Top Uses for Big Data in Digital Marketing

A RECENT SURVEY BY 2ND WATCH

The research reports that the top uses for Big Data in digital marketing include:• 29% To better

understand customer insights

• 18% To improve the supply chain

• 16% To power campaigns and promotions

How to Target Consumers Digitally with Big Data

• Online data is the fuel that drives success

• Marketers must :

collect and integrate these online data

& Analyze for useful insights

Eg : $40 ROI for every dollar spent

on email marketing.

Six Sources of Big Data

Web Mining

Search Information

Social Media

Crowd Sourcing

Transactional

Mobile

Why big data matters to Digital marketing

• Customer engagement.

• Customer retention and loyalty.

• Marketing optimization/performance.

1920 – Evil returns :Big data & Analytics

1920 – Evil returns :Big data & Analytics

• Social Media Analytics

• Text Mining : Based on that Movie popularity & Reach is found out

• Sentimental Analysis : Movie response

• Data is collected through User responses ( Comments & Likes )

• Movie was a box office hit