billibox for fmcg marketing
DESCRIPTION
TRANSCRIPT
BilliBox: Directly motivating FMCG consumer
Dimitri PopovBilliBox CEO+7 985 418 [email protected]!
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Brand influences consumers directly
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FMCGBrand ConsumerRetail
BilliBox
• Uninterested• Monopoly• Most discounts are absorbed,
not passed on the consumer
• Pays only for actual sales• Tunes campaigns individually• Receives and analyzes data• Gets feedback
• Easy to start• Easy to participate• Real money, not “points”• No need for plastic cards, etc.
Use Case
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Buys a pack Snaps the receipt Receives rebate
BilliBox has a number of key advantages
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BilliBox Loyalty Programs
Coupon services
BTL Agencies
Short campaign prep lead time Yes No No No
Campaign customized for each consumer Yes Yes No No
Pay only for sales, not views, registrations, etc. Yes Yes Yes No
Data on consumers and their purchases Yes Yes, but... Yes, but... No
Plastic card not needed Yes No Yes Yes
No need to integrate into retail IT system Yes No Yes, but... Yes
How much does it cost to run a campaign?
• Secondary opportunities: i) shopping and cross-shopping data, ii) lead generation for online stores and research, iii) mobile advertising
• Pay only for purchases that happened
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Example 1 Example 2
Average Rebate, RUR 50 10
Number of rebates 20000 200000
Total campaign budget, RUR’000 1000 2000
Commission, % 20% 20%
BilliBox commission, RUR’000 200 400
Total Contract, RUR’000 1200 2400
Example: Rebates and coupons in the US
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All purchases $ 102.81 $ 102.81Retailer coupons $ 24.27 $ 78.54 -24%Vendor coupons $ 25.19 $ 53.35 -25%
• Coupons and rebates have been successfully used for 125+ years
• It is still a major tool influencing i) first time purchases, ii) average check, iii) repurchase and iv) cross-purchases
Brand - BilliBox: Next steps
• Call +7 495 666 4414, email [email protected]
• Have a meeting
• Agree to run a zero-risk pilot campaign
• Determine which brands/SKUs will participate
• Launch the pilot campaign
• Review results
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