big data world asia 2012

Partnership Prospectus

How to store, analyse and use data – for all businesses

15 - 16 November 2012 | Singapore www.terrapinn.com/bigdataasia

Co-located with: Produced by:

www.terrapinn.com/bigdataasia

2 Big Data World Asia 2012 | [email protected] | T: +65 6322 2320

Executive Summary Big Data World Asia 2012 is Asia’s leading conference that will prepare senior marketing and IT

executives with the strategies, intelligence and technology they need to handle Big Data effectively. This will be achieved through a combination of strategic keynotes and technical ‘how to’ case studies. It's 2 days packed with best practice, the latest research, and the most innovative case studies!

This is where data insights are used to generate profitability, create innovation and achieve competitive advantage.

A unique opportunity

Big Data World Asia 2012

is a 2 day strategic conference and exhibition with pre-conference workshops

Big Data World Asia 2012 will feature 250+ senior decision makers and pioneers within the Big Data

space


is where the data and analytics community comes to find solutions and ideas

Big Data World Asia 2012 is your platform and business opportunity that puts your brand, your people and your offering in front of your target market


allows you to meet and network with your fellow marketers across different industries and discuss current trends, opportunities and challenges

Big Data World Asia 2012 is your unrivalled and cost-effective sales and profile solution that works throughout the year and then brings you face-to-face with your customers and prospects, new leads, awareness and new business in Asia.

If you are in the business of providing world-class solutions to the data and analytics community you need to be here... and be seen!

How do I move big data to the core of my business

for competitive advantage?

How can I attract the very best data

scientists?

How do I build a data driven

organization?



The Concept

Big Data World Asia 2012 is the only Asia-centric conference that brings together global thought leaders shaping the present and future of Big Data, from storage and protection through to analysis and application. It is the premier meeting place for Asia’s business leaders, senior marketing and IT executives to convene, explore and debate best practices in data strategy, technology and techniques.

The conference will feature senior decision makers – CIOs, CMOs, IT Directors, Intelligence Architects, Data scientists and Data analysts from the largest brands in Asia and globally. Be part of an exclusive gathering of the most innovative companies and leading solutions providers, all eager to explore the latest in data solutions and services.

Why Big Data World Asia? Every day, companies capture trillions of bytes of information about customers, suppliers, and operations. With staggering statistics reflecting that 90% of the data in the world today has been created in the last two years alone, there is no doubt that the amount of data in our world is exploding – this has made data proliferation one of the biggest IT infrastructural challenges to organisations, and Big Data, the biggest new trend in enterprise technology and marketing.

With the explosion in consumer data across multiple channels, business leaders must understand and leverage the wider implications and economic possibilities of Big Data. Statistics, figures and trends can be translated into powerful tools and opportunities for business growth, profitability and business models.

In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and deliver tailored messages and offerings becomes even more crucial. 'l

;

Big Data World Asia 2012 aims to achieve:

300+ business executives joining us

150+ senior marketers looking for solutions, knowledge and technology

40+ expert speakers addressing the big issues

Throughout the conference, business leaders will be looking to organizations providing products or services to help them overcome their challenges, enhance, develop and implement their business strategy. This is where senior marketers and IT executives access knowledge, technology & their peers all in

one place, one time to strategise, innovate & execute their big data analytics strategies in Asia.

Terrapinn’s global series of Big Data and marketing conferences:

Asia is a region where old harmonizes with the new, where diversity is the norm,

and growth and change reign supreme. ” “



The Event

Big Data World Asia 2012 is a two day strategic conference and exhibition, featuring a tightly edited & curated showcase of case studies by and for the region’s leading thought leaders in Big Data intelligence.

The exhibition will showcase the latest solutions from around the world from:

Business intelligence software providers

Data centres

Database, data management software & services

Data analysis, mining & profile software

Consultants

Law firms

2012 Event at a Glance

15 NOVEMBER 2012 THURSDAY

16 NOVEMBER 2012 FRIDAY

CONFERENCE DAY 1 CONFERENCE DAY 2

AM PLENARY Engagement in Asia’s Rich and Diverse

Marketplace

AM PLENARY

Marketing 2.0 in Asia’s Brand-scape

THE BIG DATA UNIVERSE DATA USAGE

DATA COLLECTION DATA VISUALISATION

DATA ORGANISATION BIG DATA ON CLOUD

2-DAY MARKETING TECH EXHIBITION SHOWCASE

Case Studies & Big Data Tech Exhibition Showcase Get exclusive insights from leading marketers through exclusive case study presentations. Speakers at Big Data World Asia 2012 will be positioned as industry thought leaders and will be an unparalleled platform to further engage with potential clients. With more case studies from brands using Big Data than any other event, you will benefit from the innovations and solutions of over thirty global brands across all major industries. Discover the definition and true value behind the Big Data moniker and take practical solutions back to your business.



Our Speakers

Terrapinn is proud to have worked with some of the biggest names in the world. Our presenters run some of the most successful companies worldwide; create ground-breaking deals and are trusted industry voices and convention-breaking mavericks.

Here is a selection of our speakers, past and present, from our global Big Data World series of conferences:



Other industry experts

By bringing together all the relevant stakeholders under one roof, we provide the perfect arena for key decision makers to meet, discuss and learn.

Andy Kirk

Founder Visualising Data

Tony Fish

Founder & CEO AMF Ventures

Luke Londergan

CTO, VP and Co-Founder Greenplum

Ed Wrazen VP Marketing,

International Trillium Software

Chuck Hollis

VP, Global Marketing CTO EMC Corporation

David Wormald Head of Information &

Media Sector UK MarkLogic

Brian Hopkins Principal Analyst,

Enterprise Architecture Forrester Research

Flavio Villanustre VP, Infrastructure and

Products HPCC Systems

John Pomeroy

VP EMEA MarkLogic

Martin Willcox Director, Product &

Solutions Marketing, EMEA

Teradata Corporation

Enrico Bertini Research Associate

University of Konstanz

Guarav Verma

Senior Director Product, Industry & Field Marketing

EMC Information Intelligence Group

Matt Wood Technology Evangelist

Amazon Web Services

Steve Wood Head of Policy Delivery

ICO

Jeremy Waite Head of Social Strategy

TBG Digital

Michael Paisley Head of Information Risk

Santander UK

Paolo Balboni Executive Director European Privacy

Association

Paul Cook Head of Global Insight

Just-Eat

Peter Crayfourd Head of Customer

Experience Lifecycle

Orange - France Telecom

Rob Anderson EMEA CTO

EMC Isilon



Who Attends?

The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their market share in Asia – attendees will come from:

INDUSTRY JOB TITLE COUNTRY

Airlines / Travel & Hospitality Data Scientist China

Financial Services Data Analyst Hong Kong

Healthcare CMO / Head of Marketing India

Government / Law Enforcement CIO / Head of IT Indonesia

Telecom Operators Data Intelligence Architect Japan

Media Head of Customer Analytics Malaysia

Luxury & Retail Head of Data Warehousing Philippines

E-Commerce Portals Head of Branding Singapore

Fast-Moving Consumer Goods Head of E-Commerce South Korea

Food & Beverage Head of CRM Taiwan

Leisure, Health & Wellness Head of Loyalty Thailand

High-Tech & Electronics Head of Customer Insights/Intelligence

Vietnam

We bring you your target market under one roof at one time so that you can generate new business leads and turn your prospects into customers.

Limited speaking opportunities are open to technology and solutions providers who want to showcase their expertise to senior marketers at Big Data World Asia 2012. To secure one of these speaking roles you need to confirm your partnership with us early.

Contact Carrie Lim NOW at +65 6322 27320 or email [email protected]



Who Should Sponsor & Exhibit?

The profiles

The conference creates a platform for suppliers to showcase their expertise. Organisations that could benefit from sponsoring or exhibiting include:

Why Sponsor?

To be seen as a leading solution and service provider to the world’s most forward thinking companies

To establish credibility for your product or service

To create awareness, raise your profile and get your brand, product or service in front of mind with key decision makers

Demonstrate the power and success of your product in front of an international audience

Limited speaking opportunities

There are limited speaking opportunities for sponsors. To secure one of these speaking slots you need to confirm your partnership with us early.

Sponsorship & exhibition at Big Data World Asia 2012 is a unique opportunity to position your company’s

products & offerings to a highly targeted & senior gathering of Asia’s premier marketers & IT executives as growth prospects in Asia continue to surge in 2012.

To discuss your participation, contact Carrie Lim on +65 6322 2320 or email [email protected].

TERRAPINN’S MARKETING EVENTS HAVE BEEN SPONSORED BY INDUSTRY LEADERS:



Sponsorship & Exhibition Opportunities BE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS:

THOUGHT LEADERSHIP SPEAKING OPPORTUNITIES

Big Data World Asia 2012 is where Asia’s elite marketers and top IT executives speak to demonstrate their thought leadership. Across our global portfolio of Big Data events - speaking opportunities on the programme have positioned our valued partners alongside global CIOs and CMOs authoritatively. Our partners have benefitted from having their brand aligned with the most innovative, agile & customer-centric companies.

EXHIBIT MARKETING TECH EXHIBITION SHOWCASE Having a stand at the exhibition will guarantee that fellow attendees will know where to find your company representatives to make enquiries onsite at Big Data World Asia 2012.

BRAND & HOST NETWORKING SOCIALS Raise your company’s profile at the event by being branded as one of our host sponsors for our various networking activities! This means your company gets to be the centre of attention in the midst of all the networking action at Big Data World Asia 2012! You can be branded for any of the following socials:

NETWORKING TEA BREAKS

NETWORKING LUNCHEON

BIG DATA WORLD ASIA 2012

NETWORKING PARTY

SPEED NETWORKING



Networking Opportunities

Maximise your networking opportunities at Big Data World Asia 2012

There are over 10 hours of networking time built into the agenda, including Terrapinn’s revolutionary SPEED NETWORKING session!

Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting, quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minute session. These brief meetings are the starting point for conversation and networking throughout the conference.

Contact is the way to get in touch with other attendees before the event

to set up meetings on the day, and keep in touch after the event! Don’t leave meeting key attendees to chance. Identify your partners of choice, contact them before the congress, engage onsite and follow-up post event. Not to mention download the conference papers when you’re back in the office.

Big Data World Asia 2012 Networking Party & refreshment breaks The Networking Party as well as refreshment and lunch breaks are also a great way to take advantage of an informal setting to capitalise on those contacts made earlier in the day.

We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you need to meet.



An Outstanding Marketing Campaign

ENGAGE FULLY WITH ASIA’S LEADING CIOs and CMOs

Sponsors of Big Data World Asia 2012 will be able to leverage off a comprehensive marketing campaign

designed to accurately profile your company’s thought leadership & offerings to Asia’s leading marketers and senior IT executives. Year on year – our marketing campaigns have culminated in face-to-face meetings & deals for our sponsors and their key customers & prospects.

MARKETING CAMPAIGN CHANNELS AT A GLANCE

COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE

ONLINE MARKETING

WEBSITE Our dedicated event website includes all sponsor branding and is consistently updated with the latest event news. The conference and presentation sessions will be heavily promoted on the site to attract delegates.

E-MAIL A comprehensive email campaign will be run to recruit attendees and encourage them to preregister for the conference including sponsor logos where appropriate. Once registered they receive a weekly show update and prompts to log on to Contact our online community and meeting schedule service.

DIGITAL MARKETING Big Data World Asia 2012 will be using the latest digital marketing techniques to reach the massive target market the show can attract. Including: a dedicated blog, email marketing, social networking and web 2.0 tools, online advertising, mobile marketing, search optimisation, PPC and video.

OFFLINE MARKETING

DIRECT MAIL, FAX It’s not as sexy but it still works. Conference brochures will be mailed to a targeted database. Where appropriate, inserts will be placed in leading business publications in the weeks running up to the show.

TRADE ADVERTISING, PR & PUBLICITY Advertisements and editorial coverage in key publications. Including business and national mainstream press with sponsor logos where appropriate.

PARTNERSHIPS The show will be promoted through a network of strategic alliances with key industry associations.

PRESS RELATIONS Our powerful media partnerships mean more effective press relations.

AUDIENCE DEVELOPMENT

TELEMARKETING CONTACT SYSTEM

* Terrapinn’s proprietary online conference networking tool

YOU

We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll mee t with you to discuss how we can help you drive traffic to the show, to your stand and to your presentation.

CONTENT MARKETING STRATEGY

Terrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a strong content base to distribute throughout our 7 month marketing timeline and through our online and offline channels.

CONFERENCE PRESENTATIONS

WHITE PAPERS E-BOOKS MARKET INTELLIGENCE

SURVEYS



About Terrapinn

BIG DATA WORLD ASIA 2012 PROJECT TEAM CARRIE LIM Business Development Manager DID +65 6322 2320 Fax +65 6226 3264 [email protected] MICHELLE GAUTRIN Conference Manager DID +65 6322 2773 Fax +65 6226 3264 [email protected] JEHAN MACHACON Marketing Manager DID +65 6322 2745 Fax +65 6226 3264 [email protected] ELEANOR UY General Manager, Enterprise DID +65 6322 2317 Fax +65 6226 3264 [email protected]

Terrapinn is an international business media company. Our products are trade exhibitions, conferences, training solutions and online publishing. Terrapinn owns a portfolio of leading B2B brands. Terrapinn events Terrapinn conferences, trade shows and award ceremonies are the industry standard for the sectors they serve. Each year the company produces over 200 events across the world: in Asia Pacific, in Europe, in Africa, in the Middle East, in the Americas. We’re brainstorming your next big idea Our purpose is to give our customers the relationships and big ideas to do different and better business. We’ve been doing it for more than 20 years. We want you to come away from one of our events with eight big ideas and eight new key contacts. That’s how we contribute to the business communities we serve. Living the brand Our experience, skill, creative vision and commercial drive have built a portfolio of successful international brands. The kind of brands that ensure your world class brand gets maximum value from a global stage. Our brain power stimulates yours And we believe in the inventive power of the right brain. We’re a creative organisation and use design, story, play and meaning to make our events stimulating experiences that help shape your big ideas. Please visit: www.terrapinn.com

mailto:[email protected]



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