biad book 2013
DESCRIPTION
The BIAD book 2013 was produced as a continuation from the 2012 design. The style was to remain consistent to carry through from the first BIAD book that we produced the year before.TRANSCRIPT
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www.bcu.ac.uk/biad
www.bcu.ac.uk/biad
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BIAD is one of the largest and
most significant institutes for art,
architecture and design in the UK.
Almost 4000 students study a wide
range of courses at all levels, from
further education to higher research.
The largest arts institute
outside London
In The Times Good University Guide
2010, Art and Design is ranked in the
top 10 in the UK for research – making
it the highest-ranked institution
outside London. We pride ourselves on
pioneering research for the real world.
World-leading research
and innovative teaching
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Contents Dean’s welcome 6
BIAD introduction 8
Schools 16
Birmingham School of Architecture 18
School of Art 28
School of Fashion, Textiles and Three-Dimensional Design 38
School of Jewellery 50
School of Visual Communication 58
International 68
Research 70
Validated programmes 72
Disclaimers 73
Contact us 74
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BIAD - shaping creativity Since 1843
Birmingham Institute of Art and
Design (BIAD) is one of the most
established, largest, and most
significant centres for art, design and
architecture education in the world.
We were founded in 1843 with a mission
to serve industry and culture in and
around the city of Birmingham – which,
at that time, was at the centre of the
Industrial Revolution. The city and its
industrialists knew that, in order to add
value to their products and to enrich
the people of the region, they needed to
invest in art and design education. This
vision remains at the heart of what
we do. The terminology has changed
– we now refer to the creative and
cultural industries - but our students,
alumni and staff are still having a huge
impact on business and the arts.
Birmingham and the Midlands have
become a centre for high value,
design-led production. Triumph
Motorcycles, Jaguar Land Rover,
Denby, and Pashley Cycles are some
of the highly successful manufacturing
companies that value us and work
with us nationally and internationally.
We have worked and continue to work
with major companies such as
and Warner Bros. We also work with
small, medium sized and start-up
businesses, and develop research
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for sectors such as the construction
industry, where our architects are
examining green design and even
the psychology of ‘green’ adoption.
Our involvement with the visual arts
extends from staff and students
exhibiting in major venues such as the
Ikon, the Venice Biennale, the Shanghai
Biennale, to working in community based
art initiatives across the world. Our
Eastside Gallery is a national portfolio
organisation for the Arts Council of
England, and we chair and coordinate
Turning Point, the visual arts strategic
body for the West Midlands.
Our students, staff and alumni have a
long history of applied research, design
and creativity. We are a major centre
for the creative and cultural industries
and we work with major educational and
research partners in the UK, Europe,
China, India, Thailand and North America.
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BIAD A proud heritage - shaping creativity since 1843
A significant centre for art, architecture,
and design education in the UK. Almost
4000 students study a wide range
of courses at all levels from further
education to higher research.
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Birmingham Institute of Art and Design
– the UK’s international centre for the
promotion and study of the arts, design,
culture and the creative industries - is
proud to be part of Birmingham City
University. This modern university
has a firm reputation as a leader and
innovator, drawing on a long pedigree
of offering high quality education
and launching careers since 1843.
The University’s impressive arts and
crafts heritage dates back well over
150 years, a fitting foundation for its
unrivalled excellence within the arts.B
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World-leading research and
innovative teaching
Ranked in the UK top 10 for its
research during the last Research
Assessment Exercise. We have a
constant focus on excellence in practice
and collaborative partnerships.
Some of the most state-of-the-
art facilities in the country
We’ve invested £5.5million in the School
of Art at Margaret Street, and refurbished
the striking School of Jewellery. Our
state-of-the-art facilities include an
extensive range of workshops – for wood,
metal, plaster, fibreglass, ceramics,
digital media, print, photography,
fashion, textiles, print CAD/CAM, rapid
prototyping, a new animation hub - the
first of its kind in the UK - a green
room, digital suites, and our Hollywood
standard MILO unit, which uses the same
technology as Aardman Animations,
maker of Wallace and Gromit.
A brand new flagship building for our
city centre campus for the University
is our latest ambitious venture which
will provide a state-of-the art home for
BIAD in September 2013, and marks
the first step in creating a multi-
million pound centre of excellence
to support the creative industries.
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Birmingham City University is a
vibrant, multicultural university
with 25,000 students from over 80
countries, more than 2,000 staff, and
six faculties throughout the University.
We have built strong partnerships
with industry and the professions
to ensure students at BIAD benefit
from the fantastic facilities and
that every aspect of our courses
provide skills and qualifications
required for today’s job market.
Our research work is attracting attention
too. BIAD’s outstanding reputation
for research is representative of the
University’s success in this field as a
whole. We’ve been recognised as a ‘rising
star’ university, combining world-leading
excellence in research and teaching.
Birmingham City University has an
enviable and growing reputation for
excellence in both the traditional and
digital arts. You’ll find a thriving arts
Employability
An arts world that prepares you for the
real world - we’re proud of our excellent
record for graduate employability – the
result of our firm emphasis on engaging
with business and our sharp focus on the
job market. Our students learn first-hand
the skills that will give them the edge in
the workplace thanks to work placements
at some truly prestigious companies.
These include: BBC, Betty Jackson,
Burberry, Cadburys, Channel 4, Fitch,
Fused, Goldsmiths, Harvey Nichols,
Jaguar Landrover, Magnum Photos,
Marks & Spencer, National Theatre,
Nike, Saatchi and Saatchi, Sherbert,
TBWA, Tektura and The Mill.
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community here, with students from
our various arts-orientated faculties
and institutions, including Birmingham
Institute of Art and Design, Birmingham
Conservatoire, Birmingham School of
Acting, Birmingham School of Media and
the School of English. From music to
media, and film to fashion, our students
regularly win awards and gain national
recognition for their achievements. You’ll
see them on television and on the stage,
hear them performing in concert halls,
jazz clubs and on CD, and see their works
in art galleries and on the high street.
A key player in the West Midlands arts
scene, the University has always been
a hotbed of creativity, where students
relish the opportunity to share ideas
with people from other arts disciplines,
both within BIAD and across the
University. Where better to let your
talents shine and your imagination soar?
Discover exactly why we pick
up so many awards
It’s not just our students who
regularly win prestigious national and
international awards, it’s also the staff
who teach them. Recent recognition
has come from Royal Television
Society, B-Hive, Charles Green, John
Lewis, Next, Goldsmiths, British
Art Medal Society, Association of
Contemporary Jewellers, Tektura,
Gemmological Association, City of
Birmingham Symphony Orchestra
(CBSO) and Royal and Albert Museum.
A truly international reputation
We attract a diverse range of students
from all over the world. This includes
countries such as China and Malaysia.
Our reputation for excellence is so
strong that we even offer design
and animation courses on-site
in Hong Kong and Thailand.
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GraduateShowsWe showcase our talent
Our end of year exhibitions of
final year projects let employers
and professionals discover
our talented students.
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Birmingham Made Me
2012 saw the inaugural Birmingham
Made Me Design EXPO, working with
over 100 exhibitors at The Mailbox,
Birmingham, showcasing what’s being
made in the Midlands. This event
provided new opportunities for our
students to work with some of the
leading companies in their field.
Business Secretary, Vince Cable, praised
the University and its business partners
for their work promoting design-led
manufacturing and economic growth.
BIAD also impressed more than 200
guests at The Mailbox after staging its
annual Graduate Fashion Show. The
catwalk show featured the work of 20
emerging fashion design students.
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Our budding entrepreneur final year
students and graduates were also given
the opportunity to jump-start their
business by exhibiting their designs
in a dedicated shop in The Mailbox.
BIAD Executive Dean, Chris O’Neil, and Beverley Nielsen, Director of Employer Engagement, at
the launch of Birmingham Made Me Entrepreneur store at The Mailbox, Birmingham, June 2012
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Gosta GreenSchool of Jewellery
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New City Centre Campus School of Art
“I thought the place was amazing – there
was so much energy and lots of variety
in what you could study, so I knew that
was the right choice for me.”Kate Thorley
Jewellery, Silversmithing
(Artist Impression)
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• The only RIBA accredited School of Architecture in the West Midlands
The School has a strong heritage with
the city, and celebrated its centenary
year in 2008. We enjoy a close
relationship with RIBA West Midlands,
MADE - and Birmingham City Council
– relationships that enable us to have
an influence on the contemporary,
cultural environment of the region.
The School is a mirror of the rich diversity
of the region, attracting students from the
locality in addition to students from across
the UK, Europe, and indeed the world. We
are renowned for our graduates being
employable and, despite the recession,
our current employability rate is 90 per
cent. This success reflects the School’s
partnership with numerous practices
locally and top practices regionally
who support our teaching approach.
Birmingham Schoolof Architecture
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• Celebrated centenary in 2008, with a strong tradition of fostering entrepreneurship
• Renowned for our graduates being employable – employability rate of 90 per cent
• Provides students already employed in practice the opportunity to study part time
Undergraduate
Architecture (RIBA Part 1 Exemption) | BA (Hons)
Landscape Architecture | BA (Hons)
Postgraduate
Architecture (RIBA Part 2 Exemption) | PgCert/PgDip/M.Arch
Architectural Practice (RIBA) Part 3 Exemption) | PgDip
Landscape Architecture | GradDip
Landscape Architecture | PgCert/PgDip/MA
Research
Master of Philosophy (MPhil)
Doctor of Philosophy (PhD)
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• Accredited by the Royal Institute
of British Architects, allowing
you to achieve RIBA Part 1
exemption – on doing so, you’re
fully encouraged and supported to
apply for employment in practice.
• After a year out, you can apply for
RIBA Part 2 exemption, with an
opportunity to progress to PgDip
Architectural Practice (RIBA Part
3) - the full range of courses needed
to achieve professional qualification.
• Well-established connections with
national architecture practices
help you find appropriate work
experience while studying and
employment after you graduate.
BA (Hons) Architecture
Alex O’Connor - BA (Hons) Architecture
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Lise-Ann Brennan
BA (Hons) Architecture student, Lise-Ann
Brennan won ‘Highly Commended’ Award
from the Association of Women in Property
(WiP). The Association of Women in Property
exists as a networking platform for women
working in the property sector, with focus
on professional growth, multi-disciplinary
networking and business development.
“It was a fantastic experience to be part
of the 2011 Student Awards run by Women
in Property, and I am proud to have
represented Birmingham City University
in such a prestigious competition. The
candidates I was competing against
were all of an incredibly high standard
and to have received a commendation
from the judges was a real honour.”
Lise-Ann Brennan, BA (Hons) ArchitectureAlex O’Connor - BA (Hons) Architecture
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LaD6-2 MasterplanSarah Wilson
Shrewsbury Produce Park
Car park
Car park
Car park
Coppice
Woodland
Polytunnels
Fish farm
Wetland
Main square
Sensory garden
Meadow with knolls and voids
Water channels
Market
Wetland
Camping
Allotments
Orchard
Crops
Terraced south entrance
1:1250
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Shop and toilets
Chickens
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BA (Hons)Landscape Architecture
• Recognised and accredited by the
Landscape Institute (LI) - allowing
you to apply for full LI membership.
• Highly satisfying investigation
of urban and rural space design,
looking at how landscapes are
sustainably produced using
technology, nature and ecosystems.
Sarah Wilson, BA (Hons) Landscape Architecture
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“Throughout the course, there is
encouragement to develop your
own style and support to help you
achieve this. I have now found a
placement with a practice and
intend to go on to take the PgDip
and eventually Chartership.”
Michelle Anderson, BA (Hons)
Landscape Architecture
Huda Abdi, BA (Hons) Landscape Architecture
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M.Arch Architecture (RIBA Part 2)
A contemporary course, focused
on the key areas of theory, design,
technology and the real practice of
architecture, providing a dynamic and
stimulating approach to postgraduate
architectural education.
PgDip Architectural
Practice (RIBA Part 3)
• The concluding element
of the School’s courses in
architecture – leading to a
qualification as an Architect.
• Flexible part time study over
one year - designed for students
who are employed in practice.
Chris Williams, M.Arch Architecture
www.bcu.ac.uk/biad/architecture
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Melisa Ramos Hinojosa, M. Arch
Melisa Ramos Hinojosa was shortlisted
for the 2012 3DReid Student Prize after
submitting her entry for an ‘Eco-Anarchy
Centre’. The annual award which is in
its seventh year celebrates the best
students from universities across the UK.
Melisa was announced winner of the
public vote for the £500 ‘People’s
Choice’ prize for the most ‘likes’
on Facebook for her project.
“I am delighted to have been shortlisted
for the award and to have been
announced winner of the public vote.
I would like to thank Birmingham
School of Architecture, my tutors and
fellow students for all of their support
throughout my time at Birmingham City
University.” Melisa Ramos Hinojosa, M. Arch
Melisa Ramos Hinojosa, M. Arch
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Samuel Roberts PG Dip Landscape ArchitectureCity Diagram
COMPONENTS
Current Hydrology Proposed Hydrology
At the broader reaches of this project the hydrological system that is connected to the river Tame will be changed to collect, retain and cleanse water from the rivers whole catchment area.This idea means that there will be an increase in wetlands and dual purpose reservoirs. Dual purpose meaning reservoirs that have been designed not just for water retention but for recreational use also.As can be seen from the diagrams on the left the yellow wetlands and reservoirs will be threaded through the landscape and right into the cities heart.
Canal Network Minor Rivers Major Rivers Reservoirs/Wetlands
Birmingham City Centre
Birmingham City Centre
The city diagram gives a basis to be able to create an effective design at smaller scales throughout the city.The main components that make up the diagram are:- Water. This comprises of the water networks that run through the site; the Birmingham to Fazeley canal and the river Tame. The river in particular will become an influential part of the scheme due to the huge water collection net-work connected to it.- Drainage. This will be the system that collects all of the runoff and utilises it in the area for wetlands and treat-ment areas.- Movement. Connections across the valley will be increased to re-connect the north of the city with the east.- Ripples. The ripples through the site will shape, hold, channel, keep out and move the water around the site for cleansing and use.
Graduate Diploma in
Landscape Architecture
Offers a conversion route into
the professional discipline of
landscape architecture, accredited
by the Landscape institute (LI)
PgDip/MA Landscape Architecture
Enables you to progress to full
professional membership of the
Landscape Institute (LI), the chartered
body for landscape architecture in the UK.
International Studio - a range of
eminent Landscape Architects from
different countries are invited to guest
lectures. These have included Jeppe
Andersen, Andrew Grant, Kilm Wilkie,
Robert Camlin, Richard Weston,
Karl Steinitz, Chris Beardshaw, Ruth
Morrow and Martha Schwartz.
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Sam Roberts, PgDip Landscape Architecture
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Sam Roberts, PgDip Landscape Architecture Martha Redman, PgDip Landscape Architecture
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Our School of Art provides a stimulating,
creative and contemporary learning
environment for students at all levels
of higher arts education. The School
is one of the most vibrant in the
country, developing the full range of
Schoolof Art
practical, critical and reflective skills
to best prepare the students for a
broad range of career opportunities.
We offer a comprehensive art programme
which includes a pre-degree foundation
course, two undergraduate BA courses,
an arts-based Master’s programme
with ten awards, a residency research
fellowship and higher research degrees.
Celebrating 125 years of art
Pregraduate
Art and Design | BTEC Level 3 Foundation Diploma
Creative Self Development Art and Design | Day and Evening Leisure Classes
Undergraduate
Art and Design | BA (Hons)
Fine Art | BTEC HND
Fine Art | BA (Hons)
Postgraduate
Art and Design | PgCert/PgDip/MA
Arts and Education | PgCert/PgDip/MA
Art, Health and Well-being | PgCert/PgDip/MA
Arts Practice and Education | PgCert/PgDip/MA
Arts and Project Management | PgCert/PgDip/MA
Contemporary Curatorial Practice | PgCert/PgDip/MA
Digital Arts in Performance | PgCert/PgDip/MA
Fine Art | PgCert/PgDip/MA
History of Art and Design |PgCert/PgDip/MA
Media Arts Philosophy Practice | PgCert/PgDip/MA
Queer Studies in Arts and Culture | PgCert/PgDip/MA
Artist Teacher Scheme | Short Course
Research
Master of Philosophy (MPhil)
Doctor of Philosophy (PhD)www.bcu.ac.uk/biad/art
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BTEC Level 3 Foundation
Diploma in Art and Design
• Offers a key pathway to develop
your talent and skills, preparing
you for degree level study.
• Learn a broad range of techniques,
disciplines and media so that
you can make informed choices
for your future career.
• Mentor support, one-to-one teaching
and guidance will help you gain
confidence in your learning.
• Many students will go on to
study at BIAD through our links
with the degree courses.
• Opportunities to engage in
faculty events, exhibitions,
lecture programmes, study
trips, and award schemes.
“The course has very good facilities,
with the freedom to study a range of
disciplines. It is a relaxed atmosphere
where it has been easy to focus.”
Stuart Bennet,Foundation Diploma in Art and Design
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BA (Hons) Art and Design
Highly flexible and practical - explore a
range of art and design practices, and find
your own creative strength and inspiration.
Innovative structure and broad staff team
means it’s easy to change direction,
or explore new ideas, media or ways
of working. Study full-time or
part-time, or even move between these
two modes – perfect flexibility if you
combine study with working commitments.
The School runs two nationally recognised
contemporary galleries, as well as an
internationally renowned independent
publishing house – an appropriate
space to display your inspiration.
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BA
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BA (Hons) Fine Art
• An outstanding course on which
to identify, establish and hone
your individual creative identity,
and gain an entrepreneurial view
of your eventual career - find
your own creative expression in
painting, sculpture, printmaking,
drawing, photography, film and
video, digital media, sound,
installation or performance.
• Opportunities to participate
in exhibitions, work
placements, exchanges and
international study visits.
Supported by highly experienced
staff, all nationally and internationally
active as artists, and with access
to excellent studio, workshop,
installation and research facilities.
“I really loved my time at BIAD, the
course had such freedom that I was
able to explore absolutely anything
that I wanted within my practice while
having access to great spaces and
resources. I think this is shown by the
amazing diversity in the degree shows.”
Sarah Kemp, BA (Hons) Fine Art
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Sophie Bullock received two awards
at the BA (Hons) Fine Art awards
ceremony for her moving image piece,
titled ‘Mirror. Screen. Dream.’, depicting
the subconscious effect of cinema.
Using archived footage her work
illustrated how cinema represents a
dreamlike state. Sponsors of the awards
included Ikon, Associated Architects,
Capsticks, Savills, Pip Seymour, Sir
Whitworth Wallis and Grand Union.
“My three years of Fine Art at
Margaret Street have equipped me
with the crucial skills, knowledge
and confidence to start my career as
an artist. The input from the tutors
and technicians are invaluable to
me, furthermore, my fellow students
provided me with an unforgettable
community where I could share ideas
freely in a creative environment.”
Sophie Bullock, BA (Hons) Fine Art.
Sebastian Spence, BA (Hons) Fine Art Leanne Turton, BA (Hons) Fine Art Sophie Bullock, BA (Hons) Fine Art
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Art-Based Masters
• The Art-Based Masters programme
at the School of Art has been well
established for more than 40
years, and has one of the largest
portfolio of courses in the UK.
• One of the most exciting and diverse
research communities in the UK,
attracting students from the UK,
Europe and international base.
• Students are supported by a
high profile group of artists/
practitioners, theorists,
academics and professionals. Our
graduates work in the education
sector, progress to MPhil/PhD
research, or work as professional
artists, and practitioners.
“The course supports and encourages
inter- and cross-disciplinary work
and I was able to do some interesting
collaborations. I received valuable
input right the way through the course
in both my studio-based practice and
my extended essay. Tutors are good
at both playing to your strengths (it
is your project after all; your MA),
and challenging you to take your
work in interesting directions. For
me the biggest strength of the MA
was its commitment to the dialogue
between practice and theory.
Strong support from the staff was
given to the development of my PhD
application and I am now in the final
year of an AHRC funded PhD.”
Lisa Metherell,MA Fine Art
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Alic
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BA
(Hon
s) T
exti
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esig
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Lisa Metherell, MA Fine Art
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‘Vibrating suit’ helps athletes advance
A pioneering ‘vibrating suit’ created
by experts at the University, could
help athletes and other sports stars
to enhance their performance, by
providing live information on their
physical technique, allowing them
to make real-time adjustments.
The project is being led by a cross-
disciplinary team including Professor
Gregory Sporton, School of Art;
Stephen Wanless, Faculty of Health;
and PhD student Jonathan Green.
Professor Sporton said: “The suit is
designed to give wearers feedback
about where their body is in space. It
does this by focusing on key points in
the body, taking relative measurements
between them to check the user’s
position. This data, much more simple
to acquire and treat in real time than
more complex motion capture systems,
is then used to give the wearer feedback
in real time about their movement.”
The device has recently been tested
by rising star Mimi Cesar, the UK’s
third ranking rhythmic gymnast,
and her coaching staff immediately
recognised the suit’s potential in giving
UK athletes a competitive advantage.
www.bcu.ac.uk/biad/art
School Interior, Margaret Street
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The School of Art has been a major player
in developing the University’s profile
and engagement with the city and
region’s artists and communities,
developing and supporting
initiatives such as the artist-led
galleries Eastside Projects,
International Project Space and
most recently Article (Margaret
Street). It has well established links with
the Ikon and strongly supports fine art
graduate-led initiatives such as Trove,
Grand Union, The Lombard Method and
Crowd 6.
Eastside Projects
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• One of the largest, and most
successful providers of fashion,
textile, interior, and product
design education in the world.
• Strong multicultural/international
student community.
• Extensive range of contemporary
workshop facilities.
• Renowned as a centre for
design innovation, industry
engagement and research.
School of Fashion, Textiles and Three-Dimensional Design
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Fashion and Textiles
UndergraduateFashion Design | BA (Hons)Fashion Design with Garment Technology | BA (Hons)Fashion Design with Design for Performance | BA (Hons)Fashion Design with Fashion Communication | BA (Hons)Fashion Design with Fashion Accessories | BA (Hons)Fashion Design with Fashion Management and Buying | BA (Hons)Fashion Retail Management | BA (Hons)Textile Design | BA (Hons)Textile Design (Constructed Textiles) | BA (Hons)Textile Design (Embroidery) | BA (Hons)Textile Design (Printed Textiles) | BA (Hons)Textile Design (Printed Textiles and Surface Design) |BA (Hons)Textile Design (Retail Management) | BA (Hons)
PostgraduateFashion Promotion | PgCert/PgDip/MAFashion Styling | PgCert/PgDip/MAFashion Design | PgCert/PgDip/MATextile Design | PgCert/PgDip/MASurface Design | PgCert/PgDip/MAFashion Accessory Design | PgCert/PgDip/MA
ResearchMaster of Philosophy (MPhil)Doctor of Philosophy (PhD)
Three-Dimensional Design
UndergraduateInterior Design | BA (Hons)Interior Products Design | BA (Hons)Product Design | BA (Hons)
PostgraduateDesign and Visualisation | MADesign Management – Professional Practice | MADesign Management – Entrepreneurship and innovation | MADesign Management – Sustainable Design Policy | MADesign Management – Service DesignInterior Design | MAProduct Design | Pg Cert/PgDip/MA
ResearchMaster of Philosophy (MPhil)Doctor of Philosophy (PhD)
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• Excellent links with
regional and international
fashion brands, including
Alexander McQueen, Stella
McCartney and Jimmy Choo,
give the course colour and
contemporary relevance.
• The most promising third year work is
showcased at the Graduate Fashion Week
in London each June – an audience looking
for talent to employ. The fashion industry
demands not only your flair, but your self-
motivation, professionalism and business
drive; we help you find it and show it off.
• Get inspiration from our vast archive
of fashion publications dating back to
the 1930s, and work with the GERBER
pattern cutting and design system, widely
used in the global fashion industry.
Choose from pathways: Fashion
Design; Fashion Design with: Garment
Technology; Design for Performance;
Fashion Communication, Fashion
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Christina Blake, BA (Hons) Fashion Design
BA (Hons) Fashion Design
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Pop icon goes Gaga for student Design
Fashion Design graduate Rebecca Short had the
surprise of a lifetime when one of her experimental
outfits was worn by pop icon Lady Gaga in front of
a worldwide audience. The exotic singer wowed
fans and journalists when she wore the distinctive
dress at a showcase event in Singapore – only
days after one of her stylists spotted Rebecca’s
dress at Graduate Fashion Week in London.
“I loved every minute of Graduate Fashion Week. It
offers a great opportunity to show people what you
can do and it feels great being able to see all the
hard work come together in a professional way.
I was attracted to the course at Birmingham City
University because of the close links with industry.
The tutors and technicians we had were the best.”
Rebecca Short,
BA (Hons) Fashion Design
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BA (Hons) Fashion Retail Management
• The only course of its kind
in the West Midlands.
• Uniquely combines creative fashion
interests and industry roles with
business/management skills.
• Explores the roles of key
fashion professionals including
trend forecasters, buyers,
merchandisers, stylists, visual
merchandisers and fashion event
organisers, store management,
PR and fashion marketing.
• Regular industry visits, guest
speakers, and national/
international cultural trips.
Amber Bullock and Samantha Brown
secured positions as Trainee Buyers.
Two talented final year students were
given the opportunity to kick-start
their careers in the fashion industry,
after success in a national competition
launched by retail giants, NEXT, to
design three women’s wear ranges for
the Spring/Summer 2012 season.
“I am completely overwhelmed to
gain this opportunity and can’t wait
to begin my career in buying”.
Samantha Brown,
BA (Hons) Fashion Retail Management
Car
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BA (Hons) Textile Design
• Blends digital technology and
traditional craft skills with
professional awareness and
entrepreneurial vision.
• Choose from pathways:
Textile Design; Textile Design:
Constructed Textiles, Embroidery,
Printed Textiles and Surface
Design, Retail Management
• Contemporary live projects with
industry enhance skills to provide
exposure to prospective employers.
• Final year students have an
opportunity to showcase at Interiors
UK and New Designers, London.
Textile Design new graduate, Shivani
Chitroda unveiled her ‘Enchanted
Garden’ design collection at New
Designers, London 2012.
“The past three years at BIAD have
been an amazing experience, it’s a
brilliant place full of opportunities with
fantastic staff who are always keen
to get the best out of their students.
New Designers was a life changing
opportunity which gave me the chance
to showcase my work to the public and
professionals from the design industry,
opening a pathway to exciting horizons.”
Shivani Chitroda, BA (Hons) Textile Design
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BA (Hons) Product Design
BA (Hons) Interior Design
BA (Hons) Interior Products Design
• Explore several fascinating design areas.
• Interdisciplinary projects in the first year
lead to a deeper understanding of your
subject specialism as you progress.
• Practical, industry-related projects -
the programme has excellent industry
links with companies such as Global
Colour Research, LG Chemicals
Europe, and the Lighting Association.
• Opportunities to study overseas
and study trips, providing relevant
experience of contemporary design.
Final year BA (Hons) Interior Design
student Su Ping Ong, overcame
competition from 50 other universities
around the UK to finish runner-up in the
Janine Stone Young Interior Designer
Award 2012, alongside fellow BIAD
student Alson Tan Seng Wai. As part
of the contest, both had to design an
apartment for a major city anywhere in
the world. Each student received 1,000.
“The University was very different to
the college I’d attended in Malaysia –
there were better facilities and I really
liked the workshops as I’d not had
access to anything like that before. The
teaching was great, and we had a lot
of visiting lecturers from industry.”
Su Ping Ong, BA (Hons) Interior Design
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MA Design and Visualisation
From designing complex animations,
brand identity, 3D products and
studying how light interacts with an
interior space, to evaluating designs
for concept approval, ‘Design and
Visualisation’ plays a key role at nearly
every stage of the development.
“The course has transformed my design
thinking by combining sophisticated
technological processes and theory
within industry led projects”
Joseph Stanford-Turner,MA Design and Visualisation
MA Design Management
• Provides skills to bridge the
gap and promote understanding
between design and business.
• Industry leading course - study
either full time, or, via flexible
learning, enabling designers to
accelerate their careers whilst
continuing in full time practice.
• Multi-disciplinary and professionally-
focused - involves collaboration
with external companies and
organisations throughout, including
a six-week placement option.
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MA Fashion Promotion
MA Fashion Styling
MA Fashion Design
MA Textile Design
MA Surface Design
MA Fashion Accessory Design
• The programme is one of the largest
and most popular of its kind in the UK.
• Strong vocational and career
orientation. Students define
their own programme.
• Strong international links. Over 20
years, strong regional, national and
international links have been forged
and the programme now benefits
from a multicultural environment.
BIAD Postgraduate Shows
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MA Interior Design
• A radical review of the
interior design process.
• Considers the global and ethical
impact of interior design decisions.
• Realise interior design employability
opportunities through live projects.
• Attracts a fantastic cross-section
of international designers.
“The course totally changed my way of
creating and my way of thinking. It has
allowed me to work without limitations”.
Tut Zhu,MA Interior Design
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MA Product Design
• Challenges the ‘conceptualists’
against the ‘realists’, with the
ultimate aim of fusing the best
of both approaches somewhere
in between. ‘Conceptual realism’
therefore, is our unique approach
to the subject of product design.
• Successful live projects have
included collaboration with
industry names such as Marks and
Spencer, Cadbury, AGA, Pashley
Cycles, Denby, Richard Burbidge
and Triumph Motorcycles.
“MA Product Design is an ideal
course for students who seek that
competitive edge when entering the
real design world. The course allows
you the opportunity to promote your
thoughts & ideas and in turn builds
up your confidence in knowing you
can be an influential designer.”
Thomas ParryMA Product Design
Thomas ParryMA Product Design
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Our internationally-renowned School
of Jewellery was founded in 1890 and is
located in the heart of the city’s famous
Jewellery Quarter. This multi-award
winning building is the largest School
of Jewellery in Europe and houses a
complex array of workshops in addition
to its outstanding atrium gallery space.
This unique School offers an exceptionally
contemporary environment in which to
learn and study, using a wide variety of
precious and non-precious metals, gems
and materials. We offer a full programme
covering all aspects of jewellery,
silversmithing, horology and gemmology.
The School enjoys a working relationship
with companies such as London,
Georg Jensen – Denmark and Weston
Beamor in the Jewellery Quarter. The
Jewellery Quarter still makes much
of the jewellery made in Britain today,
giving students maximum exposure
to the industry before graduation.
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School ofJewelleryFounded in 1890 - one of the largest and most significant schools of jewellery in the world
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Pregraduate
Jewellery - Art and Design (Design Crafts) | BTEC Level 3 Extended Diploma
Jewellery and Silversmithing | Creative Self Development Day and Evening Leisure Classes
Jewellery School | Summer Short Courses
Gemmological Association | Foundation Certificate/Gemmology Diploma/Gemmology Diamond Diploma
Undergraduate
Gemmology | BTEC HND
Horology | BA (Hons)
Jewellery and Silversmithing | BTEC HND
Jewellery Design and Related Products | BA (Hons)
Jewellery and Silversmithing - Design for Industry (top-up) | BA (Hons)
Postgraduate
Jewellery, Silversmithing and Related Products | MA
Research
Master of Philosophy (MPhil)
Doctor of Philosophy (PhD)
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“The course allowed me
to gain confidence in hand
skills whilst exploring many
new technologies. I am
now able to create individual
designs combining several
techniques and have
progressed on to the top-up
degree - Design for Industry
course where I can build
greater expertise in CAD
and laser technology.”
Liz Rollo – HND Jewelleryand Silversmithing
"We particularly liked the
diamond grading classes and the
opportunity to handle so many
different varies of gemstones"
Edward Ferder and Maxwell Burden - BTEC HND Gemmology
Liz Rollo – HND Jewelleryand Silversmithing
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BA (Hons) Jewellery Design
and Related Products
One of the most respected creative
courses in the country – no
’house style’, no rigid templates,
just pursuit of innovation.
“You’re encouraged to be a problem
solver, an attribute which can be
applied in designing and beyond.
The independence in thought and
skill allows for innovative and
exciting products at the end
of the year.”
Abby WainmanJewellery, Silversmithing
Christopher Hay, BA (Hons) Jewellery Design and Related Projects
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BA (Hons) Jewellery & Silversmithing
- Design for Industry
• The course provides an explanation
of the role and significance of a
designer within the industry.
• State of the art software
provided at the outset.
• Collaborative projects and
strong industry links offer
sound market knowledge.
• Exposure to business and entrepreneurship
skills within a professional environment.
Graduate Jack Row now works as a
designer, based in Birmingham’s Jewellery
Quarter and has launched his
début collection of luxurious precious
metal fountain pens at Harrods, the
world’s most prestigious department
store. His ‘Architect’ collection of
fountain pens and cufflinks are all
individually hand crafted in solid silver
and gold and set with accents of
precious sapphires and diamonds.
Jack RowBA (Hons) Jewellery and Silversmithing - Design for Industry
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BA (Hons) Horology
• A precise, practical approach to
the study, design and production of
timekeeping devices, offering traditional
and modern techniques relevant to
watch/clock making and restoration.
• Design and construct, or restore a
significant horological mechanism
using fine hand and machining skills.
• Benefit from the experience of practising
professional horologists and colleagues
in a shared learning environment.
• Undertake the professionally
accredited qualifications of the
British Horological Institute.
Thomas Mason - Horology
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MA Jewellery, Silversmithing
and Related Products
• Design development through individual practice
with diverse disciplines and subject areas.
• Opportunity to extend beyond
conventional parameters.
Katharina Moch creative flamboyant sculptural and
wearable pieces that combine unusual materials,
strong colour combinations and advanced making
skills. The work challenges the boundaries of
what constitutes jewellery. The MA programme
enabled her to develop a range of works that
won her a commendation at the prestigious
European Applied Arts Prize in Brussels.
Katharina Moch
MA Jewellery, Silversmithing and Related Products
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Katharina Moch, MA Jewellery, Silversmithingand related projects
The Jewellery Industry
Innovation Centre (JIIC)
Part of the School of Jewellery, and was
set up in 1997 to assist the jewellery
and silversmithing industries.
JIIC is a world-class exemplar of
knowledge transfer based
around world-leading
facilities and knowledge-based
partnerships. Since it was established,
the Centre has developed
an excellent reputation regionally,
nationally and internationally for its
holistic ‘concept to prototype’
approach to new product development,
and for working closely with industry,
small and medium sized enterprises,
associations, universities, and
research institutes.
JIIC is a centre of expertise which is at the
forefront of CAD/CAM, laser and related
technologies and their application
within the high value added product
industries, with an outstanding
reputation for technology transfer,
innovative technology applications
and research. The JIIC team are an
invaluable resource for CAD/CAM
and surface finishing expertise/training
for School of Jewellery students.
To date, JIIC has delivered over 400
bespoke new product development
assistance consultancies to over
300 individual companies.
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A world leader in visual
communication education
The School of Visual Communication
has a truly international reputation and
offers innovative visual communication
education. The School engages
within industry partners such as
Magnum Photos, the Association
of Illustrators, Live Nation, Merlin
Entertainments, Flatpack Film Festival
and McCann Erickson, to name a few.
Our annual Viscom Awards, sponsored
by leading players such as creative
director Trevor Beattie, photographer
Brian Griffin, and last year by illustrator
and animator Dave McKean, provide a
high-profile showcase of our highest-
achieving students as they compete for
internships and mentorships with leading
creative industry employers. Some of
the best work and details of the awards
can be found at www.wegrowcherries.
com, our online talent pool.
The School boasts state-of-the-art
digital technology, such as the MILO
Motion Control Rig, allowing film-
makers and animators access to the
most sophisticated visual effects
technology, a whole range of digital
cameras and post-production facilities.
Additionally, our darkroom and print
workshop demonstrate our commitment
to more traditional technologies.
School of VisualCommunication
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Undergraduate
Theatre, Performance and Event Design | BA (Hons)Visual Communication | BA (Hons)Visual Communication (Graphic Communication) | BA (Hons)Visual Communication (Illustration) | BA (Hons)Visual Communication (Animation and Moving Image) | BA (Hons)Visual Communication (Photography) | BA (Hons)
Postgraduate
Visual Communication | PgCert/PgDip/MAVisual Communication (Creative Advertising) | PgCert/PgDip/MAVisual Communication (Typographic Practice) | PgCert/PgDip/MAVisual Communication (Illustration: Narrative and Sequence) | PgCert/PgDip/MAVisual Communication (Photography: Documentary Practice) | PgCert/PgDip/MAVisual Communication (Animation and Moving Image) | PgCert/PgDip/MAVisual Communication (Graphic Design) | PgCert/PgDip/MAVisual Communication (Illustration) | PgCert/PgDip/MAVisual Communication (Multimedia Design) | PgCert/PgDip/MAVisual Communication (Photography) | PgCert/PgDip/MAVisual Communication (Scenography) | PgCert/PgDip/MAVisual Communication (Visual Identity and Branding) | PgCert/PgDip/MA
Research
Master of Philosophy (MPhil)Doctor of Philosophy (PhD)
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Image of motion control rig MILO suiteStudent work: Rebecca Smout, Animation
61Image: Aftab Gharda 59
BA (Hons) Theatre, Performance
and Event Design
- The only course of its kind in the
West Midlands and a member of the
Association of Courses in Theatre Design.
- Explore the craft of designing
for stage productions, live music,
theme park ‘experiences’, TV and
film sets, exhibitions, puppets,
costumes, models and more.
- Close industry links - including
Birmingham Repertory Theatre,
Midlands Arts Centre, Birmingham
Royal Ballet, Merlin Leisure and Live
Nation’s Download Festival – give the
course real professional relevance
and let you see theory in context.Samantha Cliff, BA (Hons) Theatre, Performanceand Event Design
Image of motion control rig MILO suiteStudent work: Rebecca Smout, Animation
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BA (Hons) Visual Communication
(Animation and Moving Image)
• Balances visual, technical flair with an
awareness of the realities of industry.
• Introduction to four key subject
routes followed by your
choice of specialist route.
“Birmingham City University is a fun
place to be. The tutors are very
approachable and down-to-earth
people, who will listen and find the
time for you whenever you would like
their advice. Three years have passed by
so fast, and although I have only recently
graduated, I already miss being at
university. The fact that the course was
not narrow and we actually could
make certain choices of different
modules was vital in my case, as originally
I came to study photography but ended
up finishing the course with moving
image. The course gives great opportunities
for collaborations with other faculties such
as the Conservatoire and Theatre Design
students, as well as the School of Acting.”
Tatyana Mircheva,BA (Hons) Visual Communication (Moving Image)
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Tatyana Mircheva, BA (Hons) Visual Communication (Moving Image)
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BA (Hons) Visual Communication
(Illustration)
“The course has really helped me
to develop my visual language
and style: tutor input and the
variety of projects enabled me to
decide where to specialise and how
to present my work professionally.
Visiting speakers gave me an
insight into illustration which
continues to be of benefit to me
in my ultimate aim to become a
published author and illustrator.”
Emily Honey - BA (Hons) Visual Communication (Illustration)
Emily Honey - BA (Hons) Visual Communication (Illustration)
Tatyana Mircheva, BA (Hons) Visual Communication (Moving Image)
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BA (Hons) Visual Communication
(Graphic Communication)
“I found the best part of the course
was the encouragement from
lecturers; I struggled in the first
half of the course to find my feet,
mainly because I wanted to
try everything! However, after
working on a number of challenging
briefs, and researching areas I
enjoyed, with great advice and
guidance from my tutors I finally
discovered the best path for me.
Another great part of the course is
the links the lecturers have with industry.
I always thought I would move back
home after graduating, but thanks to
BIAD, there are that many opportunities
here I would be crazy to leave.”
Kerry Leslie - BA (Hons) Visual Communication (Graphic Communication)
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Kerry Lesley - BA (Hons) Visual Communication (Graphic Communication)
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BA (Hons) Visual Communication
(Photography)
“This course helped me develop a
wide range of skills: from holding
a presentation in front of an entire
classroom, to producing
professional work and meeting
tight deadlines. While organising
my projects I found myself in a
series of situations which helped me
prepare for the real world. I fully
enjoyed this experience; the tutors
are helpful and knowledgeable,
the facilities and equipment are modern
and up-to-date; all of which make a
good environment for learning.
“Whilst in my second year of
University I began working as a
photographer, and since then, finding
work in my field of study has
never been an issue.”
Mihaela Calin - BA (Hons) Visual Communication (Photography)
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MA Visual Communication
This course provides an immersive
learning experience for advanced
practitioners within the broad field
of visual communication, requiring
the achievement of generic visual
communication outcomes within
your nominated specialist area.
“I love the structure of the course,
because the structure guides you
to doing research and you can
experiment on what you learn by
knowing what the things you
research are about. Working on the
VSP (Visual Schematic of Practice)
helps you encapsulate all that you
have learned and allows you to see
the big picture. I recommend this
course to students who know exactly
what they want to specialise
in, in Visual Communication, and what
they want to achieve at an MA level.”
Sucheep Fuangpreechawai,MA Visual Communication
67Jenny Harder,MA Visual Communication
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InternationalStudents
BIAD reserves a very special welcome forinternational students. For many years we have received students from around the world, on a variety of courses at different levels. Some have studied for short periods of time, others for much longer, in some cases progressing to complete a higher research degree.
Inte
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Join us and you’ll find practical,
relevant courses, cutting edge facilities
and expert tuition that encourage
independent thinking and prepare you to
enter a global workplace with confidence.
Expect just the right mix of independence
and support to make your time here
an adventure you’ll never forget.
Birmingham – a vibrant, cosmopolitan
and multicultural city - is the perfect
setting for your new home. It has
one of the UK’s largest international
student populations and Birmingham
City University alone has a community
of over 2000 international students.
Students find it easy to settle into city
life and all it has to offer, while also
discovering the magnificent rural and
historical landscapes on the outskirts
of the city. Our modern international
airport and easy road and rail links to
other major airports make the city easily
accessible from anywhere in the world.
We believe that international students
contribute not only to the cultural
diversity of our city, but also to our
courses, by offering a different
and individual perspective. This
leads to an exchange of cultural
ideas between international and
home students. creating a richer
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Birmingham Institute of Art and Design
is a mature and well-founded research
environment in the fields of Art, Design
and Architecture. Research promotes
a wide range of interests and plays a
central role in creating new knowledge
which benefits students through
excellence in teaching. Interaction
between staff, students, and industrial
and professional partners leads to
knowledge exchange, and brings real
world experience to graduates which
enhances employment prospects.
In the last national research assessment
exercise BIAD was placed among
the top 12 art and design institutions
in the UK, with most research being
rated as internationally significant
and nearly a third world-leading.
Notably, the research environment
gained the highest possible score
designated as world-leading.
The faculty has a thriving community of
up to 50 PhD students at any one time,
Research
71
and has an excellent track record of
completions and subsequent employment
in a wide variety of spheres. Research
studies are often cross disciplinary
and may be in collaboration with other
universities, public sector bodies
such as galleries and museums, or
industrial and commercial partners.
We welcome applications for research
degree studies from well-qualified
candidates who have research interests
that align with one of our research
clusters. A full list may be found on the
research website. Named staff in the
centres are able to advise on proposals
and, if necessary, to help form an
application. Applications may be made
at any time, normally for enrolment in
September each year. Studentships
are occasionally available. BIAD is
one of the few faculties specialising
in art and design which holds an Arts
and Humanities Research Council
block grant for doctoral studies.
In addition we offer business-oriented
training and consultancy, often
working with a variety of SMEs. We
also manage one of the largest KTP
programmes in the sector which places
graduates directly into companies,
and has many successes leading to
new product development, improved
business practices, and profitability.
For more information visit:
www.bcu.ac.uk/biad/research
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BA (Hons) Conservation Studies: City
& Guilds of London Art School
BTEC HND Visual Communication:
Warwickshire College
Certificate in Higher Education/Diploma
Fine Art: Warwickshire College
BA (Hons) Fine Art: City & Guilds
of London Art School
MA Fine Art: City & Guilds
of London Art School
Birmingham Institute ofArt and Design validatesa number of programmesoffered by external partners
73
Images
Images herein have been provided by Birmingham Institute of Art and Design. While every effort has been made to ensure the accuracy of image representation, the Faculty, and Birmingham City University cannot be held responsible for any errors or omissions.
Heritage Statement
Our contribution to the education of the citizens of Birmingham and beyond stretches back through a succession of predecessor institutions for over 160 years. We achieved university status in 1992 as the University of Central England, changing our name to Birmingham City University in 2007, reflecting our commitment to, and pride in, our home city.
Employability Statement
Birmingham City University is committed to preparing students for successful employability and professional careers. We have an innovative approach to employability that will help you obtain an interesting and well-paid graduate job. Read our Employability Statement to find out more: www.bcu.ac.uk/courses/employability-statement
Disability Statement
Birmingham City University’s Disability Service aims to enable students with disabilities or learning support needs to make the most of their time at university. To discuss any aspect of disability, contact the Disability Service on 0121 331 5588, or email [email protected].
Legal Statement
The information in this leaflet is intended as a general guide to Birmingham Institute of Art and Design (BIAD) and forms no part of any contract between you and the University. For full terms and conditions please visit:www.bcu.ac.uk/about-us/policies-and-procedures
Equal Opportunities
Birmingham City University promotes equality of opportunity in respect of every aspect of its provision.
74
Birmingham School of Architecture
Corporation Street/Aston Road,
Birmingham B4 7DX
T: +44(0)121 331 5110
School of Fashion, Textiles and Three-Dimensional Design
Corporation Street/Aston Road,
Birmingham B4 7DX
T: +44(0)121 331 5820
School of Art
Ruskin Hall, Linden Road, Birmingham
B30 1JX
T: +44 (0)121 331 5775
School of Art
Margaret Street, Birmingham B3 3BX
T: +44(0)121 331 5970
School of Jewellery
Vittoria Street, Birmingham B1 3PA
T: +44 (0)121 331 5940
School of Visual Communication
Corporation Street/Aston Road,
Birmingham B4 7DX
T: +44(0)121 331 5830
For general enquiries
T: +44(0)121 331 5800
www.bcu.ac.uk/biad
For UK/EU Course Enquiries
T: +44(0)121 331 5595
www.bcu.ac.uk/enquiries
For International Course Enquiries
T: +44 (0)121 331 6714
F: 44 (0) 121 331 6314
www.bcu.ac.uk/international
For UK/EU Applicant Enquiries
T: +44 (0)121 331 5150
For International Applicant Enquiries
T: +44 (0)121 331 5389
Designed by SMILE – wearesmile.com
(Alumni, BIAD)
Contacts
www.bcu.ac.uk/biad
