個該湊

成一對！

什麼？別瞎扯了！我甚至不知道他長

怎樣耶！

這我們有辦法。

他就在那裡！（指著）他打著紫色領

帶，坐在陳先生隔壁的辦公隔間。

噢！是啦，他確實長得不錯。不差啦。

感覺他挺高的，而且看起來挺和善。

T: Oh, you like him, do you? Maybe you should go over and talk to him right now. Or maybe you could just catch his eye and give him a flirtatious3 look.

G: I have an idea. Why don’t you walk by him in a sexy way and drop something by accident?

T: I know. How about I go over there right now and invite him over to meet you?

D: No! Don’t do that!

G: (Laughing) Calm down! I’m sure you’ll bump into4 him in the office sooner or later.

T: Yes, I think we’d better just let nature take its course.

噢，妳喜歡他，對吧？或許妳現在就

該過去跟他說說話。或者妳可以吸引

他的注意，然後對他拋個媚眼。

我有個主意。妳何不風情萬種地走過

他身邊，然後不小心掉了東西呢？

我知道了。我現在就過去那邊邀他過

來給妳認識如何？

不！別這樣！

（笑著）別緊張！我相信妳遲早會在辦公

室裡和他巧遇的。

是啊，我想我們就順其自然吧。

The New Guy新同事

A Blossoming Romance? 浪漫大作戰

互動版》正常 MP3 - 3 /慢速 MP3 - 30朗讀版》Audio CD - 3 3

1. on board 上任；就職With Melissa on board, we should have no problem beating last year’s sales.

2. cubicle [`kjub6ky] n. （辦公）小隔間Miriam works in the cubicle next to mine.

3. flirtatious [fl-`te]4s] adj. 調情的When Antonia has had a couple of drinks, she becomes very flirtatious.

4. bump into （口）無意中遇到I bumped into an old classmate on the way home from work today.

字彙 Vocabulary

文中和 eye 相關的片語：

a lay eyes on sb/sth 看見、注意到（某人／事）

• Hank knew he was in love with Rosie the moment he laid eyes on her.第一眼見到蘿西，漢克就知道自己戀愛了。

b catch one’s eye 引起（某人）注意

• Although she was attracted to her coworker, Naomi often turned away to avoid catching his eye.雖然娜歐蜜對她的同事有好感，她常會背過身好避免引起

他的注意。

關鍵解析 Language Notes

Shapes and Sizes 描述「體型」可以這樣說

tall and slender 又高又瘦

skin and bones皮包骨

pudgy [`p9d.6]矮胖的

heavyset [%h5v6`s5t] 魁梧的

medium build 中等身材

lay 還可以 clap、set 等動詞替換。

互動光碟收錄真人影片

長度 1分 31秒

D Doris T Tracy G Gina

D: Hey, girls. Do you have any good gossip?

T: Of course! Have you had a look at that new guy, Justin? He just came on board1 yesterday as a sales representative for network products.

D: No, I haven’t laid eyes on him yet. What about him?

T: We were just saying that he’s really cute!

G: Since you don’t have a boyfriend, maybe you two should get together!

D: What? Don’t be ridiculous! I don’t even know what he looks like.

T: We can change that.

G: There he is! (Pointing) He’s the one with the purple tie in that cubicle2 next to Mr. Chen.

D: Oh! Yes, he is cute, actually. Not bad. He seems quite tall and has a kind face.

Three coworkers are chatting around the hot water machine as they make tea.三個同事在熱水機旁邊泡茶邊聊天。

嘿，姐妹們。妳們有什麼勁爆的八卦

嗎？

當然有囉！妳有看到那個新同事賈斯

汀嗎？他昨天才進公司擔任網路產品

的業務代表。

沒有耶，我還沒見過他。他怎麼樣？

我們才在說他長得真帥呢！

既然妳沒有男友，或許你們兩個該湊

成一對！

什麼？別瞎扯了！我甚至不知道他長

怎樣耶！

這我們有辦法。

他就在那裡！（指著）他打著紫色領

帶，坐在陳先生隔壁的辦公隔間。

噢！是啦，他確實長得不錯。不差啦。

感覺他挺高的，而且看起來挺和善。

T: Oh, you like him, do you? Maybe you should go over and talk to him right now. Or maybe you could just catch his eye and give him a flirtatious3 look.

G: I have an idea. Why don’t you walk by him in a sexy way and drop something by accident?

T: I know. How about I go over there right now and invite him over to meet you?

D: No! Don’t do that!

G: (Laughing) Calm down! I’m sure you’ll bump into4 him in the office sooner or later.

T: Yes, I think we’d better just let nature take its course.

噢，妳喜歡他，對吧？或許妳現在就

該過去跟他說說話。或者妳可以吸引

他的注意，然後對他拋個媚眼。

我有個主意。妳何不風情萬種地走過

他身邊，然後不小心掉了東西呢？

我知道了。我現在就過去那邊邀他過

來給妳認識如何？

不！別這樣！

（笑著）別緊張！我相信妳遲早會在辦公

室裡和他巧遇的。

是啊，我想我們就順其自然吧。

The New Guy新同事

A Blossoming Romance? 浪漫大作戰

互動版》正常 MP3 - 3 /慢速 MP3 - 30朗讀版》Audio CD - 3 3

1. on board 上任；就職With Melissa on board, we should have no problem beating last year’s sales.

2. cubicle [`kjub6ky] n. （辦公）小隔間Miriam works in the cubicle next to mine.

3. flirtatious [fl-`te]4s] adj. 調情的When Antonia has had a couple of drinks, she becomes very flirtatious.

4. bump into （口）無意中遇到I bumped into an old classmate on the way home from work today.

字彙 Vocabulary

文中和 eye 相關的片語：

a lay eyes on sb/sth 看見、注意到（某人／事）

• Hank knew he was in love with Rosie the moment he laid eyes on her.第一眼見到蘿西，漢克就知道自己戀愛了。

b catch one’s eye 引起（某人）注意

• Although she was attracted to her coworker, Naomi often turned away to avoid catching his eye.雖然娜歐蜜對她的同事有好感，她常會背過身好避免引起

他的注意。

Shapes and Sizes 描述「體型」可以這樣說

tall and slender 又高又瘦

skin and bones皮包骨

pudgy [`p9d.6]矮胖的

heavyset [%h5v6`s5t] 魁梧的

medium build 中等身材

lay 還可以 clap、set 等動詞替換。

互動光碟收錄真人影片

長度 1分 49秒手機掃一掃，收看「動」英文

D Doris J Justin

D: You’re Justin, right? Hi, I’m Doris.

J: Nice to meet you, Doris. (He extends his hand.)

D: Nice to meet you, too. How’s everything going?

J: So far so good! I’m getting the hang of it.

D: Great! Ummm . . . Some of the other employees suggested that I take charge of welcoming you. Would you like to have lunch with me today?

J: Sure, I’d like that very much, but only on the condition that you let me treat you!

(Justin and Doris are having lunch in a restaurant.)

D: So Justin, tell me about yourself. Where are you from originally?

J: Well, my family is from Los Angeles. I went to the University of California in San Diego. I worked at Hsinchu Science Park before I got this job. How about you?

D: I majored in finance at Stanford University, and my family is from Colorado. Do you have any hobbies?

J: I’m really into cycling. Last month I biked around Taiwan in nine days.

Doris finally gathers the courage to approach Justin, who is working on his computer.朵莉絲終於鼓起勇氣去認識正在用電腦的賈斯汀。

你是賈斯汀，對吧？嗨，我是朵莉絲。

很高興認識妳，朵莉絲。（他伸出手。）

我也很高興認識你。工作進展得如何？

到目前為止都還算順利！我漸漸上手了。

太棒了！嗯⋯⋯別的同事建議由我來

歡迎你。今天中午一起用餐好嗎？

好啊，我非常樂意，不過唯一的條件

是妳得讓我請客！

（賈斯汀和朵莉絲在一間餐廳吃午餐。）

賈斯汀，聊聊你自己吧！你是哪裡人？

嗯，我家在洛杉磯，畢業於加州大學

聖地牙哥分校。在找到這份工作前，

我在新竹科學園區上班。妳呢？

我在史丹佛大學主修財金，我家在科

羅拉多州。你有什麼嗜好嗎？

我非常喜歡騎自行車。上個月我花了

九天騎車環島呢。

D: Wow! That’s impressive. I’m really into biking too, but I usually just explore the city on the riverside trails.

J: That’s cool. I’m planning to get into that. Maybe you could help me figure out some of the bicycle trails in the city sometime.

D: I think that could be arranged, as long as you don’t go too fast for me. I like to take my time, if you know what I mean.

哇！好厲害。我也很喜歡騎自行車，

不過我通常只在河濱騎自行車探索城

市。

真棒。我正打算這樣做。也許有機會

妳可以幫我摸清市區裡的一些自行車

道。

只要你別騎得太快，我想我可以安排。

我喜歡慢慢來⋯⋯如果你明白我的意

思！

Taking the Plunge冒險一試

互動版》正常 MP3 - 4 /慢速 MP3 - 31朗讀版》Audio CD - 44

1. take the plunge 的用法

a 指「冒險嘗試」，如文中用法。

• Ivor decided to take the plunge and quit his job to set up his own business.艾佛決定冒險一試，辭去工作打拼自己的事業。

b 表示「結婚；步入禮堂」。

• After seven years together, Sid and Nancy finally took the plunge.在一起七年後，席德和南茜終於結婚了。

2. get the hang of sth 掌握（某事物）的要領

• It took me a while to get the hang of the new offi ce software.我花了不少時間才搞懂這套新的辦公軟體。

hang 在此為名詞，指「做法；用法；訣竅」。

It’s a Date! 邀約小對話

欣然接受

A : Would you like to do something on Friday night?

B : I’d love to. What do you have planned?

A : 星期五晚上要不要一起出來呢？

B : 我很樂意。你有什麼計畫呢？

A : Do you have any plans this weekend?

B : Nope, I’ve got nothing on. Have you got anything in mind?

A : 這週末你有什麼計畫嗎？

B : 沒耶，我沒什麼事。你有想到什麼嗎？

委婉拒絕

A : Are you free sometime next week?

B : I’m not sure. I’ll have to check my little black book and get back to you.

A : 你下星期有空嗎？

B : 我不確定。我得查查我的記事本後才能答覆你。

A : Are you busy tomorrow afternoon?

B : Yeah, sorry. Can we take a rain check?

A : 你明天下午會很忙嗎？

B : 是啊，抱歉。我們可以改天再約嗎？

little black book 指的是列有可能約會對象的電話等聯絡方式的名冊。

長度 1分 49秒手機掃一掃，收看「動」英文

D Doris J Justin

D: You’re Justin, right? Hi, I’m Doris.

J: Nice to meet you, Doris. (He extends his hand.)

D: Nice to meet you, too. How’s everything going?

J: So far so good! I’m getting the hang of it.

D: Great! Ummm . . . Some of the other employees suggested that I take charge of welcoming you. Would you like to have lunch with me today?

J: Sure, I’d like that very much, but only on the condition that you let me treat you!

(Justin and Doris are having lunch in a restaurant.)

D: So Justin, tell me about yourself. Where are you from originally?

J: Well, my family is from Los Angeles. I went to the University of California in San Diego. I worked at Hsinchu Science Park before I got this job. How about you?

D: I majored in finance at Stanford University, and my family is from Colorado. Do you have any hobbies?

J: I’m really into cycling. Last month I biked around Taiwan in nine days.

Doris finally gathers the courage to approach Justin, who is working on his computer.朵莉絲終於鼓起勇氣去認識正在用電腦的賈斯汀。

你是賈斯汀，對吧？嗨，我是朵莉絲。

很高興認識妳，朵莉絲。（他伸出手。）

我也很高興認識你。工作進展得如何？

到目前為止都還算順利！我漸漸上手了。

太棒了！嗯⋯⋯別的同事建議由我來

歡迎你。今天中午一起用餐好嗎？

好啊，我非常樂意，不過唯一的條件

是妳得讓我請客！

（賈斯汀和朵莉絲在一間餐廳吃午餐。）

賈斯汀，聊聊你自己吧！你是哪裡人？

嗯，我家在洛杉磯，畢業於加州大學

聖地牙哥分校。在找到這份工作前，

我在新竹科學園區上班。妳呢？

我在史丹佛大學主修財金，我家在科

羅拉多州。你有什麼嗜好嗎？

我非常喜歡騎自行車。上個月我花了

九天騎車環島呢。

D: Wow! That’s impressive. I’m really into biking too, but I usually just explore the city on the riverside trails.

J: That’s cool. I’m planning to get into that. Maybe you could help me figure out some of the bicycle trails in the city sometime.

D: I think that could be arranged, as long as you don’t go too fast for me. I like to take my time, if you know what I mean.

哇！好厲害。我也很喜歡騎自行車，

不過我通常只在河濱騎自行車探索城

市。

真棒。我正打算這樣做。也許有機會

妳可以幫我摸清市區裡的一些自行車

道。

只要你別騎得太快，我想我可以安排。

我喜歡慢慢來⋯⋯如果你明白我的意

思！

Taking the Plunge冒險一試

1. take the plunge 的用法

a 指「冒險嘗試」，如文中用法。

• Ivor decided to take the plunge and quit his job to set up his own business.艾佛決定冒險一試，辭去工作打拼自己的事業。

b 表示「結婚；步入禮堂」。

• After seven years together, Sid and Nancy finally took the plunge.在一起七年後，席德和南茜終於結婚了。

2. get the hang of sth 掌握（某事物）的要領

• It took me a while to get the hang of the new offi ce software.我花了不少時間才搞懂這套新的辦公軟體。

hang 在此為名詞，指「做法；用法；訣竅」。

It’s a Date! 邀約小對話

欣然接受

A : Would you like to do something on Friday night?

B : I’d love to. What do you have planned?

A : 星期五晚上要不要一起出來呢？

B : 我很樂意。你有什麼計畫呢？

A : Do you have any plans this weekend?

B : Nope, I’ve got nothing on. Have you got anything in mind?

A : 這週末你有什麼計畫嗎？

B : 沒耶，我沒什麼事。你有想到什麼嗎？

委婉拒絕

A : Are you free sometime next week?

B : I’m not sure. I’ll have to check my little black book and get back to you.

A : 你下星期有空嗎？

B : 我不確定。我得查查我的記事本後才能答覆你。

A : Are you busy tomorrow afternoon?

B : Yeah, sorry. Can we take a rain check?

A : 你明天下午會很忙嗎？

B : 是啊，抱歉。我們可以改天再約嗎？

little black book 指的是列有可能約會對象的電話等聯絡方式的名冊。

長度 1分 46秒

The Lantern Festival: An Enlightening Experience

S Sue T Tony J Jim

S: Thanks again for playing tour guide and showing us around the Lantern Festival, Jim.

T: Yeah! I still can’t get over the gigantic lantern in the shape of a tiger. It was beyond incredible.

J: I’m glad you guys enjoyed yourselves, but the fun’s not over yet. I still have a special surprise up my sleeve.

S: There’s more? You’ve done enough already, Jim. Please don’t go to any more trouble on our account.2

J: It’s no trouble at all. You probably worked up an appetite walking around, so how about trying a traditional Lantern Festival dish?

T: I think you read my mind — my stomach was starting to growl!3

Jim has just taken his two American friends to their first Lantern Festival in Taiwan. They are now back to Jim’s apartment.

吉姆剛帶兩位美國友人參加他們在台灣的第一場元

宵燈會。他們現在回到吉姆的公寓。

吉姆，再次謝謝你充當導遊，帶我們逛

元宵燈會。

就是啊！我仍忘不了那座老虎造型的

巨型主燈。實在是太棒了。

我很高興你們玩得盡興，不過好玩的

還在後頭呢。我還有個特別的驚喜要

給你們。

還有更多好玩的？吉姆，你已經做得

夠多了。別再為我們費心了。

一點兒都不麻煩。到處走走後你們的

食慾大概都來了吧，要不要來點元宵

節的傳統食物呢？

我想你真是太了解我了──我的肚子

開始咕嚕叫了呢！

Food for Thought†

元宵樂

J: Then, here. Try some tangyuan. (Hands bowls to Tony and Sue) The balls are made out of glutinous4 rice flour.

T: Hey! This is pretty good. I think there’s red-bean pasteh inside mine.

S: Yeah, it’s sweet and really chewy.h

J: So, are you ready to try to solve some riddles?h

T: Riddles? Um, not to be rude, but what in the world do riddles have to do with the Lantern Festival?

J: Well, it’s a custom during this holiday for people to try to solve riddles that have been written on different lanterns, but I can just ask you a few. Let’s make a game of it.

T: Sounds good, as long as I can eat and play at the same time!

來吧，嚐點湯圓吧。（將碗遞給湯尼和

蘇）湯圓是用糯米粉做的。

嘿！嚐起來挺不錯的。我想我的湯圓

有包紅豆餡。

對啊，湯圓很甜，而且很有嚼勁。

那麼，你們準備好要猜燈謎了嗎？

燈謎？嗯，我無意冒犯，但燈謎和元宵

節有啥關係啊？

這是元宵節的一個習俗，人們會試著猜

出不同燈籠上所寫的謎語。但我只會問

你們一些燈謎而已。我們來場比賽吧。

聽起來不錯，只要讓我能邊吃邊玩！

元宵節小辭典

h Lantern Festival 元宵節（lantern 為燈籠）

h paste [pest] n. 內餡；醬

h chewy [`t]u6] adj. 有嚼勁的

h solve riddles 猜燈謎

1. enlighten [6n`la6tx] v. 啟發（標題以現在分詞作形容詞）

Seeing the students were confused, the professor decided to enlighten them.

2. on one’s account 因為某人的緣故Debbie was touched that her boyfriend had made such an effort on her account.

3. growl [gra8l] v. 發出轟隆聲；（狗等）嗥叫

That dog growls anytime someone walks past the house.

4. glutinous [`glut6n4s] adj. 黏的

The Chinese dish tangyuan is made from glutinous rice.

字彙 Vocabulary

The Lantern Festival:h An Enlightening1 Experience

1. have sth up one’s sleeve 有錦囊妙計本用法源自博奕，原指「某人衣袖內藏有某張王牌」，後引申作「有錦囊妙計；有應急方案」解。常見應用為have a card / an ace / a few tricks up one’s sleeve。

• Though his sales figures had been down recently, Roy still had a few tricks up his sleeve.儘管羅伊最近的業績直直落，他手上仍有應急方案。

2. work up an appetite 引起食慾類似用法為 give sb an appetite for sth。

• After exercising, Amanda always finds that she has worked up an appetite.運動過後，亞曼達總覺得胃口大開。

延伸學習

whet one’s appetite (for sth) 激起某人對（某事物）的興趣或慾望

• I enjoy watching travel programs. They really whet my appetite for travel.

我喜歡收看旅遊節目，因為它們真的激起了我對旅行的興趣。

† 為補充說明

† food for thought 「引人深思的事物」，在此指讓人動腦筋猜的燈謎。

老外歡慶

Scene1

為燈籠）

上班族節慶英語互動光碟收錄真人影片

長度 1分 46秒

S Sue T Tony J Jim

S: Thanks again for playing tour guide and showing us around the Lantern Festival, Jim.

T: Yeah! I still can’t get over the gigantic lantern in the shape of a tiger. It was beyond incredible.

J: I’m glad you guys enjoyed yourselves, but the fun’s not over yet. I still have a special surprise up my sleeve.

S: There’s more? You’ve done enough already, Jim. Please don’t go to any more trouble on our account.2

J: It’s no trouble at all. You probably worked up an appetite walking around, so how about trying a traditional Lantern Festival dish?

T: I think you read my mind — my stomach was starting to growl!3

Jim has just taken his two American friends to their first Lantern Festival in Taiwan. They are now back to Jim’s apartment.

吉姆剛帶兩位美國友人參加他們在台灣的第一場元

宵燈會。他們現在回到吉姆的公寓。

吉姆，再次謝謝你充當導遊，帶我們逛

元宵燈會。

就是啊！我仍忘不了那座老虎造型的

巨型主燈。實在是太棒了。

我很高興你們玩得盡興，不過好玩的

還在後頭呢。我還有個特別的驚喜要

給你們。

還有更多好玩的？吉姆，你已經做得

夠多了。別再為我們費心了。

一點兒都不麻煩。到處走走後你們的

食慾大概都來了吧，要不要來點元宵

節的傳統食物呢？

我想你真是太了解我了──我的肚子

開始咕嚕叫了呢！

Food for Thought†

元宵樂

J: Then, here. Try some tangyuan. (Hands bowls to Tony and Sue) The balls are made out of glutinous4 rice flour.

T: Hey! This is pretty good. I think there’s red-bean pasteh inside mine.

S: Yeah, it’s sweet and really chewy.h

J: So, are you ready to try to solve some riddles?h

T: Riddles? Um, not to be rude, but what in the world do riddles have to do with the Lantern Festival?

J: Well, it’s a custom during this holiday for people to try to solve riddles that have been written on different lanterns, but I can just ask you a few. Let’s make a game of it.

T: Sounds good, as long as I can eat and play at the same time!

來吧，嚐點湯圓吧。（將碗遞給湯尼和

蘇）湯圓是用糯米粉做的。

嘿！嚐起來挺不錯的。我想我的湯圓

有包紅豆餡。

對啊，湯圓很甜，而且很有嚼勁。

那麼，你們準備好要猜燈謎了嗎？

燈謎？嗯，我無意冒犯，但燈謎和元宵

節有啥關係啊？

這是元宵節的一個習俗，人們會試著猜

出不同燈籠上所寫的謎語。但我只會問

你們一些燈謎而已。我們來場比賽吧。

聽起來不錯，只要讓我能邊吃邊玩！

元宵節小辭典

h Lantern Festival 元宵節（lantern 為燈籠）

h paste [pest] n. 內餡；醬

h chewy [`t]u6] adj. 有嚼勁的

h solve riddles 猜燈謎

1. enlighten [6n`la6tx] v. 啟發（標題以現在分詞作形容詞）

Seeing the students were confused, the professor decided to enlighten them.

2. on one’s account 因為某人的緣故Debbie was touched that her boyfriend had made such an effort on her account.

3. growl [gra8l] v. 發出轟隆聲；（狗等）嗥叫

That dog growls anytime someone walks past the house.

4. glutinous [`glut6n4s] adj. 黏的

The Chinese dish tangyuan is made from glutinous rice.

字彙 Vocabulary

The Lantern Festival:h An Enlightening1 Experience

1. have sth up one’s sleeve 有錦囊妙計本用法源自博奕，原指「某人衣袖內藏有某張王牌」，後引申作「有錦囊妙計；有應急方案」解。常見應用為have a card / an ace / a few tricks up one’s sleeve。

• Though his sales figures had been down recently, Roy still had a few tricks up his sleeve.儘管羅伊最近的業績直直落，他手上仍有應急方案。

2. work up an appetite 引起食慾類似用法為 give sb an appetite for sth。

• After exercising, Amanda always finds that she has worked up an appetite.運動過後，亞曼達總覺得胃口大開。

延伸學習

whet one’s appetite (for sth) 激起某人對（某事物）的興趣或慾望

• I enjoy watching travel programs. They really whet my appetite for travel.

我喜歡收看旅遊節目，因為它們真的激起了我對旅行的興趣。

† 為補充說明

† food for thought 「引人深思的事物」，在此指讓人動腦筋猜的燈謎。

老外歡慶

Scene1

為燈籠）

上班族節慶英語互動光碟收錄真人影片

J Jim T Tony S Sue

J: OK. Put your thinking caps on. “This building may not always be the tallest, but it has more stories than any other.” What is it?

T: (Joking) That sounds a lot like my office building.

S: (Sarcastically)1 Ha-ha. Very funny, Tony. (To Jim) I’ll take a wild guess and say “a school.”

J: Close, but no cigar.† The answer is “a library.”

T: Aw, that makes sense now. All right, Jim, give us another chance. Hit us with one more riddle.

J: OK, I’ll take it easy on you. “When you don’t know what it is, it’s something. When you know what it is, it’s nothing.” What is it?

T: Um, I’ve got nothing. I’m stumped.2

S: (To herself) When you know what it is . . . (Suddenly) I’ve got it — it’s “a riddle.”

J: Well done! And the winner and new champion of this year’s Lantern Festival riddle contest is Sue!

T: I knew the answer, too. It was right on the tip of my tongue. Sue just beat me to the punch.

好。開始動腦吧。「這棟建築物不見

得最高，但它比其他建築物有更多『樓層』。」答案是什麼？

（開玩笑地）聽起來很像我的辦公大樓。

（諷刺地）哈哈。還真好笑啊，湯尼。（對吉姆）我隨便猜猜，答案是「學校」。

雖然沒猜中，但很接近了。答案是「圖

書館」。

啊，有道理。好吧，吉姆，再給我們

一次機會。再考我們一道燈謎吧！

好，出題簡單點的給你們。「當你不

知道它是什麼時，它是某事物。當

你知道它是什麼時，它就什麼都不

是。」答案是什麼呢？

嗯，我想不出來。我被考到了。

（對自己）當你知道它是什麼時⋯⋯ （突然間）我知道了──答案是「謎語」。

答得好！今年元宵節燈謎比賽的優勝

者和新出爐的冠軍是蘇！

我也知道答案。謎底都到我嘴邊了。

蘇只是搶先我一步而已。

Tony and Sue are trying to solve Jim’s riddles.

湯尼和蘇試著猜出吉姆的燈謎。

J: You snooze, you lose, Tony. Now, according to tradition, the loser must treat everyone to drinks.

T: (Grumbling)3 All right, all right. I won’t be a sore loser.4 I’ll run down to the 7-Eleven.

(As Tony is leaving)

S: Fess up,† Jim. Is that really a Lantern Festival tradition?

J: No, not really, but don’t tell Tony that!

湯尼，你一不留神，就錯失良機了。

嗯，照傳統，輸的人得請大家喝東西。

（抱怨地）好啦，好啦。我才不會輸不

起。我這就去 7-Eleven 買。

（湯尼離開時）

吉姆，你從實招來。元宵節真有這個傳

統嗎？

沒有，沒這回事啦，但別告訴湯尼喔！

1. put one’s thinking cap on 動腦筋思考；認真思考

• Bertie wasn’t sure what to get his wife for Valentine’s Day and realized he had to put his thinking cap on fast.伯提不確定買什麼情人節禮物給妻子，但他明白他得趕快好

好想想。

2. on the tip of one’s tongue ⋯⋯就在嘴邊，但一時想不起來

• What’s the name of that movie? Oh, it’s on the tip of my tongue!那部電影的名稱是什麼？噢，我知道，可就是一時想不起來。

3. beat sb to the punch 搶先（某人）一步 • Otis had a great idea for the staff outing, but Nora

beat him to the punch.奧堤斯有個員工旅遊的好點子，但諾拉早他一步提出。

1. sarcastically [s3r`k1st6kl6] adv. 諷刺地；挖苦地The politician sarcastically dismissed his opponent’s proposals.

2. stump [st9mp] v. 難倒某人；使某人困惑（常用被動語態表示）

Eloise loved quiz shows, but she was often stumped for the answers.

3. grumble [`gr9mby] v. 抱怨Anytime I ask my son to clean his bedroom, he starts grumbling.

4. sore loser 輸不起的人Patricia loved playing sports, but was quite a sore loser.

Riddle Me This! 誰是燈謎王？

字彙 Vocabulary

元宵節圖解小辭典

† 為補充說明

† Close, but no cigar. 此用法源自廿世紀初嘉年華會上的遊戲攤，攤上的獎品常是雪茄，當顧客未達拿獎標準時，

小販常用這句話表達「差一點就拿到獎品了」，後引申形

容「只差一點點」。

† fess up 指「坦白；從實招來」，意同 own up 。

Scene2

dragon/lion dance 舞龍舞獅

fireworks display [d6`sple] 煙火秀

firecrackers [`fa6r%kr1k0z] n. 鞭炮

sky lantern 天燈

長度 2分 01秒

J Jim T Tony S Sue

J: OK. Put your thinking caps on. “This building may not always be the tallest, but it has more stories than any other.” What is it?

T: (Joking) That sounds a lot like my office building.

S: (Sarcastically)1 Ha-ha. Very funny, Tony. (To Jim) I’ll take a wild guess and say “a school.”

J: Close, but no cigar.† The answer is “a library.”

T: Aw, that makes sense now. All right, Jim, give us another chance. Hit us with one more riddle.

J: OK, I’ll take it easy on you. “When you don’t know what it is, it’s something. When you know what it is, it’s nothing.” What is it?

T: Um, I’ve got nothing. I’m stumped.2

S: (To herself) When you know what it is . . . (Suddenly) I’ve got it — it’s “a riddle.”

J: Well done! And the winner and new champion of this year’s Lantern Festival riddle contest is Sue!

T: I knew the answer, too. It was right on the tip of my tongue. Sue just beat me to the punch.

好。開始動腦吧。「這棟建築物不見

得最高，但它比其他建築物有更多『樓層』。」答案是什麼？

（開玩笑地）聽起來很像我的辦公大樓。

（諷刺地）哈哈。還真好笑啊，湯尼。（對吉姆）我隨便猜猜，答案是「學校」。

雖然沒猜中，但很接近了。答案是「圖

書館」。

啊，有道理。好吧，吉姆，再給我們

一次機會。再考我們一道燈謎吧！

好，出題簡單點的給你們。「當你不

知道它是什麼時，它是某事物。當

你知道它是什麼時，它就什麼都不

是。」答案是什麼呢？

嗯，我想不出來。我被考到了。

（對自己）當你知道它是什麼時⋯⋯ （突然間）我知道了──答案是「謎語」。

答得好！今年元宵節燈謎比賽的優勝

者和新出爐的冠軍是蘇！

我也知道答案。謎底都到我嘴邊了。

蘇只是搶先我一步而已。

Tony and Sue are trying to solve Jim’s riddles.

湯尼和蘇試著猜出吉姆的燈謎。

J: You snooze, you lose, Tony. Now, according to tradition, the loser must treat everyone to drinks.

T: (Grumbling)3 All right, all right. I won’t be a sore loser.4 I’ll run down to the 7-Eleven.

(As Tony is leaving)

S: Fess up,† Jim. Is that really a Lantern Festival tradition?

J: No, not really, but don’t tell Tony that!

湯尼，你一不留神，就錯失良機了。

嗯，照傳統，輸的人得請大家喝東西。

（抱怨地）好啦，好啦。我才不會輸不

起。我這就去 7-Eleven 買。

（湯尼離開時）

吉姆，你從實招來。元宵節真有這個傳

統嗎？

沒有，沒這回事啦，但別告訴湯尼喔！

1. put one’s thinking cap on 動腦筋思考；認真思考

• Bertie wasn’t sure what to get his wife for Valentine’s Day and realized he had to put his thinking cap on fast.伯提不確定買什麼情人節禮物給妻子，但他明白他得趕快好

好想想。

2. on the tip of one’s tongue ⋯⋯就在嘴邊，但一時想不起來

• What’s the name of that movie? Oh, it’s on the tip of my tongue!那部電影的名稱是什麼？噢，我知道，可就是一時想不起來。

3. beat sb to the punch 搶先（某人）一步 • Otis had a great idea for the staff outing, but Nora

beat him to the punch.奧堤斯有個員工旅遊的好點子，但諾拉早他一步提出。

1. sarcastically [s3r`k1st6kl6] adv. 諷刺地；挖苦地The politician sarcastically dismissed his opponent’s proposals.

2. stump [st9mp] v. 難倒某人；使某人困惑（常用被動語態表示）

Eloise loved quiz shows, but she was often stumped for the answers.

3. grumble [`gr9mby] v. 抱怨Anytime I ask my son to clean his bedroom, he starts grumbling.

4. sore loser 輸不起的人Patricia loved playing sports, but was quite a sore loser.

Riddle Me This! 誰是燈謎王？

字彙 Vocabulary

元宵節圖解小辭典

† 為補充說明

† Close, but no cigar. 此用法源自廿世紀初嘉年華會上的遊戲攤，攤上的獎品常是雪茄，當顧客未達拿獎標準時，

小販常用這句話表達「差一點就拿到獎品了」，後引申形

容「只差一點點」。

† fess up 指「坦白；從實招來」，意同 own up 。

Scene2

dragon/lion dance 舞龍舞獅

fireworks display [d6`sple] 煙火秀

firecrackers [`fa6r%kr1k0z] n. 鞭炮

sky lantern 天燈

長度 2分 01秒

Lantern Festival Crossword 猜燈謎填字遊戲1 2

Across 1. We two brothers are firm and thin. We love to eat,

but cannot drink. Who are we?

4. The poor have it, and the rich need it. If you eat it, you’ll die. What is it?

7. If you have it, you want to share it. If you share it, you don’t have it. What is it?

8. What can you keep only after giving it to someone else? (two words)

10. What always runs but never walks, often murmurs but never talks, has a bed but never sleeps, has a mouth but never eats?

12. I go out fat and come back thin. I’m always up when the rain comes down.

Down 2. What’s full of holes, but still holds water?

3. Say my name and I disappear. What am I?

5. Tear my skin and I will not cry, but you will. What am I?

6. I know a word of three letters. Add two and you’ll have fewer.

9. The more you have of it, the less you see. What is it?

11. What flies without wings?

橫列

1. 我們兄弟倆既結實又細瘦。我們很愛吃但不能喝東西。我們是誰？

4. 窮人擁有它，富人需要它。如果你吃了它，就會翹辮子。它是什麼？

7. 如果你擁有它，你就會想要分享它。如果你分享它，你就失去了它。

它是什麼？

8. 什麼是你給其他人之後才能保有的？（答案是兩個字）

10. 什麼總是用跑的卻從不用走的，常發出輕柔的聲音卻從不說話，有張

床卻從不睡，有張嘴但從不吃東西？

12. 我出門時是胖的，回來時就會變瘦。下雨時我總是高高在上。

直排

2. 什麼東西都是洞，但還是能留住水？

3. 說出我的名字我就會消失。我是什麼？

5. 剝掉我的外皮，我不會哭泣，但你會。我是什麼？

6. 我知道有個字有三個字母。加了兩個字母，這個字就會變得更少。

9. 你擁有它越多，你越看不到它。它是什麼？

11. 什麼東西不用翅膀就能飛翔？

Answers1. chopsticks

2. sponge

3. silence

4. nothing

5. onion

6. few

7. secret

8. your word

9. darkness

10. river

11. time

12. umbrella

2007-2009 台灣十大國際品牌

圖片提供：

’09 排名 ’08 排名 ’07 排名主力產品

宏碁

1 3 3 個人電腦、智慧型手機

趨勢科技

2 1 2 防毒軟體

華碩

3 2 1 主機板、小筆電

宏達電

4 4 4 智慧型手機

康師傅

5 5 5 速食麵、飲料、糕餅等

6 未進榜未進榜米果、乳製品及飲料、餅乾糖果等

7 6 8 各車款輪胎

8 11 12 自行車與相關配件

9 9 11 代理通訊、消費性電子與元組件等商品

10 8 7 各式整合網路 IP 技術解決方案

Taiwan Top 10 Global Brands: Part I「台灣國際品牌」調查已邁入第七個年頭，前十大品牌的價值，也從二○○三年的 1,211 億新台幣達到去年 2,371 億新台幣的規模。本期「上班族看市場」就要帶您一同了解「台灣國際品牌」的成功所在。

米果、乳製品及飲料、餅乾糖果等

? → NO.6-10 下期 3 月號將有詳盡介紹！

資料來源：Branding Taiwan

上班族‧看市場

2009 年第三季全球 PC 銷售統計

No. 2 Trend Micro Inc.

HP 惠普 Acer 宏碁 Dell 戴爾 Lenevo 聯想 Toshiba 東芝其他品牌

出貨量 ( 單位：千組 ) 市占率

Occupying top spot for the

first time in the Taiwan Top 10

Global Brands survey, Acer

has benefited from increased

d e m a n d fo r m i n i a t u r e 1

notebooks. Acquisitions2

such as 2008’s purchase of

Packard-Bell have also helped

sales. Having overtaken Dell

as the world’s second largest

PC vendor, the next step for

Acer is to challenge HP’s

position as market leader. Acer

has also diversified into the

smartphone market with its

Tempo series. The company’s

stellar3 performance is due

to a transnational team of

professionals led by Italian CEO

Gianfranco Lanci. The former

Texas Instruments head has

put together a highly effective

global logistics management

system, which has helped

make Acer a global brand.

第一名：宏碁電腦

董事長：王振堂

品牌價值：401.53 億新台幣

首度拿下「台灣十大國際品牌」調查冠軍

的宏碁，因日漸增加的小筆電需求而受惠。二

○○八年併購 Packard-Bell 也促進了該公司的業績成長。在取代戴爾成為全球第二大電腦商

後，宏碁的下一步就是挑戰業界龍頭惠普。宏

碁亦跨足智慧型手機市場，推出 Tempo 系列智慧型手機。這家公司精彩的表現歸功於義大

利籍執行長蘭奇所領導的跨國專業團隊。這位

前德州儀器主管建構起一高效能的全球通路管

理機制，幫助宏碁成為國際品牌。

第二名：趨勢科技

董事長：張明正

趨勢科技是台灣少數得以在軟體安全服務

市場擁有國際地位的企業，該公司曾創下五度

奪得品牌價值第一名的紀錄。秉持著 3CIT（改變、顧客、合作、創新與值得信賴）的企業精

神，這個防毒專家不斷推出新的點子。眼見趨

勢科技讓出二○○九年的冠軍，執行長暨共同

創辦人陳怡樺將力求奪回趨勢科技台灣第一品

牌的名聲。Smart Protection Network 這一類的雲端運算安全措施勢必將成為其中一項主要

拓展的新領域，專營權的競標也將攀升至另一

高點。

1. miniature [`m6n64t]0] adj. 小型的；微型的

The English artist Samuel Cooper was known for his miniature paintings.

2. acquisition [%1kw4`z6]4n] n. 併購；收購

Disney recently completed a US$4.2 billion acquisition of Marvel Entertainment.

3. stellar [`st5l0] adj. 傑出的；顯著的

Economists agree that hedge funds have given stellar returns over the past year.

4. footing [`f8t6;] n. （穩固的）地位；基礎

London’s FTSE 100 index has regained its footing after more than a year of decline.

5. dethrone [d6`qron] v. 被摘冠

The tennis star Rafael Nadal was dethroned as French Open champion last year.

6. poised [p76zd] adj. 處於準備狀態的（+ to V）

China is poised to overtake Japan as the world’s second largest economy.

7. scale [skel] v. 到達……的頂點；攀登

The first man to scale Mount Everest was Sir Edmund Hillary.

字彙 Vocabulary

be due to 由⋯⋯造成 sth + be due to + sb/sth

• The firm’s success was largely due to its new marketing strategy.這家公司的成功多歸功於新的行銷策略。

原因結果

One of the few corporations

in Taiwan to have gained an

international footing4 in the

software security services

market, Trend Micro has

finished top in the rankings a

record five times. By sticking

to its so-called 3CIT corporate

principle (change, customer,

col laboration, innovation

and t rus t ), the ant iv i rus

expert continues to generate

innovative ideas. Having seen

the company dethroned5 in

2009, CEO and cofounder Eva

Chen will be keen to restore

the company’s reputation as

Taiwan’s top brand. Cloud

computing security initiatives

like the Smart Protection

Network are poised6 to be

one of the major new areas of

expansion, as the franchise

bids to scale7 yet another

Chairman: Steve ChangBrand Value: NT$39.987 billion

Chairman: J.T. WangBrand Value: NT$40.153 billion

▲ 宏碁推出全球第二款搭載 3D 技術的筆電。

No. 1 Acer Inc.

5%16,120

12,48410,343

6,8784,036

31,003

資料來源：Gartner

上班族‧看市場 Taiwan Top 10 Global Brands: Part I

2009 年第三季全球 PC 銷售統計

No. 2 Trend Micro Inc.

HP 惠普 Acer 宏碁 Dell 戴爾 Lenevo 聯想 Toshiba 東芝其他品牌

出貨量 ( 單位：千組 ) 市占率

Occupying top spot for the

first time in the Taiwan Top 10

Global Brands survey, Acer

has benefited from increased

d e m a n d fo r m i n i a t u r e 1

notebooks. Acquisitions2

such as 2008’s purchase of

Packard-Bell have also helped

sales. Having overtaken Dell

as the world’s second largest

PC vendor, the next step for

Acer is to challenge HP’s

position as market leader. Acer

has also diversified into the

smartphone market with its

Tempo series. The company’s

stellar3 performance is due

to a transnational team of

professionals led by Italian CEO

Gianfranco Lanci. The former

Texas Instruments head has

put together a highly effective

global logistics management

system, which has helped

make Acer a global brand.

第一名：宏碁電腦

董事長：王振堂

首度拿下「台灣十大國際品牌」調查冠軍

的宏碁，因日漸增加的小筆電需求而受惠。二

○○八年併購 Packard-Bell 也促進了該公司的業績成長。在取代戴爾成為全球第二大電腦商

後，宏碁的下一步就是挑戰業界龍頭惠普。宏

碁亦跨足智慧型手機市場，推出 Tempo 系列智慧型手機。這家公司精彩的表現歸功於義大

利籍執行長蘭奇所領導的跨國專業團隊。這位

前德州儀器主管建構起一高效能的全球通路管

理機制，幫助宏碁成為國際品牌。

第二名：趨勢科技

董事長：張明正

趨勢科技是台灣少數得以在軟體安全服務

市場擁有國際地位的企業，該公司曾創下五度

奪得品牌價值第一名的紀錄。秉持著 3CIT（改變、顧客、合作、創新與值得信賴）的企業精

神，這個防毒專家不斷推出新的點子。眼見趨

勢科技讓出二○○九年的冠軍，執行長暨共同

創辦人陳怡樺將力求奪回趨勢科技台灣第一品

牌的名聲。Smart Protection Network 這一類的雲端運算安全措施勢必將成為其中一項主要

拓展的新領域，專營權的競標也將攀升至另一

高點。

1. miniature [`m6n64t]0] adj. 小型的；微型的

The English artist Samuel Cooper was known for his miniature paintings.

2. acquisition [%1kw4`z6]4n] n. 併購；收購

Disney recently completed a US$4.2 billion acquisition of Marvel Entertainment.

3. stellar [`st5l0] adj. 傑出的；顯著的

Economists agree that hedge funds have given stellar returns over the past year.

4. footing [`f8t6;] n. （穩固的）地位；基礎

London’s FTSE 100 index has regained its footing after more than a year of decline.

5. dethrone [d6`qron] v. 被摘冠

The tennis star Rafael Nadal was dethroned as French Open champion last year.

6. poised [p76zd] adj. 處於準備狀態的（+ to V）

China is poised to overtake Japan as the world’s second largest economy.

7. scale [skel] v. 到達……的頂點；攀登

The first man to scale Mount Everest was Sir Edmund Hillary.

字彙 Vocabulary

be due to 由⋯⋯造成 sth + be due to + sb/sth

• The firm’s success was largely due to its new marketing strategy.這家公司的成功多歸功於新的行銷策略。

原因結果

One of the few corporations

in Taiwan to have gained an

international footing4 in the

software security services

market, Trend Micro has

finished top in the rankings a

record five times. By sticking

to its so-called 3CIT corporate

principle (change, customer,

col laboration, innovation

and t rus t ), the ant iv i rus

expert continues to generate

innovative ideas. Having seen

the company dethroned5 in

2009, CEO and cofounder Eva

Chen will be keen to restore

the company’s reputation as

Taiwan’s top brand. Cloud

computing security initiatives

like the Smart Protection

Network are poised6 to be

one of the major new areas of

expansion, as the franchise

bids to scale7 yet another

Chairman: Steve ChangBrand Value: NT$39.987 billion

Chairman: J.T. WangBrand Value: NT$40.153 billion

▲ 宏碁推出全球第二款搭載 3D 技術的筆電。

No. 1 Acer Inc.

5%16,120

12,48410,343

6,8784,036

31,003

資料來源：Gartner

1998/5 2002/10 2005/5 2006/5 2006/6 2007/6 2008/9 2008/11

No. 3 AsusTek Computer Inc.

No. 4 HTC

第三名：華碩電腦

董事長：施崇棠

身為全球主機板龍頭製造商的華碩，連續七年獲得前三

名的肯定。二○○七年，這家企業推出 Eee PC 小筆電，成功建立了產品區隔性，就此開啟 PC 市場的新藍海。在施崇棠的領導下，華碩已自二○○八年底的虧損中重新站起。除

了開發首支 GPS 智慧型手機，華碩也正在發展新一代的電子閱讀器。不同於目前大部分價格受限且僅有灰階單螢幕的閱

讀器，華碩的電子閱讀器走低價位、彩色雙螢幕模式。

T h e w o r l d ’s l e a d i n g

motherboard manufacturer,

Asus has finished in the top

three for seven consecutive1

years. In 2007, the corporation

successfully created product

segmentation2 by rolling out

its Eee PC netbook, leading

to the advent3 of a new blue

ocean in the PC market. With

Jonney Shih at the helm, Asus

is now back on its feet after

recording a loss at the end of

2008. As well as developing

the first GPS smartphone,†

Asus is now participating in

1. consecutive [k4n`s5kj8t6v] adj. 連續不斷的

Consumer confidence has risen for the third consecutive month.

2. segmentation [%s5gm4n`te]4n] n. 分割；劃分

Corporations use market segmentation to appeal to specific groups.

3. advent [`1dv5nt] n. （重要事件、發明等的）到來

The advent of social networking applications has changed the way we communicate.

4. current crop 當前的一批人、事物

The manager was pleased with the team’s current crop of players.

5. inception [6n`s5p]4n] n. 開始；開端

Since its inception in 2006, Nintendo’s Wii console has consistently sold more than its competitors.

6. dazzle [`d1zy] v. 使讚嘆不已

The singer dazzled the audience with her performance.

7. embark [6m`b3rk] v. 從事；著手（+ on）

Gertrude quit her office job to embark on a new career as a tour guide.

字彙 Vocabulary

所有格形容詞須與主詞呼應

† 為補充說明

† 華碩與 Garmin 技術合作，於二○○九年第三季

推出 Garmin-Asus 雙品牌智慧型手機，以行動

定位服務（Location-Based Service, LBS）為

號召，並結合通訊與連線等功能。

Chairman: Jonney ShihBrand Value: NT$39.689 billion

the development of a new

generat ion of e - readers.

In contrast to the current

crop 4 o f readers , wh ich

are restrictively-priced and

available only in grayscale

single flat-screen form, Asus’s

reader will be a low-cost, dual-

screen color model.

CEO: Peter ChouBrand Value: NT$38.932 billion

第四名：宏達電

執行長：周永明

品牌創立到現在僅三年光景，宏達電就以功能強大的智

慧型手機產品驚艷市場。這家公司的作業平台擁有高度競爭

力，有部分是與 Windows Mobile 和 Google Android 密切合作的緣故。宏達電推出了 Quietly Brilliant 活動，藉此展開其品牌發展的第二階段，鎖定美國、中國和歐洲為重點市場。

當前的營運焦點乃將公司轉型為能夠將產品變得更個人化，

且更貼近人們生活與工作方式的消費者導向品牌。

back on one’s feet 從失敗中重新站起來；東山再起

• Many economies are now back on their feet

following the global downturn.許多國家的經濟在全球金融海嘯後已重新站起。

相似用法

pull oneself up by the bootstraps憑自己的力量再站起來

• After major losses, the company pulled itself up by the bootstraps.歷經重大損失之後，這家公司憑著自身的力量東山再起。

A mere three years after the

inception5 of its own brand,

HTC is dazzling6 the market

with powerful smartphone

products. The company’s

o p e r a t i o n a l p l a t f o r m i s

highly competitive thanks, in

part, to close collaboration

with Windows Mobile and

Google Android. With i ts

“Quietly Brilliant” campaign,

HTC has embarked7 on the

second phase of its brand

development, with the U.S.,

China and Europe targeted

as the prime markets. The

current business focus is on

transforming the company

into a consumer-oriented

brand with the capability to

turn out products that are

more personalized and closely

connected with the way people

live and work.

Best of the Best 宏達電的世界第一

No. 1掌上型電腦正式量產上市

全球第一款搭載微軟Windows Mobile 5.0作業系統的 3G手機

與 Google、T-Mobile同台發表全球首支Android系統手機

發表全球第一台微軟3G PDA Phone與3G Smartphone

全球第一台微軟智慧型手機

全球首款微軟Windows Mobile折疊式智慧型手機

發表全球第一支GSM/WiMAX整合式雙模手機

發表「阿福機」HTC Touch，首款採觸控式螢幕的智慧型手機

1998/5 2002/10 2005/5 2006/5 2006/6 2007/6 2008/9 2008/11

No. 3 AsusTek Computer Inc.

No. 4 HTC

第三名：華碩電腦

董事長：施崇棠

身為全球主機板龍頭製造商的華碩，連續七年獲得前三

名的肯定。二○○七年，這家企業推出 Eee PC 小筆電，成功建立了產品區隔性，就此開啟 PC 市場的新藍海。在施崇棠的領導下，華碩已自二○○八年底的虧損中重新站起。除

了開發首支 GPS 智慧型手機，華碩也正在發展新一代的電子閱讀器。不同於目前大部分價格受限且僅有灰階單螢幕的閱

讀器，華碩的電子閱讀器走低價位、彩色雙螢幕模式。

T h e w o r l d ’s l e a d i n g

motherboard manufacturer,

Asus has finished in the top

three for seven consecutive1

years. In 2007, the corporation

successfully created product

segmentation2 by rolling out

its Eee PC netbook, leading

to the advent3 of a new blue

ocean in the PC market. With

Jonney Shih at the helm, Asus

is now back on its feet after

recording a loss at the end of

2008. As well as developing

the first GPS smartphone,†

Asus is now participating in

1. consecutive [k4n`s5kj8t6v] adj. 連續不斷的

Consumer confidence has risen for the third consecutive month.

2. segmentation [%s5gm4n`te]4n] n. 分割；劃分

Corporations use market segmentation to appeal to specific groups.

3. advent [`1dv5nt] n. （重要事件、發明等的）到來

The advent of social networking applications has changed the way we communicate.

4. current crop 當前的一批人、事物

The manager was pleased with the team’s current crop of players.

5. inception [6n`s5p]4n] n. 開始；開端

Since its inception in 2006, Nintendo’s Wii console has consistently sold more than its competitors.

6. dazzle [`d1zy] v. 使讚嘆不已

The singer dazzled the audience with her performance.

7. embark [6m`b3rk] v. 從事；著手（+ on）

Gertrude quit her office job to embark on a new career as a tour guide.

字彙 Vocabulary

所有格形容詞須與主詞呼應

† 為補充說明

† 華碩與 Garmin 技術合作，於二○○九年第三季

推出 Garmin-Asus 雙品牌智慧型手機，以行動

定位服務（Location-Based Service, LBS）為

號召，並結合通訊與連線等功能。

Chairman: Jonney ShihBrand Value: NT$39.689 billion

the development of a new

generat ion of e - readers.

In contrast to the current

crop 4 o f readers , wh ich

are restrictively-priced and

available only in grayscale

single flat-screen form, Asus’s

reader will be a low-cost, dual-

screen color model.

CEO: Peter ChouBrand Value: NT$38.932 billion

第四名：宏達電

執行長：周永明

品牌創立到現在僅三年光景，宏達電就以功能強大的智

慧型手機產品驚艷市場。這家公司的作業平台擁有高度競爭

力，有部分是與 Windows Mobile 和 Google Android 密切合作的緣故。宏達電推出了 Quietly Brilliant 活動，藉此展開其品牌發展的第二階段，鎖定美國、中國和歐洲為重點市場。

當前的營運焦點乃將公司轉型為能夠將產品變得更個人化，

且更貼近人們生活與工作方式的消費者導向品牌。

back on one’s feet 從失敗中重新站起來；東山再起

• Many economies are now back on their feet

following the global downturn.許多國家的經濟在全球金融海嘯後已重新站起。

相似用法

pull oneself up by the bootstraps憑自己的力量再站起來

• After major losses, the company pulled itself up by the bootstraps.歷經重大損失之後，這家公司憑著自身的力量東山再起。

A mere three years after the

inception5 of its own brand,

HTC is dazzling6 the market

with powerful smartphone

products. The company’s

o p e r a t i o n a l p l a t f o r m i s

highly competitive thanks, in

part, to close collaboration

with Windows Mobile and

Google Android. With i ts

“Quietly Brilliant” campaign,

HTC has embarked7 on the

second phase of its brand

development, with the U.S.,

China and Europe targeted

as the prime markets. The

current business focus is on

transforming the company

into a consumer-oriented

brand with the capability to

turn out products that are

more personalized and closely

connected with the way people

live and work.

Best of the Best 宏達電的世界第一

No. 1掌上型電腦正式量產上市

全球第一款搭載微軟Windows Mobile 5.0作業系統的 3G手機

與 Google、T-Mobile同台發表全球首支Android系統手機

發表全球第一台微軟3G PDA Phone與3G Smartphone

全球第一台微軟智慧型手機

全球首款微軟Windows Mobile折疊式智慧型手機

發表全球第一支GSM/WiMAX整合式雙模手機

發表「阿福機」HTC Touch，首款採觸控式螢幕的智慧型手機

GDP 國內生產毛額

The Master Kong brand has

made Ting Hsin International

Group the world’s largest

instant-noodle producer. As

well as maintaining dominance

第五名：康師傅

董事長：魏應州

康師傅品牌讓頂新國際集團成為全球最大的速食麵製造

商。除了維持麵食和茶飲品區塊的主導地位，康師傅在瓶裝

水的市占率也在去年增加至 22.5%，超越杭州的娃哈哈。今年，董事長魏應州已將速食麵的銷售成長目標訂在中國 GDP 的1.5-2 倍。魏應州甚至野心勃勃地預測，康師傅將在五年內挑戰可口可樂軟性飲料市場領導者的地位。同時，這個包裝食

品大王計畫在接下來的幾年內，於其故鄉彰化縣永靖鄉設立速

食麵主題文化園區。

在下一期，我們將揭曉六至十名的台灣十大主要品牌。你

能猜出有哪些品牌入選嗎？別馬上到 Google 去查喔！

1. surpass [s0`p1s] v. 勝過；優於

Sales of e-books in the U.S. surpassed those of printed books for the first time late last year.

2. ambitiously [1m`b6]4sl6] adv. 野心勃勃地

Zach was ambitiously aiming for a promotion.

3. kingpin [`k6;%p6n] n. 主要人物；領袖

The drug kingpin was jailed for life.

4. reveal [r6`vil] v. 揭曉

The magician revealed the secret behind his trick.

5. feature [`fit]0] v. 占重要部分；以……為號召

The new Ford Mustang features an improved five-liter engine.

字彙 Vocabulary

Chairman: Wei Ing-chouBrand Value: NT$29.647 billion

in the noodle and tea drinks

sectors, Master Kong increased

its market share in bottled

water to 22.5 percent last year,

surpassing1 the Hangzhou-

based Wahaha. This year,

Chairman Wei Ing-chou has

targeted growth in noodle

sales of 1.5-2 times the rate

of China’s GDP. Wei has even

ambitiously2 predicted that

the corporation will challenge

Coca-Cola as sof t dr ink

market leader within five years.

Meanwhile, the packaged-food

kingpin3 plans to establish a

noodle-themed cultural park

速食麵市占率前三名（2009/09）即飲茶市占率前三名（2009/09）瓶裝水市占率前三名（2009/08）

課後現學現用英語練習

A : Here’s a feature about the biggest Taiwanese brands. 這裡有篇台灣最成功品牌的專題報導。

B : Oh yeah? Who was number one? 是喔？第一名是誰啊？

A : Well, Acer knocked Trend Micro off its perch to head the rankings for the first time. Trend has finished top of the pile five times. That’s a record.

嗯，宏碁擠下趨勢科技，第一次登上榜首。趨勢科技拿過五次冠軍。這可寫下了紀錄呢。

B : What other companies did well? 還有其他公司表現不錯嗎？

A : All you have to do is read the February and March issues of Biz Interactive English to find out. 你只要看二月號和三月號的《biz互動英語》就可以知道囉！

• knock sb off his/her/their perch 打敗（某人）；殺（某人）威風

片語 Idioms & Phrases

No. 5 Master Kong

in his hometown of Yongjin,

Changhua County, within the

next few years.

In next month’s issue, we’ll

reveal4 the rest of Taiwan’s

top 10 major players. Can

you guess which brands will

feature?5 No Googling, now!

Grand Trio of Master Kong 康師傅中國銷售三冠王

康師傅54.2%

康師傅47.5% 康師傅

22.5%華龍

11.7%統一

統一20.7%

娃哈哈16.3%

娃哈哈17.3%

農夫山泉14%

財經辭彙補給站

SNA(System of National Accounts)

國民所得會計制度

GNP(gross national product)

國民生產毛額

GDP(gross domestic product)

國內生產毛額

NI(national income)

國民所得

GDP 國內生產毛額 GNP 國民生產毛額

定義一國「國境內」在「一特定時間」裡所有生產之最終商品與服務的「市場價值」

一國「全體國民」在「一特定時間」裡所有生產之最終商品與服務的「市場價值」

生產力來源一國國境內的本國人民 + 外國國民全體本國人民（國境內、外皆包括）

性質屬地主義屬人主義

意義上的不同一國國境內生產的產品價值一國實際獲得的生產性收入

GDP 為國民所得會計制度的三大環節之一，和 GNP 都是常見的國民所得計算方式，下表幫你快速分辨兩者間的差異：

GDP = private consumption + gross investment + government spending + (exports − imports)國內生產毛額 = 私人消費 + 投資總額 + 政府支出 +（出口 − 進口）

乃國民所得帳之父

Simon S. Kuznets 於

1930 年代所建立。

GDP 國內生產毛額

The Master Kong brand has

made Ting Hsin International

Group the world’s largest

instant-noodle producer. As

well as maintaining dominance

第五名：康師傅

董事長：魏應州

康師傅品牌讓頂新國際集團成為全球最大的速食麵製造

商。除了維持麵食和茶飲品區塊的主導地位，康師傅在瓶裝

水的市占率也在去年增加至 22.5%，超越杭州的娃哈哈。今年，董事長魏應州已將速食麵的銷售成長目標訂在中國 GDP 的1.5-2 倍。魏應州甚至野心勃勃地預測，康師傅將在五年內挑戰可口可樂軟性飲料市場領導者的地位。同時，這個包裝食

品大王計畫在接下來的幾年內，於其故鄉彰化縣永靖鄉設立速

食麵主題文化園區。

在下一期，我們將揭曉六至十名的台灣十大主要品牌。你

能猜出有哪些品牌入選嗎？別馬上到 Google 去查喔！

1. surpass [s0`p1s] v. 勝過；優於

Sales of e-books in the U.S. surpassed those of printed books for the first time late last year.

2. ambitiously [1m`b6]4sl6] adv. 野心勃勃地

Zach was ambitiously aiming for a promotion.

3. kingpin [`k6;%p6n] n. 主要人物；領袖

The drug kingpin was jailed for life.

4. reveal [r6`vil] v. 揭曉

The magician revealed the secret behind his trick.

5. feature [`fit]0] v. 占重要部分；以……為號召

The new Ford Mustang features an improved five-liter engine.

字彙 Vocabulary

Chairman: Wei Ing-chouBrand Value: NT$29.647 billion

in the noodle and tea drinks

sectors, Master Kong increased

its market share in bottled

water to 22.5 percent last year,

surpassing1 the Hangzhou-

based Wahaha. This year,

Chairman Wei Ing-chou has

targeted growth in noodle

sales of 1.5-2 times the rate

of China’s GDP. Wei has even

ambitiously2 predicted that

the corporation will challenge

Coca-Cola as sof t dr ink

market leader within five years.

Meanwhile, the packaged-food

kingpin3 plans to establish a

noodle-themed cultural park

速食麵市占率前三名（2009/09）即飲茶市占率前三名（2009/09）瓶裝水市占率前三名（2009/08）

課後現學現用英語練習

A : Here’s a feature about the biggest Taiwanese brands. 這裡有篇台灣最成功品牌的專題報導。

B : Oh yeah? Who was number one? 是喔？第一名是誰啊？

A : Well, Acer knocked Trend Micro off its perch to head the rankings for the first time. Trend has finished top of the pile five times. That’s a record.

嗯，宏碁擠下趨勢科技，第一次登上榜首。趨勢科技拿過五次冠軍。這可寫下了紀錄呢。

B : What other companies did well? 還有其他公司表現不錯嗎？

A : All you have to do is read the February and March issues of Biz Interactive English to find out. 你只要看二月號和三月號的《biz互動英語》就可以知道囉！

• knock sb off his/her/their perch 打敗（某人）；殺（某人）威風

No. 5 Master Kong

in his hometown of Yongjin,

Changhua County, within the

next few years.

In next month’s issue, we’ll

reveal4 the rest of Taiwan’s

top 10 major players. Can

you guess which brands will

feature?5 No Googling, now!

Grand Trio of Master Kong 康師傅中國銷售三冠王

康師傅54.2%

康師傅47.5% 康師傅

22.5%華龍

11.7%統一

統一20.7%

娃哈哈16.3%

娃哈哈17.3%

農夫山泉14%

財經辭彙補給站

SNA(System of National Accounts)

GNP(gross national product)

國民生產毛額

GDP(gross domestic product)

國內生產毛額

NI(national income)

國民所得

GDP 國內生產毛額 GNP 國民生產毛額

定義一國「國境內」在「一特定時間」裡所有生產之最終商品與服務的「市場價值」

一國「全體國民」在「一特定時間」裡所有生產之最終商品與服務的「市場價值」

生產力來源一國國境內的本國人民 + 外國國民全體本國人民（國境內、外皆包括）

性質屬地主義屬人主義

意義上的不同一國國境內生產的產品價值一國實際獲得的生產性收入

GDP 為國民所得會計制度的三大環節之一，和 GNP 都是常見的國民所得計算方式，下表幫你快速分辨兩者間的差異：

GDP = private consumption + gross investment + government spending + (exports − imports)國內生產毛額 = 私人消費 + 投資總額 + 政府支出 +（出口 − 進口）

乃國民所得帳之父

Simon S. Kuznets 於

1930 年代所建立。

THE f inanc ia l turmoi l 1

which began ravaging2

the global economy in 2008

caused downturn in major

trade nations, accompanied

by a significant drop in raw

material prices.

Last year’s partial recovery

was mainly a result of huge

investments and infrastructure

spending. China, for example,

launched a home appliance

subsidy3 program in rural

a r e a s a n d r o l l e d o u t a

4-tr i l l ion-RMB economic

stimulus package to boost

infrastructure and domestic

demand. These measures

contributed to a rebound

in most mater ia l pr ices.

Meanwhile, the depreciation4

of the greenback† also played

a role in pushing the dollar-

denominated g loba l raw

material prices higher. Apart

from agricultural products,

prices soared in 2009.

This year, to find equities

that are truly reaping the

benefits of inflation, analysts

suggest you do your cherry-

picking5 in the fields of green

energy and metal stocks.

Thanks to high oil and

e l e c t r i c i t y p r i c e s , L E D

p r o d u c t s s u c h a s T Vs ,

notebook computers, solar

street lamps, and indoor

lighting are expected to fly off

the shelves. Manufacturers

predicted to benefit from

this trend include EPISTAR

and FOREPI, which produce

up s t re a m p ro du c ts l i ke

epitaxial wafers.†

In the power supplier sector,

the 90 PLUS specification,

which features higher power-

sav ing and convers ion 6

ef ficiency, will replace 80

PLUS and become an industry

standard. FSP and DELTA are

two suppliers set to reap the

rewards.

In metal raw materials,

metal refining stocks are the

ones with greatest growth

potential. Among them,

First Copper Technology,

which specializes in pure

copper refining, and TMI,

which refines pure lead,

reported strong revenue

growth last year. This year

the growth momentum7 for

the two companies remains

unchanged. Both can be

included in your equity

investment portfolio for the

long haul.

† 為補充說明

† greenback [`grin%b1k] 指美鈔。

† epitaxial wafer [%5p6`t1ksi4l] [`wef0] 指「磊晶圓」，簡稱epiwafer，乃晶圓中品質最好者，「生產晶圓」（prime wafer）則次之。

• pick of the bunch 一批或一群中的最佳者 Darrell had his eye on several of the girls in the office, but felt

Serena was the pick of the bunch. 戴瑞爾看上了辦公室裡的幾個女生，但他覺得瑟琳娜最好。

• fly off the shelves 極其暢銷；銷售快速

Microsoft’s Project Natal game console is expected to fly off the shelves when it’s released later this year.

微軟的 Project Natal 遊戲機今年下半年上市時預期會有銷售佳績。

• for the long haul 長時間地 Critics are worried that troops will be committed to Afghanistan

for the long haul. 評論家擔憂軍隊將長期進駐阿富汗。

http://www.hwa-guan.com.tw/本篇資料提供：魏明裕分析師

Pick of the Bunch: Inflation Stocks in 20102010年賺很大的通膨受惠股

楊竹文分析師小檔案

現任：華冠投顧投資管理部副總經理

經歷：驊富證券投顧研究部副理

金鑽證券投顧研究部襄理

證照：證券分析師、投信投顧業務員、

證券商高級業務員

媒體：SBN 全球財經台 9:30 p.m. 財取天下節目解盤分析師

288%為大宗商品航運成本指標的波羅的海乾散貨指數（Baltic

Dry Index, BDI）於二○○九年飆漲至 288%，超越二

○○三年以來的 174% 紀錄。受惠主因乃中國等新興市

場對鐵礦的極高需求。市場法人表示，只要新興市場需求

不減，二○一○年的原物料熱潮將持續，商品相關基金也

不會退燒。

二○○八年金融海嘯開始襲擊全球經濟，導致各主要經貿國的經濟衰退，伴隨而來的是原物料價格大幅下跌。

去年的局部復甦主要是大量投資和基礎建設支出所帶來的結果。例如中國就展開家電下鄉資助計畫，並推出總值達四兆人

民幣的增建基礎建設與擴大內需之刺激經濟方案。這些措施讓大部分的原物料價格止跌回升。同時，美元貶值也是促使以美元計

價的全球原物料價格調漲的原因。除了農產品外，原物料價格在二○○九年均飆漲。

今年要找到賺很大的通膨受惠股，分析師建議從綠能和金屬原料股等產業中進行選股。

拜高油價和高電價之賜，LED 的電視、筆電、太陽能路燈和室內照明設備等產品預期會有銷售佳績。可從此趨勢受惠的製造商，包括生產磊晶圓等上游產品的晶元光電與璨圓光電。

在電源供應器產業方面，更省電、轉換效率更高的 90 PLUS 規格將取代 80 PLUS，成為業界標準規格。兩大受惠供應商為全漢與台達電子。

在金屬原物料方面，金屬提煉股有最大的成長潛力。這當中，專門提煉純銅的第一伸銅和提煉純鉛的泰銘實業表示去年的

營收皆大幅成長。今年這兩家公司的成長氣勢可望持續下去。兩者都可作為長線佈局的股票投資選擇。

1. turmoil [`t-m76l] n. 動盪；混亂

The 921 earthquake caused turmoil around Taiwan in 1999.

2. ravage [`r1v6d.] v. 毀害；嚴重損害 Many parts of Africa have been ravaged by drought for decades.

3. subsidy [`s9bs4d6] n. 補貼；津貼

China recently agreed to abide by WTO rules and ban subsidies for its export industry.

4. depreciation [d6%pri]6`e]4n] n. 貶值；跌價

The depreciation of North Korea’s currency has made it almost worthless.

5. cherry-pick [`t]5r6%p6k] v. 精挑細選（cherry-picking為動名詞）

The boxer Floyd Mayweather has been accused of cherry-picking his opponents.

6. conversion [k4n`v-]4n] n. 轉換

Biofuels are created through the conversion of crops into alcohol.

7. momentum [mo`m5nt4m] n. 氣勢；衝力

Facebook campaigns tend to gather momentum quickly.

字彙 Vocabulary

上班族‧投顧專欄

Pick of the Bunch: In� ation Stocks in 2010

THE f inanc ia l turmoi l 1

which began ravaging2

the global economy in 2008

caused downturn in major

trade nations, accompanied

by a significant drop in raw

material prices.

Last year’s partial recovery

was mainly a result of huge

investments and infrastructure

spending. China, for example,

launched a home appliance

subsidy3 program in rural

a r e a s a n d r o l l e d o u t a

4-tr i l l ion-RMB economic

stimulus package to boost

infrastructure and domestic

demand. These measures

contributed to a rebound

in most mater ia l pr ices.

Meanwhile, the depreciation4

of the greenback† also played

a role in pushing the dollar-

denominated g loba l raw

material prices higher. Apart

from agricultural products,

prices soared in 2009.

This year, to find equities

that are truly reaping the

benefits of inflation, analysts

suggest you do your cherry-

picking5 in the fields of green

energy and metal stocks.

Thanks to high oil and

e l e c t r i c i t y p r i c e s , L E D

p r o d u c t s s u c h a s T Vs ,

notebook computers, solar

street lamps, and indoor

lighting are expected to fly off

the shelves. Manufacturers

predicted to benefit from

this trend include EPISTAR

and FOREPI, which produce

up s t re a m p ro du c ts l i ke

epitaxial wafers.†

In the power supplier sector,

the 90 PLUS specification,

which features higher power-

sav ing and convers ion 6

ef ficiency, will replace 80

PLUS and become an industry

standard. FSP and DELTA are

two suppliers set to reap the

rewards.

In metal raw materials,

metal refining stocks are the

ones with greatest growth

potential. Among them,

First Copper Technology,

which specializes in pure

copper refining, and TMI,

which refines pure lead,

reported strong revenue

growth last year. This year

the growth momentum7 for

the two companies remains

unchanged. Both can be

included in your equity

investment portfolio for the

long haul.

† 為補充說明

† greenback [`grin%b1k] 指美鈔。

† epitaxial wafer [%5p6`t1ksi4l] [`wef0] 指「磊晶圓」，簡稱epiwafer，乃晶圓中品質最好者，「生產晶圓」（prime wafer）則次之。

• pick of the bunch 一批或一群中的最佳者 Darrell had his eye on several of the girls in the office, but felt

Serena was the pick of the bunch. 戴瑞爾看上了辦公室裡的幾個女生，但他覺得瑟琳娜最好。

• fly off the shelves 極其暢銷；銷售快速

Microsoft’s Project Natal game console is expected to fly off the shelves when it’s released later this year.

微軟的 Project Natal 遊戲機今年下半年上市時預期會有銷售佳績。

• for the long haul 長時間地 Critics are worried that troops will be committed to Afghanistan

for the long haul. 評論家擔憂軍隊將長期進駐阿富汗。

http://www.hwa-guan.com.tw/本篇資料提供：魏明裕分析師

Pick of the Bunch: Inflation Stocks in 20102010年賺很大的通膨受惠股

楊竹文分析師小檔案

現任：華冠投顧投資管理部副總經理

經歷：驊富證券投顧研究部副理

金鑽證券投顧研究部襄理

證照：證券分析師、投信投顧業務員、

證券商高級業務員

媒體：SBN 全球財經台 9:30 p.m. 財取天下節目解盤分析師

288%為大宗商品航運成本指標的波羅的海乾散貨指數（Baltic

Dry Index, BDI）於二○○九年飆漲至 288%，超越二

○○三年以來的 174% 紀錄。受惠主因乃中國等新興市

場對鐵礦的極高需求。市場法人表示，只要新興市場需求

不減，二○一○年的原物料熱潮將持續，商品相關基金也

不會退燒。

二○○八年金融海嘯開始襲擊全球經濟，導致各主要經貿國的經濟衰退，伴隨而來的是原物料價格大幅下跌。

去年的局部復甦主要是大量投資和基礎建設支出所帶來的結果。例如中國就展開家電下鄉資助計畫，並推出總值達四兆人

民幣的增建基礎建設與擴大內需之刺激經濟方案。這些措施讓大部分的原物料價格止跌回升。同時，美元貶值也是促使以美元計

價的全球原物料價格調漲的原因。除了農產品外，原物料價格在二○○九年均飆漲。

今年要找到賺很大的通膨受惠股，分析師建議從綠能和金屬原料股等產業中進行選股。

拜高油價和高電價之賜，LED 的電視、筆電、太陽能路燈和室內照明設備等產品預期會有銷售佳績。可從此趨勢受惠的製造商，包括生產磊晶圓等上游產品的晶元光電與璨圓光電。

在電源供應器產業方面，更省電、轉換效率更高的 90 PLUS 規格將取代 80 PLUS，成為業界標準規格。兩大受惠供應商為全漢與台達電子。

在金屬原物料方面，金屬提煉股有最大的成長潛力。這當中，專門提煉純銅的第一伸銅和提煉純鉛的泰銘實業表示去年的

營收皆大幅成長。今年這兩家公司的成長氣勢可望持續下去。兩者都可作為長線佈局的股票投資選擇。

1. turmoil [`t-m76l] n. 動盪；混亂

The 921 earthquake caused turmoil around Taiwan in 1999.

2. ravage [`r1v6d.] v. 毀害；嚴重損害 Many parts of Africa have been ravaged by drought for decades.

3. subsidy [`s9bs4d6] n. 補貼；津貼

China recently agreed to abide by WTO rules and ban subsidies for its export industry.

4. depreciation [d6%pri]6`e]4n] n. 貶值；跌價

The depreciation of North Korea’s currency has made it almost worthless.

5. cherry-pick [`t]5r6%p6k] v. 精挑細選（cherry-picking為動名詞）

The boxer Floyd Mayweather has been accused of cherry-picking his opponents.

6. conversion [k4n`v-]4n] n. 轉換

Biofuels are created through the conversion of crops into alcohol.

7. momentum [mo`m5nt4m] n. 氣勢；衝力

Facebook campaigns tend to gather momentum quickly.

字彙 Vocabulary

上班族‧投顧專欄

Pick of the Bunch: In� ation Stocks in 2010

How to Write & Respond to an Invitation 成功撰寫與回覆英文邀請函

邀請函必備句型：

Inviting撰寫邀請函 (Company name) cordially invites you to (event) (date).（公司名）誠摯邀請您參加（日期）的（活動）。

We would be delighted if you could come to / attend (event).若您能前來／出席（活動），我們會很高興。

Space is limited, so RSVP/reserve as soon as possible to avoid disappointment. 場地空間有限，故請盡快回覆／預約，以免向隅。

Accepting接受邀請 Thank you very much for your invitation to (event); I will definitely be attending.非常感謝您邀我出席（活動），屆時我一定會到場。

I’m very happy to accept your invitation to (event).我欣然接受您邀請我出席（活動）。

I was wondering whether you might be able to forward me a map of the location.我在想您能否寄份地點的路線圖給我。

Declining婉拒邀請 Unfortunately, I have a prior engagement on that date, so I will not be able to attend.可惜的是，我那天已有別的事，因此無法出席。

I’m sorry, but I cannot come to (event) because . . .很抱歉，但我不能前往參加（活動），因為⋯⋯。

I look forward to doing business with you in the future.我期待未來能與貴公司作生意。

你還可以這樣說：Is there a minimum order?

字彙 Vocabulary

親愛的先生／女士，

雷迪特電子閱讀器有限公司誠摯邀請您參加我們新款 R-11系列電

子閱讀器的發表派對。活動將於三月十四日在台北國際會議中心一

○二號會議室舉行。我們跨入二○一○年還沒多久，但這場活動保

證會成為年度發表盛事之一。

您一定曉得，電子閱讀器在過去幾年已漸成主流。R-11 的特出之

處在於其獨特的掃描功能，讓您能上傳最喜愛的文章並自動分門別

類。其他出眾的特色包括音控頁數搜尋器與字典自動查詢功能。這

真的不是一般的閱讀器。若想一探究竟，請務必出席派對。

晚上七點會供應香檳和餅乾，主要節目則會在八點展開。我們將放

映三部從本公司舉辦的電影競賽中脫穎而出的短片，介紹產品，然

後舉行與本系列閱讀器創造者黃諾第的問答時間。還會有抽獎活

動，人人都有機會抱回三台全新的電子閱讀器，而雞尾酒和糖果將

為活動劃下完美的句點。

To: Valued CustomersFrom: Lester ThompsonDate: February 21, 2010

Dear Sir/Madam,

Reddit Readers, Ltd. cordially1 invites you to the launch party for our new R-11 series e-reader. This event will be held in Meeting Room 102 of the Taipei International Convention Center March 14. We’re not far into 2010, but already this promises to be one of the launch events of the year.

As you’re no doubt aware, e-readers have taken off in a major way over the last couple of years. What makes the R-11 stand out from the rest is its unique scanning function, which allows you to upload your favorite texts and automatically group them by category. Other standout features include a voice-activated page locator and an auto-dictionary function. This really is not your run-of-the-mill2 reader. To see what all the fuss is about, be sure to join the party.

Champagne and cookies will be available from 7 p.m., with the main program commencing3 at 8 p.m. We will be showcasing the top three shorts from our movie competition, introducing the product, then holding a Q&A session with the series’s creator, Noddy Huang. There will also be a raffle4 with three brand-new e-readers up for grabs,5 and to round things off,6 cocktails and candy.

Places are limited, so RSVP as soon as possible to avoid disappointment. For more details, contact John Oswin at 07721-410-002, or e-mail [email protected].

We look forward to seeing you on the big day.

Sincerely,

Lester ThompsonMarketing DirectorReddit Readers, Ltd.

1. cordially [`k7rd.4l6] adv. 誠摯地

2. run-of-the-mill adj. 一般的；普通的

3. commence [k4`m5ns] v. 開始；著手

4. raffle [`r1fy] n. 抽獎活動

5. up for grabs 人人有機會獲得

6. round sth off 圓滿結束

座位有限，故請盡快回覆，以免向隅。欲知更多詳情，請撥 07721-410-002 或來信 [email protected] 聯絡約翰‧歐斯文。

我們期待盛會當天您的蒞臨。

敬啟

萊斯特‧湯普森

行銷總監

雷迪特電子閱讀器有限公司

撰寫邀請函範例

RSVP 為法文 Répondez s’il vous plaît 的首字縮略語，意為「敬請回覆」（Please reply）。

上班族‧

商務寫作學院

How to Write & Respond to an Invitation