bingo presentation sa
DESCRIPTION
The deck we shared in our Buzzword Bingo session at the IAB in London today. Around 40 people played along with the bingo cards we distributed in the audienceTRANSCRIPT
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Private & Confidential – Copyright addictive Ltd 2011
BWB* or How to talk about mobile in english
* BuzzWord Bingo
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Private & Confidential – Copyright addictive Ltd 2011
3G
h"p://en.wikipedia.org/wiki/3G
1!
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Private & Confidential – Copyright addictive Ltd 2011
The iPhone changed everything
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4G
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Media Stacking
h"p://interac6ve.hotwirepr.com/uk/media-‐stacking-‐hits-‐home/
2!
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Private & Confidential – Copyright addictive Ltd 2011
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Private & Confidential – Copyright addictive Ltd 2011
iOS
h"p://en.wikipedia.org/wiki/IOS_(Apple)
6!
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Should we go Android first?
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Private & Confidential – Copyright addictive Ltd 2011
AR
h"p://en.wikipedia.org/wiki/Augmented_reality
8!
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UGC
h"p://en.wikipedia.org/wiki/User-‐generated_content
10
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Private & Confidential – Copyright addictive Ltd 2011
1 : 9 : 90
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Private & Confidential – Copyright addictive Ltd 2011
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LBS
h"p://en.wikipedia.org/wiki/Loca6on-‐based_service
11!
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Physical!
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EPOS
h"p://en.wikipedia.org/wiki/Point_of_Sale
13!
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Private & Confidential – Copyright addictive Ltd 2011
10 million mobile shoppers in the UK in December alone.!
Mobile will influence up to $110 billion in sales in Europe
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Mobile Couponing
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MR
h"p://en.wikipedia.org/wiki/Mixed_reality
15!
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h"p://www.youtube.com/watch?v=CCcTRjxP-‐Fc
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Cloud Computing
h"p://en.wikipedia.org/wiki/Cloud_compu6ng
16!
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CLOUD COMPUTING CHANGES EVERYTHING
h"p://www.youtube.com/watch?v=rdSOloAH9Q
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QR
h"p://en.wikipedia.org/wiki/QR_code
20!
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PHYSICAL!
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NFC
h"p://en.wikipedia.org/wiki/Near_field_communica6on
21!
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NFC
h"p://www.engadget.com/2011/02/15/deutsche-‐telekom-‐rolling-‐out-‐nfc-‐payments-‐with-‐t-‐mobile-‐usa-‐oth/?utm_source=engadget&utm_medium=twi"er
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Private & Confidential – Copyright addictive Ltd 2011
Bump to transfer via Paypal!
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GPS
h"p://en.wikipedia.org/wiki/Global_Posi6oning_System
23!
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Location
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Wi-Fi
h"p://en.wikipedia.org/wiki/Wi-‐Fi
25!
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In a new report, it reckons that almost two thirds -- 63 percent – !of the traffic generated by smartphones, tablets and feature phones! will run over Wi-Fi and femtocells by 2015!
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Boris Johnson Pledges Full Wi-‐Fi Coverage For London 2012
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Caching
h"p://en.wikipedia.org/wiki/Cache
27!
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Private & Confidential – Copyright addictive Ltd 2011
“Maps will automatically start caching the areas you visit the most !when your device is plugged in and connected to WiFi (e.g., the nightly charge).”!
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HTML5
h"p://en.wikipedia.org/wiki/HTML5
30!
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http://www.dvirreznik.com/2010/06/html5-infographic/!
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The Gmail “app” – HTML5
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The winning card
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@addictivemobile