big shift to sharing
TRANSCRIPT
![Page 1: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/1.jpg)
March 14, 2013
big shiftto sharing
![Page 2: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/2.jpg)
Reinventing Airbnb
Life Sharing Platform
Home Sharing Service
![Page 3: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/3.jpg)
코~자자
koZaZa
![Page 4: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/4.jpg)
신나게 세상을 아름답게
January 19, 2013
![Page 5: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/5.jpg)
5
![Page 6: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/6.jpg)
Change
Sharing economy
kozaza
![Page 7: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/7.jpg)
![Page 8: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/8.jpg)
![Page 9: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/9.jpg)
Networked Society
![Page 10: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/10.jpg)
. - / /2012~
2005~
1990~
Internet
web2.0
mobile Internet
![Page 11: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/11.jpg)
11
![Page 12: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/12.jpg)
Mary Meeker, KPCB. May 30, 2012
![Page 13: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/13.jpg)
$36Trillion
13
![Page 14: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/14.jpg)
StunningChange
14
![Page 15: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/15.jpg)
Why Software Is Eating The WorldWSJ, 2011- By Marc Andreessen
http://goo.gl/XOueM http://goo.gl/o9dhT (한글) 15
![Page 16: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/16.jpg)
The End of Offline
http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/
![Page 17: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/17.jpg)
online
Offline
17
![Page 18: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/18.jpg)
web2.0
share life:stuffs, space, time, skill
mobile internetSoLoMoN
economy2.0sharing economy
company2.0 government2.0LIFE 2.0
share bits
o2O: online2Offline
PARTICIPATEOPENSHARE
POWER TO THE PEOPLE
![Page 19: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/19.jpg)
@josanku ceo kozaza.com����������� ������������������ ����������� ������������������ January 25, 2013
sharing economyhttp://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/
sharing economy
![Page 20: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/20.jpg)
accessshared
ownershipindividual
![Page 21: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/21.jpg)
an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership
![Page 22: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/22.jpg)
shoppingsharing����������� ������������������ is����������� ������������������ new
by����������� ������������������ money����������� ������������������ or����������� ������������������ value
![Page 23: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/23.jpg)
wetogether
we
23
![Page 24: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/24.jpg)
of����������� ������������������ accessthe new age
Life����������� ������������������ is����������� ������������������ a����������� ������������������ paid-for����������� ������������������ experience.
2000
Pay����������� ������������������ as����������� ������������������ you����������� ������������������ live.
![Page 25: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/25.jpg)
http://www.rachelbotsman.com/video/
sharing����������� ������������������ economy����������� ������������������ ����������� ������������������ 2008
2010
Lawrence Lessig
![Page 26: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/26.jpg)
don’t own. sharemarch 2011
http://www.time.com/time/specials/packages/0,28757,2059521,00.html
smart����������� ������������������ choice
![Page 27: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/27.jpg)
sharing����������� ������������������ economy
http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
rise
![Page 28: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/28.jpg)
not����������� ������������������ profit
in����������� ������������������ Korea����������� ������������������ under����������� ������������������ economy����������� ������������������ crisis,����������� ������������������ 1998
ANAVADA
![Page 29: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/29.jpg)
Money Technology
Idle����������� ������������������ Capacity
enablerssharing����������� ������������������ economy
Environment SocietyY
GENERATION
![Page 30: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/30.jpg)
economysave����������� ������������������ money
extra����������� ������������������ money
![Page 31: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/31.jpg)
economyLocal
![Page 32: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/32.jpg)
communitylocalcommunity32
![Page 33: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/33.jpg)
From����������� ������������������ strangers
OfflineSharing
offline����������� ������������������ trust
online����������� ������������������ trust
to friends
![Page 34: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/34.jpg)
planetright����������� ������������������ of
![Page 35: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/35.jpg)
idle capacity$1.6����������� ������������������ trillionunused����������� ������������������ items����������� ������������������ in����������� ������������������ homes
idle capacity$1.6����������� ������������������ trillionunused����������� ������������������ items����������� ������������������ in����������� ������������������ homes
http://www.youtube.com/watch?v=Ig31ELGDJ0Q
![Page 36: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/36.jpg)
Ygenerationsharing����������� ������������������ natives
![Page 37: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/37.jpg)
technologySoLoMoN
trust����������� ������������������ &����������� ������������������ efficiency
![Page 38: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/38.jpg)
1.product service 2. redistribution
markets3.collaborative lifestyles
![Page 39: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/39.jpg)
Own
Own & Share
Shared Access
Individual ExclusiveOwnership
Access
BitsAtomsSkillSpaceTimesLifeStyle
sharing economy
![Page 40: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/40.jpg)
fantastic����������� ������������������ 4����������� ������������������ +����������� ������������������ 1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
![Page 41: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/41.jpg)
SF2008
SF2011
![Page 42: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/42.jpg)
opportunitybusiness
![Page 43: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/43.jpg)
![Page 44: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/44.jpg)
trustbetween����������� ������������������ strangers
44
![Page 45: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/45.jpg)
http://www.mmchs.org/commitment_details.aspx?ID=182
reputationnew����������� ������������������ capital
45
![Page 46: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/46.jpg)
Valueof����������� ������������������ reputation����������� ������������������ capital
http://www.ted.com/talks/view/lang/en//id/1572
![Page 47: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/47.jpg)
![Page 48: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/48.jpg)
regulation����������� ������������������ traditional����������� ������������������ businesstaxinsurance����������� ������������������ &����������� ������������������ liability����������� ������������������ ����������� ������������������
speed bump
![Page 49: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/49.jpg)
![Page 50: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/50.jpg)
•자원의 활용성 극대화•신뢰관계 확대•공동체 복원•일자리 창출
•도시경제 활성화
SHAREC I T Y
SEOUL
![Page 51: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/51.jpg)
lifestyleasset-light
![Page 52: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/52.jpg)
http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/
![Page 53: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/53.jpg)
<=>own����������� ������������������ less,����������� ������������������ live����������� ������������������ more
http://youtu.be/L8YJtvHGeUU
![Page 54: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/54.jpg)
sharing����������� ������������������ iscaring
![Page 55: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/55.jpg)
innovationcollaborative
![Page 56: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/56.jpg)
http://www.ted.com/talks/view/lang/en//id/1572
jobsnew
![Page 57: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/57.jpg)
$100 $500billion����������� ������������������ market����������� ������������������ (us,����������� ������������������ global)
http://www.fastcompany.com/1747551/sharing-economy http://www.trust.org/alertnet/blogs/the-debating-chamber/is-the-sharing-economy-a-hippy-pipedream
![Page 58: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/58.jpg)
http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/
sustainabilitysustainability
![Page 59: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/59.jpg)
BIG Shift to Sharing Economy
Idle Capacity
MeIndividual Ownership
GlobalCentralizedCompetition
CompanyAdvertising
MoneyConsumer
Credit/Regulation
WeShared AccessLocalDistributedCollaborationPeopleCommunity+ Value+ Micro EntrepreneurReputation
![Page 60: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/60.jpg)
http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/
magicfamilylocal����������� ������������������ economycommunityjobsgreentrust����������� ������������������ &����������� ������������������ securit
yinnovation
![Page 61: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/61.jpg)
two daysin����������� ������������������ the����������� ������������������ sharing����������� ������������������ economy
http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/
![Page 62: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/62.jpg)
timeto����������� ������������������ share
![Page 63: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/63.jpg)
![Page 64: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/64.jpg)
•12 Million Visitors in 2012
•Shortage of Hotel Rooms in Seoul
•Increasing Popularity of Hotel Alternatives: HomeStays, TempleStays
•Lots of Idle Rooms at Homes: 3.5M Households in Seoul
Accommodation in Korea
![Page 65: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/65.jpg)
A Trusted Marketplace
![Page 66: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/66.jpg)
LocalFood & Culture
Meet People
Unique Space
Value
Cost Saving
Host•Earn Extra Money•Make Global Friends•No Service Fee•Controllability & Privacy•Global Marketing•
Social Value•Community•Environment•Trustful Society
![Page 67: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/67.jpg)
Hotel
Target Market
Motel
Price
Quality
Homestay
Pension
HanokstayAccomodation
Korea
Apartment/HouseTravelAsia
![Page 68: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/68.jpg)
Business Model
10% Value Fee
Social StaySocial Travel
Guests Hosts
3% Transaction Cost
![Page 69: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/69.jpg)
•Focus•Everyday Evolving•Local •Social, Video, Mobile
•Philosophy
Strategy
![Page 70: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/70.jpg)
Profile
Social Relationship& Activity
@frank
Review, RatingsTransaction HistoryHuman Verification
Place Visit &Phone Interview
Trust andReputation
![Page 71: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/71.jpg)
•Differentiation•Social Value•Law•Pains
•Global Hallyu Culture
HanokStayExperience Korean Tradition and LifeStyle
![Page 72: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/72.jpg)
![Page 73: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/73.jpg)
HanokStayHanokers
![Page 74: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/74.jpg)
Templestay
Homestay
Guesthouse
Pension
Expanding NowAccommodation Types, Service, Location
Farmstay
Hanokstay
Bizstay
![Page 75: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/75.jpg)
2008
2013
San Francisco
2011
2014
Seoul
![Page 76: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/76.jpg)
For-Profit For-Good신나게 세상을 이롭게
FunIntegrityShareHack
![Page 77: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/77.jpg)
Life Sharing Platformwith trust graph
we share homes
![Page 78: big shift to sharing](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d49d39bb61ebbe2c8b45d8/html5/thumbnails/78.jpg)
kozaza, offline facebook
web2.0social graph
life2.0trust graph