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Birla Sun Life Asset Management Company Ltd. Copyright: Birla Sun Life Asset Management Company Ltd. Mutual Fund investments are subject to market risks Please read the SID & SAI carefully before investing Century SIP SIP with Free Life Insurance Cover upto 100 Times

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Page 1: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Century SIPSIP with Free Life Insurance Cover upto 100 Times

Page 2: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Human Life Cycle

Child’s EducationChild’s Education

Earning YearsEarning Years

Phase IIPhase II

AgeAge-- 60 yrs60 yrs

MarriageMarriageChild birthChild birth

Child’s MarriageChild’s Marriage

HousingHousing

38 yrs38 yrs

Phase IIIPhase III

1010-- 20 yrs20 yrs

Post Retirement Years Post Retirement Years EducationEducation

Phase IPhase I

AgeAge-- 22 yrs22 yrs

22 yrs22 yrs

Page 3: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Phase II – Most Challenging Phase

Meet Current Recurring Expenses

Taking Care of Child’s Needs

Build Capital Assets like

House & Car

Make Provisions for

Retirement

Our family continues to have these financial needs, whether we survive or not…

Hence we NEED,Investments + Insurance

Page 4: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Century SIPA complete solution

Page 5: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Free Life Insurance Cover Power of Systematic Investing

Unique Value Proposition

Century SIP

* Awarded by CNBC TV 18 – Crisil; Please refer to slide number 38 for awards methodology; Past performance may or may not be sustained in the future.

Page 6: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Free Life Insurance Cover• Century SIP - SIP with Free Life Insurance Cover

• Cost of Insurance to be entirely borne by the AMC

• Uniform Insurance Cover*

• Year 1 – 10 Times the Monthly SIP Installment• Year 2 – 50 Times the Monthly SIP Installment• Year 3 onwards – 100 Times the Monthly SIP Installment• Limits above are subject to maximum coverage of Rs. 20 lakhs per investor• Life cover continues even if SIP stops

• Wide Range of Age Group Covered• Minimum / Maximum Entry Age – 18 Years / Below 46 Years• Cover continues upto the age of 55 years

• Investor just needs to sign a “Declaration of Good Health”• No additional documents or medicals are required; only a small questionnaire to be filled up

* Subject to specified terms & conditions

Page 7: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Various Scenarios

Century SIP

SIP Continues SIP Stops

ScenarioSIP continues upto

Maturity (55 y of age)

ScenarioSIP continuing &

unfortunate event of death happens

ScenarioSIP discontinues

before 3 years from the date of 1st

installment

ScenarioSIP discontinues after 3 years from the date

of 1st installment

Life cover continues upto age

55 & ceases thereafter

Nominee is paid the Sum Insured + the

Fund Value

Life cover ceases Life cover continues @ fund value* subject to maximum of 100 times

Monthly SIP Installment

* Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year.Note – Insurance cover would cease , if investor redeems (fully / partially) or switch out (fully / partially) units before completion of the Century SIP tenure

Page 8: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Start Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10Fund Value Life Cover

Fund Value Life Cover Total Benefit to the Family

Unfortunate Event of Death at the end of year 5 408,348 500,000 908,348

Unfortunate Event of Death at the end of year 10 1,150,193 500,000 1,650,193

Century SIP @ Rs. 5,000 pm

Rate of Return assumed @ 12% pa Computations - Internal

Benefit to the Family

Page 9: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

0

40,000

80,000

120,000

160,000

200,000

240,000

280,000

Year

1

Year

2

Year

3

Year

4

Year

5

Year

6

Year

7

Year

8

Year

9

Year

10

BSL Century SIP Other SIPs with Life Cover* Subject to Terms & ConditionsBased on Published Information of other available SIPs

Offers Uniform Insurance Cover Uniform Life Cover through out Life cover paid in addition to the fund value Life cover continues even if SIP discontinues* You get covered when you need it the most i.e.

AS YOU GROW OLD

Life cover reduces with payment of the SIP installments

Life cover proceeds goes to the AMC, towards payment of outstanding SIP installments

Scenario – 10 Year SIP @ Rs.2,000 pm Installment

Page 10: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Life Cover Continues even if SIP Discontinues

SIP Discontinues

Life cover ceases

Other SIPs with Life Cover ~Century SIP

SIP discontinues before 3 years from

the date of 1st

installment

SIP discontinues after 3 years from

the date of 1st

installment

Life cover ceases

Life cover continues @ fund value*

subject to maximum of 100 times monthly

SIP installment

* Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year~ Based on Published Information of other available SIPs

Page 11: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

FeaturesTerm Life Insurance Premium for Various Ages

25 Y 35 Y 45 YYear 1 Year 2 Year 3 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3

Sum Insured Rs. 50,000 Rs. 250,000 Rs. 500,000 Rs. 50,000 Rs. 250,000 Rs. 500,000 Rs. 50,000 Rs. 250,000 Rs. 500,000

Premium Payment Term~ 1 Y 1 Y 28 Y 1 Y 1 Y 18 Y 1 Y 1 Y 8 Y

Annual Premium^ Rs. 210 Rs. 1,050 Rs. 2,100 Rs. 255 Rs. 1,275 Rs. 2,550 Rs. 383 Rs. 1,913 Rs. 30,600

Total Premium Rs. 210 Rs. 1,050 Rs. 58,800 Rs. 255 Rs. 1,275 Rs. 45,900 Rs. 383 Rs. 1,913 Rs. 30,600

Total Savings Rs. 60,060 Rs. 47,430 Rs. 32,896

Century SIP vs. Term Insurance

* May or may not be required; ^ Based on market estimates; ~ upto age 55

Century SIPFree Life Cover

No Individual UnderwritingNo Medical Tests

Term InsuranceAnnual / Single PremiumIndividual Underwriting

Medical Tests*

Savings with Century SIP

Century SIP @ Rs. 5,000 pmLife Cover – Y 1 = Rs. 50,000; Y 2 = Rs. 250,000; Year 3 onwards = Rs. 500,000

Page 12: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Whopping

Rs. 200,200* !!!

Total Savings with Century SIP Could be…

* Refer to Annexure 1 for workings

Page 13: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

A Million Dollar Question…

Is Investing in Equity the

Right Choice???

Page 14: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

1985Balcony Ticket : Rs 15/-

2011Balcony Ticket : Rs 300/-

Inflation Meter: 12.21% p.a.

Kal Aaj Aur Kal

Source & Computations - Internal

Page 15: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Kal Aaj Aur Kal

1985Hotel Bill: Rs.100/-

2011Hotel Bill: Rs 1,600/-

Inflation Meter: 11.25% p.a.

Source & Computations - Internal

Page 16: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Kal Aaj Aur Kal

1985Petrol Price: Rs. 8 / L

2011Petrol Price: Rs.64 / L

Inflation Meter: 8.33% p.a.

Source & Computations - Internal

Page 17: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Kal Aaj Aur Kal

1985MBA Course: 40,000/-

Inflation Meter: 13.18% p.a.

2011MBA Course: 10,00,000/-

Source & Computations - Internal

Page 18: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

How Do I BEAT Inflation???

Investing in Equity is Risky, but

Not investing in Equity could be Riskier… Note - Graph above is for illustrative purpose only based on our perception

Page 19: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Why SIP?

Page 20: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Create WealthStart Early Invest Regularly

The Formula of Creating Wealth

Page 21: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29

Valu

e of i

nves

tmen

t (Rs

.)

No. of years

6% p.a. 10% p.a. 15% p.a.Rs 69 lakhs

Rs. 21 lakhs

Rs 10 lakhs

Invest Regularly

Rs.1000/- invested every month for 30 yearsIllustration

Source - Internal

Even small amounts invested regularly

can grow substantially

Page 22: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Invest Regularly

• It is the small drops that make an ocean• Relieves you of the last minute pressure• Slow and steady wins the race

• E.g. Split your Sec 80C investments into smaller amounts and invest every month

• Reduces the risk of investing at the wrong time• Difficult to predict the market and know when is the right time

We earn regularly; We spend regularly

Shouldn’t we also invest regularly?

Page 23: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Systematic Investing

• Similar to a Recurring Deposit with a bank• Method of investing predetermined amounts of money regularly to

benefit from the stock market volatility• Convenient and Hassle-Free

• Automatic investments, one-time instruction, transactions on the net

• Similar to PF : Small amount invested regularly to become a sizeable sum after some years

• Light on the wallet• As low as Rs. 1,000/- per month

Page 24: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Power of Rupee Cost Averaging

• Buying MORE units @ low prices & buying FEWER units @ high prices

• Helps AVERAGE out your purchase price

• Illustration:Month

Amount Invested (In Rs.)

Unit Price (In Rs.)

No. of Units Purchased

1 Rs. 1,000 10.00 100.00

2 Rs. 1,000 9.00 111.11

3 Rs. 1,000 8.50 117.65

4 Rs. 1,000 11.00 90.91

5 Rs. 1,000 10.50 95.24

6 Rs. 1,000 10.00 100.00

Total Rs. 6,000 614.91

Total Investment = Rs. 6,000

Value of Lump-sum Investment* = Rs. 6,000

Value of SIP Investment* = Rs. 6,149.10

Equity investing is not about timing the market but time in

the market

* At the end of the 6th month

Page 25: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Scheme

SIP Returns (%) (As of 31st Mar 2011)

1 Year 3 Years 5 YearsSince

Inception

Birla Sun Life Dividend Yield Plus (G) 4.17 30.78 21.32 23.00

S&P CNX 500 2.53 18.61 11.47 17.75

Birla Mid Cap Fund (G) -9.97 22.07 14.91 25.27

CNX Mid Cap -7.41 22.32 14.14 21.67

Birla Sun Life Frontline Equity Fund (G) 6.71 24.03 17.59 25.58

BSE 200 3.73 19.61 12.33 19.48

Birla Sun Life Tax Relief 96 (D) -6.79 18.44 10.85 28.18

BSE 200 3.73 19.62 12.33 16.92

BSLAMC Top PerformersOutperforming Benchmarks across Time Horizons

Past performance may or may not be sustained in future. Load and Taxes are not considered for computation of returns. The data assumes theinvestment of Rs. 1,000/- on 1st day of every month or the subsequent working day. CAGR Returns are computed after accounting for the cash flow by using the XIRRmethod (investment internal rate of return). G – Growth & D - Dividend

Page 26: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Other Features

Page 27: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Century SIP• Century SIP will be an optional feature• Feature will be available with SIP investments in all equity schemes (open-ended) offered by the BSLAMC• Minimum & maximum investments amounts:

• Minimum investment – Rs. 1,000 pm• Maximum investment – There is no upper limit to the monthly installment.

• Tenure of the SIP• 55 years less the current completed age of the investor

• Load structure• Entry Load – Nil• Exit Load - As per the underlying scheme

Page 28: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Life Insurance Cover• Eligibility criterions:

• Only individual investors, excluding Non Resident Indians & Persons of Indian Origin• Minimum / Maximum Entry Age – 18 years / below 46 years• Investors enrolling for investments thru Century SIP in designated schemes• Investors signing genuine “Good Heath Declaration” and also providing their Date of Birth, Gender and Nominee

details at the specified places in the application form• In case of joint holders in the scheme, only the first unit holder would be eligible for the insurance cover

• Commencement of the insurance cover• The Insurance cover will start from the commencement of Century SIP. However, only accidental deaths will be

covered for the first 45 days.

• When will the insurance cover cease*• At the end of the tenure. i.e., upon completion of 55 years of age. • Discontinuation of Century SIP installments within 3 years from the commencement of the same• Redemption / switch-out (fully or partly) of units purchased under Century SIP before the completion of the Century

SIP tenure

• Exclusions from the insurance cover • Death due to suicide within first year of commencement of Century SIP• Death within 45 days from the commencement of Century SIP installments except for death due to accident • Death due to pre-existing illness, disease(s) or accident which has occurred prior to commencement of Century SIP

* There will be no provision for revival of insurance cover, once ceased

Page 29: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Other Terms & Conditions• The Group Life Insurance Cover will be governed by the terms and conditions of the insurance policy with the relevant

Insurance Company as determined by the AMC.• Grant of insurance cover to any individual member shall be discretionary on part of Life Insurance Company.• In case of death of the first unit holder, his / her legal representatives may file a claim directly with the designated branch of the

Insurance Company supported by all relevant documents as required by the Insurer and the payment of the claim may bemade to the legal representatives by the insurance company. All insurance claims will be settled in India and shall be payablein Indian Rupees only. Settlement procedure will be as stipulated by the Insurance Company. Insurance claims will be directlysettled by the Insurance Company. There will be only one insurance cover linked to unique investor. This offer from theInsurance Company (with whom the AMC ties up) is being brought to the investors of the Scheme by the AMC on a best effortbasis. The AMC will not be responsible or liable for maintaining service levels and/or any delay in processing claims arising outof this facility.

• The Mutual Fund, Trustees, AMC, or their Directors, officers or employees shall not be liable for any claims (including but notlimited to rejection of any claim, non-settlement, delays etc.) arising out of the insurance cover provided to the unit holder. TheFund is bringing this offer to the investors of the Scheme only as an additional facility and is not acting as an agent formarketing/sales of insurance policies.

• Subject to what has been stated above, the AMC reserves a right to modify / annul the said Group Insurance Cover on aprospective basis. The AMC also reserves the right to change the insurance company from time to time.

• Charges of the insurance cover will be entirely borne by the AMC.• Investors opting for Birla Sun Life Century SIP agree and confirm to have read, understood and accepted the Terms of Century

SIP and Insurance cover.• Insurance is subject matter of solicitation

Page 30: Birla Sun Life Century SIP.ppt - My Growth Sun Life Century SIP.pdf · Birla Sun Life Asset Management Company Ltd. Birla Sun Life Asset Management Company Ltd. Birla Fund: Birla

Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Statutory Details, Disclaimer & Risk Factors

Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. [liabilityrestricted to seed corpus of Rs. 1 Lac] Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.

Investment Objective: Birla Advantage Fund: An Open ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach. BirlaEquity Plan: An Open-ended Equity Linked Savings Scheme to achieve long-term growth of capital along with income tax relief for investment. Birla India Opportunities Fund: An Open-ended Growth Scheme to achievesuperior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage India’s intellectual capital for providing services, research and creative inputs; Seek to use current andimpending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage India’s lower labour costs for providing services and manufactured goods; Leverage India’s large population of English speakingpeople for providing services.Birla MNC Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companiesthrough a research based investment approach.Birla Midcap Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at controlled level of risk by primarily investing in Midcap stocks.Birla India GenNextFund: An Open ended growth scheme with an objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, whichin turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1.Companies that seek growth in revenues arising outof demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and servicesshould have distinct brand identity, thereby enabling choice.Birla Top 100 Fund: The fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equityrelated securities of top 100 companies as measured by market capitalization.Birla Infrastructure Fund: The Fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolioof equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.Birla Index Fund: An Open-ended Index-Linked Scheme to generate returns commensuratewith the performance of Nifty subject to tracking errors.Birla Dividend Yield Plus: An Open-ended Growth Scheme to provide capital growth and income by investing primarily in a well diversified portfolio of dividend payingcompanies that have a relatively high dividend.Birla Sun Life Buy India Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100%equity, focusing on investing in businesses that are driven by India’s large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors. The secondary objective isincome generation and distribution of dividend.Birla Sun Life New Millennium Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100%equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies. Thesecondary objective is income generation and distribution of dividend. Birla Sun Life Basic Industries Fund: A multi-sector open-end growth scheme with the objective of long term growth capital, through a portfolio with atarget allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies. Thesecondary objective is income generation and distribution of dividend.Birla Sun Life Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90%equity and 10% debt and money market securities.Birla Sun Life Tax Relief ’96 Fund: An open-end equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a targetallocation of 80% equity, 20% debt and money market securities.Birla Sun Life Frontline Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocationof 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. The secondary objective is income generation and distribution of dividend.Birla Sun LifeSpecial Situations Fund: An Open-ended diversified equity scheme with objective to generate long-term capital by investing in a portfolio of equity and equity related securities.The scheme would follow an investment strategythat would take advantage of Special Situations & contrarian investment style.Birla Sun Life International Equity Fund: An Open-ended Diversified Equity Scheme with an objective to generate long-term growth of capital, byinvesting predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets.

Disclaimer - This document is meant for private circulation only and should not at any point of time be construed to be an invitation to the public for subscribing to the units of Birla Sun Life Mutual Fund (BSLMF) . Birla Sun LifeMutual Fund (BSLMF) does not solicit any action based on the information contained in the document and does not recommend any action based on the same. The information/graphs/charts contained in this document arebased on certain assumptions and have been compiled from sources, which Birla Sun Life Asset Management Company Limited (BSLAMC) believes to be reliable, but cannot guarantee its accuracy or completeness. Opinionsexpressed and facts referred to in this document are subject to change without notice and BSLAMC is under no obligation to update the same. Please read the offer document carefully for scheme specific risk factors and otherdetails before investing.

Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Schemes will be achieved. As with any investment in securities, theNAV of the Units issued under the Schemes may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsors / Investment Manager / MutualFund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of theSchemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. For scheme specific risk factors and other details please read the offer document of theschemes available at Investor Service Centres and with Distributors carefully before investing.

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Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

Awards MethodologyAward : CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2007. Birla Sun Life Mutual Fund, Category – Mutual Fund of the Year, out of 26 fund houses. Fund Houses winning at least two awards for their schemes inthe category level awards for 2007 were considered for the award based on consistency of fund house's performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendaryear 2007. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses.

Birla Sun Life Frontline Equity Scheme was among the 2 schemes that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Large Cap Oriented Equity Funds. In total 22 schemes were eligible for theaward universe. Birla MIP was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Monthly Income Plans (Conservative). In total 9 schemes were eligible for the award universe.Birla Sun Life Short Term Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category of Income Short Term Funds. In total 12 Schemes were eligible for the award universe.Birla Sun Life Income Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual und of the Year Award in the category of Income Funds. In total 17 Schemes were eligible for the award universe. Schemes presentin all four quarter CRISIL CPRs were considered for the award. The award is based on consistency of scheme's performance in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individualCRISIL CPR parameter scores averaged for the four quarters were further multiplied by the parameter weight as per the CRISIL CPR methodology to arrive at the final scores. Birla Infrastructure Fund was the only scheme thatwon the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Emerging Equity Fund of the Year. In total 14 schemes were eligible for the award universe. Open ended equity schemes having a one to two yeartrack record as on December 31, 2007 and fulfilling CRISIL's eligibility criteria on disclosure were considered for the award. The award is based on the scheme's performance using the analytical approach of the CRISIL CPRrankings having the analysis period as the year 2007.

A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd. Past performance is no guarantee of future results.

ICRA Award: Birla Income Plus (Category- Debt- Schemes –Long Term), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. Birla Sun Life Short TermFund (Growth)- (Category- Liquid Plus Schemes), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. The rank is an outcome of an objective andcomparative analysis against various parameters, including: risk adjusted return, fund size, sector concentration, portfolio turnover, liquidity, company concentration and average maturity. The ranking methodology did not takeinto account entry and exit loads imposed by the scheme. The rank is neither a certificate of statutory compliance nor any guarantee on the future performance of Birla Sun Life Mutual Fund or its Schemes. Ranking source andpublisher: ICRA Online.

Lipper Awards 2008: Methodology: Birla Sun Life Income Fund –Growth: Best Fund –Bond Indian Rupee –General for 3 year performance period ended on December 31, 2007 out of 100 funds and Best Fund –Bond IndianRupee –General for 10 year performance period ended on December 31, 2007, out of 35 funds. Birla Gilt Plus- Regular Plan- Growth: Best Fund –Bond Indian Rupee –Government for 5 year performance period ended onDecember 31, 2007, out of 10 funds. Birla Sun Life '95 Fund: Best Fund- Mixed Assets Aggressive- General for 10 year performance period ended on December 31, 2007, out of 6 funds. Entry / Exit load not considered. Pastperformance is no guarantee of future results. Ranking source: Lipper –A Reuter Company.

Scheme Name, Nature & Objective: Birla Sun Life Frontline Equity Fund (an Open- end growth scheme) with an objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aimingat being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. Birla Sun Life Monthly Income (an Open-end income scheme) with an objective to generate regular income so as tomake monthly and quarterly distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus. Birla Sun Life Short Term Fund(an Open-end short term income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities with relatively low levels ofinterest rate risk. Birla Sun Life Income Fund (an Open-end income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money marketsecurities. Birla Infrastructure Fund (an Open-end growth scheme) with an objective of providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity relatedsecurities of companies that are participating in the growth and development of infrastructure in India. Birla Income Plus (an Open-end income scheme) with an objective to generate consistent income through superior yields onits investments at moderate levels of risk through a diversified investment approach. Birla Gilt Plus (an Open-end Government Securities scheme) with an objective to generate income and capital appreciation throughinvestments exclusively in Government Securities. Birla Sun Life '95 Fund (an Open-end balanced scheme) with an objective of long term growth of capital and current income, through a portfolio of equity and fixed incomesecurities.

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Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

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Birla Sun Life Asset Management Company Ltd.Copyright: Birla Sun Life Asset Management Company Ltd.

Mutual Fund investments are subject to market risksPlease read the SID & SAI carefully before investing

FeaturesTerm Life Insurance Premium for Various Ages

25 Y 35 Y 45 YYear 1 Year 2 Year 3 Year 1 Year 2 Year 3 Year 1 Year 2 Year 3

Sum Insured Rs. 200,000 Rs. 1,000,000 Rs. 2,000,000 Rs. 200,000 Rs. 1,000,000 Rs. 2,000,000 Rs. 200,000 Rs. 1,000,000 Rs. 2,000,000

Premium Payment Term~ 1 Y 1 Y 28 Y 1 Y 1 Y 18 Y 1 Y 1 Y 8 Y

Annual Premium^ Rs. 700 Rs. 3,500 Rs. 7,000 Rs. 800 Rs. 4,000 Rs. 8,000 Rs. 1,315 Rs. 6,575 Rs. 13,150

Total Premium Rs. 700 Rs. 3,500 Rs. 196,000 Rs. 800 Rs. 4,000 Rs. 144,000 Rs. 1,315 Rs. 6,575 Rs. 105,200

Total Savings Rs. 200,200 Rs. 148,800 Rs. 113,090

Annexure 1 – Total Savings with Century SIP

^ Based on market estimates; ~ upto age 55

Century SIP @ Rs. 20,000 pmLife Cover – Y 1 = Rs. 200,000; Y 2 = Rs. 1,000,000; Year 3 onwards = Rs. 2,000,000