bhawana ppt

8/8/2019 Bhawana Ppt

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Jubilant Values

,Carefully select train and develop so as to respond all customers with

, .agility confidence and teamwork

Stretch themselves to be cost effective and efficient in all

aspects to create and provide the.best value to their customers

By sharing knowledge and learning from each other and and from the

markets will continue to surprise customers with innovative.solutions

With utmost care for the,environment and safety always

strive to excel in the quality of, .processes products and services


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Business Profile


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Training Unit-Introduction

Agribusiness division -came into being in 1986.

Manufacturing facility -straight phosphaticfertilizer - Single Super Phosphate (SSP).

Manufacturing Locations -Gajraula, Kapasan,Samlaya, Nira.


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Financial Ratios

Ratio Analysis is a technique of analysis & interpretation of financial statements. It is the process of establishing &interpreting various ratios for helping in making certain decisions.

)A :Liquidity Ratio

Liquidity ratios measure the ability of the company tomeets its current obligations. It establishes the relationship

between cash and other current assets to current obligation provide a quick measure of liquidity.


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1.Current Ratio

Current Ratio = Current assetsCurrent Liabilities

( )In croresParticulars 2007 2008 2009

Total currentassets

875.49 1094.99 1508.62

Total current

liabilities

388.90 396.22 597.55

Current ratios 2.25 2.76 2.52


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2.Quick ratio

Quick Ratio= Quick assetsCurrent Liabilities

Quick Assets= Current Assets- (inventory + prepaid expenses)

(In crores)

Particulars 2007 20082009

Quick assets 564.02 773.43 1175.19

Total current

liabilities

388.90 396.22 597.55

Quick ratio 1.45 1.95 1.96


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3.Absolute liquid ratio

A.L.R= Absolute Liquid Assets

Current LiabilitiesAbsolute liquid assets = Marketable securities +Cash in hand +Cash at Bank.

(In crores)

Particulars 2007 2008 2009

Absolute liquidassets

13.04 7.67 278.93

Total current

liabilities

388.90 396.22 597.55

Absolute liquidratio

0.033 0.019 0.47


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B) Solvency Ratios: The term solvency refers to the.ability of a firm to meet its long term obligations

1.D-

bt Equi ty Ratio :- Long term debt (U Loan +S.Loan) Shareholders

( . + .+ .)fund Sh Cap Res Sur

Type of Ratio 2007 2008 2009

Debt Equity

Ratio

1.66 1.21 1.89


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C) Turnover / Activity Ratio:

1. Inventory turnover ratio = Cost of goods soldAverage Inventory

Inventory holding period = 365Inventory Turnover Ratio

Type of Ratio 2007 2008 2009

Inventory TurnoverRatio

4.69 5.03 6.72

Inventory holdingperiod

78 73 54


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2. Debtors Turnover Ratio = Net credit Annual salesAverage Trade debtors

Debtors collection period = 365Debtor turnover ratio

Type of Ratio 2007 2008 2009

DebtorsTurnover Ratio

6.50 6.52 7.14

Debtorscollection period

56 55 51


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D) Profitability Ratios: Profitability ratios are calculated to measure theoperating efficiency of the company.

1. Gross Profit Ratio = G.P *100Net Sales

Type of Ratio 2007 2008 2009

Gross profitmargin(%)

20.14 24.7 13.6


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2. Net Profit Ratio = N.P *100Net sales

Type of Ratio 2007 2008 2009

Net profitMargin (%)

13.27 18.53 10.2


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Trend Analysis of Net Prof i t

Year 2007 2008 2009

NetProfits(Rscrores)

231.49 392.27 260.74


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Trend analysis of Earning per Share

Year 2007 2008 2009

Earning pershare

16.14 26.83 17.67


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Title


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Objectives


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Research Methodology

Scope:Duration: 8 weeks.Sector: Fertilizers(Agribusiness).Area: MP & Rajasthan.

Research Design:Descriptive and Experimental.

Data Collection:Primary: ScheduleSecondary: Magazines, Journal and Unstructured interview withtraining advisor.


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Sampling:Method: Non-Probability.Technique: Convenience (Location & Accessibility).

Universe : All those farmers who use fertilizers (SSP) inthe world.

Population : All those farmers who use fertilizers (SSP)in India.

Sampling Unit : All those people who use fertilizers inMadhya Pradesh & Rajasthan.

Sample Size : Sample size here is 305, but there are 100respondents with whom proceeded further, becausequestions were framed like that only.


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Data Analysis & Interpretation4.4 Brand preference of different farmers

Options Total of Ranks(Lower the

better)Ramban 281

Girnar 419

Khaitan 133

Double horse 197

Uttam 494

Others 576


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4.5 Sources from where the farmer came to know about RAMBAN

Options Responses PercentageAlready knew 15 15

b. From promotionalschemes

55 55

c. From whole sellers 14 14

d. From field force 12 12e. Others 4 4


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4.6 Promotional material through which farmers came to know aboutRAMBAN

Options Responses Percentage

Banners 10 10Wall paintings 30 30Posters 25 25Ramban Dhamaka

coupons

25 25

Promotional bags 10 10


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4.7 Ranking of the promotional activities according to the farmers

Options Total of RanksBanners 436

Wall paintings 381Posters 321

Ramban Dhamakacoupons

163

Promotional bags 199


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4.8 Awareness of other products of RAMBAN among farmers

Options Responses PercentageBhoo sanjeevani 7 7 Nutra Plus 3 3Bento-Sulph 10 10Vam-C 40 40Sulpha-gold 40 40


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4.9 Importance of various factors

Factors MeanFarm yield 1.7Soil health 0.6Crop protection 0.54Price 0.94Availability 1.71


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4.10 Satisfaction of parameters regarding RAMBAN

Options Responses Percentage

Yes 18 18

No 82 82


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4.11 Improvements suggested by the farmers

Op tions Reponses PercentageDelivery 44 53.6

Quality 21 25.61Affordability 9 10.9

Presentation 4 4.8Other 4 4.8


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4.12 Allocation of points among different attributes

Factors Total of responses(higher the better)Quality 5435

Availability 2055Price 1625Service 885


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4.13 Rating of Quality of RAMBAN

Points +5 +4 +3 +2 +1 -1 -2 -3 -4 -5 Mean

Responses 3 9 26 33 21 4 2 1 1 0 2.01


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4.14 Benefit derived by farmers from Promotional campaign

Op tions No.of Responses PercentageQuantityDiscount

54 54

Small rewards 6 6Big rewards 2 2

Nothi ng 38 38


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4.15 Effect of promotional campaign on buying decision

Options Responses PercentageYes 65 65

No 10 10Cant say 25 25


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4.16 Effect of promotional campaign

Options Responses Percentagea. Increased purchasequantity

31 47.7

b. Switched to Ramban 20 30.8

c. No affect 6 9.2

d. Buying other products of Ramban

8 12.3

4 17 P h f h d f RAMBAN


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4.17 Purchase of other products of RAMBAN

Op tions Responses PercentageBhoo sanjeevani 0 0

Nutra Plus 2 25

Bento-Sulph 1 12.5

Vam-C 3 37.5

Sulpha-Gold 2 25


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Results and Findings

Most of the people came to know about Ramban from the promotional campaign, this shows that this pilot campaign isworking, creating some ripples and awareness among the targetcustomers.

The most liked promotion material was Dhamaka coupons and promotional bags as farmers have gained something in hand andthrough coupons they can win prizes.

Farmers think that Farm yield and Availability are the two mostimportant factors that convince them to buy any fertilizer.

The improvement suggested by the farmers were in quality anddelivery followed by price and presentation major complaints wereabout setting of the powdered material after propound storage andnon-availability at short notice during the peak season.


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The maximum benefit derived by the farmers was throughquantity discount out of the promotional campaign.

People agreed that their buying decisions are affected by the promotional campaign and this can be easily derived from thesales performance of quarter 1 of this year vis-a vis the quarter1of previous year.

Up-selling that is increase in purchase quantity is the fruitfulresult of the promotional campaign. This promotional campaign not only helped in increasing the

purchase of Ramban SSP, but also other products like Vam-C,Sulpha-gold and Nutra plus, suggesting cross- selling of other

products under the Umbrella brand of Ramban.


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Recommendations and Suggestions

As these results are not stationary, so it is needed to run the promotionalcampaign for longer durations and continuously for more and more times tomeet out the desired business objective.

In this new era the company has to seriously explore new ways and means

of product promotion, product recall and physical evidence in order to create brand awareness .

Practices like product swap and marketing alliances including brand sharingamong the companies have to be developed for reducing cost of movement

on the one hand and at the same time maintain their presence in the major markets.

More of educational programmes are needed to be organized.


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Conclusion

Results have shown that the promotional campaign is workingwell and the initial response is encouraging since the campaign wasundertaken for meeting out the immediate need of increasingvolumes and realization in the economic zone .

Although results of quarter1 suggest that the promotionalcampaign was effective the actual results would be known after it isrun for a substantial period, at least a year.

As this promotional campaign resulted in very good results sothere is a need of reminder every time. Going by the results thecompanys decision to continue with such activities and roll it outin few more districts nearby is a step in the right direction.


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