big bazaar project

Consumer Buying Behavior Towards Big Bazaar (Future value retail ltd)

CONTENTS

1.INTRODUCTION AND LITERATURE REVIEW2.INDUSTRY PROFILE3.COMPANY PROFILE4.SWOT ANALYSIS5.FINDING,SUGGESTION & CONCLUSION6.BIBLIOGRAPHY

Vijayanagar college, Hospet page no 1


1.1. INTRODUCTION

Retail enterprises are those components of the distribution channel that interact

directly with the end customers. Retail enterprises, therefore, tend to possess grater

knowledge about the customer’s needs and aspirations. Further, being close to the

customers, retailers have a critical influence over the choice of the end customers.

With increasing demand from the buyer’s end and the discovery of an opportunity in

the retail space, the science of retailing has acquired a new and strategic importance.

Understanding consumer behavior is emerging as a special field of study within

marketing. Enterprises are investing heavily to gain insights into the consumer’s

behavior. How consumers are arriving at their decision is itself a major area of

research.

Base consumer research, enterprises endeavor to build consumer- oriented

organization. Event brands are developed for specific target markets. Consumer

research is not restricted to conventional sectors as marketers make efforts to

understand the mind of the customers. It is also important to know that the brands and

the consumer decision are interrelated therefore, it is necessary for the marketing

manager to clearly understand concepts like market segmentation, brand architecture

and so on.

Big Bazaar is a chain of shopping malls in Indian owned by the future group. It has

democratized shopping in India and is so much more than a hypermarket. Here you

will find over 170,000 products under one roof that cater to every need of a family,

individuals and offices and so on. Big Bazaar is the destination where you get

products available at prices lower than the MRP, setting a new level of standard in

prices, convenience of location and quality. It was started in the year 2001 with the

slogan “Is se sasta aur achcha kahin nahi!”

The title of this project is “ consumer buying behavior towards Big Bazaar

( Future Value Retail ltd)BSK III Stage, Banashankari Bangalore 560 085” the

objective of this project is to understand how consumer behave and become aware

of, evaluate, purchase, consume and tell other about products and services.

The type of research design used was the descriptive research design and the sampling

procedure that was followed was non probabilistic convenience sampling.



The structure questionnaire was used to get the responses from the respondents by

personally interviewing them in the store. Some of suggestion provided by the

respondents for improvement included increasing the efficient of the billing system in

weekends and during festive seasons, proper arrangement of the products, reducing

too much crowd during festive seasons and improvement in parking facility seating

arrangement proper drinking eater facility.

The sample may not represent the whole universe or population and most of

customers busy with shopping are some of them may made bias. The total sample size

for the study is 100 respondents across all the analysis of the study, and gender. Bar

chats and other useful techniques are used for the analysis of data. The limitations of

the study include the biased responses provided by the respondents.

RESEARCH METHODLOGY

Type of research and Statement of problem

(a)Type of researchThe choice of the most appropriate research design depends largely on the objective

of study and how much is know about the problem and objectives three basic types of

research exists.

1. Exploratory Research

2. Descriptive research

3. Causal Research

(b)Statement of the problem

‘A study consumer buying behavior Towards Big Bazaar’

This is important for every company to understand the mental, emotional process and

physical activities of people who purchase and use goods and services to satisfy

particular needs and wants. The understanding of consumer’s behavior is a very

difficult and vital task for an organization. The studies of consumer behavior take us

to the roots of why a consumer has positive or negative predisposition? So, if the



organization makes an attempt to fine the consumer behavior it will be easy to offer

the products or services to customer.

OBJECTIVES AND SCOPE OF STUDY:

To understand the attitudes and behaviors of consumer towards Big Bazaar.

To know consumer awareness to retail stores.

To understand the purchasing decision to buy or not to buy products or

services.

To know dispose of or not dispose of product or services.

To know customers use or not use the product or services that satisfy their

needs.

To know use of scare resources like time, money and efforts on consumption

items.

To know the factors influencing the customer purchase decision like personal

factors, commercial factors, public factors, and experiential factors.

To know shopping experience, services time, price and quality of products.

Scope of Study:

The scope of study is limited only to the consumer buying behavior towards Big

Bazaar (Future Value Retail ltd) BSK III Stage, Banashankari Bangalore 560 085”.

1. The study helps us to understand the consumer behavior towards Big Bazaar.

2. The study helps to know customer satisfaction levels

Sample Size collection of data

Sample Size A sample size is a representative part of the population. In sampling technique,

information is collected only from a representative part of the universe and the

conclusions are drawn on that basis for the entire universe.

Sample size denotes the number of elements selected for the study. For the present

study, 100 respondents were selected at random. All the 48 respondents were the



customers of different stores and remain were specially Big Bazaar prospect

customers.

Collection of DataData collection is the process of obtaining valuable and reliable information

for purposes of research.

1. Primary Sources of dataPrimary data are those collected data by the investigator himself for the fist

time and thus they are original in character, they are collected for a particular purpose.

A well- structure questionnaire was personally administrated to the selected sample to

collect the primary data.

2. Secondary Sources of data

Secondary data are those, which have already been collected by some other

persons for their purpose and published. Secondary data are usually in the shape of

finished products. Two types of secondary data were collected for the preparation of

the project work.

Internal data was generated from company’s brochures, manuals and annual reports.

External data on the other hand, generated from magazines, research books and

internet

3. Actual collection of data

Personal interview method applied to collect the actual data for the research

study. The interactions with the respondents before filling questionnaires have made

them more friendly and free to give the information.

Company records:

Company records like annual reports brochures, magazine, advertising papers

observation etc. have been valuable information for the present study.

Internet and magazine: company has website and magazine also provided

significant contribution in data collection.



LIMITATION OF THE STUDY

The limitations of the study are as follows:

a) The opinion of the respondent visiting the store may not represent the whole

population.

b) Due to the limitation of time for both respondents and Marketing manager

unable to cover larger base of respondents and it is limited only sample size of

100.

c) Analysis and interpretation of data obtained from the questionnaire was done

on the assumption that the data given by the customers is correct and honest.

d) Some of the respondents were not ready to fill the questionnaires and some of

them were not ready to come out openly.

e) It was difficult to fine respondents as they were busy in their shopping.

1.2 LITERATURE REVIEW:

The main of marketing is to meet and satisfy target customers needs wants. The

field of consumer perception studies how individuals, groups and organisations select,

buy, use and dispose of goods, services, ideas or experience to satisfy their needs and

desires.

Understanding consumer perception and “knowing customers” is never

simple. Customers may say nor thing but do another. They may not be in touch with

their deeper motivations. They may respond to influence that change their minds at

the last minute.

Evaluation of Alternatives:

For evaluation, a consumer will not consider all brands available in the market. He

will shortlist a set of choices on which evaluation is done. This is known as the

evoked set. Evoked set can be defined as set of brands that a consumer will

remember while making the purchase decision it is more likely that consumer will

choosebrand from the evoked set. Thus the focus of advertisers at this stage is to

place the brand in the consumer’s evoked set, thereby increasing the probability of

the consumer selecting the brand. Another key element that influences the

evaluation process is the attitude of the consumer towards the product. A positive

attitude towards a particular brand will make a consumer consider that brand and a



negative attitude towards it will result in rejection of the brand. Thus, advertisers

try to create a favourable attitude among consumers towards their brand. Multi-

attribute models and decision rules will help the company in understanding the

consumer attitudes.

Purchase Decision:Purchasing decision is the next step in the consumer buying process. At this stage

consumer will make a final decision regarding the brand to be purchased. A

consumer will also decide about issues like where to buy, when to buy and how

much quantity to buy.

Post Purchase Decision The final step in the consumer buying process is the post purchase evaluation. At

this stage, the consumer will evaluate performance in terms of his expectations. If

the

Product does not meet his expectations then he will experience cognitive

dissonance. This can be reduced by running communication campaigns that

reassure the consumer that his decision is right and creating positive image about

the brand.

• Post-purchase anxiety that results from an imbalance among an individual’s

knowledge, beliefs, and attitudes is called cognitive dissonance

• Marketers must try to reduce this anxiety

• After the purchase, consumers are either satisfied or experience

post-purchase anxiety

Apart from understanding the consumer buying process, advertisers need to study

the consumer learning process which has an influence on buying behavior. The

consumer learning is defined as "the process by which individuals acquire the

purchase and consumption knowledge and experience they apply to future related

behavior." Consumer learning can be explained using two theories -- behavioral

learning theory and the cognitive learning theory.



HISTORY OF RETAILING



The history of retailing is very old. Small stores play a key role in the nation’s

economy. Generally, most of the retailers are small one- man or proprietary stores.

Retailing is a dynamic form of marketing. In some developed countries one- man or

small stores are disappearing and have been replaced by departmental stores. Discount

stores are few and are found in abundance inurbane markets. But in India, such stores

are fever and are found in urban areas only. In rural areas of India, only general stores

are existing. Most of the retailers in Indian suburban and rural markets are of the form

of general stores.

The emerging sectors

Retailing, one of the largest sectors in the global economy, is going through a

transition phase not only in India but the world over. For a long time, the corner

grocery store was the only choice available to the consumer, especially in the urban

areas. This is slowly giving way to international formats of retailing. The traditional

food and grocery segment has seen the emergence of supermarkets/grocery chains

(Food World, Nilgiri’s, Apnna Bazaar), convenience stores (Convention, HP Speed

mart) and fast-food chains (McDonalds, Dominos).

It is the non-food segment; however that foray has been made into a variety of

new sectors. These include lifestyle/fashion segments (Shoppers' Stop, Globes,

Lifestyle, Westside), apparel/accessories (Pantaloon, Levis, Reebok),

books/music/gifts (Archives, Music World, Crosswords, Landmark), appliances and

consumer durables (Viveks, Jenison’s, Vansant & Co.), drugs and pharmacy (Health

and Glow, Apollo).

The emergence of new sectors has been accompanied by changes in existing

formats as well as the beginning of new formats:

o Hypermarket

o Large supermarkets, typically 3,500-5,000 sq. ft.

o Mini supermarkets, typically 1,000-2,000 sq. ft.

o Convenience stores, typically 750-1,000sq. ft.



o Discount/shopping list grocer

The traditional grocers, by introducing self-service formats as well as value-

added services such as credit and home delivery, have tried to redefine themselves.

However, the boom in retailing has been confined primarily to the urban markets in

India. Even there, large chunks are yet to feel the impact of organized retailing. There

are two primary reasons for this. First, the modern retailer is yet to feel the saturation'

effect in the urban market and has, therefore, probably not looked at the other markets

as seriously. Second, the modern retailing trend, despite its cost-effectiveness, has

come to be identified with lifestyles.

In order to appeal to all classes of the society, retail stores would have to

identify with different lifestyles. In a sense, this trend is already visible with the

emergence of stores with an essentially `value for money' image. The attractiveness of

the other stores actually appeals to the existing affluent class as well as those who

aspire for to be part of this class. Hence, one can assume that the retailing revolution

is emerging along the lines of the economic evolution of society.

Technology impact

The other important aspect of retailing relates to technology. It is widely felt

that the key differentiator between the successful and not so successful retailers is

primarily in the area of technology. Simultaneously, it will be technology that will

help the organized retailer score over the unorganized players, giving both cost and

service advantages.

Retailing is a `technology-intensive' industry. It is quoted that everyday at

least 500 gigabytes of data are transmitted via satellite from the 1,200 point-of-sales

counters of JC Penney to its corporate headquarters. Successful retailers today work

closely with their vendors to predict consumer demand, shorten lead times, reduce

inventory holding and thereby, save cost. Wal-Mart pioneered the concept of building

a competitive advantage through distribution and information systems in the retailing

industry. They introduced two innovative logistics techniques - cross-docking and

electronic data interchange.



Today, online systems link point-of-sales terminals to the main office where

detailed analyses on sales by item, classification, stores or vendor are carried out

online. Besides vendors, the focus of the retailing sector is to develop the link with the

consumer. `Data Warehousing' is an established concept in the advanced nations.

With the help of `database retailing', information on existing and potential customers

is tracked. Besides knowing what was purchased and by whom, information on softer

issues such as demographics and psychographics is captured.

INTRODUCTION OF RETAIL INDUSTRY

Indian Retail Scenarios

The retail scenario is one of the fastest growing industries in India over the last

couple of years. India retail sector comprises of organized retail and unorganized

retail sector. Traditionally the retail market in India was largely unorganized; however

with changing consumer preferences, organized retail is gradually becoming popular.

Unorganized retailing consists of small and medium grocery store, medicine stores,

subzi Mandy, Karana stores, pan shops etc. More than 90% of retailing in India fall

into the unorganized sector, the organized sector is largely concentrated in big cities.

Organized retail in India is expected to grow 25-30 per cent yearly and is expected to

increase from Rs35, 000 crores in 2004-05 to Rs109, 000 crores ($24 billion) by

2010.

Quick Facts on Indian Retail Sector

Indian Retail sector is the fifth largest global retail destination.

India retail market is dominated by the unorganized sector.

The top five companies in retail hold a combined market share of less than

2%.

The Indian retail market has been ranked by AT Kearney's eighth annual

Global Retail Development Index (GRDI), in 2009 as the most attractive

emerging market for investment in the retail sector.



Currently the share of retail trade in India's GDP is around 12 per cent, and is

estimated to reach 22 per cent by 2010. .

GROWTH OF RETAIL COMPANIES IN INDIA

Growth of Retail Companies in India exhibits the boom in the retail industry

in India over the years. The increase in the purchasing power of the Indian middle

classes and the influx of the foreign investments has been encouraging in the Growth

of Retail Companies in India.

Growth of Retail Companies in India: Overview

Growth of Retail Companies in India is still not yet in a matured stage with

great potentials within this sector still to be explored. Apart from the retail company

like Nilgiri's of Bangalore,

Most of the retail companies are sections of other industries that have stepped in the

retail sector for a better business. The Growth of Retail Companies in India is most

pronounced in the metro cities of India; however the smaller towns are also not

lagging behind in this. The retail companies are not only targeting the four metros in

India but also is considering the second graded upcoming cities like Ahmadabad,

Baroda, Chandigarh, Coimbatore, Cochin, Ludhiana, Pune, Trivandrum, Shimla,

Gurgaon, and others. The South Indian zone have adopted the process of shopping in

the supermarkets for their daily requirements and this has also been influencing other

cities as well where many hypermarkets are coming up day to day.

REASONS FOR THE FAST GROWTH OF RETAIL COMPANIES IN INDIA

The retail companies are found to be rising in India at a remarkable speed with

the years and this have brought a revolutionary change in the shopping attitude of the

Indian customers. The Growth of Retail Companies in India is facilitated by certain

factors like -

Existing Indian middle classes with an increased purchasing power

Rise of upcoming business sectors like the IT and engineering firms

Change in the taste and attitude of the Indians

Effect of globalization

Heavy influx of FDI in the retail sectors in India



Future Trends

Lifestyle International, a division of Landmark Group, plans to have more

than 50 stores across India by 2012–13.

Shoppers Stop has plans to invest Rs250 crores to open 15 new supermarkets

in the coming three years.

Pantaloon Retail India (PRIL) plans to invest US$ 77.88 million this fiscal to

add up to existing 2.4 million sq ft retail space. PRIL intends to set up 155 Big

Bazaar stores by 2014, raising its total network to 275 stores.

Timex India will open another 52 stores by March 2011 at an investment of

US$ 1.3 million taking its total store count to 120. In the first six months of the

current fiscal ending September 30, 2009, the company has recorded a net profit of

US$ 1.2 million. Australia's Retail Food Group is planning to enter the Indian market

in 2010. It has plans to clock US$ 87 million revenue in five years. In 20 years they

expect the India operations to be larger than the Australia operations

DEFINITION AND SCOPE OF RETAILING MANAGEMENT

Retailing can be defined as the buying and selling of goods and services. It

can be defied as the timely delivery of goods and services demanded by consumers at

prices that are completive and affordable.

Retailing is the final connection in the marketing channel than brings goods from

manufacturers to consumers. In other words, retailing is the combination of activities

involved in selling or renting consumer goods and services directly to ultimate

consumers for their personal or household use. In addition to selling retailing includes

different diverse activities like buying, advertising data processing and maintaining

inventory.



Retail management is the last link in the distribution chain and is the direct interface

of the processes with the customer.

Philip Kotler defines retailing as all activities involved in selling goods or services to

the final customer for personal use. There are two forms of retailing

Store form of retailing

Store retailing is the traditional form of retailing wherein a customer simply goes

to the store to buy goods or services. Some of the types of store retailing are:

a. Specially stores: these would specialize in selling one product and they have

highly targeted market segment. However, some specialty stores also include

similar products targeted at the same marketing segment.

b. Department stores: a department store is a store where multiple

products/items are stocked and sold. These stores service all kinds of needs of

the customers such as clothing, shoes, cosmetics, gift luggage, and other

household goods.

c. Supermarkets: These are similar to department stores but with a focus o food

and household maintenance products. This is more of a self-service operation

wherein a customer just goes and picks what he wants.

d. Convenience stores: The unique feature of this type of store is that they are

open for relatively long hours and mostly on all the days of the week, thus

making it accessible to the customer. Typically this kind of retailing is located

in residential areas.

e. Discount stores: A discount store sells products at a lower price by reducing

its own margins. This type of stores target high volumes to ensure profitability

Non store form of retailing

a. Direct selling: Direct selling means that a sales person goes from door to door

from office to office and meets the customer directly to close a sale. E.g.

Eureka Forbes follows the policy of direct selling wherein a representative

goes to the homes of a customer at their convenience and demonstrates the



utility of products so that customer can make a purchase decision base on the

performance of the product.

b. Direct Marketing: Here, the sales person does not directly visit the customer,

but product information is supplied through other sources. These include

sending mails, providing information over the telephone (also called as

telemarketing) and other media.

c. Television shopping: Now- a- days, television has become very popular

means of selling products. Various channels have teleshopping programs

through which marketers demonstrate the usability of the products. The

customer can then order the product through e-mail, internet or the telephone.

d. Cataloging: Here, a booklet enlisting all the products on offer is send to the

customers. Based on the information provided, the customer can then make

his/her buying decision and order it via the telephone, e- mail the internet.

e. Net Marketing: Net marketing is the latest trend in marketing. The

information about the product products is providing in the website of the

retailer. The other electronic tool that is used the e-mail facility. E- Mail is

sent to prospective customers by providing the details of products. The media

is also used to provide information about new market to existing customers.

NEED TO STUDY CONSUMER BUYING BEHAVIOR

The study of consumers helps firms and organization to improve their marketing

strategies by understanding issues such as how:

The psychology of how consumer think, feel reason, and select between

deferent alternatives ( e.g., brands, products)

The psychology of how the consumers is influenced by his or her environment

( e.g., culture, family, media).

The consumers buying behavior while shopping or making other marketing

decisions.

Limitations in consumer knowledge or information strategies differ between

products that differ in their level of importance or interest that they entail for

the consumer.



How marketers can adapt and improve their marketing campaigns and

marketing strategies to more effectively reach the consumers.

DETERMINATION OF CONSUMER BEHAVIOR

The major factors influencing buying behavior as follows:

(1) Cultural factors: cultural factors use the broadest and deepest influences on

consumer buying behavior. Cultural factors are further subdivided into buyer’s

culture, subculture and social class.

Culture: can be defined as values, beliefs, preferences and tastes etc. which is the

most important fundamental determinant of a person’s wants and behavior. The

growing child acquires a set of values, perceptions, preferences and behavior through

his or her family and other key institutions.

Subculture- Each culture consists of smaller subcultures that provide more specific

identification and socialization for its members. Subcultures include nationalities,

religions, racial groups and geographical religions. Many subcultures make up

important market segments, and marketers often designing products and marketing

program tailored to their needs.

Social classes - are relatively homogenous and enduring divisions in a society, which

social classes show distinct product and brand preferences in such area as clothing,

home furnishings leisure activities and automobiles. These are also language

differences among the social classes. The advertiser has to compose copy and

dialogue that ring true to the targeted social class.

(2) Social factors: A consumer buying behavior is also influenced by such social

factor as reference groups, family and social roles and statuses.

Reference Groups- many groups influence a person’s behavior. A persons

reference group consist of all the groups that have a direct or indirect influence on the

person’s attitude or behavior. Groups having a direct influence on a person are called

membership groups. These are groups to which the person belongs and interacts.

Some are primary groups such as family, friends, neighbors and coworkers with

whom the person interacts fairly continuously. A person also belongs to secondary



groups such as religious, professional and trade union groups which tend to be more

formal and require less continues interaction. Reference groups expose an individual

to new behaviors and lifestyles. They also influence the person’s attitude and self

concept and they create pressures for conformity that may affect the person’s actual

product and brand choices.

Family: family members constitute the most influential primary reference

group. Marketers are interested in the roles and relative influence of the husband, wife

and children in countries and social classes. The marketer as always has to research

the specific patterns in the particular target market. The marketer needs to determine

which member normally has the bigger influence in choosing various products.

Roles and statuses

A person participates in many groups throughout life- family, clubs, and

organizations. The person’s position in each group can be defined in terms of roles

and statuses. People choose products that communicate their role and status in society.

(3) Personal FactorsA buyer’s decision are also influenced by personal characteristics, notably the

buyer’s age and life cycle stage, occupation economic circumstances, lifestyle and

personality and self concept.

Age and life cycle stage: people buy different goods and services over the

lifetime. They eat baby food in their early years, most foods in the growing and

mature years, and special diets in the later years. People’s taste in clothes, furniture

and recreation is also age related. Consumption is also shaped by the stage of the

family life cycle. Marketers often choose life cycle groups as their target market.



Occupation – A person’s occupation also influences his or her consumption

pattern. Marketers try to identify the occupational groups that have above – average

interest in their products and service. A company can even specialize their products

for certain occupational groups.

Economic circumstances – product choice is greatly affected by one’s

economic circumstances. People’s economic circumstances consist of their spend able

income( its level, stability and time pattern), saving and assets, debts, borrowing

powers and attitude towards spending various saving. Marketers of income- sensitive

goods pay constant attention to trends in personal income, savings and interest rates.

Lifestyle: people coming from the same subculture, social class and

occupation may lead quite different lifestyles. Lifestyle portrays the “whole person”

interacting which his or her environment. Marketers will search for relationships

between their products and lifestyle products.

Personality and Self Concept

Each person has a distinct personality that will influence his or her buying

behavior. By personality, we mean the person’s distinguishing psychological

characteristics that lead to relatively consistent and enduring responses to his or her

environment. Many marketers use a concept related to personality a person’s self

concept. Marketers try to develop brand images that match the target marker’s self

image.

Psychological factors:

Need and motives A need is a lack of something useful. It is imbalance between customers’s

actual and desired state. A need must be sufficiently aroused before it can serve as a

motive to buy something.



Motives: motives are inner states that direct a person towards the goal of

satisfied a felt need. The individual moves to take action to reduce a state of tension

and to return to a condition of equilibrium.

TYPES OF CONSUMER BUYING BEHAVIOR1. Routine response behavior

This behavior happens when the consumer regularly buys cheap products that

need very little search and also very little decision effort in this care the consumer

prefers a special brand but he also knows other brands of the same product class to

have an alternative to buy if there is some thing wrong with his favorite brand.

2. Limit decision making

This is the case if the consumer buys a product occasionally or if there is a

new brand, he /she doesn’t know about, in a familiar product category, for this type of

decision making, the consumer needs a moderate amount of time for gathering

information and deliberation.

3. Extensive Decision Making

This is most complex decision making behavior. It happens when a purchase

includes unfamiliar, expensive or infrequently bought products; for e.g. cars, house

etc. the buyer uses a lot of time evaluating alternative brands or choices and also for

seeking intromission.

A big contrast to the extensive decision making process that were mentioned

earlier is the behavior the impulse buyer. These people do not plan conscious to buy ,,

they have a persistent urge to buy something immediately if they like it ,but often

these people get in emotional conflicts’ they often feel guilty because of their limited

finances or some thing else.



CONSUMER DECISION MAKING

Consumer decision Making Process


Need Recognition

Information Search

Evaluation of Alternative

Purchase

Post purchase behavior


Big Bazaar



Big Bazaar, is the chain of retail stores of the big banner pantaloon

Retail(Indian) ltd., which in turn is a segment of the Kishore Biyan, regulate future

Group of companies. Moreover the customer friendly ambiance and the organized

retailing of products also make Big Bazaar one of successful retail companies in

India.

Big Bazaar

Overview Big Bazaar is a part of the pantaloon Group is a hypermarket offering a huge

varies of goods of good quality for all at affordable prices. Big Bazaar with over 50

outlets in different parts of India is present in both the metro cities as well as in the

small town.

Big Bazaar has no doubt made a big name in the retail industry of India,

moreover shopping here is further made a memorable experience with the varied rates

of discounts on products as well as discount vouchers available in a variety of

amounts, like INR2000, INR 3000, INR 4000, INR5000 and 10000 on all Big Bazaar

products and accessories.

The variety of product range in Big Bazaar:

This is large format store comprise of almost everything required by people

from different income group. It varies from clothing and accessories for all gender

like men, women and children, playthings, stationary and toys, footwear, plastics

utensils, home utility products, cosmetics, crockery, home textile, luggage gift items,

other novelties, and also food products and grocery.

The added advantage for the customers chopping in Big Bazaar is that there

are all time discounts and promotional offer going on in the Big Bazaar on its saleable

products.

THE IMPORTANCE FEATURE OF BIG BAZAAR



Shopping in the Big Bazaar is a great experience as one can find almost everything under the same roof. This is very important for satisfying customers. It has different feature which cater all the need and wants of the customers. Some of the significant characteristics of Big Bazaar are as follows:

The Food Bazaar or the grocery store with the department selling fruits and vegetables

There is a zone specially meant for the enjoyment of the kids Furniture Bazaar or a large section dealing with furniture’s Electronic Bazaar or the section concerned with electronic goods and

cellular phones. Future Bazaar .com or online shopping portal which makes shopping easier

as one can shop may products of Big Bazaar at the same price from home Will regulated customer care Tele calling services

Group vision and MissionGroup Vision

Future Group shall deliver Everything, Every time for Every Indian consumer in the most profitable manner.

Group Mission

We share the vision and belief that our customers and stakeholders shall be served only by crating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments- for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever

we do. We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.

BOARD OF DIRECTORS:Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail(Indian) Limited and the group chief Executive Officer of Future Group.

Mr. Gopikishan Biyanin, Whole time Director

Gopikishan Biyani is commerce graduate and has more than twenty years of experience in the textile business.

Mr. Rakesh Biyani, Whole time Director



Rakesh Biyani , is a commerce graduate and has been actively involved in category Management, retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats.

Mr. Vijay Kumar Chopar, DirectorV.K Chopra is a fellow member of the institute of Charter Accountants

of India (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers (CAIIB). His banking career span over 31years and he has served senior management positions in Central Bank of India, Oriental Bank of commerce, SIBI, Corporation Bank and SIBI.

Mr. Shailesh Haribhakti, Independent Director

Sri Shailesh Haribhakti is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and Past president of Indian Merchant chambers. He is on the Board of several public Limited companies, including Indian petrochemicals corporation Ltd., Abuja Cement Eastern Ltd. Etc. He is on the board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merril Lynch Trustee Co. and create Limited among others.

Dr. D. O. Koshy, Independent Director D.O. Koshy holds a doctorate from ITI, Delhi and he is the Director of

National Institute of Design (NID) Ahmadabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT Centers in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in International Marketing and Apparel Retail Management.

Mr. Bala Deshpande, Independent Director Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd.

And also serves on the boards of Deccan Aviation, Nagarjuna Construction, Wels pun India and Indus League Clothing Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish is the partner of DM Harish &Co. associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindara Gesco, Unitech, Induslnd Bank and Hinduja, anong others.

AWARD AND RECOGNITION



Most Admired Retail Company of the year – future group

Retail Face of the Year- Kishore Biyani

Best Retailer of the year ( Hypermarket) Big Bazaar

Future was awarded the Most admired Retail company of the year by the

Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr.Kishore

Biyani also won retail face of the year.

India Retail forum is a platform for intellectual insights and information

exchanges for the retail business in the India subcontinent. The forum presents the

business of retail in the region to a global audience, with the express aim of

facilitating understanding about and encouraging investment in this massive

marketplace. Big Bazaar, the value format of future Group bagged the Best Retailer of

the year ( Hypermarket).

THE INDIASTAR AWARD 2008

Food Bazaar: Best Packaging innovation

Food Bazaar bagged the INDIASTAR Award for Best packaging innovation

in India, for its private label brand fresh and pure Chakki Atta.

INDIASTAR Award is a biennial event which aims to promote and encourage

excellence in packaging design, innovation and technology. The contest was

established in 1972 and is considered as the most popular and premier event for

India’s packaging fraternity. This year there were around 357 entries and the

participants had to submit a sample of their designs for selection with this award,

Pantaloon Retail(India) limited becomes the first Indian Retailer to win the

prestigious INDIASTAR Award. Summary of compan

Non-free media use rationale - non-free logo for Big Bazaar

DescriptionThis is a logo for Big Bazaar.

Source The logo obtained from Big Bazaar.


http://en.wikipedia.org/wiki/Big_Bazaar

http://en.wikipedia.org/wiki/Wikipedia:Non-free_use_rationale_guideline

http://upload.wikimedia.org/wikipedia/en/4/4c/BigBazaarLogo.JPG


Article Big Bazaar

Portion used The entire logo is used to convey the meaning intended and

avoid tarnishing or misrepresenting the intended image.

Low resolution?The logo is of a size and resolution sufficient to maintain the

quality intended by the company or organization, without being

unnecessarily high resolution.

Purpose of use

The image is used to identify the organization Big Bazaar, a

subject of public interest. The significance of the logo is to help

the reader identify the organization, assure the readers that they

have reached the right article containing critical commentary

about the organization, and illustrate the organization's intended

branding message in a way that words alone could not convey.

Replaceable?

Because it is a logo there is almost certainly no free equivalent.

Any substitute that is not a derivative work would fail to convey

the meaning intended, would tarnish or misrepresent its image,

or would fail its purpose of identification or commentary.

Retail Asia Pacific 500 Top Awards 2008

Gold winner – Top retailer 2008 Asia Pacific

Retail Asia Publishing etc, the institutor of these award, aims to set a platform

that appraise raises and recognizes the development and growth of retailing

throughout the Asia pacific region.


http://en.wikipedia.org/wiki/Template:Non-free_use_rationale#note-replace

http://en.wikipedia.org/wiki/Template:Non-free_use_rationale#note-purpose

http://en.wikipedia.org/wiki/Template:Non-free_use_rationale#note-resolution

http://en.wikipedia.org/wiki/Template:Non-free_use_rationale#note-portion

http://en.wikipedia.org/wiki/Big_Bazaar


The Reid and Taylor Awards for Retail Excellence 2008

Retail leadership Awards: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of the year: Home products and office Improvements: Hometown

The Reid & Taylor awards for Retail Excellence are an important feature of

the Asia Retail Congress, Asia’s single most important global platform to promote

world- class

Retail practices, these awards are aimed at honoring the best, in the Asian

Retail scenario, India played host to Asia retail Congress 2008.



STRENGTH: High brand equity enjoyed by Big Bazaar

State of the art infrastructure

A vast variety of stuff available under one roof

Everyday low prices, which attract customers

Maximum percent of footfalls converted in sales

Huge investment capacity

Biggest value retail chain in India

It offers a family shopping experience, where entire family can visit together.

Available facilities such as online booking and delivery of goods

WEAKNESS:

Unable to meet store opening targets on time

Falling revenue per sq ft

General perception: ‘Low price = Low quality’

Overcrowded during offers

Long lines at billing counters which are time consuming

Limited only to value offering low price products. A know of branded products

are still missing from Big Bazaar’s line of products. E.g. Jockey, Van houses,


http://www.marketing91.com/brand-equity/


Opportunity:

A lot of scope in Indian organized retail as it stands at approximately 4%.

Increasing mall culture in India.

More people these days prefer to visit big stores where they can find large variety

under one roof

Threats:

Competition from other value retail chains such as Shoprite, Reliance (Fresh and

trends), Hyper city and D mart.

Unorganized retail also appears to be a threat to Big Bazaar’s business. A large

population still prefers to visit local convenient stores for daily purchases

Changing Government policies

International players looking to foray India



6.1. FINDING



From the survey which has been conducted in Big Bazaar we obtained the following

information:

1. The retail scenario is one of the fastest growing industries in India over the last couple of years. India retail sector comprises of organized retail and unorganized retail sector. Indian Retail sector is the fifth largest global retail destination. According to Government of India estimation, currently the share of retail trade in India's GDP is around 12 per cent, and is estimated to reach 22 per cent by 2010.

2. Big Bazaar is a chain of shopping malls in India owned by the future group. It has democratized shopping in India and is so much more than a hypermarket. Here you will find over 170,000 products under one roof that cater to every need of a family, individuals and offices and so on. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in prices. Big Bazaar is a part of the pantaloon Group is a hypermarket offering a huge varies of goods of good quality for all at affordable prices. Big Bazaar with over 50 outlets in different pars of India is present in both the metro cities as well as in the small town.

3. Price of products:From study it is found that majority of respondents i.e., 44% had

opinion that price of products is affordable,26% value for money, and 18% is high in Big Bazaar. So, there is relationship between Price of Products and Consumers Buying Behavior.

4. Quality of Products:

According the consumer buying behavior in Big Bazaar, majority quality of products is good i.e. 58% of respondents were rated quality of products is good, 28% is average and 14% is very good. Since, we can understand that there is a relationship between quality of products and Consumer buying behavior.

Majority of the respondents felt that the service time of Big Bazaar is medium i.e.,

52% of respondents had opinion for medium service time, 30%, fast service remain



20% slow service. Because they felt, for example billing system need to be improved

as during weekend and in other occasions it takes very long time for the customers to

complete the billing formalities. So, behavior of consumer with quality services has

more related to each other.

5. Sources of information for consumers:

Form study it is found that majority of respondent i.e. 34% came to know for shopping by the newspapers, friends and word of mouth. So, newspapers and friends of consumer for shopping is very important.

6.2. SUGGESTIONSSome of the suggestions for improvements given by the respondents were:



Majority of the respondents felt that the billing system need to be improved as

during weekend and in other occasions it takes very long time for the

customers to complete the billing formalities. So respondents feel that care

should be taken towards the improvement of the billing system.

Some of the respondents also raised their concern regarding the arrangement

of the products within the product category, some respondents found it

difficult to search for the product which they required .so trimming up of the

products is necessary.

Some respondents also raised their concern regarding the seating arrangement,

drinking water specialty hence take care these issues seriously.

The ambience within the store also plays a very important role in influencing the

customer perception towards the store. The ambience, such as the lighting the

music that is played etc,. Should be taken care of good ambience for shopping

improves the customer perception.

The parking facilities was not enough during the weekends o and during

festive season.

6.3. CONCLUSIONSThe overall consumer behaviors towards Big Bazaar is good because of

affordable price, good and average quality of products, service time, billing systems,

convenience stores and some offer and verities of products. The target customer for



the Big Bazaar majority of consumer are middle class which their monthly income is

more than Rs.15000. Middle class segments is growing due to high disposal income

customer found the price are reasonable they found also quality of product is good

and average with good variety of product available in this Bazaar.

About 50 % of customer shopping from others store specially form

conveniences stores So, we can summarize that the overall consumer behavior

towards Big Bazaar is positive and they are seeing satisfied with good shopping

experience and offers of Big Bazaar retail Management.



BIBLIOGRAPHY

REFERENCE BOOKS:

Marketing Management by:C.N.SANTAKKI

Sales and distributions Management by: TAPAN.PANDA

Services Marketing by: RAVI SHANKER

Marketing management by: Philip kotler



WEBSITES

http://www.ibef.org/industry/retail.aspx

www.big.bazaar.com

www.pataloonindia.com

Retailing in India: Trends and opportunities

http://www.afferguson.com/bulletin/ret-pri.htm

http://en.wikipedia.org/wiki/Retailing_in_India

http://www.plunkettresearch.com/Industries/Retailing/RetailingTrends/tabid/

269/Default.aspx


http://en.wikipedia.org/wiki/Retailing_in_India

http://www.afferguson.com/bulletin/ret-pri.htm

http://www.ibef.org/industry/retail.aspx

big bazaar project

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