bikebiz 106 magazine

NO

VE

MB

ER

2014

ISSUE 106 BIKEBIZ.COM

F O R E V E R Y O N E I N T H E B I K E B U S I N E S S

p17Interbike:The boss of North America’s key bike show speaks with BikeBiz

p25Cycle Show:Missed the NEC show? We bring you words AND pictures from the essential show

p30Zyro:We stalk the distributor at its Cycle Vision show and then follow it back up to the new Darlington HQ

p43Proviz:We shine a light on the UK-designed brand

p45Outdoor Trade Show:Ideal for outdoor dabblers, we speak to the OTS organisers

p56Store of the Month:We pay a visit to Hertfordshire bike shop Bike Active

p63Stocking Fillers:Essential stocking options ahead of Christmas

F O R E V E R Y O N E I N T H E B I K E B U S I N E S S

NOVEMBER 2014ISSUE 106 @bikebizonline | facebook.com/bikebiz

Not content with putting on the BikeBiz Awards, we also brought the cycle media together for its own special awards. Read all about it on 7 and 35

Awards season

Prestige brands from i-ride.co.uk

BIKEFIT

Your perfect ride deservesthe finest equipment

Make every day a Yeppyday!0845 1661983

www.greyville.com

[email protected] GREYVILLE ENTERPRISES

EXCLUSIVELYDISTRIBUTED IN THE UK BY:

NEWS

BIKEBIZ.COM BIKEBIZ NOVEMBER 7

EDITOR’SCOMMENTWHAT LINKS DESMOND TUTU AND CONFUSED.COM?ANSWER: BOTH have recently raised the issue of car-free days and car-free cities. Not only has insurance comparison site Confused.com been discussing the idea on its blog (though that has since mysteriously disappeared from the site), but there have been some altogether more weighty words from Desmond Tutu, who has campaigned against apartheid in the past. The fact he is now campaigning about climate change is probably interesting in itself.

While the cycle industry is hardly the greenest, it clearly has a role to play in helping cut down on killer air pollution.

Tutu is calling for strong tactics to ‘prevent further human suffering from climate change’. He told The Guardian: “We can support our leaders to make the correct moral choices

and to avoid undue industry influence that blocks the political will to act on

climate change…We can boycott events and sports teams sponsored by fossil fuel companies; organise car-free days

and other platforms to build broader awareness…”

In the article Tutu advocates strong tactics to

persuade governments to act, rather than waiting for them to lead. It

sounds sensible: lobbying and campaigning,

coupled with grass roots action. There’s room for us

all to lend our support, whether

that’s taking part in mass rides ahead of elections or joining Bike Hub’s backing for

#spaceforcycling. [email protected]

AS THIS issue went to press the very first Cycling Media Awards took place at Bloomsbury Ballroom, honouring the growing coverage of cycle media in the specialist press and beyond.

12 awards were given out on the night, which was attended by the likes of BikeRadar, Conquista, CTC, Cycling Active, Cycling Weekly, Cyclist, Dirt, Eurosport, Factory Media, GQ, The Guardian, Immediate Publishing, road.cc, International Mountain Bike, ITV, London Evening Standard, MBUK, Men’s Fitness, MPORA, Sky Sport News, The Observer, Sabotage Times, Shortlist, Singletrack, Sportive.com, The Telegraph, The Cycling Podcast, The Ride Journal, The Times, The Velocast, Total Women’s Cycling, V Squared, Women’s Fitness...and more.

THE WINNERS: Cycling Magazine of the Year –

Sponsored by Kinesis UKCyclist

Cycling Website – Sponsored by Tenn Outdoorsroad.cc

Best Use of Photography – Sponsored by DMR BikesCyclist

Specialist Print Writer Andrew Dodd – MBUK

Specialist Online WriterMatt Brett – road.cc

Coverage by a NewspaperThe Times

Coverage by a Style MagazineShortlist

Coverage by a Health & Fitness Magazine – Sponsored by Austrian National Tourist OfficeMen’s Health

Coverage by a Mainstream Website – Sponsored by LapierreEurosport

Broadcast Coverage ITV

Cycling PodcastThe Velocast

Cycling Campaign – Sponsored by Cycle Alert#spaceforcycling

The CMAs are proudly sponsored by Headline Sponsor Santini; Individual category sponsors include Cycle Alert (Cycle Campaign of the Year), Lapierre (Coverage by a Mainstream Website), the Austrian National Tourist Office (Coverage in a Health & Fitness Magazine), Cycleguard (Coverage in a National Newspaper), Tenn Outdoors (Cycling Website of the Year) and Upgrade with DMR (Cycling Magazine of the Year) and Kinesis (Best Use of Photography).

We’ll have a full report on the winners in the next issue.

Cycling Media Awards 2014: The Winners

8 BIKEBIZ NOVEMBER BIKEBIZ.COM

Core Bike opens for registration

BikeRight! boss wins E3 business accolade

RETURNING FOR the Show’s 11th year, uber bike trade show Core Bike 2015 takes place once again at Whittlebury Hall in Northamptonshire.

Running January 25th-28th, opening times run from 9am to 5pm everyday except for the finale on 28th, where it closes at lunchtime (1pm).

All brands from Silverfish, Upgrade, Windwave, Hope, Extra and Ison will be on display, plus the latest 2015 products from Hotlines, Storck, Endura, Fox, 2Pure, Saddleback, Mojo, Lightweight, EBC, Paligap, Parlee and more.

A Core spokesperson said: “Following a record number of registrations last year and more brands than ever, we are really excited about hosting the 2015 show for its 11th year.

“Once again Core Bike Show at Whittlebury Hall gives you the chance to see the latest products, meet industry friends and do business all under one roof. The show continues to offer

amazing hospitality and accommodation packages for dealers either attending on the day or staying overnight. With lunches, evening meals and entertainment confirmed, Core Bike Show 2015 is lining up to be the biggest yet.”

The organisers revealed that new for the 2015 Core Bike Show is the introduction of “lifestyle” prizes throughout the day, along with prizes for early registration and early arrival at the show...watch this space for more details.

Keith Jepson and the Max Bikes PR team are organising the show again this year and will be in contact with dealers shortly to discuss the show events and accommodation options.The organisers for Core Bike 2015 can be contacted on 07891 951 055 or email [email protected] is now open at www.corebike.co.uk

LIZ CLARKE, managing director of training provider BikeRight!, has won an Outstanding Woman in

Business at this year’s E3 Business Awards.

In five years, Clarke has grown the BikeRight! business into a profitable national company that operates across five locations.

Clarke said: “This is a testament to the whole team at BikeRight! We are successful because we are

passionate about what we do and I think that comes across when we deliver our training.”

The E3 awards were held at the home of Bolton Wanderers Football Club, the Macron Stadium.

© NewBay Media 2014 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.

Executive Editor: Carlton [email protected]

Editor: Jonathon [email protected]: Summer will never end.

Production Executive: Alice [email protected]

Deputy Editor: Mark Sutton [email protected]: Do you mean ‘have I cut a milk carton in half yet?’

Design: Dan [email protected]: Not yet. But soonish. Maybe?

Account Manager: Richard Setters [email protected]: Negative. I need to buy some. Publisher: Lisa Carter [email protected]

Marketing & Circulation [email protected]

Editorial: Saxon House, 6A, St. Andrew Street, Hertford, Hertfordshire. SG14 1JA

BikeBiz is mailed FOC to 4,000+ trade addresses every month

ISSN 1476-1505

NEWS

THIS MONTH WE ASK THE BIKEBIZ TEAM: Have you got your mudguards on yet?

“This is a testament to the whole team at BikeRight! We are successful because we are

passionate about what we do and I think that comes across when we

deliver our training.”Liz Clarke, BikeRight!


NEWS

CYCLE SHORTS’Sorry mate, I didn’t see your bike shop’JE James has been hit by a car for the tenth time in eight year, this time causing damage to the shop shutters and signs in the early hours. The worst incident came in 2006, says local paper The Star, when a car actually crashed inside the store. Should the shop have been wearing high vis gear?

Distribution round-upGreyville has recently taken on distribution duties for Yepp child seats, while Raleigh has signed up Koga to its brand portfolio.

Spin London confirms datesQuirky event Spin London will have a pre-Christmas event in Shoreditch (5th to 7th December) and one next year in May 2015. Luke McLaughlin has joined Spin as a director.

Raleigh’s a Superbrand (again)The Superbrands survey has been running since 2005 and Nottinghamshire brand Raleigh has been picked out as one of its Superbrands once again.

Sheffield is UK’s outdoor capital, city claimsThe good people of Sheffield spent more on outdoor equipment than any other in the country, according to a survey by the City Council. Sheffield has been selected to host the European Outdoor Summit and International Adventure Conference next year.

Floating Cyclepaths proposed for the ThamesFor £1.50 a day you will be able to cycle on a ‘Thames highway’, if plans from the River Cycleway consortium come to fruition. Could it be time for a waterwing/jacket crossover on Kickstarter?

220 Triathlon show revealedThe first 220 Triathlon show post-Immediate Media acquisition has been announced and will take place at Sandown Park from February 27th to March 1st.

MEMBERSHIP MILESTONESince Bradley Wiggins became the first British winner of the Tour de France in July 2012, 50,000 people have joined British Cycling

THE AVERAGE AGE OF A MALE MEMBER IS 41.

THE AVERAGE AGE OF A

FEMALE MEMBER IS 37.

Walkers: the Next Generation

WALKERS CYCLES of Leicester welcomed a fourth generation family employee when Jack Walker joined the company in September.

Jack is the son of current director Nick and is learning the ropes in all areas of this long established cycle component distributor,

while bringing IT and social media skills to the family business.

Jack Walker said: “I’m really enjoying it, there’s a great atmosphere and everyone has made me feel very welcome. Although I’ve been here on and off since I was small helping out in the

school holidays, it feels really good now to be permanent. We sell some great products, the new Serfas lights are flying off the shelves, and I’m very proud to be part of our family business.”

Walkers was founded in the 1930s by Stanley Walker. It was later

taken over by his son Mick, who ran the company until 2002 when he retired. He then passed it to his two sons Nick and Andy Walker who run the company today.For more info head to www.walkerscycles.co.uk or email nick@ walkerscycles.co.uk

For breaking news visit:

www.bikebiz.com

FOLLOW US ON TWITTER @BIKEBIZONLINE

41YRS

37YRS

Left to Right: Jack – Mick – Nick (seated) – Andy


Cyclescheme B2B launches with retail incentivesPartnered shop staff to be able to buy commission-free as incentive to learn about Cycle to Work ‘High conversion rate among those who trialled new sales tools’

FOLLOWING THE announcement that Dennis is following up its success with Cyclist mag with a new road cycling mag, Bikes Etc is hitting the nation’s magazine racks as this issue lands.

The monthly is priced at £4.75 and focuses on testing and reviewing, with reviews, performance advice, maintenance and the best places to ride.

As with Cyclist, there’s a significant launch and marketing investment with copies to be sampled to IBDs, cycling cafes, and sportives.

“We’ve had an incredibly positive launch with Bikes Etc,” commented publisher Nicola Bates. “Before we’d even put ink on

paper, we’d signed up over 3,000 people to receive issue one via subscription. Retail newsagents have also embraced the launch, with all major retailers

stocking Bikes Etc alongside Cyclist. They’ve seen the strong sales performance of Cyclist and trust that we can deliver another product that will drive their sales further, and help keep the cycling category buoyant.”

Ad director Sean Igoe added: “Since we first went to market, the response has been overwhelmingly positive about the launch and with Dennis’ ambitions within the cycling market. Launch issues are always a challenging sell as you are selling blind to an extent. We budgeted to have 20 pages of advertising, in the end we sold 27, and sold out two days before deadline. I would like to thank the market for their continued support, and look forward to working with you in 2015 with our exciting web launch.”

There are plans to launch a reviews based website in the spring of 2015, the firm said.www.dennis.co.uk

CYCLESCHEME HAS launched a revamped B2B website that, with the help of a substantial inventory of new tools, should assist retailers to generate and boost their sales via the scheme.

“From our trial pool of retailers we’ve seen a stunning conversion rate for those who have used the system to its full potential,” explained Cyclescheme’s Laurence Boon.

“The pilot, alongside five per cent of our stores, saw 35 per cent use the newly added tools, with five per cent of those following on to potential sales leads. Of those, 77 per cent turned into sales for the store and this was a random pool of shops, not our top vendors.”

One of many new tools on the site is a tutorial, which staff can complete to show the shop’s credentials as a certified store. But there’s now a strong incentive too, with partner stores staff offer a zero commission deal, something which Cyclescheme hope will see

staff become keen to learn about Cycle to Work.

In the new B2B, dealers can set up a shop profile, which will assist Google rankings and act as a point of reference for customers using the Cyclescheme website to find their nearest stockist. The pages are customisable, from images to maps and brands.

With the B2B upgrade ongoing, Cyclescheme is encouraging its dealers to log on and familiarise themselves with the new dashboard.

Stores can redeem certificates on the home page, check for opportunities with local businesses and

see data on past transactions, among others new features.

Also key to converting shop floor interest is the ability to calculate a customer’s savings on the spot via a new tool. The quote can then be emailed to the customer for their reference, leaving the retailer just a click or two away from a sale. By February Cyclescheme predicts it will have served half a million employees, via 2,100 retailers.www.cycleschemeb2b.co.uk

£1,400CARBONBIKES

TESTED

98IN-DEPTH REVIEWS

Front lights

THE BEST ROAD GEAR RATED

KINGS OF THE MOUNTAINClimbers’ bikes tested on Ventoux

FAST, LIGHT AND READY TO RIDE

NEW!

Mini pumps

From the makers of

NEWS

Website to follow Bikes Etc launch

“We’ve seena stunning

conversion rate.”Laurence Boon “Thanks to the

market for their support.”Sean Igoe, Dennis


NEWSFOLLOW US ON TWITTER @BIKEBIZONLINE

Halfords to open cycle-only store for London commuters

HALFORDS IS to introduce a cycling-only store format in central London, under the Cycle Republic brand.

The company said the new format is being introduced

“following an unprecedented year of growth” for its cycle business, adding there has been what it called an “explosion of people rediscovering cycling.”

The retailer is opening the first store at London’s Euston Tower. The weekday opening hours are 0700 to 1830.

Halfords reported a 21.3 per cent increase in its first

quarter like-for-like sales this year, notably including a 35 per cent increase in premium-bike sales.

“Our new stores will offer range, expertise and

convenience, helping to make cycling more accessible for Londoners and supporting more people getting on their bikes.”www.halfords.com

PDW LIGHTS

SIGN UP FOR YOUR LIGHTS PACKAGE AT: WWW.PALIGAP.CC PDW components are exclusively distributed in the UK by www.paligap.cc/paligap.cc

BEAUTIFUL, SIMPLE GEAR FOR EVERYDAY CYCLING

Trusted by champions across the globe

Handmade cycle clothing for all weathers

New technology straight from the world tour

Low risk investment: stock rotation until September 2015

Seasonal point of sale: create an in store Santini experience

To become a Santini stockist visit b2b.fisheroutdoor.co.uk,

contact your Account Manager, or phone Sales on 01727 798 345

Exclusively distributed by Fisher Outdoor Leisure

MADE IN ITALY MADE WITH PASSION

www.santinisms.it

OPINION

So, can you tell the difference?What are the differences between household insurance and specialist cycle insurance? John Woosey, MD of cycle insurer cycleplan, explains why it pays retailers to know the facts…

SPECIALIST CYCLE insurances have been in the market for a number of years, yet walk into some bike stores today and ask the sales advisor, they’ll probably tell you that your household insurance is adequate enough to cover a new bike. But often that’s simply wrong and then when something happens the customer will quickly find that out at their own costly expense.

It comes down to educating both sales staff and consumers about the differences between the two types of insurance. Having staff knowledgeable in the differences makes for a good customer service experience. And it can be financially rewarding for a retailer too if they join our Retail Partnership Programme because they can introduce four weeks free insurance to customers and earn revenue off annual policies.

When speaking to retailers, many tell me they recognise that cycle insurance is something they should look into. But in the day-to-day running of the business, cycle insurance is often not top of their list of priorities. It is for this reason that cycleplan developed the Retail Partnership Programme so that it’s easy and quick to set up. Already we’re seeing a great response from the trade.

The DifferencesAlthough a customer can add a bike to their home insurance

policy, it is very likely that the cost to extend their household policy will be more than the cost of a standalone specialist cycleplan policy. More importantly, a household policy will not necessarily cover them fully when out on the roads actually riding the bicycle. For example, if their bike or accessories are stolen or if there’s an injury to them or a third party, Public Liability will not necessarily provide cover away from the home. Given that most of our claims happen when away from home, you can see why specialist cycle insurance is becoming more popular.

Other differences worth noting are that under a household policy,

any claims that are made could also affect a no claims bonus, potentially costing your customer even more money.

In terms of Personal Accident cover, household policies are unlikely to provide this. And if the customer lives in rented accommodation it is likely they won’t have any Public Liability cover at all as this is normally attached to the building insurance and not the contents.

There are enormous potential repercussions of being found liable without suitable insurance. Damages awarded can inflict life changing consequences so it makes common sense to recommend customers take out a specialist cycle insurance policy.

cycleplan’s Retail Partnership Programme is easy to set up. With one phone call, cycleplan can set up a four week free insurance trial portal so your store can give free insurance to your customers and you will receive a pack of supporting POS material. And if after the four weeks, the customer takes out an annual policy with cycleplan, the customer gets a 20 per cent discount on their policy and the retailer will earn revenue on the back of that. For more details contact Steve Lewis, cycleplan Business Development Manager, at [email protected] or call direct on 0161 902 2696.www.cycleplan.co.uk

“Given that most of our claims happen when away from

the home, you can see why specialist

cycle insurance is becoming

more popular.”

COVER CYCLEPLAN AVERAGE HOUSEHOLD POLICY

Covered when out riding

Covered if worth over £800 Not necessarily automatically and may have to be declared and a premium paid

New for old replacement No, often only if bike up to 3 years old up to 1 year old

Accidental damage & vandalism

Third party liability if you injure another person or a vehicle

Breakdown cover if stranded

Premium penalty if make a claim

Excess Waiver

Bike hire while waiting for replacement

Personal Accident

OPINION

The sweetness that could make me bitter

Britain is facing an epidemic of type 2 diabetes in ever younger people and as a society we are increasingly addicted to sugar.And it’s getting worse says nuun’s Lizzy Moxey...

MORE AND more everyday foods have added sugar – bread, ready meals, pasta sauces and breakfast cereals. And drinks. Not just cola drinks, but those labelled ‘sports drinks’ too.

The Food Standards Agency says we should eat no more than 60g (the equivalent of around 15 teaspoons) of sugar a day, but the UK average is already at 20 teaspoons and climbing fast.

Even when, as a cyclist, you’re burning it off again, that doesn’t mean the sugar isn’t doing you any harm. A constant intake of sugar forces your pancreas to work overtime, possibly increasing your likelihood of type-2 diabetes in later life. And it can play havoc with your cholesterol levels, raising the risk for heart disease. Most worrying of all, a Swedish study published in the American Journal of Clinical Nutrition suggests drinking two or more sugary drinks a day can increase your risk of pancreatic cancer by 90 per cent.

In 2006 the government banned high fat, salt and sugar products from advertising on television when children could be watching. This means you can no longer advertise cheese during the X-Factor, but the England football squad can adorn bottles of high-sugar sports drinks in every newsagent across the land.

Is it right that sports drinks continue to sponsor some of the world’s best athletes, yet the sugar

levels in them could stock an episode of Great British Bake-Off? When will we acknowledge that calling a sugar-filled drink a ‘sports’ drink is misleading people who associate the word ‘sports’ with ‘healthy’?

Ten years ago this month, we invented nuun as the original sugar-free electrolyte tablet. By taking the sugar or “energy” out, we’ve separated hydration and nutrition. Now cyclists can drink to stay hydrated and replace electrolytes lost through sweat. Then they can make separate decisions about how much sugar to take on board.

Nuun wasn’t invented to perform better than a high-sugar sports drink, it was invented to be better – in terms of both health and taste and convenience. Cyclists are still going to want to take on board sugars when they’re out on a ride, but by eating, not drinking, sugar, they should be able to avoid taking in more sugar than they need.

So we’re not going to argue that cyclists should suddenly embark on a crash, no-sugar diet. But paying more attention to how much sugar you eat could improve performance on the bike, as well as health in general. Using sugar-free hydration tablets like nuun is a great place to start.www.nuun.co.uk; Available to the trade via Madison: 0870 034 7226

“Is it right that sports drinks sponsor some of the world’s best athletes, yet the sugar levels in them could stock an episode of the Great British Bake-Off?”

MYHUMP.co.uk

ORIGINAL HUMP® WATERPROOF RUCSAC COVER

CONSTRUCTED FROM FULLY WATERPROOF FABRIC WITH TAPED SEAMS, THE ORIGINAL HUMP KEEPS THE CONTENTS OF YOUR BAG DRY

THE DAY-GLO TWO-TONE FABRICS FEATURE CONTRAST CHEVRON PRINTS AND REFLECTIVE STRIPES TO GIVE YOU SUPERB DAYTIME AND NIGHT TIME VISIBILITY

THE ELASTICATED PRESS STUD FASTENERS ENSURE THAT THE HUMP FITS SNUGLY OVER YOUR BACKPACK OR PANNIER BAG

DESIGNED TO FIT MOST BACKPACKS BETWEEN 15 - 35 LITRES

WE’VE GOT YOUR BACK COVERED™

- Insurance Retail Partner Programme -

A WINNING CHOICE FOR YOU, YOUR

BUSINESS AND YOUR CUSTOMERS

DO YOU WANT TO...

Give 4 weeks free cycling insurance at no cost to you or your customers?

after year after year?

Ensure the customer leaves your store insured ‘instantly’ with 100% customer satisfaction?

marketing support including all your in-store POS?

Receive insurance replacement business from bike and accessory claims?

Get an exclusive 30% off a policy for all your staff?

Provide your customers with 20% off an annual insurance policy and no postcode premium weighting?

For further information or to register for the Retail Partner Programme:

Visit: www.cycleplan.co.uk/partner

Call: 08000 92 92 68

Email: [email protected]

IF YOU GAVE A TO EACH OF THE

ABOVE THEN CONTACT US TODAY!

cycleplan policies are designed to cater for the insurance

needs of cyclists and their equipment. It’s quick and easy

to purchase and also provides cover for Public Liability,

Personal Accident, Bicycle Accessories, Replacement

Bicycle Hire and much more. Couple this with our ‘lowest

price promise’ and no extra charge levied on those living

in a city, it’s easy to see why so many cyclists are now

choosing cycleplan.

tidal wave of interest in the cycleplan product. We offer

unprecedented retailer support especially with promotions

such as Four Weeks Free Insurance which can be

offered to your customers who purchase a bike, clothing

or accessories. This promotion is free of charge to our

retail partners and can really assist you in generating

additional sales. It provides fantastic added value to the

customer who can leave the store with peace of mind,

knowing their new purchase is insured immediately.

Once a customer takes out our four weeks free insurance

it is likely they will convert to an annual policy and

this is where our retail partners earn a very attractive

commission for the lifetime of the policy, not just the

cycleplan

of insurance policies generated from your in-store and

online channels, resulting in increased commission

revenues for our retail partners.

Earning revenue from a partnership with cycleplan

doesn’t stop there. In the event the customer should

make an insurance claim, we’ll channel the replacement

sale back to the relevant retail partner.

We also provide full multi-channel marketing support

website content to help drive sales. Finally, your store

cycleplan annual policy.

OFFICIAL SPONSOR

INTERBIKE

Teaching an old dog new tricksHow do you keep a trade show fresh and essential to the bike industry’s packed calendar? North America’s

largest cycling exhibition is now over 20 years old, yet re-invents itself year after year. Mark Sutton asks Interbike show director Pat Hus why he feels the show’s appeal continues to broaden…

Interbike takes over the Mandalay Bay Convention Centre

DESPITE FLIGHT delays, this year’s Outdoor Demo proved popular – what feedback have you had from brands on their time at Bootleg? Overall feedback has been positive. Monday’s attendance was lighter than usual due to the weather in the surrounding area, but Tuesday was incredibly busy leaving empty racks in our bike exhibitor’s tents, and also happy riders on the trails and roads.

How important do you consider the Bootleg demo to be to Interbike from both a retailer’s and exhibitor’s perspective? Is hands-on test time valued by both of those groups? OutDoor Demo (ODD) is certainly an important aspect of Interbike for both exhibitors and retailers. Bootleg Canyon offers retailers the opportunity to not only ride the latest products from their brands, it allows them to chat face-to-face

Interbike’s OutDoor Demo usually has some barking mad concepts on



INTERBIKE

with company executives and truly understand the story behind each product they choose to ride. For retail sales staff, ODD is the perfect platform to truly understand the products they will be selling in the upcoming year (and be able to speak from experience when questioned by consumers back at the store later on) and the competitive landscape as well.

It’s the same story for exhibitors – you can talk about the benefits and features of a product anywhere, but a true product demo on world-class terrain reinforces what the products/brands are about, ultimately translates to a better educated salesperson when retailers return to their shops.

How did 2014’s visitor figures stack up against last year’s? It’s no secret that the North American bicycle market has had a tough run since 2013. Sales have been flat or down, and retailers and exhibitors are exercising caution in their spending. We’ve seen some exhibitors scale back as a result, and retailers are sending fewer people from their stores.

With that said, the quality of the show experience at Interbike was one of the best we’ve had in years. We received great feedback from both retailers and exhibitors that

their goals were met – from business transactions being commenced, to introducing new product, to having quality face-to-face conversations and building relationships. While our overall attendance was down slightly over 2013, the buzz on the show floor and level of optimism for the coming year at the event was very high.

As well as being North America’s largest trade show for cycling, Interbike has a growing global visitor list – what’s the split between domestic and foreign attendees and exhibitors? I don’t have any specific numbers quite yet, but I can tell you that Interbike is absolutely a global show. A large percentage of our international base comes from Central and South America, Canada and the UK. In fact, one of our exhibitors mentioned to me at the end of the show that she “spoke more Spanish at Interbike this year than English.” Interbike returns to Mandalay Bay Convention Centre from September 16th to 18th, 2015. Once again it will be preceeded by the Outdoor Demo back at Bootleg Canyon, from September 14th to 15th. www.interbike.com

This punter appears to be enjoying riding on a fatbike

The OutDoor Demo takes place in the spectacular Bootleg Canyon

Evening entertainment includes Cross Vegas

And there’s chance to meet pro riders at the show

hiplok.com

[email protected] | 01926 298747 | facebook.com/hiplok

Hiplok bicycle locks are easy to carry without compromising security. From the reflectivity of our wearable chain locks to the integrated clips on the tough yet portable Hiplok D - we believe the small details make a big difference to the enjoyment of the ride.

Become a stockist of our award-winning locks now

D E S I G N E D F O R R I D I N G - B U I L T F O R S E C U R I T Y


CHANGE TO LIGHTNESS

Become a Limar stockist

Free demo helmets

Discounts for race team riders

Display unit for 20 helmets

Quality and performance across the range from £19.99 to £140

The world’s lightest helmet range.

With 28 years’ experience Limar is the true helmet specialist

To become a Limar stockist visit b2b.fisheroutdoor.co.uk, contact your Account Manager, or phone Sales on 01727 798 345

Exclusively distributed by

BRAND SPOTLIGHT .

Joined at the HipDesigning security product is straightforward, right? Just make it strong and people will buy it? Well, that school of thought has never been quite good enough for Hiplok’s John Abrahams and Ben Smith. Mark Sutton finds out more…

Tell us about the Hiplok story:Hiplok was started by two British industrial designers and cycling enthusiasts, John Abrahams and Ben Smith. Ben had spent most of his career in the bike industry as product manager for Brooks and later as bicycle director at Troy Lee Designs, while John had over a decade of experience of working as a design consultant, taking products from concept to market, most recently with internationally renowned design consultancy Designworks.

The original impetus came about when John, like so many cyclists, had a bike stolen on a short ride to the shops, simply because he couldn’t be bothered to take a cumbersome lock. They set about designing and developing their wearable bike lock concept and spent months on security, rider comfort and durability testing before bringing the original Hiplok v1.50 to market.

You’ve got two new products. What’s unique about them?We want to continue to expand the range to ensure we offer well-designed, easy to carry security solutions for every type of cyclist, situation and budget. The new

Hiplok DC and Hiplok Gold sit at the top end of the line-up, with the Hiplok Gold awarded maximum security rating by Sold Secure. Both can be worn comfortably by the rider while also offering significant protection when securing your bike in high risk areas.

How easy is it to design out theft and design in convenience?The whole design process involves balancing a number of factors:

security, weight, size, price. At the start of the process we ask who is going to use this lock and in what situations. We then develop the lock to be as secure as possible for purpose while balancing the other factors to work for that particular rider. Details are central to the convenience and practicality of each Hiplok, such as the adjustable belt fastenings on our wearable chain locks, or the slim profile and integrated clip on the Hiplok D.

How do you go about testing? We spend months on rider testing and there are several stages each Hiplok must pass before reaching the market. These include concept testing of early prototypes, rider comfort, durability testing at pre-production and real world security testing in-house, in conjunction with Hiplok riders around the world, and through independent security houses such as Sold Secure. All Hiplok chain

locks and D-locks are Sold Secure as well as SBSC rated.

There’s an emerging colour palate – are customers asking for locks with a bit of personality? We think there’s an emotional attachment to any good bit of kit that you use everyday – colour is part of this. We want to make bike security appealing so that people actually want to take their locks with them. Some of the colours also

have added practicality, like the reflective Hiplok Original colours.

Will urban suited locks remain the focus, or could we see a Hiplok for the cross country rider who wants to stop at the pub, but is more rigorous in the saddle?We’ve had feedback from cross country riders and triathletes that they use the Hiplok POP for this purpose. For 2015, we have a range of six locks which span a large range of riders in different environments, but we will continue to innovate.

You’ve steered clear of combination locks to date...Generally this decision has been based on the proven security of most keyed locks over combinations, but we recognise the convenience that the combination lock offers, so wouldn’t rule it out for potential future Hiploks.

In the future could we see Hiplok applying its ideas to product outside bike security? We think there’s a lot more Hiplok can bring to the security market, but as a team of cyclists, we are always looking at how new designs can improve other areas of our ride.

Ben Smith and John Abrahams, the brains behind Hiplok

“There’s an emotional attachment to any good bit of kit that you use everyday.”


The wearable bike lock has been a core concept for Hiplok


GO-RIDE

Go-Ride isn’tjust for kids

The Bicycle Association’s sponsorship of British Cycling’s Go-Ride programme has led to cycle training for all abilities

BRITISH CYCLING has launched a new cycling hub in Manchester aiming to make cycling more inclusive and provide increased opportunities for all-ability riders across the region. More hubs will be opened in the future, including one in Kent later this year, with at least one more opening each year. The hub will offer Go-Ride training to encourage people with disabilities to get involved with cycling and ensure that those with the potential to achieve at the highest level receive the support they need to succeed.

The new hub, which will use Tameside Road Circuit and the National Cycling Centre as bases, will bring people together on a regular basis to engage in coach-led cycling and competitive racing activities. The sessions will be delivered by British Cycling and other partner organisations.

As part of this, British Cycling will be delivering Para-cycling Sessions.

These sessions will give riders a chance to get involved with cycle sport, helping them to keep fit, have fun and improve performance through coaching and support from British Cycling Go-Ride Coaches. The sessions will also be the first step onto the Great Britain Para-cycling Team performance pathway.

British Cycling’s coaching, education and development director John Mills said: “British Cycling is working hard to ensure that there are a whole range of opportunities for people of all abilities to get into cycling. Through the success of riders like

Dame Sarah Storey, Jody Cundy and many others, there is no shortage of inspiration out there.

“Our para-cycling programme is one of the best in world cycling, however we want to inspire greater participation across all levels of disability cycling and by bringing lots of opportunities together through the hubs, we aim to make

cycling a more inclusive sport.”Go-Ride coach Simon Wilson led

the hub’s first para-cycling session, with a range of bikes used, including road bikes, hand-cycles and trikes. Other sessions have included groups from the Salford Deaf Childrens’ Society and the T21

Network, a downs syndrome support group. The young riders get involved with fun technical games, as well as small races to test their skills.

The Go-Ride programme is supported by the Bike Hub Fund. The Bike Hub fund is a voluntary levy scheme, which engages Bicycle Association members and independent bike dealers across the country in making a contribution to a national fund to “safeguard the future of cycling”.

Contributors voluntarily donate £1 per £1,000 of goods invoiced and this is matched by the manufacturers, distributors and wholesalers thereby creating a total contribution of £2 per £1,000.

Bike Hub has raised over £350,000 p.a. from the cycle industry and independent bike dealers over the last ten years. To find out more head to the official site at:www.bikehub.co.uk

The first Go-Ride paracycling session saw road bikes, hand cycles and trikes used

“We want to inspire greater participation across all levels of disability cycling.”

TO ADVERTISEFor more details and to advertise,

contact Richard Setters on 01992 535646 or email [email protected]

GET LISTEDEmail your updated details NOW to

[email protected]

SERVICES AND TRAINING

THE CATEGORIES

EVENT ORGANISERS, EVENT HOSTING, HOLIDAY AND HIRE

MARKETING, PR AND CONSULTANCY

DISTRIBUTION AND WHOLESALE

ORGANISATIONS, CHARITYAND ASSOCIATIONS

E-COMMERCE AND EPOS

MEDIA AND PUBLISHING

RETAILERS, WORKSHOPAND MAIL ORDER

MANUFACTURER, STANDALONE BRANDS, FRAMEBUILDERS

AND AGENTS

Pro - £649.99 I Expert - £574.99

The Mattoc is a nod to all the trail builders who make this sport possible, and we set out to design a fork that is as exacting as its namesake. We built it for riders who like to earn the right to use gravity. A fork that provides efficient pedaling and yet can handle any terrain you throw at it, making it an ideal platform for enduro riding.

READY TO BREAK TRAIL

manitoumtb.com

MATTOC l PROWeight Lbs / Grams: 4.14/1877 Travel: 140, 150, 160, 170 (26”) Spring: DH Air Bottom Out: Adjustable HBO and Rubber Bumper Steerer: 1.5 Tapered Aluminum Compression Damping: MC2 Rebound Damping: Cartridge TPC Adjustments: Externally Adjustable Air, Compression (High and Low Speed), Hydraulic Bottom-Out, Rebound Leg Diameter: 34mm Wheel Size: 26”, 27.5” Brake: Post Mount 180mm Axle: QR15 Usage: AM, Enduro


> CUBECube dealers will have been pleasantly surprised to see the manufacturer’s 2015 showing, with very few gaps remaining in the brands accessory catalogue thanks to newly introduced luggage, shoes and plenty more.

On the bike front, dealers will have received much of the stock by the time this magazine lands, but Cube was keen to show off numerous models anyway, giving particular emphasis to its developments in women’s bicycles, both for recreation and sport.

Available in four builds, spanning Claris spec at £599 through to £1,299 for a 105 build with Ultegra mechs worked into the mix, the Axial road bike is a highlight.

The emergence of Cube’s c68 carbon blend is key for 2015 too, with much of the top-end benefitting from a blend that uses

68 per cent carbon and 32 resin, resulting in a much stiffer and lighter end product.

BikeBiz was told that each of these frames is individually tested for torsional rigidity among other things, with the resulting figures included on an information sheet supplied in the box.

> UPGRADEKey for those stocking DMR goods in 2015 is the separation of dirt product under the Sect banner and all mountain goods under the Alpine Division branding.

On the new product front there’s a new hollow forged crankset to be available by December in 165, 170 and 175mm lengths. Retailing at £249.99, the unit is supplied with a Praxis Works thick thin chainring and bottom bracket, which will help keep the burly 30mm axle running true. With the spider, the new

crankset tips the scales at 890 grams, though a direct mount version is soon to land that will be 100 grams lighter.

That’s not all from DMR either. Another key product for 2015 will be the Zone wheelset in 26 or 27.5-inch. A front will cost your customer £150 and a rear £200.

For those prices the customer gets to roll away on a welded, tubeless ready 30mm wide rim laced with double butted spokes to a Zone hub. The front comes ready set for 20mm axles with a 15mm adapter, while the rear is 135/12 with a 142mm adapter.

On to X-fusion and the Streat fork, designed for 27.5 wheel xc and trail use, which joins the Cube fold in both 1 1/8th steerer or tapered versions. It’s internally adjustable to offer 100, 120 or 140mm of travel and will cost £450 at retail.

> FIBRAXHaving just invested £100,000 in a 3D printer, Fibrax is now able to rapidly prototype in-house and as a result we’re told there’s plenty new to come from the firm in 2015.

For the time being the firm has laid claim to having produced one of the more interesting disc rotors currently available. Made in the UK, tipping the scales at just 68 grams (160mm) and coming in at half the price of some of its competitors, the firm’s new Ultra Light rotor is one for those looking to shave the grams. 140mm and 180mm versions are on the way shortly and these retail at £24.99 each of £39.99 a pair.

Sticking with the low weight theme, Fibrax also now produces a unique cable that’s much tougher than your traditional wires. Having passed through an oil bath and a series of small holes, the cable is

With the close of the Cycle Show comes the wind down of show season until early 2015. Mark Sutton recalls several of the key products from the NEC, as well as introducing a new label or two…

A rolling recap

CYCLE SHOW REVIEW 2014

Cube

Upgrade


almost ironed out and you can barely feel the creases as found on traditional strands of cable. The process pre-stretches the cable and at just 1.1mm thick it offers lower friction and greater strength.

Expect a packaging rebrand and a new website from Fibrax in 2015.

> STIQUEOfficially launched at the NEC Cycle Show following on from a successfully funded KickStarter campaign, the Stique multitool is now available to retail at £25 a pop.

Made in Cannock, the three tiered multitool comprises of a stack of tyre levers whose moulds house clever and handy slots for coins, chain links, spoke keys, puncture patches, allen keys and much more.

What’s more, the firm claims its plastic unit is as much as 90 per cent stronger than most other plastic tyre levers on the market.

Though not going into specifics, we were told that the firm doesn’t plan to stop here and is already prototyping its own GPS holders, among other items.

> SOCYCLEThe new home of Basso Bikes is Northern Ireland’s SoCycle who have taken on the now largely UCI approved range.

Though on a three-year model cycle, there was the new revamped Astra on show, one of the label’s best sellers to date. Retaining comfort characteristics in its geometry, this 3K monocoque carbon build comes in at 6.3 kilos for a complete build. There’s also a disc version on the way shortly.

Also joining the stable is a £2,000 track build, which has spent the past three years in development at the UCI’s own velodrome.

To contact SoCycle about stock, call 02885 548 289.

> WINDWAVENow the sole UK source for Transition Bikes, Windwave spent the Cycle Show introducing the 2015 range to trade and consumers. With stock available now and a network of dealers having largely followed the brand’s, ahem, transition to Windwave’s stocks there’s just a few remaining territories without Transition stock.

The range available at present includes two dirt, two trail and one cyclocross build, while a steel hardtail mountain bike is due early in 2015. Adding a touch of class on the showroom floor, Windwave has partnered BM7 displays for a tidy point of sale unit.

BBB has been paying close attention to the saddle market, wondering what it can do to make retailer’s lives simpler as the market gets further involved with bike fitting at the contact points. The solution, according to BBB, is a new

double density saddle made up of a layer of memory foam, among other things. BBB suggest that for leisure riders this one saddle will work for 95 per cent of the market. With steep sides and two flat zones either side of a central channel, the aim is to offer a comfortable platform with minimal areas for potential discomfort, all while offering the dealer less SKUs.

BBB also introduced new entry-level sunglasses, offering 100 per cent UV protection via the three supplier lenses, all for a mere £29.95.

> TREKCommanding a significant presence at the Cycle Show, Trek was introducing the masses to Trek’s Precision Fit methods, as developed alongside experts in the field Cyclefit. Retailers can of course sign up for a two and a half day course, which Trek holds at its


Fibrax Stique Windwave

SoCycle


HQ several times a year. With those on the course tasked with fitting each other, with and without tools, the course teaches the principles of fitting and how something as simple as a cleat adjust can have knock on effects that run all the way up the body.

Trek’s Chris Garrison told BikeBiz: “Typically a retailer can make a return on their course expense within two to three bike fits in store, so it’s very much worthwhile to get Level One training. Level Two, which focuses on triathlon, time trial, the anatomy of feet and cleat adjustment can be taken once the retailer has completed 100 fits.”

> ELECTRAThough part of Trek, Electra’s not about to change the way it does things, with a huge marketing campaign ongoing, placing the bikes in both some unlikely places

and with celebrity faces too. Retailers, meanwhile have access to a 25 bike demo fleet on request.

Since the end of May this year, Electras have popped up under the bums of royal family, celeb DJ Fearne Cotton and actors within BBC comedy and drama series, as well as appearing at charity events, Facebook’s head offices and backstage at the LiveNation Concert, among other places.

On the bike front, look out for the new Moto and Loft additions to the catalogue, which are due in stock this December.

> EXTRAThe big news from Extra UK comes in the form of Intense Bikes now available as complete builds. For example, the Tracer T275, Interbike’s ‘bike of the year’, is now stocked in four build kits, spanning SLX at the entry £4,000 price point all the way through to £9,000 for an

ENVE wheel clad SRAM XX1 finishing kit.

Never one to stand still, Topeak has come up with a startling simple innovation with its Transformer X and XX pumps. The track pump, while impressive by itself, comes with a removable bike stand, so no more pumping your bike while it’s laid flat out in a puddle on the trail. The stand is also sold separately at £49.99, while the Transformer X and XX come in at £95.

Finally, as you may have already read over our web portal BikeBiz.com, Time has revealed a newly developed carbon road fork that is said to remove vibrations between 25 to 50 hertz, ultimately benefitting the rider’s endurance.

Time call the patented system that achieves this within the Activ fork a ‘tuned mass damper’ and in effect, the internal unit takes on the vibration so the rest of the fork doesn’t have to.

> RALEIGHIf the new Uvex ED Aero helmet is good enough for Marcel Kittel, it’s probably going to be worthy of your customers looking to buy into a second shaving helmet with precise airflow.

Wind tunnel tested, the ED Aero claims to shave as much as 20 watts per mile, according to Uvex. That’s not all though, with a BOA dial offering secure and comfortable closure and the shell housing channels that provide you with somewhere to stash your glasses.

On to Squire and retailers should look out for the Hammerhead Combi lock, which is soon to be available at both £49 and £59.99 in two shackle length options.

With one million combinations possible, this silver lock is Sold Secure too, so it certainly isn’t going to be an easy one to crack for thieves.


Trek Raleigh

Electra

Extra


> MOORE LARGEThere was plenty to catch the trade’s eye on Moore Large’s booths, particularly if you’ve been considering a workshop revamp.

With Super B commanding a strong presence, the brand did a good job of reminding us that its main tool chest packs in £2,000 worth of tools into a package available to the trade for a fraction of that. With 103 workshop worthy items inside the organised trays, this modular unit is expandable to include items such as a vice.

Proviz provided the eyecatcher with its 2015 Reflect360 gilet, jacket, rucksack and cover, each of which comes both weatherproofed and highly noticeable when under a spotlight from every angle. Grey by day and brilliant white when subjected to light, it’d be impossible not to spot out on the road at night. Lake debuted plenty too, with a new moldable insole kit

to fit any shoe now available at £44.99 for a carbon mould. Meanwhile, the MX175, retailing at £119, will be of interest to any riders who are fans of the BOA lacing system.

> ATB SALESWith a substantially larger stand than we’ve seen from ATB in recent

years, the continued expansion of Whyte will have caught many dealer’s eye.

Women’s bikes in particular make up a much greater portion of the catalogue than previously, with the

introduction of the £550 Carnaby and £850 Pimlico to name just two. They’re nice and simple builds too,

with low maintenance key to the component choices and with confidence inspiring hydraulic stoppers throughout.

Higher up you’ve the £999 Devon women’s commuter rig, which wouldn’t look out of place dressed up as a touring or training bike. Built with plenty of clearance, this year-round bike is ready for guards when the weather turns sour, but equally looks the part without them.

For the men, Whyte’s first foray into on road carbon offers up the £1,799 Cornwall, complete with SRAM hydraulic discs and Rival/FSA finishing kit.

On the off-road front, for 2015 the entire suspension bike catalogue benefits from frame geometry or chassis revisions to ensure the handling is spot on. The 801, for example, has a revamped rear triangle and now comes internally routed for a cleaner finish.


Moore Large

Moore Large

Moore Large

ATB Sales

ATB Sales

*

* sta

ff t

rain

ing

book

ings

- 0

1970

626

777

| w

ww

.con

ti-ty

res.

co.u

k

with

X-King 29" 27.5" 26"

Race King / X-King / Mountain King / Trail King PureGrip tyres now available – ask your wholesaler!

New Factory New Compound New Packaging

RRP – £34.95

INTERVIEW


IT IS 19 years since Zyro was established and in that time the business has moved on three occasions. Each time Zyro has ended up opening several locations – warehouse and offices – to cope with its growing business, which wasn’t ideal, Zyro director Simon Ellison tells BikeBiz: “That’s not hugely efficient and it actually holds the business back.”

That’s why Zyro has recently moved into a whopping great facility in Darlington with plenty of room to expand further. The distributor’s previous warehouse in Thirsk was roughly a third of the size of its new warehouse. For those familiar with the first Indiana Jones film, it’s a bit like the place they hide the Ark of the Covenant, over the end credits (though naturally more organised).

The height of the facility plays an important role. As no warehouse manager needs BikeBiz to tell them, this game is all about being efficient and Zyro’s new warehouse, masterminded by Zyro director Julie Ellison, has a ‘short walk

sequence’. Cutting down on the time staffers spend walking from shelf to shelf, Zyro has opted for a four levelled picking area, where it handles 500 to 700 orders daily, with a 4.30pm cut off – all orders before then are delivered next day.

Getting that many orders out correctly means Zyro has to be tight on quality checking, with random batches QC’d before hitting the warehouse pallets and again before being sent out. While speed is of the essence, those and the numerous additional quality checks have helped the new warehouse hit a 99.2 per cent accuracy target, many months ahead of schedule.

Clearly, personnel are key to that speedy, accurate turnaround of stock and there have been 40 new workers installed in the warehouse section of the business since the move. Not only are staff incentivised with bonuses based on their consistency, but there are training and development opportunities, plus a raft of other offerings to add to their package.

‘Readyfor

anything’ One year shy of its 20th anniversary and with

three office moves under its belt, Zyro has further expansion in mind. Jonathon Harker reports back from its new super sized digs

in Darlington…

Room for manoeuvre: Zyro’s new warehouse was chosen for having plenty of extra space for future expansion


INTERVIEW

The move hasn’t just given Zyro chance to boost its warehouse operation, however, with the new adjoining offices providing plenty of space for new staffers to come in should the need arise. In fact the HR department has already been busy – Zyro moved with 100 staff and now it has 180.

Brand mattersAs Zyro’s brand portfolio has expanded there is now rival product within the ranges. That’s led to splitting the sales department into two teams – Velocity and Peloton – to handle those rival products (however for the customer it’s still the same voice on the end of the phone, with the same internal sales manager).

Speaking of brands, what have been some of the highlights and trends of the last 12 months? According to the firm, the lights market has been very strong, the firm says, aided by improved technology and lower prices. Hydration has proved healthy too, with Camelbak hitting a number of

sales milestones and receiving positive responses to its Kudu enduro hydration pack.

On the nutrition side, Torq has grown almost four-fold since it started with Zyro while the UK locks market has matured to take the folding lock type to its heart, not least with ABUS’ Bordo hitting higher volumes.

Giro’s footwear has quadrupled in 18 months, while Bell has really hit a run of momentum too, with a ‘step change’ in the way it is perceived and having a £100-plus

helmet as its best seller. Altura has had some ‘watch this

space’ news in the form of the significant recruitment of Clint Vosloo. Vosloo spent 17 years with

Mizuno as global head of design and is now brand director for Altura. His arrival (just four weeks before we went to press) will open the door for some exciting developments, BikeBiz is told.

The luggage side of Altura’s business has grown too with what the firm says is “lightweight, simple, well executed product”.

Name checking the ‘adventure touring’ phenomenon, which now has real momentum in the US, the firm reveals that Tortec is proving one of the most searched for

brands on the Zyro site. Overall the typically understated

distributor has seen business up around 30 per cent. While the brand portfolio is growing, boss

Simon Ellison is keen to emphasise it’s not a case of adding labels for the sake of it. “We’re not just grabbing brands,” he tells BikeBiz. “We are not trying to grow our brand collection, we want to add value to the brands we work with. We are not a box shifter.”

Needless to say, Zyro does have a few irons in the fire, but is remaining tight-lipped about those.

Jonathan Sherwood, marketing manager, chips in: “It is about understanding a brand and working with retailers and consumers. We want the right partner.”

Ellison: “There are lots of brands that are not being served well. Channel management is a big part of it. What brand wants to put all their eggs in one basket?

“We’re investing in the right team to push the business forward,” he adds. “We’ve had a busy year and now we have the room to grow and serve our partners better.

“We are now able to double or even triple the business. We are ready for anything.”

“We are now ready to double or even treble the business.”Simon Ellison, Zyro

Zyro has boosted its staff count in both the warehouse and the office post-move

ALTURAIntroducing an impressive new line of spring/summer 2015 clothing at Cycle Vision, Altura makes a strong case for being a sportive rider’s brand of choice.

Items like the new podium shorts and jersey, featuring ‘Cold Black’ technology, could be strong sellers when the sun comes out. Thanks to the fabric technology, despite being black, the garments reflect sunlight. You’ll also find four-way stretch fabrics, performance mesh in all the right places to channel air and extra pockets for gels. The podium jersey will retail for £60, while the shorts come in at £65 and feature the next generation Progel insert. Both bear visibility boosting reflective stitched seams.

Progel also makes an appearance in the podium mitts at £25 retail.

Carefully thought out, the mitt offers a perforated breathable synthetic leather palm, as well as padding in all the right places.

Teamwear is a huge growth area, according to Zyro and as a result

you’ll now also find a deeper selection of women’s gear available in team colours.

On the mountain bike front, some careful consideration has gone into the design of the new Attack MTB overshoes at £35. With heavy-duty rubber edging, these

will take the edge out of any accidental toe punts of rocks on the trail. With a large Velcro opener, these are easily accessible even with gloves.

SKSSKS has in recent times invested a large lump of research and development cash into its mini pumps category. This has resulted in the addition of five new mini pumps to its catalogue, three of which now sit within the existing

Airboy family. Starting with these, customers now have the option to buy a pump suited to road in the standard model, mountain bike with the Airboy XL and even a model that’s supplied with co2 and adaptable heads. Expect these to be in stock for January. The Airboy pumps are described as some of the most efficient in the SKS catalogue thanks to a dual chamber design.

For those who don’t want to fiddle with reversible internals on the trail, look out for the new Injex Control pump at £30. With an extendable volume and a head that will take both Schrader and Presta without adaptation it’s great value.

TORQAre you a daytime snack enthusiast? Who isn’t, right? Well

“Torq will look to broaden its Snaq line beyond bars going

forwards...”

Missed out on Zyro’s house exhibitions? Mark Sutton swung by the Tobacco Dock showing of 2015’s key products and found plenty of gems to get tills ringing in the new year…

Cycle Vision

ZYRO: CYCLE VISION


Bell has benefited from investment in MIPS technology

SKS’s five new pumps


Torq has recognised that plenty of us want to strike a balance somewhere between those of us with a desk full of Mars bars or celery sticks. Enter the Snaq range, set to be within Zyro’s stocks in January next year.

Offering just seven per cent fat and three delicious flavours (we tried them, they genuinely are all very tasty) these sit outside the performance product category, but they are healthy and still offer a natural boost.

Supplied in a box of 24, each of which will retail at £1.99, customers will be able to choose from a dark orange chocolate, banana chocolate and white chocolate and raspberry blend. None of the bars are cooked, meaning all of the nutrients remain.

BikeBiz was told that Torq is already looking to broaden its Snaq line. Furthermore, January will also see the addition of five new flavours of recovery sachet in 75-gram packets.

BLACKBURNWe’re not sure how we missed this one at Interbike, but Blackburn’s

bikepacking line also now includes a nifty take on the bottle cage, adapted with Velcro straps to take anything from a rolled up rain jacket to a bottle of wine. One of those ‘why has nobody done this before’ products at just £19.99.

For the commuter seeking a weatherproofed backpack, the new £79.99 Central Shopper is a top-loaded pouch with a draw cord, so easily dipped in and out of on the move. It’s also lockable to any Interlock rack systems.

If you’re selling many fat bikes, it might also be worth looking at Blackburn’s Outpost fat cargo rack, which caters for those carry cargo on super wide tyres.

BELLAlongside Giro, Bell is a beneficiary of the investment in MIPS technology, with three current models now available with the impact deadening tech and the majority of other lids to offer MIPS next year. The current three to benefit are the Stoker, Super 2 and Super 2R.

The 2R is a new model that is quite unique in the market thanks

to a detachable chin bar. When removed the lid looks ready for the trail, while when attached it’s downhill ready, though not certified to the same standards as one piece units. At 650 grams it is, however, a significantly lighter offering and where else will you get two high performance lids for £150. A MIPS clad version is also sold at £175.

You might have noticed that among those BMX riders wearing helmets that many are opting for greater rear coverage. Taking inspiration from its motorcycle segment, Bell’s £79.99 Full Flex may be just the trick for these customers. With a segmented liner, the inner shapes to the rider’s head, while a halo band holds it all together in the unfortunate event of a bad crash.

HAMAX Two fresh childseats join the Caress collection this year, with a simplified version of last year’s addition now available at £79 and only sacrificing a small amount of adjustability, yet retaining the footrests and adjustable harness. At £99 the Senith Relax offers a reclining

upgrade and will fit any pannier rack with a width of 12 to 18cm.

PANARACERFor those customers fond of a shortcut, Panaracer’s puncture resistant Gravel road (23 to 28c) and Gravel King (32c) are two options now within Zyro’s stocks.

On the road front, a 25c version of all tyres is now to be available, including a new Race L.

MAGURAMagura’s braking line now spans £69.99 for the MT2 all the way through to £269 for the MT8 giving retailers a wide variety of choice to cover all budgets.

At the very entry point, the MT2 is a very sensible stopper, packing plenty of power into a 365 gram, single piston package that includes the rotor.

At the other end, and for maximum stopping power, retailers should look toward the quad-piston MT5 at £135 and £219 MT7.

Magura offers a five-year guarantee which applies to all brakes in the line.www.zyro.co.uk

ZYRO: CYCLE VISION

Altura’s team gear line has expanded for men and women

New commuter luggage from Blackburn

Hamax’s new entry childseat at just £79.99

UH-02

WJ-1403Ladies

Waterproof Jacket

WJ-1317B-114

Contact us for more information at:[email protected] Tel. 01772 459 887www.bob-elliot.co.uk

UH-02 B-392B-392

WJ-1403

Gents Waterproof Jacket

WJ-1317B-114

C-4 PadC-4 Pad

winter Collect ion 20 14

Now Available in the UKsee www.bob-elliot.co.ukfor Full Range

Now Available in the UKsee www.bob-elliot.co.ukfor Full Range

winter Collection 2014

TogetherRIDINGTogetherRIDING

BIKEBIZ AWARDS WINNERS

Mojo pick up the Workshop award for the second year


SPONSORS

Platinum Partner

Event Partner

Event Partner

Category Partner

Bike Brand of the Year

Sweet smell of successThe seventh annual BikeBiz Awards saw the trade come together at the Crowne Plaza to

celebrate the year and high acheivers. BikeBiz rounds up the winners…



INDEPENDENT BIKE DEALER:CHEVIN CYCLES

“To get something like this is quite emotional. I’d like to thank everybody for getting us where we are. Thanks very much indeed.” Rick Peacock, owner

SPECIALIST RETAILER:ILKLEY CYCLES

“Thanks to everyone that’s helped us over the years at the shop.” Adam Evans, owner

MAINSTREAM RETAILER:DECATHLON

“We are delighted. To be up against some great competition and come top is an honour, but it’s just the start.” Kieran O’Shea, brand press officer

STAR STORE:BLAZING SADDLES

“It’s fantastic to receive recognition from the trade and business. We’ve got a great team...thank you very much.” John Ainscough, founder

WORKSHOP SERVICES:MOJO SUSPENSION

“Winning the Workshop Services award for the second year is fantastic recognition for the hard work our dedicated team puts in.” Tim Williams, ops manager

The Cyclescheme team came out in force for the 2014 Awards



RETAIL EVENT:HARGROVES CYCLES: QE CYCLE FEST

“We are extremely proud to have won the award. The QE Cycle Fest has become a fantastic event. Thanks to all involved.” Craig Surgey, marketing manager

IN-STORE EXPERIENCE:SIGMA SPORT

“We’ve put a lot of effort into our stores for the last three years. I am really proud of the team that runs the retail award day-to-day.” Ian Whittingham, MD

ONLINE STORE:WIGGLE

“I felt very honoured to be collecting the award on behalf of Wiggle, it was a great night that was thoroughly enjoyed by all.” Ben Simmons, cycle marketing manager

BIKE DISTRIBUTOR OF THE YEAR:CYCLING SPORTS GROUP UK

“We are delighted. It is down to the hard work of every member of staff and it coincides with our 5th anniversary and a record sales month.” Russell Merry, MD

P&A DISTRIBUTOR OF THE YEAR:MADISON

“It was a fantastic night with Madison and Sportline taking home four awards. I am extremely proud of the Madison and Sportline teams.” Dominic Langan, CEO

The shy and retiring Upgrade team picked up Lezyne’s trophy

Registered office: 84 Mendip Court, Chatfield Road, London SW11 3UZ Registered in the UK - CRN: 07516642. VAT Reg No: 129306814

cmacyclingmediaawards2014

[email protected] 0800 014 7542

Love Cycle Alert

Congratulations!TO OUR WINNERS AT

CYCLING MEDIA AWARDS 2014

www.cyclealert.com

cmacyclingmediaawards2014

PROUD SPONSOR OF

MAKING CYCLISTS VISIBLE

ECO-FRIENDLY LUBES, CLEANERS & POLISHESAvailable from: Moore Large & Co, Derby • Coyote Sports, Manchester • Walkers Cycle, Leicester • Reece Cycles, Birmingham • Ison Distribution, Ely• Mackadam Factors Ltd, Cardiff




CYCLING ADVOCACY ACHIEVEMENT:#SPACE FOR CYCLING, LCC

“We’d like to thank the industry for honouring us, and all of our members and supporters for making this campaign such a success.” Ashok Sinha, CEO

P&A BRAND:LEZYNE

“We are so happy to pick up this award. A lot of hard work goes into it from the guys at Lezyne back in the States.” Rory Hitchens, senior brand manager, Upgrade

SALES TEAM:MADISON / SPORTLINE

“I could probably be called biased for believing they are the best but to win these awards, voted for by the industry, really means a lot.” Dominic Langan, CEO

MARKETING TEAM:MADISON / SPORTLINE

“Supporting athletes, events and teams has been a big part of our strategy for the past couple of years and it is really paying off.” Kellie Parsons, marketing director

Chance to chat with the rest of the cycle industry? Check.



RETAILER SERVICES:CYCLESCHEME

“The team work hard to attract customers and support our retailers. We could not do this without great leadership or brilliant staff.” Laurence Boon, marketing manager

BIKE BRAND:GENESIS

“It has been a great year for Genesis. We launched a really exciting ‘15 range and followed it up with our first carbon bike, the Zero.” Phil Hammill, brand director

SPECIALIST DISTRIBUTOR:CHICKEN CYCLEKIT

“This award is fantastic, thanks to everyone who voted for us.” Alex Rowling, marketing coordinator

TRAINING:ATG

“This means a lot to us as it is customers who vote. We’ll redouble our efforts to ensure the Cytech training delivered meets the needs of the trade.”

THANKS TO OUR JUDGESChris Keller Jackson - www.crankphoto.co.ukAlan Hewitt - Agent for Madison and EvolutionAlex McNicol - ZyroAlistair McHardy - Atmosphere Electric BikesAllan - Thomsons CyclesAndrea Sexton - Andrea Sexton PR & MarketingAndy Tucker - BikeRight!Anthony McCrossan - CyclevoxAntony Auty - BikesoupBrant Richards - ShedfireCaroline Towers Chris Duncan - EnduraColin Rees - Quest ConsultantsDan Jones - WindwaveDave Atkinson - F-At

Dave Luscombe - DatatagDickon Hepworth - Jungle ProductsGary Bird - East St CyclesGeorge Bowie - 2pureGeorgie Wood - Wood Wood Culture ClubGraeme Richardson - Cotswold OutdoorGraham M Jagger - Pennine EventsGrant Hadwin - Citrus-LimeIan Chandler - Telegraph EventsIan McNab - Adventure-SpecIlly Anastasi - HotlinesJamie Wightman - Revel OutdoorsJerry Lawson - FrogJon Sherwood - ZyroJonathan Sharpe - Cycle Surgery

Juliet Elliott - Coven MagazineKati Jaggers - RaphaKeith Jepson - Max Bikes PRLauren Vanderplank - Moore LargeLizzie Baillie - nuunMandy J Cairns Ford - Belhaven BikesMartin Pounder - MeridaNeil Leah - CN Sales & MarketingNick Brown - havebikePaul Brett - Fisher Outdoor LeisurePaul Corcoran - Pennine CyclesPaul Moran - Fisher Outdoor LeisureRichard Bowker - Criterium CyclesSandra Corcoran - Pennine Cycles

Now available exclusively from Fisher Outdoor Leisure

A complete range of high quality and value for money P&A

CONTEC is one of the largest P&A brands in Europe. It offers outstanding quality and value for money as well as industry leading margins and in store POS solutions.

All categories covered.

To learn more about in store display stands and order the full range of CONTEC accessories,call our Sales team on 01727 798345 or go to our website b2b.fisheroutdoor.co.uk

Bar Ends

Headsets & Spacers

Mudguards

Bells

Kick Stands

Pedals

Bottom Brackets

Locks

Pumps

Bars, Stems & Posts

Luggage

Saddles & Clamps POP Unit

Ask your wholesaler for details

The ultimate range of mechanicapproved total bike cleanersDirtwash Bike Cleaner 100% acid free – cleans quickly and safely with minimum scrubbing1 Ltr Spray 03028 5 Ltr Refill Tub 03031 25 Ltr Refill Tub 03033Citrus Degreaser Specially formulated to degrease chains and gears400ml Aerosol 03002 75ml Liquid 03017 150ml Spray 03011 250ml Spray 030231 Ltr Refill Tub 03022 25 Ltr Refill Tub 03030 Disc Brake Cleaner A heavy duty cleaning spray for disc brake systems250ml Aerosol 03029Silicone Polish A high quality silicone/wax blend polish for a high gloss finish500ml Aerosol 03042G String Cleaning Strings Elasticated, non-abrasive strings for cleaning gears and sprocketsPack of 5 G Strings 06006Chain Degreaser Machine A robust chain driven machine with four-sided brush actionMachine and 75ml bottle of Citrus Degreaser 06017Hand Cleaners Kind to skin, tough on dirt – with polymer beads to aid cleaningBeaded Hand Cleaner 5 Ltr Tub 03008 Citrus Hand Cleaner 500ml Tub 03020

weldtite.co.uk • weldtite.co.uk/twitter • weldtite.co.uk/facebookMADE IN THE UNITED KINGDOM

And the winner is...

Cycleguard is a trading style of Thistle Insurance Services Limited. Lloyd’s Broker. Authorised and regulated by the Financial Conduct Authority. A JLT Group Company. Registered office: The St Botolph Building, 138 Houndsditch, London, EC3A 7AW. Registered in England No 00338645, VAT No. 244 2321 96.

Congratulations to all of the winners at the 2014 Cycling Media Awards.

0844 826 2297www.cycleguard.co.uk

Cycleguard is a provider of specialist cycle insurance for all types and level of cyclist.


High visibility sales

PROVIZ

With a record uptake in cycle commuting, it’s no wonder so much research and development money is earmarked for product that’ll keep us safe and visible. Mark Sutton discusses Proviz’s offering with brand manager Leon Stimpson…

Proviz has been within the stable for three years now – how has the product developed in that time? From the very beginning Proviz has set out to specialise in the enhanced visibility area of the cycling market. They started with only a small number of products, but the range has grown signifi cantly over the past fi ve years and now offers some unique products that no other brand does. This is where they have gained a strong and growing foothold in the market.

Customers who have perhaps carried another brand in this area for years have switched over to Proviz because of the product’s functionality.

What’s in the catalogue nowadays?The latest range from Proviz is the Refl ect360. There is nothing like this range in the global cycling market and we have seen incredible demand for the products. Proviz have had orders from 40 countries for the range, which I think says it all about its popularity, uniqueness and how effective it is helping cyclists be seen at night. We stock the jackets, rucksacks and covers at present and have the gilets en route.

Anything exciting in the pipeline?Besides the expansion of the Refl ect360 range, which we look

forward to getting hold of, I know the guys at Proviz have a few things up their sleeves that are presently being tested for next season.

The refl ective clothing market is increasingly crowded – how has Proviz differentiated its product?It’s simple, Proviz do not try to cover all bases of the clothing and apparel market like others brands do. They work hard at designing totally unique

products, solely for those looking to be seen. They know their market, do their research and deliver products that do the job that others simply do not. Along with the Refl ect360 range that we are seeing such high-demand for, we also sell a great deal of the Nightrider range. The Nightrider range is compatible with the Triviz light pack – again another unique lighting product from Proviz.

What technological advances have gone into the 2015 product?

The Refl ect360 range uses highly technical fabric. They have researched and tested these in order to provide a range with its own unique qualities.

From a retailer’s point of view, why should they stock the Proviz line over a competitor’s product? Proviz are specialists in their fi eld. They are able give all their time to researching, designing and delivering great products that are for the sole

purpose of cycling safety. They do not have to split their time covering multiple bases and therefore you can see it in the products that they bring out. For a cyclist, every detail has been thought through. How is a cyclist viewed on the road and from what angles, what are the most prominent and visible parts of a cyclist, what does a cyclist want or need for their ride, especially at night, or in the early morning?

How are you planning to market the brand going into 2015?

Proviz are putting the fi nishing touches to an interactive video that we think will go down well. It encourages viewer interaction and participation to change the events within the video. How has the product reviewed in the past year? There has been some notable reviews already for the Refl ect360 range, even though we only launched it in September. All of them thus far seem to be coming to the same conclusion that the range is something special. Cycling Active magazine concluded the jacket had “Astonishing refl ective capabilities, stating that the Refl ect360 kit really does glow, and in quite an incredible manner.” That’s quite a fi rst review.

The Triviz light pack previously mentioned above has also been described among other things as “literally brilliant”, “a must have for anyone on the road at night”, and “this is without doubt the best product used for making myself seen on the roads at night.”

Is there any point of sale for retailers to be aware of? Proviz provide point of sale for the Refl ect360 range and it is available free of charge through Moore Large.

MOORE LARGETel: 01332 274200Web: www.proviz.co.ukTwitter: @provizukFacebook: provizsports

“We launched in September and Refl ect360 has already earned some

notable reviews.”


BRANDPROFILE

WINTER 2014 NOW AVAILABLEDEVELOPED SPECIFICALLY FOR THE BRITISH WEATHER

SPRING/SUMMER 2015 PRE-BOOK NOWDEVELOPED SPECIFICALLY FOR THE BRITISH WEATHER

Altura is known for producing products that cyclists can put their trust in, and our Spring / Summer 2015 line is no exception. By using fabric technologies like Coldblack® in our new Podium jersey, we can help riders perform at their peak in the heat of summer. Coldblack® reduces the absorption of sunlight and therefore heat build-up. In addition it provides

reliable protection from damaging UV rays, keeping riders cooler for longer.

Contact your Zyro account managerfor more info on the Spring / Summer 2015 line.

TRUSTED PERFORMANCETO VIEW THE FULL LINE, VISIT ZYROB2B.CO.UK

COLD BLACK TECHNOLOGY®

F E A T U R I N G


STONELEIGH PARK-set Outdoor Trade Show (OTS) is pitched as a gateway show for those thinking of, or already, dipping their toe into the outdoor sector. Running a couple of weeks before the NEC Cycle Show, this year’s OTS hit a new spot in the week and was charged with leading up to next year’s tenth anniversary show. BikeBiz spoke with event organiser Marta Williams for an update...

Are you pleased with the event overall and did attendance meet your expectations? Feedback from exhibitors and visitors has been very encouraging following the show. The attendance figures were slightly up from 2013 and exhibitors have commented positively about the quality of retailers who visited the show. OTS creates a unique opportunity for

retailers to see a cross section of products from different markets as well as discovering brand new products and brands. The outdoor area was also larger this year with most of the main caravan awning brands in attendance, which enticed a different kind of buyer to attend the show.

So the move to a mid-week time slot was successful then? Yes, if numbers have anything to do with this, the move has been well received. Although there are some independent retailers that would

prefer a Sunday, the number of visitors from previous years did not justify keeping it as an open day.

How about 2015? OTS usually asks the trade for its preferred dates for the next year…We have two date options available for 2015, one at the end of August

and the other in the middle of September. Although some suppliers and retailers would prefer an earlier date to meet manufacturing deadlines, others prefer a later date in order to make

decisions after the main summer retail selling season has finished. Asking for feedback and offering options before finally deciding on the dates based on the general consensus is the fairest way to decide and although we cannot please everybody, there will be an understanding how the final decision was reached.

How about the Novel Awards this year – is interest building up around them? The awards are popular with suppliers especially and they have become a focal point of the show. It brings the industry together at the social event and awards presentation and brands that win the awards are able to use the logo which helps them to promote products to consumers and retail buyers (see inset, overleaf).

“It’s a unique chance to see a cross section

of products from different markets.”

The busy show season included the Outdoor Trade Show, pitched at outdoor dabblers and specialists alike. Jonathon Harker asked event organiser Marta Williams for her take on the 2014 show and plans for next year

Are you a bit outdoorsy?

POST-SHOW INTERVIEW


Do you have any big plans for the tenth anniversary OTS in 2015? I am sure we will do, nothing concrete as yet, but it is a major milestone in the history of the show and it will be commemorated.

Anything other points to share? OTS fulfils some very unique remits for manufacturers and retailers. OTS’ ethos is to be an informal, no frills show, which cannot be

compared with the big European shows. Exhibitors like to attend OTS as it is late in the buying calendar, therefore an order writing show, and as it is too late for many of the large clothing brands,

exhibitors get quality time with buyers, which they could not have at a larger show.

For buyers, the show is small enough to do in one or two days, but big enough to justify their visit and at the same time find new brands and products to the market. The truly unique aspect of OTS is the outside tent and awnings area, as there is nowhere else in Europe where buyers could see so many

tents pitched in the same location, making their buying decisions much easier. We urge retailers to make a trip to OTS 2015 and for brands to see what the show has to offer.www.outdoortradeshow.com

OUTDOOR GONGSEvery year the Outdoor Trade Show puts together a panel of expert judges for the Novel Awards, assessing new products launching into the market, appearing at the show. Now in their fourth year, seven awards were given out, as well as an overall ‘Product of the Year 2014’:

ACCESSORIESEskimo Agencies – Scrubba Wash Bag

CAMPING EQUIPMENTRosker – Primus Winter Gas

CLOTHINGPáramo – Men’s Ciclo Waterproof Jacket

FOOTWEARRosker – Hanwag Tatra Bunion GTX

RUCKSACKS/LUGGAGEForce Ten – Alpine 45

SLEEPING BAGSSMG Outdoor – Sierra Designs Back Country Bed

TENTS & AWNINGSProAgencies – Therm-a-Rest LuxuryLite Cot Bug Shelter and Sun Shield

The overall ‘Product of the Year 2014’ was awarded to Rosker for the Primus Winter Gas.

“We urge retailers to take a trip to OTS 2015.”

POST-SHOW INTERVIEW

2 O 1 5

R E G I ST E R N O W

W W W . C O R E B I K E . C O M

T H E U K ' S # 1B I CYC L E T R A D E E V E N T

2 5 T H - 2 8 T H J A N 2 0 1 5

welcometo

www.dare2b.com

The Dare 2b cycle apparelcollection incorporates cuttingedge design and features forperformance and rider comfort.

welcometo the front view

of oscar pereiro(you probably won’t see it again)

Tour de France Winner 2006


ELECTRIC BIKES

E-bike fi rms branch out to reach beyond electricsCompany broadens appeal to the wider industry

Sponsored by


DRIVING AWARENESS of the Powacycle brand was the key aim behind the fi rm’s showing at Cycle Show this year.

The NEC show-stalwart revealed its best seller was its step-through Milan2, retailing for £599. The bike features a 200W brushless motor, 6-speed Shimano gears and an improved lithium-ion battery offering improved distance. While the £599 bike is a key seller for Powacycle, the brand said there’s potential for dealers to upsell to a number of models it offers at the £780 mark, including the Windsor LPX, Salisbury LPX and Puma LPX.

Powacycle is on the look out for dealers, whether they are electric bike specialists and those who dabble in the genre.01279 821243

CYCLE SHOW’S electric bike village saw a number of products with reach beyond the electrically assisted market, including a heavy-duty bike rack and a rain-beating bike attachment.

Lincolnshire business Batribike was showing off its Cykell Bike Carrier lines, robust enough to handle heavier e-bikes, but also geared up for non-electric lines. The product, new to Batribike this year, comes in two and three bike options (with an extra attachment increasing each to carry an extra bike). It’s a red dot design award winner and there’s an optional ramp so that heavier bikes, or e-bikes, can be rolled up and, the fi rm told BikeBiz, lots of Batribike dealers have been fast to see the advantages and have taken it up in their stores.

Meanwhile, Freego Wisper Group was testing the water with

an unusual but practical rain canopy for bikes, named Dryve. While the company didn’t have any product at the show, it did have some marketing material it was using to gauge the market’s reaction with. Hitting a £170 retail price point, the canopy helps keep riders dry while simultaneously boosting their visibility. Handily folding down into a pannier bag, Dryve works with electric and non-electric bikes, pitched particularly at the commuter market.freegoelectricbikes.com

Powacycle brand booster

Is the UK cycle market ready for a practical rain canopy?

Powacycle appearing at the NEC’s e-bike village this September

ELECTRIC BIKES

Momentum claims ‘lightest step through e-bike’

ONE YEAR on from its merger, Freego Wisper Group was displaying not only the Freego and Wisper ranges, but also e-bikes from Solex and Riese and Muller (and Dryve, see previous page).

Among the highlights was the commuter-friendly FreeGo Raptor (£799), weighing in at 14kg and

an optional range extender power pack (at £999, still under the cycle to work level).

Wisper previewed the limited edition 906Torque S29R – 29er trail bike (pictured bottom right) at Cycle Show – as well as the Wisper 705Torque (step through) and 905Torque, all featuring a new hybrid sensor with matched high torque motor. The system combines information from the torque and speed sensors to provide a smooth and responsive delivery of power.

Intriguingly, new Wisper Samsung batteries with a phone charging facility are available with either 400Wh or 560Wh capacities.

Wisper explained how tech is helping e-bike servicing: “The battery and charger are equipped with RCSS software interface to enable our service department to diagnose any issues and upload any new software remotely.”freegoelectricbikes.com

FRESH LONDON brand Momentum fi rst arrived in the e-bike market in 2013 and this year showed off its revamped range at Cycle Show, including lighter versions of its Model T and Upstart.

Both have shed 3kg, with savings on the frame and motor so that the step-through Model T is “the lightest step through e-bike on the market”, according to the fi rm.

Despite the weight savings and an improved smooth ride, the price has stayed static. However the fi rm told us it is seeing acceptance of higher e-bike prices here in the UK.

A new streamlined backward-compatible battery has improved the look of the bikes, and the fi rm’s own Autorq torque sensor has seen improvements. The revamped Model T and Upstart will be

available from spring 2015. Momentum also chose the NEC

event to show off a new concept bike prototype (pictured top right), coming to the market next year. Featuring the Conti belt drive, this 29-inch offering garnered good feedback at the show, BikeBiz was told, and will come to production next year.www.momentumelectric.co.uk

Momentum told BikeBiz that it is

seeing acceptance of higher e-bike prices in the UK.

“The battery and charger are equipped with software so our service department can diagnose any issues and upload new

software remotely.”Wisper Freego spokesperson

Wisper Freego is on call

Sponsored by

Momentum’s newly improved Upstart

And Momentum’s 29-inch prototype


99pEVERY DAY, EVERY WEEK, ALL YEAR

QUALITY POP SOLUTIONMAXIMISES DENSITY & EFFICIENCY

THE BEST CATEGORY SOLUTION IN THE CYCLE TRADE

INNER TUBES

TUBE12SVATUBE14SVATUBE16SVATUBE16SVBTUBE18SVATUBE20PVCTUBE20SVATUBE20SVBTUBE24SVATUBE26PVBTUBE26PVCTUBE26PVETUBE26SVATUBE26SVDTUBE275PVBTUBE275SVATUBE29PVBTUBE29PVCTUBE29SVATUBE700PVATUBE700PVBTUBE700PVCTUBE700PVDTUBE700PVETUBE700PVFTUBE700PVHTUBE700SVG

TUBE26PVBULKTUBE26SVBULK TUBE700PBULK

12 1/2x1.75/2.125 A/V14x1.75/1.95 A/V 16x1.75/1.95 A/V 16x1 3/8 A/V 18x1.75/1.95 A/V 20x1 1/8 F/V 20x1 1/8 A/V 20x1.75/1.95 A/V 24x1.75/1.95 A/V(40mm) 26x1.75/1.95 F/V(40mm) 26x1.75/1.95 F/V(60mm) 26x2.125 F/V 26x1.75/1.95 A/V(40mm) 26x2.125 A/V(40mm) 27.5x1.75/2.125 F/V(48mm) 27.5x1.75/2.125 A/V 29x1.75/2.125 F/V(48mm) 29x1.75/2.125 F/V(60mm) 29x1.75/2.125 A/V(48mm) 700x18/25C F/V(40mm) 700x18/25C F/V(60mm) 700x18/25C F/V(80mm) 700x25/32C F/V(40mm) 700x25/32C F/V(60mm) 700x28/35C F/V(40mm) 700x35/43C F/V(40mm) 700x35/43C A/V(40mm)

26x1.75/1.95 F/V(40mm) x8026x1.75/1.95 A/V(40mm) x80700x18/25C F/V(40mm) x100

BOXED RETAIL TUBES ALL SIZES AND VALVE LENGTHS 99P EACH*

WORKSHOP BULK

JUST 89p EACH†

JUST 99p EACH*

Speak to your Fisher Account ManagerPhone Telesales on 01727 798 345Visit us at b2b.fi sheroutdoor.co.uk

RETAIL ONLY

THERE’S SOMETHING to be said for being the ‘fi rst’ to market with a product or an idea. By taking a pioneering step and perhaps a big risk in doing so, you’re almost guaranteed attention, whether positive or otherwise. When we revealed the Essax Shark saddle online back in February it quickly went viral. Despite the tounge-in-cheek jokes about white not being the best colour in which to launch a saddle with a central fi n, the brand went on to fi nd a UK distributor and appear on numerous cycle and mainstream websites. Whether or not the Shark goes on to be a sales success, the exposure generated for Essax will have been invaluable. Similarly, when an email landed in my inbox about the launch of Bella Velo – claiming to be the UK’s fi rst High Street bicycle shop just for women – I immediately thought of all the readers who would be delighted to read about the industry fi rst. [Editor’s note: we are aware that this claim is a hotly contested one]. At the very same time I was

left feeling like this particular piece of news should have come a heck of a lot sooner. As it’s been put to me several times over the years; “half the market has long been ignored”. It’s been the industry’s loss not to have more women cycling and that’s something I’m convinced will be proven in the years to come. Though

they’re by no means alone in now catering adequately for female cyclists, I have to commend Giant for the launch of its sub brand LIV. It’s long needed one of the A-team to be bolder in backing women’s cycling and at grass roots level, with support and encouragement for its retail partners. The retail environment LIV has created looks well thought out too. How inviting is yours?

RETAIL STATS

“As it’s been put to me over the years; ‘half the market has long been ignored’. It’s been the industry’s loss not to have a greater women’s cycling presence sooner...”

NEW PRODUCTS:A round-up of some new cycle products available this month.

p55

STORE OFTHE MONTH:

p56

SECTOR GUIDE:

Triathlonp59

SECTOR GUIDE:

Stocking fi llersp63

SECTOR GUIDE:

Bottles and cagesp67

When a great idea or concept hits the

internet the fi rst thing we ask is; why has nobody done this

before? Well, we’ve been overlooking quite an obvious opportunity for

some time...

OPINION

[email protected]


TRAILBLAZING OR STARGAZING?

Although modest, the net change in independents in H1 2014 was (0.41%), up 432 units (Source: LDC)

Greater London saw the biggest decline in independents at -59 units (Source: The Local Data Company).

THE TRADE’S GUIDE TO SOURCING STOCK, UP-AND-COMING IBDS AND THE VERY LATEST PRODUCTS


Advertise for extra seasonal staff with BIKEBIZ.

Pay for one month’s worth of job advertising and we will give you an extra month for FREE!

To find out more contact Richard [email protected] or call 01992 535647

WATERPROOF

BREATHABLE

5K/5K RATING

TAPED SEAMS

MESH LINER

ANKLE ZIPS

CASUAL FIT

VELCRO ADJUSTERS

REFLECTIVE DETAILING

TENNDRIVENTROUSERS ROAD.CC

CMA AWARDSWEBSITE OF THE YEAR

WINNER!

RETAIL ONLY

This month we take a look at product from Cycle Show, plus more highlights

from Interbike and Eurobike


KTM ULTRA PINIONFli Distribution: 0161 304 8555

Having scooped a Eurobike Award for its Life Lontano pinion driven touring bike, KTM has scooped early praise for building the system into its bikes. The components in the system are made by the same fi rm making those for Mercedes AMG, so you can be sure the level of shifting precision within is spot on (€3,199).

WELDTITE DISCROTOR WIPES

Various distributors

“No one else seemed to be doing disc rotor wipes, so it seemed a logical addition to the catalogue,” said Weldtite while unveiling its new countertop box full of cleaners. Despite having enjoyed a relatively muck free summer, we couldn’t agree more – a simple box of disc freshening wipes will be a backpack essential during winter.

The product has a rapid air drying formula, which leaves no residue. There’s six wipes per packet and a countertop display holds 12 units.

SEND PRODUCT DETAILS INCLUDING A HI-RES PHOTO AND BRIEF DESCRIPTION OF THE PRODUCT TO…

[email protected] or call 01992 535646 for a chat

MERIDA CYCLOCROSS 500

Direct: 01159817788

Bang on budget for cycle to work, Merida’s new Cyclo Cross 500 packs a punch for the price.Made up of Shimano 105 components adorned to both a triple-butted hydroformed 6066 alu frame and full carbon tapered fork, it’s disc-clad, offering stoppers in the form of Tektro’s Spyre. For those on a budget, the Cyclo Cross 300 hits £799.99.

HOPE DIRECT MOUNT STEMSDirect to retail: 01282 851200

Thanks to an Instagram leak, BikeBiz was able to convince Hope to break cover on their new direct mount stems. Shown to us at Cycle Show, the fi rm will be producing 10, 30, 40, 50 and 60mm versions, and should the customer fancy a change, or have a growth spurt, they could simply swap out the base plate and hang on to the uppers. Hope expect the price to be around £100.

ROTOR POWER LT

Velotech Services:01789 295470

Already a specialist in cadence improvement, Rotor used Interbike to introduce the Power LT in a fun, competitive way, inviting attendees to lay down their best ten second average Wattage. Building on the Power crankset, the LT, as you may guess, is a lighter weight version of the existing unit at just 535 grams. Both BCD 110 and 130 versions are soon to be in stock.

NEW PRODUCTS


STORE OF THE MONTH

Keep ActiveYou’d expect a move from an industrial unit to the High Street to positively affect sales, but it hasn’t had a huge effect for Bike Active. Co-owner Rob Hanley isn’t concerned, however, as he tells Mark Sutton how he is taking on online giants...

DESPITE BEING within a fi ve-mile radius of BikeBiz headquarters, Bike Active doesn’t necessarily pop up on our radar because of its locality. Sure, we ride past all the time and on a street otherwise occupied by tired looking buildings, the BikeActive store stands out as one that’s had some TLC. But it’s when you Google search brands like Lapierre or Orange that the Stanstead Abbotts store pops up, often top of the pile.

It’s hard to believe a retailer based in an area where the topography lines are relatively unpronounced could be selling so many full suspension bikes. But Bike Active has made a name for itself as an off-road specialist and ships bikes as far away as Scotland.

It’s not by chance, explains Hanley: “We’ve a philosophy of throwing our entire resource behind our hand-picked stable of brands. We ride these bikes and believe they’re the best brands available for UK trails. The store has become more of a showroom as most of our

customers are discovering us online and travelling in, or simply fi lling out a fi nance form with us and buying that way.”

Interestingly, Bike Active breathed a sigh of relief when the results of Scotland’s independence referendum was revealed.

“I genuinely think that, had Scotland voted yes, it would have made a dent in our sales. Financed

sales north of the border from our store would have become a bit more diffi cult,” says Hanley.

With an average sale of between £2,000 to £2,500 and a bike sent out most days of the week, Bike Active seemingly hasn’t got the memo that the MTB market is supposedly ‘fl at’ in the UK.

But why is the business doing so well in challenging conditions?

“We’ve a sole focus on the enthusiast,” explains Hanley. “We’re very much available for one-to-ones and since we’ve ridden most bikes within our stocks the advice we can give is from personal and professional experience. Moving from an industrial estate to the High Street hasn’t made a huge

impact on sales and we don’t carry a massive stock of components or spares aside from what’s needed for repairs and upgrades. With the competition on component sales online we’re pleased to have chosen this approach and as a result we’re able to dedicate a lot more time to complete bike sales

and getting in front of the right customers online.”

Despite having a wall of jerseys signed by the likes of Fabian Barrel and Brendan Fairclough, the retailer is dipping a toe into the road. It helps that the store is just a few hundred metres from one of the steeper gradients in the area, so KOM-chasing road cyclists have become familiar with the store.

“We’ve put a lot of effort into presentation in the shop window and as a result we’ll often look out of the top fl oor window at night and see a group of cyclists outside inspecting the storefront. We’ve only been in these premises a year, but we’re certainly aware of a strong local road scene and are considering adding a tarmac ride alongside our weekend Epping Forest trips. One of the benefi ts of these new customers taking an interest is a spike in passing trade has opened up sales of nutrition product and 700c tubes. I’d imagine before long it’ll benefi t our higher ticket items too.”

STORE INFO:

TELEPHONE:01920 872222

WEB:bikeactive.com

FACEBOOK:facebook.com/Bikeactive

TWITTER:@bikeactive

LOCATION:8 High Street,Stanstead Abbotts,Hertfordshire.SG12 8AB

“I think that had Scotland said ‘yes’, it would have made a dent in our sales.”Rob Hanley, BikeActive

ROAD MOUNTAIN URBAN FAMILY

POSITION YOUR COMPANY IN FRONT OF OVER 50,000 BIKE

ENTHUSIASTS AT THE UK’S BIGGEST AND BEST CYCLING SHOW

“THIS WAS OUR FIRST YEAR AT THE SHOW AND THERE WERE TIMES WHERE WE COULDN’T PHYSICALLY FIT ANY MORE PEOPLE ON OUR STAND, THE CONSUMER INTEREST

WAS OVERWHELMING AND WE CONSIDER THE SHOW A PHENOMENAL COMMERCIAL SUCCESS. WE WILL BE BACK

WITH MORE SPACE AND PRODUCTS NEXT YEAR.”CLIVE GOSLING, CYCLE SPORTS GROUP – CANNONDALE

INTERESTED IN EXHIBITING OR SPONSORSHIP OPPORTUNITIES?

FIND OUT MORE AT

THELONDONBIKESHOW.CO.UK/EXHIBITING OR CALL 0207 931 3957DRIVEN BY

[email protected] www.kineticbikebearings.com

Striving to improve the efficiency of your workshop!

BTR Direct Ltd, 148 Portland Road, Hove, East Sussex BN3 5QL

Register for your free B2B Trade Account atw: www.btrdirect.co.uk/account/trade-applicatione: [email protected] t: 01273 205 945

Buy 4 get 1 free

on orders placed before

31st December 2014

Free Samples

available

Flexible Terms

crossbar & triangle frame bags | underseat wedge bags | accessories | covers


CONGRATULATIONS

TO ALL CATEGORY WINNERS AT THE CMAs FROM EVERYONE AT LAPIERRE

Distributed in the UK by

www.hotlines-uk.com I Email: [email protected] I Tel: 0131 319 1444


TRIATHLON

If at fi rstyou don’tsucceed

Tri shows no sign of slowing and neither will your customers should they don the right kit

and put in the appropriate effort. Jonathon Harker runs through some options

DISTRIBUTOR:FISHER OUTDOOR LEISURE

CONTACT:01727 798340

Tacx’s offi cial tie-in IRONMAN Trainer retails at £1,024.99. Fisher also brings in Santini’s 2015 tri range, with three key elements: compressing Monica fabric; water repelling Acquazero and GTR chamois that won’t absorb water.

DISTRIBUTOR:BOB ELLIOT

CONTACT:01772 459887

Funkier’s Tri Suit for gents is made of a combination of polyester (87 per cent) and spandex (13 per cent) with quick dry active protection. The garment is made of 15 panels for a perfect fi t, with four pockets (two on the side, two on the back) and a front refl ective zip, as well as UPF 50+ rating. Retailing at £79.99, the tri suit comes in black.

DISTRIBUTOR: METCONTACT: [email protected]

The Drone Wide Body is the 100th helmet model developed by Met since it was founded, trivia fans. Priced at £249.99, the feature-packed helmet has a polycarbonate shell and a wide body with a new take on distributing volumes and boosting aerodynamics. The polycarbonate visor is scratch resistant, aerodynamic and fi ts snugly against the helmet.


DISTRIBUTOR:CSG UK

CONTACT:01202 732288

The 2015 Cannondale Slice is ultra light and seriously aero, with Aero Save tech and Real Tri geometry. It’s pitched as one of the lightest tri frames on the market and handy on the climbs too – not all tri courses are fl at of course. Five Slice models start from the £7,499.99 Slice Black Inc. to the £1,999.99 105.Meanwhile, Piston’s 200 Tri Pocket Short retails at the £49.99 price point.


TRIATHLON

DISTRIBUTOR:QUARQ

CONTACT:www.quarq.com

Quarq’s ELSA RS has been designed to accommodate Shimano’s four-arm Hollowglide chainrings, the spider housing integrated electronics, a CR2032 battery, LED indicator and visible ANT+ ID. Quarq’s new multipoint, active temperature compensation enhances accuracy and consistency, making this our most exact power meter to date. Quarq’s Qalvin offers fi rmware upgrades for the diagnostics tool for Windows and Mac.

DISTRIBUTOR:ZIPP

CONTACT:www.zipp.com/wheels

The 404 Firestrike builds on the Firecrest heritage, drawing on the same rim patent. The new rim shape uses CFD (computational fl uid dynamics) providing a 34 per cent reduction in side force while maintaining aero performance.

A moulded in brake track pattern is joined by a Silicon Carbide (SiC) surface for wet weather braking, via Showstopper technology.

DISTRIBUTOR:PALIGAP

CONTACT:01454 332110

Selle San Marco’s Aspide Racing tri saddle features Biodynamic structured gel inserts that follow the movements of the pelvis during pedalling. The lengthened carbon fi bre reinforces the shell for a strong, fl exible and light material, while the microfeel cover is breathable and hardwearing (£120). DMT’s Tri Shoe Scorpius has a carbon sole and an interchangeable stud specifi cally designed for IRONMAN. It features Boa system and a perforated insole (£155). Paligap also supplies the Challenge Record Tri/TT tyre range designed for the high performance and reliability in races. The tubular version is £65 and for the Open tubular it is £45.

DISTRIBUTOR: SRAMCONTACT: www.sram.com

SRAM’s R2C Aero SL-1190 Shifters feature a new ergo shaped lever design providing more rider control while requiring less effort for shifting. The R2C tech maintains a minimal aerodynamic profi le at all times and the shifters are compatible with Red 22 and Force 22 drivetrains.

DID YOUR PRODUCT MISS OUTON BEING INCLUDED IN THIS GUIDE?Get yourself added to our monthly product featurereminders by emailing [email protected]

Specialist legal services following a cycling injury:

Trading style of Smith Jones Solicitors Limited

TO ALL2014

AWARDSWINNERS!

CONGRATULATIONS

w w w . a u s t r i a . i n f o

C o n g r a t u l a t i o n s t o a l l C M A‘ s 14 w i n n e r s f r o m # V i s i t A u s t r i a !


STOCKING FILLERS

Fill your stocking

Tools, head warmers, grips and yes, inevitably some socks too. Jonathon Harker rounds up

some stocking fi llers for £20 or less…

DISTRIBUTOR:TEKO

CONTACT:www.tekosocks.co.uk

Let’s fi nish with another set of socks. Teko’s Firefl y Refl ex features high visibility refl ective yarns and the brand’s fast drying, lightweight Evapor8 Ultralight fabric – ideal for high intensity activities. Ideal for running as well as cycling, Evapor8 is made from 100 per cent recycled materials (SRP £13).

DISTRIBUTOR:BUFF

CONTACT:01707 852244

The Refl ective Buff not only keeps out the cold, but it boosts visibility on the bike too – in a nutshell it has the versatility and functionality of the Original Buff with added retro-refl ective stripes on either side. This Refl ective Buff, priced at £18.50, doesn’t just hit the spot with cyclists, but goes down well with joggers and other road users keen to be seen.

DISTRIBUTOR:SOCK MINE

CONTACT:[email protected]

Riders can relive their youth with Sock Mine’s Dennis the Menace cycling socks, made with Merino Wool that is warm and breathable. The Sock Mine line-up is manufactured in the UK and supports feet while exercising. Read more about the range at www.thesockmine.co.uk.

DISTRIBUTOR:ENDURA

CONTACT:[email protected]

Endura’s chamois cream helps keep rides more comfortable, especially when a long time is spent in the saddle. Retailing at £9.99, the cream is made in the UK from all natural ingredients, prevents chafi ng and soreness and can be used post-ride to soothe and heal.

DISTRIBUTOR: PALIGAP CONTACT: 01454 332110

The Axiom Corker DLX has not only a collection of screwdrivers, allen keys and chain breaker, but also a corkscrew and bottle opener. At 117g the ten-function tool retails at £11, while the 180g 13-function tool is still under two notes, at £17. Also via Paligap is Ritchey’s WCS Ergo Foam Grips, superlight and tough with grippy high density foam (£10). Then there’s DZNuts’ Heat Embrocation Cream helps get riders started in the cold (£16.50).



STOCKING FILLERS

DISTRIBUTOR:FISHER OUTDOOR LEISURE

CONTACT:01727 798340

Basil’s Big Bloom Bells (£12.99) and matching Bloom Saddle Covers (£9.99, pictured) are ideal stylish stocking fi llers. The fi rm also has the Front Wire Basket (£9.99). Zefal offers plenty under the golden £20 price, including the May Day Kit, squeaking in at £19.99, with a Air Profi l telescopic mini pump, tyre levers and a universal puncture kit.

DISTRIBUTOR:PENDLE

CONTACT:www.pendle-bike.co.uk

Pendle’s ceiling hook does what you’d expect, offering simple and effective storage. Designed for holding bike wheels it is ideal for storing bikes or spare wheels safety. The large open hook fi ts any tyre and wheel, with a thick cushioned plastic coasting. It must be fastened to a beam or other strong part of the ceiling, needless to say.

DISTRIBUTOR:BOB ELLIOT

CONTACT:01772 459887

Funkier’s Winter Skull Caps are ideal for those wintery rides. Priced at £14.99 they are made with TPU thermal fabric and Lycra with microfl eece. Crucially they are waterproof, windproof and breathable too. They come in one size. Bob Elliot also brings the Chiba Thermofl eece Touch Glove, which are touchscreen friendly and a snip at £19.99.

DISTRIBUTOR:SECRET TRAINING

CONTACT:www.secret-training.cc

European champion track cyclist Tim Lawson has developed the Secret Training range, pitched at everyone from beginners through to Olympians and pro tour winners. The products are intended to be with riders from ‘warm up to clean-up’, helping to invigorate, protect, calm, sanitise and nourish. The ‘Strip’ range includes sunscreen, anti-chafi ng cream and more.

DISTRIBUTOR: CSG UK CONTACT: 01202 732288

Wethepeople’s Hilt Grip hits the £7.99 price point, now coming in the new proprietary Vex compound which promises to blend longer-lasting durability with the feel of a ‘broken-in’ soft grip. With a mushroom style grip pattern and contrasting grip rings, nylon bar plugs are included. Also under the magical £20 price point comes Eclat Slash Pedals (£15.99 a pair) with a slimline body is durable, concave and knurled for extra grip.


STOCKING FILLERS

DISTRIBUTOR:ISON

CONTACT:01353 662662

The ODI Coozies hold cans or bottles using proprietary grip material, in fi ve colours and at 9cm tall (£4.99). Ison also offers Renthal’s Padded Cell Chainstay protector, with a low profi le tapered design, double stitched construction and Neoprene and velcro fastening (£9.99). Then there’s Surley’s Jethro Tule is a bottle opener and pocket tool in stainless steel (£19.99).

DISTRIBUTOR:SHUTT VR

CONTACT:01280 847271

Socks from Shutt VR come with plenty of features, from air mesh construction with a diaphanous web on top and a high density band around it, to Meryl Skinlife antibacterial fi bres to stop bacteria growing in socks.

Flat seam toes combined with the above make for a comfortable, breathable and supportive set of socks.

DISTRIBUTOR: CONTACT:HAD [email protected]

There are over 200 designs in the HAD range, all made in Germany in its own production site. The neck tube scarf is seamless and certifi ed to Oeko-Tex Standard 100.

DISTRIBUTOR: SILVERFISH CONTACT: 01752 843882

EVOC’s Saddle Bag is small enough to tuck under the saddle but big enough for riding essentials, with a sealed zip, refl ective print and internal mesh pocket (£13.95). Silverfi sh also stocks SockGuy Socks, with hundreds of designs, colours and styles. All the socks feature Easy Fit cuffs that stay up without carving a notch in your calves, with double stitched toes and heels. SRPs start at £9.95.

DISTRIBUTOR: BTR

CONTACT:www.btrdirect.co.uk

BTR Direct is new to the cycle market with a range of bike bags that it is hoping to retail through the trade.

The fi rm, keen to link up with retailers, the bike backs retail under £20 and range from a water resistant under saddle seat pack (£7.99), A frame back for £7.99 and a handlebar mobile phone holder for £11.99. New items and further colours will be available in the near future.

DID YOUR PRODUCT MISS OUT ON BEING INCLUDED IN THIS GUIDE?Get yourself added to our monthly product feature reminders by emailing [email protected]

maram e d i a

ROAD MOUNTAIN BMX TOURING TRIATHLON

tel: 00353 74 9548936email: [email protected]

www.irishcyclingshow.com

BOOK YOUR STAND

NOW


BOTTLES AND CAGES

Bottlingit up…

From the weekend leisure cyclist to the time trialist we all need fl uids to fuel our pursuits.

Mark Sutton rounds up a handful of the market’s bottles and cages…

DISTRIBUTOR:WILDOO

CONTACT:01908 374555

Custom printed and available to retailers large and small, Wildoo’s comprehensive range of bottles cover all bases with the Classic, Bigmouth and Max series proving among the most popular. Each model available from Wildoo for customisation is food safe, with BPA free plastics, screw caps and Wildoo’s own soft pulling spout.

For retailers looking to create their own product, the minimum quantity is just 150 pieces and these are usually delivered inside fi ve weeks.

DISTRIBUTOR:GREYVILLE

CONTACT:01543 251328

Utilising a variable angle design, the aptly named Anyway Cage allows the rider to slip the bottle in from either the top or sides, with designs available for left and right handed people.

Manufactured from pressed aluminium and weighing in at a very light 24 grams, this brilliantly simple and very functional concept is typical of T-One, who design and produce their own products.

The Anyway Cage is available in fi ve colours Black, Carbon, Red, Silver and White with full details of the T-One product range and contact details on www.greyville.com

DISTRIBUTOR:BOTTLESPORT

CONTACT:01603 722682

One of the UK’s largest volume producers of customised bottles is Bottlesport, who with over 15 years experience have numerous high profi le clients in their enviable portfolio. Being a UK-based company, orders for bottles can be turned around extremely quickly, the normal lead time being two weeks. An express service is also available where orders can be supplied within three days. BottleSport are able to offer a large selection of bottle and caps colours with their UK stock inventory being in excess of 500,000 pieces at any time.All their bottles can be custom printed in up to six colours with the added option of four colour process printing now being available as a result of a recent investment in new printing technology. A minimum order of just 50 pieces applies.



BOTTLES AND CAGES

DISTRIBUTOR:PALIGAP

CONTACT:01454 313 116

Few in the trade will have missed PDW’s stylish ‘Bird Cage’, retailing at £13. Replacing your customer’s boring old bottle cage with this fresh take on the water bottle holder, the Bird Cage is made of lightweight 5052 alloy in the shape of a bird with wings folded to cradle your water bottle. Paligap also supplies Axiom’s stainless steel Ripple Inox cage at £15 and Ritchey’s reinforced nylon Comp cages at the £11 price point.

DISTRIBUTOR:FISHER OUTDOOR

CONTACT:01727 798345

Within Fisher’s stocks you’ll fi nd bottles and cages from both Tacx and Zefal.

Tacx produces indoor cycle trainers, water bottles and cages, cycling tools and workstands, and has made its name producing products that suit the occasional cyclist, as well as the tour professional. They offer a wide range of cages at various price points with matching bottles for all riders and pride themselves on excellent design.For those looking for a larger capacity bottle, look at Zefal’s polypropylene screw cap bottle, which offers a one-litre capacity with stylish design and reliable performance.

DISTRIBUTOR:ZYRO

CONTACT:www.zyrob2b.co.uk

With both SKS and Camelbak found within its stocks, Zyro has some of the better quality options when it comes to hydration products on the market.

Camelbak’s Podium bottle has become a go-to option for many, with a tailored shape, fl ow rate and hygiene credentials among its perks. The latest versions feature a streamlined shape, a broad selection of appealing colours, and all equipped with a wider version of their Jet Valve, which is both self-sealing and lockable. Podium bottles start at only £8.99 at retail and provide strong retailer margins, from the standard 610ml version up to the 750ml Big Chill insulated model at £15.99.

DISTRIBUTOR:CSG UK

CONTACT:01202 732288

Covering a broad spectrum of price points, CSG UK has a variety of bottles and cages from Cannondale and GT.

At the very entry-level price point of just £7.99, your customer can deck their bike out with the Alloy Side cage from Cannondale, which isn’t too hefty at a mere 40 grams.

For the performance orientated customer, GT’s Carbon Cage at £29.99 is made with a uni-directional weave and comes in a stylish matte black. On the bottle front, look out for Cannondale’s £9.99 insulated high-fl ow bottle, which is designed to keep drinks cool for twice as long as conventional bottles.

S E A L S K I N Z . C O M

E N D U R A N C E A C C E S S O R I E S

T H O S E T H AT

K N O W K N O W


COMMUNITY

Straw Poll: Is mountain biking making a comeback?

VIA BIKEBIZ.COMIS THERE A resurgence in mountain biking? In my view, yes there is, certainly on local trails (possibly at trail centres too). There are people introduced to cycling via the road wanting to take their cycling experience a bit further and exploring new routes and adventures. It is showing signs of the late ‘80s and early ‘90s where MTBs were simple. Nowadays they just have bigger wheels – I think this is the interesting thing and has to be worth pushing.

A rigid 29er or short travel 650B hardtail offers a rider a huge range of choices in terms of places to ride compared with a road bike and both are much more accessible than say a 150mm+ travel full sus bike with the higher cost and maintenance. Whatever the reason, more people riding whatever bike they choose has to be good.” Roger Cook, Nemesis GB

VIA EMAIL

Are shops stockingthe right kind of bikes?In response to Stuart Newlands’ article in BikeBiz October (issue 105, page 11).

“I have just returned from a trip starting from Eurobike, taking in Switzerland Italy, Slovenia and Croatia in the Motorhome. Whilst away I

started to write about the very same problem with the UK cycle industry. It’s my belief that the main cycle importers ignore what is sold on the continent through ignorance.

It is not completely the fault of the dealer. Europeans ride sensible cycles, with upright stems, comfort bars, mudguards and chain covers. The bikes are quality with a pannier rack while gears are 6/7speed – above that is not required as they are not out training or racing.

Stopping over at camp sites around Lake Garda the Germans, Dutch and Italians all had bikes on board their vans. They used them to ride into the towns Lazise, Riva, Lake Como and Lake Lucerne. The few British vans that we saw had the crap MTB style 21 speed with no guards or carrier.

So where are we? Shops full of possible the wrong models when it comes to comfort bikes. Throw out the ladies bikes with 21 speed, silly hard saddles, hard grips with no guards and fi nd the supplier who can supply you with the above. I am not talking upright Dutch bikes either.

I am now trying to convince my son who had to order an upright stem for me, as all he had was dozens of race bike stems on the shelf, and a couple of cycles with the wicker basket tucked in between his other array of cycles.”David Wilsher, Mission Cycles

Sponsored by

This month the lucky winner will receive a precision engineered tool for on the go and workshop use, for

a wide variety of repair tasks

The Mighty 14 RRP £19.99

STAR COMMENT

“Mountain biking resurgence? Did it ever go away? ;)”(@PureMountains)

“...my thoughts exactly.”(@UKMTBorg)

“We’ve gone and won ourselves a few awards from @BikeBizOnline and @t3dotcom – we may need a larger trophy cabinet!”(@UKmadison)

“Floating cyclepaths proposed for the Thames … à quand cette idée à Paris et Copenhague?[when this idea in Paris and Copenhagen?, via Google Translate].”(@dam6pel)

“People from other industries who have an enthusiasm for the trade could bring so much more than a jaded serial job swapper...”(@JohnClimber)

“Winter is here and so is the rain. Winding @BikeBizOnline in, starting work on PedaloBiz.”(@marksuttonbike)

@bikebizonline

BikeBiz is keen to publish your opinions, whether you send them via email, Facebook, Twitter, BikeBiz.com or post…

No

No changeYes

12.5% – No, if anything there has been a decrease in demand

31.25% – No, I’ve not seen any change

56.25% – Yes, I’ve seen an increase

TO ADVERTISE IN THESE PAGES PLEASE CONTACT [email protected] OR CALL 01992 535647

BIKES & ACCESSORIES

Ansmann 0870 609 2233 www.ansmann.co.uk

Kinesis 01404 711 611 www.upgradebikes.co.uk

M&J Distributors Ltd 01613 379 600 www.mjdist.co.uk

Madison 01908 326 000 www.madisonb2b.co.uk

The Cycle Division 0845 0508 500 www.thecycledivision.com

BIKE FRAME LABELS & GIFT VOUCHERS

Peter Dobbs 01482 224 007 peter.dobbsdesignandprint@

hotmail.co.uk

BIKE MAINTENANCE

Weldtite 01652 660 000 www.weldtite.co.uk

CARRIER BAGS & GENERAL PRINT

Peter Dobbs 01482 224 007 peter.dobbsdesignandprint@

hotmail.co.uk

CLOTHING

Wildoo 01908 374 555 www.wildoo.co.uk

COMPONENTS

Pace Cycles Ltd 01751 460 599 www.pacecycles.com

Sonic Cycles 0207 2432 848 www.soniccycles.co.uk/b2b

USE Ltd 01798 344 477 www.use1.com

DEALER MANAGEMENT SYSTEMS

Evopos 0845 644 9424 www.evopos.com

EPOS & ECOMMERCE

Bike Rental Manager +33 686 451 310 www.bikerentalmanager.com

Citrus Lime 0845 6039 254 www.citrus-retail.com

Seanic Retail Software 01926 338 932 www.seanicretail.co.uk

JOBS

Fisher Outdoor Leisure 01727 798 345 www.fisheroutdoor.co.uk

RACKS

Pendle 01282 699 555 www.pendle-bike.co.uk

RESPRAYS & REPAIRS

Argos 01179 724 730 www.argoscycles.com

TYRES & TUBES

Rubena 0800 281 413 www.rubenacycle.co.uk

WATER BOTTLES

Bottlesport 08456 029 267 www.bottlesport.com

WEBSITE SERVICES

SiWis Limited 01709 511 766 www.siwis.co.uk

MARKETPLACECONTACTS

GET YOUR COMPANY FEATURED IN THEBIKEBIZ MARKETPLACE BY CONTACTING:

Richard Setters on 01992 [email protected]

How’s business?Well the first seven months of 2014 were record breaking for Clarks. The last chunk of the year has slowed, but I expect that to be as a result of the supply chain having evaluated itself and industry trends. The supply chain’s priority should be to turn stock to cash at the right time and as autumn/winter arrives that’s what we’re seeing.

You’re introducing a new item at Bike Week?Yes, the M2 hydraulic disc brake is joining our catalogue. Already described by our customers as the best brake we’ve ever produced, we’re expecting further excellent reviews and at around £80 for a pair, including rotors, sales will hopefully follow suit.

How important a show is Bike Week for your OEM trade?Our OEM business is the strongest growth area for Clarks. We’ve made some great inroads into the German market with OEM customers and new distributors. Germany is a key territory for us in Europe.

Over in the USA, our largest market, JMB Imports have returned a 30 per cent year-on-

year growth and the forecast going forwards shows plenty of potential, we may have only just scratched the surface.

It’s been a big year for Clarks domestically too?The big domestic news was the opening of our new warehouse here, which is a state of the art facility that has allowed us to really streamline or business’s efficiency. There’s more expansion planned for 2015 too,

so watch this space. We have also signed with Zyro for 2015, with stock arriving with them from January. This is a partnership we’ve

been looking to make for some time and we’re thrilled it’s finally in place.

With value for money covered, will we also see performance items coming through?We are working on plenty at present that will cater for the higher-end. There will be more CNC’d products and our development on the road discs front will also come to fruition. It’s pleasing to be covering all bases, but we continue to do extremely well at the value for money end of the market.

www.clarkscyclesystems.com

Tony WrightManaging Director Clarks Cycle Systems01827 382800

COMPANY PROFILE

“Germany is a key territory for us in Europe...”


MARKETPLACE

BIKES & ACCESSORIES BIKES & ACCESSORIES

BIKES & ACCESSORIESBIKES & ACCESSORIES


MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE [email protected] OR CALL 01992 535647


BIKES & ACCESSORIES

BIKES & ACCESSORIESBIKES & ACCESSORIES

FREESHIPPING on all parts via www.madisonb2b.co.uk

Hangers, BB solutions, Bearing presses, Sealed bearings and Workshop solutions

www.wheelsmfg.co.uk

BIKES & ACCESSORIES

MARKETPLACE


BIKE MAINTENANCE

BIKE FRAME LABELS & GIFT VOUCHERS

WE ARE BIKE MAINTENANCEweldtite.co.uk • weldtite.co.uk/twitter • weldtite.co.uk/facebook

MADE IN THE UNITED KINGDOM

The most comprehensiverange of two wheeledpuncture repair kitsPuncture Repair KitsAll the basics needed for simple puncture repairBox of 25 Popular Kits 01012 Box of 25 PopularKits, printed with dealer’s details 01025Box of 25 Cure-C-Cure Kits 01003 Box of 25 Cure-C-Cure Kits, printed with dealer’s details 01026Box of 10 Motorcycle Repair Kits 01004 Box of 12Narrow Profile Repair Kits 01006 Box of 10 Kits withTools 01007 Box of 10 Kits with Tools and Inflator01024 Box of 25 Airtite kits 01016Red Devil Self Seal PatchesStrong, reliable patches for quick repairsCarded Patches 04006 Carded Kit with Tyre Lever06011 Carded Kit 01021 Dispenser (25 Kits) 01022Display Jar (36 Kits) 01023 Flat-Fix Kit 01020Jetvalve Tyre Inflation SystemInstant C02 inflation for all valve typesCarded Inflator 07008 Carded C02 Cylinder 07007Box of 5 C02 Cylinders 07009

BIKES & ACCESSORIES

Enhanced withTeflon® surfaceprotector

TF2 SprayLeaves a Teflon® film for low friction and high lubricity450ml Aerosol 03015 150ml Aerosol 03021 TF2 PerformanceThe ultimate all weather Teflon®-based lube100ml Bottle 03047 1 Ltr Refill Tub 03048 5 Ltr Refill Tub 03049 TF2 ExtremeFor extreme weather and long distance cycling75ml Bottle 03036 125ml Bottle 03037 TF2 PlusSpecially formulated for chains, derailleurs and cables 75ml Bottle 03034 125ml Bottle 03035 Bike GreaseHigh performance red grease for on and off road use 150ml Tube 02009 3kg Tin 03038 150ml Tube & Grease Gun 06009

WE ARE BIKE MAINTENANCEweldtite.co.uk • weldtite.co.uk/twitter • weldtite.co.uk/facebook

MADE IN THE UNITED KINGDOMTEFLON® is a registered trademark of DuPont.

Teflon® trademark is used under license by Weldtite.

BIKE MAINTENANCE



wildoo.co.uk [email protected] 01908 374555

Custom Cycle Clothing

Custom Sports Bottles

NEW! Custom Velopac Protective Smartphone Cases

THECUSTO

M

SPECIALISTS

COMPONENTS

CLOTHINGCARRIER BAGS & GENERAL PRINT

COMPONENTS

MARKETPLACE


use1.com

Built For SpeedR1 Aerobar & TR2 clip on Aerobar, designed for ultimate aerodynamics and adjustability to

maximise power and speed.

COMPONENTS

DEALER MANAGEMENT SYSTEMS

use1.com

BE PART OF EXPOSUREBECOME A STOCKIST

EMAIL: [email protected]

COMPONENTS

EPOS & ECOMMERCE

Calendar management . Barcode scanningTrue multi-user support . Point of sale Online booking . Integrated maintenanceClient database . Transaction histories



EPOS & ECOMMERCE

JOBS

EPOS & ECOMMERCE

RACKS

MARKETPLACE


TYRES & TUBESRESPRAYS & REPAIRS

WEBSITE SERVICESWATER BOTTLES

To find out more about dealer opportunities and Rubena pricing structure contact Rubena UK Trade Distributor

BIKE TYRESTORE.

Freephone: 0800 281413 • Email: [email protected] www.rubenacycle.co.uk • www.worldofbiketyres.com

THE WINNER’S CHOICE – MADE IN EUROPEComprehensive range of high-quality tyres and tubes

covering all disciplines from road to MTB.

Competitively priced with healthy trade margins and reliable dealer after-sales support.

KEEP YOUR CUSTOMERS IN THE LOOP WITH GAADI

Part of the Rubena cycle tyre product line-up, this easy-change tube eliminates the hassle of removing the wheel when tyre changing. Remove the sidewall of the tyre from the rim, take out the old tube and insert the open-loop tube into the tyre. Then rotate wheel

until the ends meet. GAADI can be used on any bike with a size range from 20” to 29er. Recommended retail price £12 with dealer margins of around 60%!

OFF TRACK


What do you think are the top four bike brands at UK sportives? Well wonder no longer, speculating readers, for actual proper statistics are at hand, courtesy of Sports Marketing Surveys Inc...

NUMBER CRUNCHING

I N A S S O C I A T I O N W I T H F I ’ Z I : K

Where are your favourite places to ride?I wouldn’t pretend to be more than a leisure cyclist,

but in this region we are fortunate to have a network of

canals. I have three bikes, including an old steel frame

three speed Sturmey Archer I rode to school every day

50 years ago. Recently I road this same old bike 93 miles

from Birmingham to the Wye Valley. It was a long day...

Since losing BBB, Greyville has been steadily growing key brands and making brand signings...Four years ago the loss of our major brand which

constituted over half our turnover was a major blow,

the reasons for which were never explained. We had to

rationalise our operations and explore opportunities.

Existing brands such as Acor, Rixen Kaul, SR Suntour

and Stronglight have all been developed and turnover

increased, plus we created in-house brands Momentum

Wheels and Dirt Doc. We became proactive looking

for brands and took on Crazy Stuff childrens’ helmets

and T-One grips and cages in 2012, Kettenmax chain

cleaners in ‘13 and more recently YEPP and Velomann.

We stock all Acor’s product groups though not every

item within these groups and are adding to the range all

the time. I have known the owners of the brand for over

20 years and there is close co-operation between us. We

are very pleased with the growth achieved. SR Suntour’s

market position has changed dramatically in fi ve years

and it is no longer seen as only a provider of standard

level O.E suspension forks. High end models such as

Axon, Epixon and Raidon have transformed the image.

Is there anything else you’d like to add?

I started in this industry 35 years ago after spending

my youth in the Merchant Navy and it has been good

to me. I’ve made a reasonable living and accumulated

a great number of friends, met a few cheats and

charlatans along the way as well but that’s life. I reckon

I’ll be around for a good while yet, no intention of

retiring – I’m an old sailor and I’ll die with my boots on.

www.greyville.com

IN THESADDLE

Alan Pritchard, Greyville Enterprises

Stats collated from the same event indicated a decrease in the amount riders are spending on their bikes, down 15 per cent to an average of £1,700 for 2014 (£2,000 in 2013).(Source: SPORTS MARKETING SURVEYS INC)

TOP 4Of the 56 different bike brands at this year’s Wiggle Dragon Ride, just four represented 40.7 per cent of the bikes used: They were Specialized, Giant, Trek and Scott. And not

necessarily in that order. Trek Madone was the most popular bike at the event. (Source: SPORTS MARKETING SURVEYS INC)

-15%


OFF TRACK

AROUND THE WORLD TEN TIMES IN ONE DAY

Daniel Gillborn is director of Cyclescheme, the UK’s leading provider oftax-free bikes for work. You can reach him on Twitter @cycleschemeltd

IN SEPTEMBER’S column I hinted

at the beginnings of another highly

successful Cycle to Work Day. At

that point, we were just shy of

100,000 miles pledged by riders

and steadily marching towards a

record-beating year.

I’m delighted to say that we

did indeed smash the number

of miles pledged in 2013. An

astonishing 261,315 miles were

pledged for Cycle to Work Day,

ridden by nearly 20,000 people

and supported by over 450

independent retailers and nearly

400 employers. Collectively, this

means commuters across the UK

cycled the equivalent of 10 trips

around the globe – not bad for a

little island in the North Atlantic!

Plus, with a monumental amount

of coverage on national TV, radio

and #CycleToWorkDay trending

UK-wide on Twitter, the day far

surpassed our expectations.

Now the day is done and dusted

we will review how we did so that

2015 can be bigger and better.

We will continue to build on the

success of the past two years and

ensure that we reach our goal of

one million commuting cyclists in

the UK by 2021, creating sales for

everyone in the trade.

As ever, we are very keen

to hear feedback from the IBD

network to ensure that we continue

to involve you as much as possible

in the campaign; so please do keep

in touch with us and let us know

how the day went for you, what

you’d like to see us do next year

and where you think we should

take the campaign in the future.

Daniel Gillborn,Director

E X C L U S I V E B R A N D O F

Sponsored by the brands ofMoore Large 01332 274252

“It is important that the entire bicycle industry stands together and to jointly improve lead time in order to remain

competitive in European manufacturing.”

Jeroen Snijders Blok, COO of Accell Group

POLITICAL RALEIGHBikes crashed the party conference season this autumn, with cyclists staging mass rides to remind politicians of the cycle vote. Manchester’s Labour conference saw 300 riders call for long-term funding for cycling in the Labour Party manifesto and protected cycle space on city roads. The CTC backed the ride, organised by the Greater Manchester Cycling Club (GMCC). Thanks to Jonathan Keenan from the Greater Manchester Cycling Club for the photos. www.gmcc.org.uk

VELODROME DESIGNERS GET AROUND

Manchester’s National Cycling Centre, the UK’s fi rst purpose-built indoor cycling facility, is celebrating its 20th anniversary. To mark the occasion a team of globally acclaimed velodrome designers, from Faulkner Browns Architects, took on a 76-mile charity ride for ‘Get Kids Going’, which provides funding to help disabled young people participate in sports events.uk.virginmoneygiving.com/velo2velo

QUOTE UNQUOTEFor more on these stories, head to www.BikeBiz.com


LAST WORD

LONDON’S CYCLE campaigners get much of the credit for the London bike boom and there’s no denying some sterling work done to create more customers for you, but there are hard-working campaigners in other towns and cities. I’d like to focus on one in my neck of the woods: Newcycling in Newcastle upon Tyne.

Using on-the-ground cajoling and effective social media work Newcycling has had great success with the CTC’s Space for Cycling campaign. 67 per cent of local councillors have been persuaded to sign-up to “Space for Cycling”, far ahead of other cities.

On a recent Space for Cycling ride Newcycling persuaded council leaders to join in. Space for Cycling started as a London Cycling Campaign initiative before being taken nationwide by the CTC, with sponsorship from the Bicycle Association’s Bike Hub levy fund. Newcycling’s enthusiastic promotion of the campaign is just part of what they’ve done in the region in the past couple of years. At a “Go Dutch” conference held in Newcastle’s Civic Centre this year – co-organised by Newcycling – Nick Forbes, leader of Newcastle City Council, made a speech that was very positive on cycling and I repeat much of it below. If just a fraction of his positivity comes true Newcycling will have done the residents of Newcastle (and the bike shops in town) an awful lot of good.

NICK FORBES: “I think cycling is on the cusp of a revolution. We’ve seen an increase in the number of people cycling in Newcastle over

three years by some 30 per cent. That refl ects a new approach to the way people want to travel to work and spend their leisure time.

“Many areas in Newcastle were built during the industrial revolution and the massive economic expansion of the city in the Victorian period. They were built when the factory or the shipyard, or place of work, was at the end of somebody’s street. So we have a lot of residential areas that haven’t changed drastically in 150 years.

The industrial revolution left a deep footprint on our city. In the post war period virtually all of the investment since the Second World War was to design around the use of cars. In the ‘50s and ‘60s they were seen as the future.

“Cycling challenges those old orthodoxies, it challenges our assumptions about how we should

be organising our cities and how we should go about our business. And this is absolutely the right time to be radical, the right time to challenge those orthodoxies, because what we have seen over the last fi ve years or so, really is a crumbling of the old orthodoxy around the economy.

“We are seeking to transform our city. And cycling can be integral. Cycling also transforms the city in a social realm as well. We as a local authority now have direct responsibility as Directors of Public Health, services and resources, in the city. And if we are going to encourage more people to cycle that we all have positive benefi ts for people’s health and well-being.”

Amen to all that! Of course, any broken promises will be leapt upon by Newcycling’s tenacious (volunteer) offi cials.

NewBay Media Subscriptions DepartmentPO Box 35, Robertsbridge, TN32 5WN Tel: 01580 883848, Fax: 01580 883849

If you or one of your colleagues would like to request a subscription to BikeBiz, please email [email protected] or call 01580 883848. Please note that this is a controlled circulation title and subscription criteria will be strictly adhered to.

BIKEBIZ is published 12 times a year by NewBay MediaSaxon House, 6a St. Andrew Street, Hertford,Hertfordshire SG14 1JA

SUBSCRIPTIONSUK: £50 Europe: £60 Rest of World: £90

© NewBay Media 2014All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.

Cycle campaigning is far from confi ned to just London

“Cycling challenges those old

orthodoxies. This is absolutely the right time to be radical.”Nick Forbes, leader of Newcastle City Council

How cycle campaigners can boost your businessCTC’s “Space for Cycling” – sponsored by the bike industry’s levy fund – is being used as a hook to encourage better bicycle infrastructure, something that could create more customers for you, argues Carlton Reid

©20

14 S

RA

M L

LC

ph

oto

s ::

© N

ils N

ilsen

It’s been said that in cyclocross, the first lap is half the

race. The hole-shot is everything and the ensuing race

distance can be utter pandemonium. An hour full of

barriers, real and imagined. SRAM offers you one less

barrier. Introducing SRAM Force CX1, the cleaner, sim-

pler, and lighter 1X drive train, simplifying cyclocross to

its essence.

· SRAM 1X X-SYNC Technology

· Fewer parts, lighter weight

· The sweet sound of silence

IT’S GOOD TO BE SINGLE AGAIN

ONE LESSBARRIER

bikebiz 106 magazine

Documents

e b u s i n e s sp17interbike

e b u s i n e s snovember

bikebiz awards

cycling media awards

issue of car

bike hubs

cycle industry

special awards