Binghamton.edu Analytics Google +

Insights Provided By

CEO of Zenith Marketing and Binghamton Alumni Dave Penski

Recognized as one of the top 3 marketing, advertising and public relations groups in the world

WEBSITE STATISTICS

WEBSITE STATS

Media IndexTotal Unique

Visitors

DUKE.EDU 5364 1,034

NYU.EDU 4928 1,046

UCDAVIS.EDU 4535 1,172

TAMU.EDU 4377 1,051

MSU.EDU 4153 1,073

SPRINGER.COM 4008 1,125

UPENN.EDU 3885 1,161

Cross Visiting The following sites have the highest

percentage of visitors that also visited BINGHAMTON.EDU

Top Associated Search Terms:“Binghamton University”

1-10 11-20

INCOMING/OUTGOING TRAFFIC

Incoming

Outgoing

GOOGLE PLUS

How can Google Plus help you?http://gplus.to/binghamtonu

What is Google+?

• A ‘stream’ of updates, conversations and shared content – similar to Facebook news feed or Twitter stream.

• When you add a contact to your Google+ account, you assign them to one or more ‘circles’, which is a way of categorizing people.

• You can share messages or links with everyone, or only with those in designated circles.

What is Google+?

Google+ Communities

• Formed around a particular topic or interest• Can network with individuals in a similar field,

make new connections• Great for finding tips, news and new content on

specific topics• Can help form ideas for blog or social media

posts

Business Value of Google+

• Public posts increase SEO (Search Engine Optimization)– Status updates are indexed immediately into

search results• Upload photos of Binghamton University onto

Google+ account so they appear in Google Image search

• Link to your other social media pages

Maximizing Your Business’ Google+

• Detailed “About” section

• Participate in Google Offers– Sent by email to users, ex: Free coffee at Jazzman’s

• Start a Google+ Community– Foster relationships with current customers– Create community events, schedule “hangouts”– Public communities increase SEO

THANKS FOR YOUR ATTENTION!

Questions?