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MONTREAL'S NEW URBAN

ADVERTISING NETWORK

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WHAT IS BIXI?

What does BIXI stand for? BIcycle- TaXI

Montreal's new self-service bicycle system.

A network of 300 stations with over 3,000 bicycles for locals and to

urists.

A service available in 6 Montreal boroughs.

Available from May to November.

An environmentally friendly initiative that encourages alternative methods of transportation.

One of the 50 best inventions of the year according to Time Magazine!The winner: The 1st DNA test available to the public

An entirely Quebec-based design that is already a hit overseas!

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FONCTIONNEMENT DU SERVICE BIXIHOW THE BIXI SERVICE WORKS

From station to station... Take a bicycle. Pedal. Return it. It's that easy!

1. Pick-up a bicycle at the nearest station.

2. Pedal away... then, return the bicycle to any station - the original location of pick-up or the stationnearest to your destination.

3. Users can consult the website to find the nearest station and to check the availability of bicycles in real

time.

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Estimate for 2009:

26,000 subscriptions*

13,000 annualsubscriptions

13,000 monthlysubscriptions

A SIMPLE AND GREEN METHOD OF TRANSPORTATION !

Urban, practical, environmentally friendly, economical.

Easy to use.

Designed for short distances. The rates encourage frequent,short-term use.

User profile*:

Age 18-44ProfessionalsStudents

Higher-than-average education

Source: Gocom 2008, for Stationnement de Montral.

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MONTREAL'S NEW URBAN

ADVERTISING NETWORK

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ADVERTISING STRUCTURE

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Direction of traffic

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ADVERTISING STRUCTURE

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Direction of traffic

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ADVERTISING STRUCTURE

Two-sided advertising columnsat 200 stations

Column format, 54 x 37Attention: This new Network isnot backlit.

Front: advertisement

Back: map of Bixi stations

Advertising faces

Payment terminal

Sens de la circulation

IMPORTANT: The positioning of each poster mayvary according to the traffics direction.

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RATES

Number of packages available:Five packages of 40 advertising faces not backlit

Each package is sold for the entire season, from May to November

Package sale price*:$55,000 gross ($46,750 net)*

Production extra

* This price includes the installation of 2 lots of 40 posters. Installation fees may apply for any extraposting.

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