big data and hadoop - key drivers, ecosystem and use cases

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[[The Wikibon Project]]

Big Data and Hadoop: Key Drivers, Ecosystem and Use Cases November 2011


What is Big Data?

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Big Data n Data sets whose size, type and/or speed make them impractical to process and analyze with traditional database technologies and related data management tools.


Why is Big Data Important?

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Big Data is the new de.initive source of competitive advantage across industries …

… For those organizations that embrace Big Data, the possibilities for innovation, improved agility, and increased pro.itability are nearly endless.


Three Key Big Data Drivers

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1.  Volume, Variety, Velocity

2.  Hardware Commoditization

3.  Cloud Computing


Characteristics of Big Data

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Sources of Big Data

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Hadoop

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Open source framework for processing, storing and analyzing Big Data.

Fundamental concept: Rather than banging away at one, huge block of data with a single machine, Hadoop breaks up Big Data into multiple parts so each part can be processed and analyzed in parallel.


Hadoop: The Pros and Cons

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First the pros … Hadoop is a time- and cost-effective approach to store, process and analyze large volumes of unstructured data allowing for new and unprecedented types of analytics.

Now the cons … Hadoop is complex and difficult to deploy and manage; there’s a dearth of Hadoop-savvy engineers and Data Scientists on the job market; the risk of forking and vendor lock-in remains.


Hadoop: The Pros and Cons cont.

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More pros … Many bright minds contributing to Hadoop resulting in rapid development and an ecosystem of vendors emerging to make Hadoop enterprise-ready.


The Big Data Ecosystem

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Big Data Pioneers

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•  Largest Hadoop instance on the planet … 40,000 nodes handling 200+ PB of data.

•  Used to support research

for ad systems and Web search.

•  Match ads with users, detect spam in Yahoo! Mail, pick relevant top stories.


Big Data Pioneers cont.

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•  Two major clusters processing and storing over 30 PB of data.

•  Uses HDFS to store copies of internal log and dimension data.

•  Developed Hive to perform large-scale analytics on user data.

•  Using HBase to store, manage and retrieve Facebook Messenger data.


Big Data Pioneers cont.

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•  Uses Hadoop to support “People You May Know” feature.

•  Tailors its search engine to return most relevant results for recruiters, employers and job seekers.

•  Created a visualization tool to allow users to explore their professional network to discover hidden patterns.


Big Data in Financial Services

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•  Over 30,000 databases and 15,000 applications spread across 7 business units.

•  Using Hadoop as the basis of its Common Data Platform.

•  Looking to establish 360 degree view of customer for upsell and cross-sell opportunities.


Big Data in Financial Services cont.

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•  Risk management and analysis to understand financial exposure.

•  Detecting fraudulent transactions and potentially criminal activity.

•  Conduct sentiment analysis on social media data.


Thank You

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Jeffrey F. Kelly Principal Research Contributor

The Wikibon Project

[email protected] @jeffreyfkelly

www.wikibon.org www.siliconangle.com

big data and hadoop - key drivers, ecosystem and use cases

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