binalot dahon program

8/9/2019 Binalot Dahon Program

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The Binalot Dahon Program

Building Growth-Oriented

Enterprises through an Advocacy


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Binalot: The Organization


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The FoundersThe year was 1996.Tired of the

usual fast food choices in the

metropolis, a group of youngenterprising individuals

Raffy Juan

Aileen Anastacio

Rommel Juan

THE BEGINNING


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decided to liven up the food

scene with a fresh new

alternative:

The New Concept

THE BEGINNING


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The First BranchIt was in Jupiter St., Makati City

Our very Modest Outlet!

THE BEGINNING


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Shangri-La Plaza

Our first mall branch

THE BEGINNING


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Expansion with only ONE Branch

a year from 1996 - 2003

Megamall Robinsons Galleria

Slow Growth

THE BEGINNING


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Expansion with only ONE Branch

a year from 1996 - 2003

Ayala MRT

Slow Growth

THE BEGINNING


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Franchising

Our very first Franchise

REALIZATIONS

Intramuros


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Franchising

Adding more branches across the metro

Glorietta

REALIZATIONS

Market Market SM Makati

SM Southmall


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Greenbelt 1 Starmall - Shaw

Opened more Binalot branches

THE YEARS TO

COME

Medical City

Dela Costa SM Bicutan SM North EDSA

Continued Expansion


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THE YEARS TO

COME

SM Sta. Rosa Robinsons Ermita Dela Rosa Carpark

Metropolis SM Manila SM San Lazaro

Continued Expansion


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THE YEARS TO

COMEContinued Expansion

Allegro Center TrinomaPacific Star

And many more


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Vision

To be the Number One Truly

Filipino fastfood restaurant in the

Philippines which promotes FilipinoHumor, Values, Culture


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Mission

1. To be the industry benchmark in

Customer Service and Satisfaction

2. To build a strong brand image andcorporate culture in Binalot

3. To give fair returns to active

stakeholders

4. To improve the quality of life of all

Binalot employees


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Corporate Values

At Binalot, we value . . .

Love of God, Loyalty, Hard Work,Resourcefulness and Sense of Urgency.


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Binalot: The Environment

Friendly Concept


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The Environment Friendly

Packaging: Banana Leaves

It is your favorite Filipino Dishes

Wrapped in Banana Leaves!


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The Pre-DAHON Program

Efforts


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Sourcing of Banana Leaves

Initial set-up

Purchase uncut leaves from wet market

retailers

Next initiative

Go straight to trader

Value added service: cut banana leaves


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Sourcing of Banana Leaves

Trader response

Short sightedness

Refusal to add value to current product cut

banana leaves

Not enterprising enough dependency on

employment


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The DAHON Program: The

Beginning


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2006: Typhoon Milenyo Hit

Good quality banana leaves became

scarce

Leaves from the market are

Too young/fresh

Torn


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The Challenge:

Reliable supply of good quality banana

leaves.


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Previous Initiative Revisited

Instead of going direct to the

traders , we went straight to the

source . . .

The rural community residing close to the

banana plantation in the Southern Tagalog

Region Nagcarlan, Laguna.


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Formation


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The Essentials in the Formation

An Originator

The President

An OrganizerThe Purchasing Manager

An Operator

The Community Leader

The passion for self-sustenance . . .

Entrepreneurship


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The Birth of the DAHON Advocacy

Dangal at Hanapbuhay para sa Nayon


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DAHON: A Community Livelihood

It involves the entire community, awhole village men, women, elders,

youth. Planting, cutting, cleaning,

packing and delivery of bananaleaves.


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DAHON: A Sustainable Livelihood

For the company:

Binalot

Supply assurance

For the recipients:

Nagcarlan

Community

Ready market for

products


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DAHON: Personal Triumphs

Rodney Oriel

A former Tambay

Had no stable job / income

Had a chance meeting withBINALOT prior to the establishment

of DAHON

Is currently the Community PointPerson for DAHON

Has helped provide his community

with a sustainable livelihood


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Aling Elena Buenconsejo

Mother of 4, in her late 50s.

Barely subsisting. No stable income.She then hears of DAHON.

Has been a Banana leaf cutter since

then

Has a stable livelihood to sustain her

familys day to day expenses


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Joey Pataray

A college graduate. Moved to

overcrowded Manila to try his luck.Jobless after a 6-month contract, he

returned to his barrio down on his

luck.

He then had a chance meeting with

DAHON. He now earns more than he

did in Manila.


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DAHON: Community Triumphs

Day Care Center

Re-painting

Chairs and tables

Books


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ChapelRe-painting


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DAHON: The advocacy that

touched the world . . .

2007 UPS Centennial Award for Out-

of-the-Box Small Business Solutions


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DAHON: Rekindled pride in the

Filipino heritage

2008 Anvil Award ofMerit


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Next Steps


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DAHON: The Next Steps

Growth in terms of

New customers: utilization of banana

leaf as packaging e.g. Bibingkinitan,

Chicken Inasal


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Development of new products: banana

chips


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New technology: compost production

* on this site will rise the DAHON Composting

Pit


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DAHON Realizations


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DAHON Realizations

1. Choose an advocacy that is close to

your heart.

A cause you personally believe in

A cause firmly aligned with your

companys vision, values and nature of

business


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DAHON Realizations

2. Advocacy is a full-time job

Idea germinated in 2006 at Asian

Forum for CSR (Corporate Social

Responsibility), realized in 2007


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DAHON Realizations

3. Get a co-Advocate to lead

Program leader must have a CSR heart

Live and breathe the Advocacy

Communicate its meaning and value

internally top to bottom and the target

recipients


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DAHON Realizations

4. An Advocacy must offer true,

sustainable benefits

To the company

To the target recipients


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DAHON Realizations

5. An Advocacy is a leap of faith

Patience

No instant dollar & cents results

Takes time to bear fruit


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Binalot.

Over and above business, an

Advocacy for Filipino culture

and values.


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The Binalot DAHON Advocacy.

It really is a

Leaf of FaithLeaf of Faith

binalot dahon program

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