bingads quarterly api call - feb 2016

Quarterly API CallBing Ads API Product Roadmap

Kalyan Nanduru, Senior Program Manager

Presenters

2Feb 2016 Quarterly API Call

Tiffany Sanders

API Partners

Operations Program Manager

Kalyan Nanduru

Principal Program Manger

Bing Ads API

Joseph Damiani

Program Manager

Callout Extensions

Review Extensions

Jamie Chung

Program Manager

Upgraded URLs

App Install Ads

Image Extensions

Neha Mohan

Senior Program Manager

Product Ads

Bing Shopping Campaigns

Tareq Humphrey

Technical Account Manager

Agenda• Introduction• Upgraded URLs • App Install Ads • Image Extensions • Call Out Extensions/Review Extensions • Upgrade PA to BSC• API V10 and V9 Deprecation plans • Q&A• Resources

Feb 2016 Quarterly API Call 3

Upgraded URLsFaster and more efficient URL management

Current situation

Currently you use Destination URLs to track

important information about your ads such as the

keyword that triggered a conversion.

All of this information is captured in a single URL

combining your landing page URL along with

tracking information.

And anytime you want to update your tracking

information, your ad stops running because your

entire Destination URL needs to be re-reviewed

and approved.

Lost time equals lost conversions.

5

http://landingpage+trackinginfo

Destination URL field:

Feb 2016 Quarterly API Call

Introducing Upgraded URLs

With Upgraded URLs, we are improving the way

you manage your ad tracking.

There will be two separate fields for Upgraded

URLs:

1. Final URL – Your landing page URL or where

you are sending your customers

2. Shared Tracking Template – This contains your

tracking information

Now you will be able to update your tracking

information in a single location, at scale.

Among other benefits…

6

http://landingpage+trackinginfo

Destination URL field:

http://landingpage

Upgraded URL fields:

trackinginfo

Final URL Shared tracking template


More efficient tracking management

You can now manage your tracking information

from the account level using shared tracking

templates and have that change cascade

downward.

Make one update and then quickly and easily apply

that change across your entire account, campaign

or ad group.

You can of course still choose to manage tracking

at the individual level using keyword, ad or Sitelink

level templates.

7

Account

Campaign

Ad Group

Shared Tracking

Template

Shared Tracking

Template

Shared Tracking

Template

Shared Tracking

Template

Shared Tracking

Template

Shared Tracking

Template

Shared Tracking

Template

Campaign

Ad Group Ad Group Ad Group


Less down time,

less hassle

With Destination URLs, any time you made a

change to your tracking information your ads

would stop running while they were re-reviewed.*

Lost time means lost conversions.

With Upgraded URLs, your ads keep on running

when you make adjustments using the shared

tracking templates.

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*Updates made directly to Keyword, Sitelink and Ad level tracking templates will trigger an editorial review


App Install AdsDrive more people to install your app

Drive more people to install your app

• Direct customers to App Stores instead of

website landing pages

• Apps from iOS + Android + Windows

• Easily import existing App Install Ads from

Google AdWords

• Shown primarily on mobile + tablet devices

• Pilot soon available for Upgraded URL + App

Extension customers


Easily track app installs as conversions

• Setup once and forget about it later

• Makes reporting easier

• More partner integrations coming soon

11

Bing Ads Certified Partners


Image ExtensionsMake your ads stand out more with image visuals

Make your ads stand out even more

• Direct customers to different landing pages

based on what image is clicked

• Decorate with description and display text

• Up to six images per campaign, one picked at

time of delivery

• Use existing ad extension reports

• Available world wide on all devices


Learn more about how to use Image Extensions in the

Bing Ads API

https://msdn.microsoft.com/en-US/library/bing-ads-ad-extensions-guide.aspx

Feb 2016 Quarterly API Call 14

Callout

Extensions

Showcase what makes your business unique

• Products, services, deals, promotions,

whatever

• Up to 4 callouts per ad

• Appears below an ad’s text, alongside other

ad extensions

• Serve in all single-byte markets, mainline +

sidebar ads, PC + tablet, Bing O&O only

• Callout text is not clickable, shouldn’t

duplicate anything already in the ad / ad text


Review

Extensions


Let the world know what others are saying

• Highlight trusted third-party reviews in your search ads

• One review per ad, reviews serve alongside

other ad extensions

• Appears below an ad’s text, alongside other

ad extensions

• Serve in all single-byte markets, mainline +

sidebar ads, PC + tablet, Bing O&O only

• Clicks on the review link are free!17

Clickable link to a

trusted third-party

review source


Upgrading

Product Ads

to Bing Shopping Campaigns


Transitioning Product Ad Campaigns to

Bing Shopping Campaigns

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• Phase I : Feb 1st week

o No new Product Ad Extension creation would be allowed. All new campaigns must leverage Bing Shopping Campaigns

• Phase 2 : March 1st week

o Automatic Transition of all active Product Ad Campaigns to Bing Shopping Campaigns

o No edits /updates / addition to any Product Ad Campaign entities would be allowed

• Phase 3 : April 1st week

o Stop delivery of all Product Ad Campaigns

Error :Unsupported operations will return the following error code

CampaignServiceProductListingAdPilotNotEnabledForCustomer

BSCTransitioning Product Ad Campaigns

to Bing Shopping Campaigns


Best Practices:

• Recommendation is to transition to BSC manually

prior to automatic transition .

• Delete all PA campaigns if corresponding BSC

have been created to avoid duplication – as all

active / paused PA campaigns will be transitioned

• Review your new Bing Shopping Campaigns

product groups to make sure they have matching

offers.

• If your campaigns do undergo the automatic

transition, ensure that your feeds are updated as

well as noted in the mapping table.

Mapping Table for campaign filters and Product

Group [ Old PA attributes mapped to BSC attributes

as part of auto upgrade ]

You'll find instructions for using Bing Shopping

Campaigns via the API over on MSDN

https://msdn.microsoft.com/en-US/library/bing-ads-campaign-management-bing-shopping-campaigns.aspx

API V10 and V9 Deprecation


API versions and sunset

plans


• v10 of campaign, Bulk and Ad Insights APIs were

released in Oct, 2015. V9 of these services will be

sunset by end of Q2 CY16.

• For all other services, we will skip v10 and do a joint

v11 (later this year/early next) along with updates to

Campaign, Bulk and Ad Insights.

• Note that we will have some feature releases

between now and v11 that we will ship as v10 or v9

refreshes.

Component Current Versions v9 Sunset

Campaign Management V10, V9 End of Q2 CY16

Bulk V10, V9 End of Q2 CY16

Ad Insights V10 N/A

Ad Intelligence V9 End of Q2 CY16

Optimizer service V9 End of Q2 CY16

Reporting V9 N/A

Customer Management V9 N/A

Customer Billing V9 N/A

To learn more about the Bing Ads Client library, check out our MSDN documentation.

Start maximizing your productivity and performance today with V10 API.

To learn more about the migration process from V9 to V10, check out our API migration guide.

https://msdn.microsoft.com/en-US/library/bing-ads-client-libraries.aspx

https://msdn.microsoft.com/en-us/library/bing-ads-overview(v=msads.100).aspx

https://msdn.microsoft.com/en-US/library/bing-ads-api-version-10-migration-guide(v=msads.100).aspx#campaign

Q&A


Resources


Resources


Bing Ads API Developer Site

Bing Ads API Blog

MSDN Forums

Bing Ads API Sandbox

Bing Ads Blog

Bing Ads Platform Health Blog

Want more information? Email

[email protected] to be added to

the monthly and quarterly email distribution

list.

https://developers.bingads.microsoft.com/

http://blogs.msdn.com/b/bing_ads_api/

https://social.msdn.microsoft.com/forums/en-us/home?forum=BingAds

https://msdn.microsoft.com/en-US/library/jj712697.aspx

http://advertise.bingads.microsoft.com/en-us/blog?BlogPostCategory=Product News

https://developers.bingads.microsoft.com/Support

mailto:[email protected]

Upgraded URLs


Pilot availability for API testing accounts: March 2016

Upgraded URLs currently only supported with:

• Text Ads

• Keywords

• Sitelink Extensions

• App Install Ads

Support for other entities coming soon.

Contact [email protected] for questions

about Upgraded URLs or pilot enablement.


App Install Ads


Pilot availability for API testing accounts: April 2016


about App Install Ads or pilot enablement.


Image Extensions


Available today to all customers.


or to provide feedback on Image Extensions.

Learn more about Image Extensions


https://help.bingads.microsoft.com/#apex/3/en/56706/1

© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other

product names are or may be registered trademarks and/or trademarks in the U.S.

and/or other countries.

The information herein is for informational purposes only and represents the current

view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not

be interpreted as a commitment on the part of Microsoft, and Microsoft cannot

guarantee the accuracy of any information provided after the date

of this presentation.

Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–

REGARDING THEI NFORMATION IN THIS PRESENTATION.

bingads quarterly api call - feb 2016

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