1

UNIVERSITY OF MYSORE

III SEMESTER BUSINESS FAMILIARIZATION

REPORT OF INTERNSHIP

BATCH OF 2015-2017

2

UNIVERSITY OF MYSORE

III SEMESTER BUSINESS FAMILIARIZATION

REPORT OF INTERNSHIP

3

BUSINESS FAMILIARIZATION REPORT

ON INTERNSHIP

AT

[WEBHEAY TECHNOLIGIES INDIA PVT LTD]

NAMES REGNO.

ROSALIN BINDU 15MB3280

SAGNIK DASGUPTA 15MB3281

SAKHAMURI MURALI KRISHNA 15MB3282

SANDEEP KUMAR 15MB3283

SANIKOMMU SIVAIAH 15MB3284

III SEMESTER MBA

Guide

PROF.SUCHITRA

………………………………………. Business Familiarization Report of Internship submitted

To the University of Mysore in partial fulfillment of the

Requirements of III Semester MBA degree

Examinations – 2016

International Institute of Business Studies

Bangalore – 560 032

International Institute of Business Studies

Bangalore – 560 032

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DECLARATION

We hereby declare that this Business Familiarization Report of Internship at Webheay

Technologies India Pvt Ltd submitted in partial fulfillment of the requirement for III Semester

MBA Degree Examinations 2016 of University of Mysore through International Institute of

Business Studies, Bangalore is our original work and not submitted to any other university.

This work has been done under the supervision of Prof.SUCHITRA

Place: Bangalore

Date:

Name of the TeamMembers Reg.No Signature

ROSALIN BINDHU 15MB3280

SAGNIK DASGUPTA 15MB3281

SAKHAMURIMURALIKRISHNA 15MB3282

SANDEEPKUMAR 15MB3283

SANIKOMMU SIVAIAH 15MB3284

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ACKNOWLEDGEMENT

We aregiving immense pleasure to express my indebtedness and deep sense of gratitude to

my supervisor and guide Prof. SUCHITRAfor her valuable and scholarly guidance. Her

sympathetic and helpful attitude and motivation helped me to work on this dissertation.

We are extremely grateful to Dr. K. Ramada’s, Director, and IIBS Bangalore for

having extended his guidance during the course of this BUSINESS FAMILIARIZATION

REPORT

ROSALIN BINDHU

SAGNIK DASGUPTA

SAKHAMURIMURALI KRISHNA

SANDEEP KUMAR

SANIKOMMU SIVAIAH

(MBA-III Sem)

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CONTENT

SI NO

TITLE

PAGE NO

1 Industry Profile

2 Company Profile

3 Organizational Hierarchy

4 Organizational Hierarchy

5 Product Profile

6 Study Of functional Department

7 SWOT Analysis

8 Conclusion

9 Summary of Findings

10 Bibliography

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CHAPTER 1

Industry Profile

IT Industry in India, Indian Information Technology, ITeS Sector, Services. The IT-

business process management (BPM) sector in India is estimated to expand at a CAGR of

9.5 per cent to US$ 300 billion by 2020.

The Information Technology Industry of India dates back to 1967 when the Tata Group in

collaboration with Burroughs set up the first software zone, SEEPZ in Mumbai. In 1973

SEEPZ became the first software export zone which saw 80% of the software export in the

1980s. Since then, the IT sector of India has grown by leaps and bounds and has acquired

India a brand name in the IT and ITES (Information Technology Enabled Services) sector in

the global scenario. The major hubs for the IT export sector are Bangalore, Chennai,

Hyderabad, Delhi, Mumbai and Kolkata. Bangalore has earned the sobriquet, ‘The Silicon

Valley of India’ owing to the maximum IT export (generating 77% of the net IT export

revenue of India). The IT- ITES sector can be broadly classified into two categories (i)

Business Process Outsourcing (BPO) and (ii) Domestic and IT export. The growth in the

BPO sector under the supervision of the IT-ITES sector has been phenomenal. According to

NASSCOM, “The IT-BPO sector in India aggregated revenue of US$ 100 billion in FY 2012,

0%

10%

20%

30%

40%

50%

60%

70%

80%

2007-2010 2010-2013 2013-2015 2015-2016Growth Rate

8

where export and domestic revenue stood at US$ 69.1 billion and US $31.7 billion

respectively”.

The industry is also an employment intensive sector. The estimated employment generation

in the FY 2012 was an expected 230,000 thus providing direct employment to 2.8 million and

indirect employment 88.9 million people all over the country. According to a report prepared

by Gartner, the top five outsourcing companies of India are TCS, Cognizant, Infosys, Wipro

and HCL Technologies.

1.1 WHAT WE DO:-

Digital marketing tools use in IT industry;

0

1

2

3

4

5

6

7

2010-2013 2013-2015 2015-2016

9

1.2HOW WE DO:-

10

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CHAPTER 2

COMPANY PROFILE

WebheayTechnologyis a Software development and digital marketing company based in

Bengaluru, India. The company was founded by SYED HUSSIAN in 2015 and also operating

in India and omen. The company is one of the top 100 digital marketing companies in India.

History:-

The company offers services like Search, Social Media Marketing, Video creation and

marketing, Email marketing, Website development, Social CRM, Brand campaigns, Mobile

application development, Cross device distribution of content, Affiliate marketing, Digital

Media distribution and solutions.

Webheay Technologies India Private Limited is a Private incorporated on 30 October 2015. It

is classified as Non-govt Company and is registered at Registrar of Companies, Bangalore.

Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs. 100,000.It is

involved in Software publishing, consultancy and supply [Software publishing includes

production, supply and documentation of ready-made (non-customized) software, operating

systems software, business & other applications software, computer games software for all

platforms. Consultancy includes providing the best solution in the form of custom software

after analyzing the users’ needs and problems. Custom software also includes made-to-order

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software based on orders from specific users. Also, included are writing of software of any

kind following directives of the users; software maintenance, web-page design.

Webheay Technologies India Private Limited's Annual General Meeting (AGM) was last

held on N/A and as per records from Ministry of Corporate Affairs (MCA), its balance sheet

was last filed on N/A.

Directors of Webheay Technologies India Private Limited are Mrinal Kanti Ghosh and Syed

Shabaaz Hussain.

Webheay Technologies India Private Limited's Corporate Identification Number is (CIN)

U72200KA2015PTC083794 and its registration number is 83794.Its Email address is

shabaz_hussain2006@yahoo.com and its registered address is 404 B, 4 to Floor, Richmond

Plaza Building, 10 & 10/1,Raja Ram Mohan Roy Road, Richmond Circle, Bangalore

Bangalore KA 560025 IN , - , .

Current status of Webheay Technologies India Private Limited is - Active.

Company Details

CIN U72200KA2015PTC083794

Company Name WEBHEAY TECHNOLOGIES INDIA

PRIVATE LIMITED

Company Status Active

RoC RoC-Bangalore

Registration

Number

83794

Company

Category

Company limited by Shares

Company Sub

Category

Non-govt company

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CIN U72200KA2015PTC083794

Class of Company Private

Date of

Incorporation

30 October 2015

Age of Company 1 years, 0 month, 26 days

Activity Information Technology and Services

Omni Channel Solution

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Digital Marketing:-

Digital marketing is an umbrella term for the marketing of products or services using digital

technologies, mainly on the Internet, but also including mobile phones, display advertising,

and any other digital medium.

The way in which digital marketing has developed since the 1990s and 2000s has changed

the way brands and businesses utilize technology and digital marketing for their

marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as

digital platforms are increasingly incorporated into marketing plans and everyday life, and as

people use digital devices instead of going to physical shops.

Digital marketing such as search engine optimization (SEO), search engine marketing (SEM),

content marketing, influencer marketing, content automation, campaign marketing, and e-

commerce marketing, social media marketing, social media optimization, e-mail direct

marketing, display advertising, e–books, optical disks and games, are becoming more and

more common in our advancing technology. In fact, this extends to non-Internet channels that

provide digital media, such as mobile phones (SMSand MMS), callback and on-hold mobile

ring tones.

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Trusted consulting for end-to-end improvement:-

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CHAPTER 3

3.1Organizational Hierarchy:-

Organizational Chart:-

3.2 Product Profile:-

Produc

t

Names

:

Products

specificatio

n:

Average

Selling

products/day

Products/co

st

Target

Market

Total

income:

Remarks:

Month

1.

SEO OFF

Page

For

company

clients

70

bookmarking/d

ay

10 photo

submission & 5

blogs writing

For each

clients per

day

Cost 2500

rs

ecommer

ce

AVG

50000/mont

h

We do off

page seo

work for

clients

Month

2.

Business

Developmen

t,

Cold calling

-------

-------

Who are

The

leading

company

today

-----------

WE read

every day

newspape

r and find

out the

prospecti

ve clients

Syed Hussain(CEO)

Shruti Shirol(Android Developer)

Jay Ganesh(sales & Marketing Freelancer)

Deepak Kashyap

Robert john(Senior Manager)

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3.3MAJOR CLIENTS OF THE COMPANY

COGNIZANT

AMC ELECTRICAL ORACLE

LOUIS PHILIPPE HIDAYAT TV

SHANMUKHA RESTAURANT WIPRO

HCL

NIKE

18

3.4Services:-

WEB DEVLOPEMENT

Webheay Technologies India Pvt Ltd Company has eminent PHP smart web developers. Our

years of experience in PHP programming using latest techniques as MySQL, Cake PHP,

Zend and many other technologies permit us to create a completely elegant and uniquely

customized website with the construction of applications that have best influence on the PHP

background to most of your necessity. Webheay Technologies is also a Web redesign

Development Company that has pioneered the domain and has successfully executed top and

professional websites that incorporate the latest technology and most interactive options to

attract business. At Webheay Technologies, as the best web redesign company, we have an

experienced team who understands the technicalities involved in the process of Website

redesign and give customized product to fit client specific requirements.PHP program

websites can be merged with any application and design features. Webheay Technologies is

expert on PHP web development.

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Logo Design/Graphic Design:-

Logo speaks first and the most more than your business do. It’s indeed a great

challenge to design business logo. It needs a lot of understanding of your business

services, domain, industry and in which way you can be differentiating from your

competitor in a better way. Efficient logo design will complete more than half of the

business. Webheay is a multi-disciplinary creative design firm offering its services

worldwide. We concentrate on Graphics, Web, Animation, Information technology,

Events etc. As an integrated design and technology group, we have expertise on

Branding, identity design, logo making, illustrations, graphic design, web

development, mobile and web application development, internet marketing, Search

Engine Optimization, Internet Marketing and many more. Out longevity and growth

resulting from combining stylistic and technological expertise to give our high quality

print designs and identity systems and websites. Through our well planned strategic

brand positioning, unique brand identity design and online marketing, we help our

clients to boost their brand value and profile and grab the maximum market share

profits.

Software uses:-

Corel Draw

Photoshop

Illustrator

InDesign

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SOCIAL MEDIA MARKETING:-

Social Media allows you to be a part of your customer’s online experience and building

engaged relationships with them, who will then become your promoters.

Why Social Media Marketing:

Social Media Marketing involves things like engaging your target audience on your Social

Media channels like Facebook, Twitter, and LinkedIn, Instagram etc. to increase customer

engagement and turn it into real sales over a period of time. Customer engagement through

Social Media may look like a daunting task initially as there are so many different Social

Media platforms like Facebook, Twitter etc that serve various purposes. Our services help

you to decode these platforms for your business and create a strategy to utilize the right one

to engage your target audience.

Social Media Strategy:

Our Social media strategy enables your brand to interact with your target audience, engage

them and help promote your brand. Our strategies are built on top of your business strategies

to attain greatest advantage possible. We have the expertise to increase engagement on these

platforms and create very effective Social Media campaigns for your brand. We reach your

potential audience through organic as well as paid campaigns as channels like Facebook,

Twitter, Instagram allow you to reach even niche target audience easily.

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Our Social Media Services Include

Planning the Social Media marketing strategy, Managing, execution and reporting

Content creation for Social Media on pages like Facebook, Twitter, Google+,

LinkedIn and other channels

Creating customized posts and graphics for these platforms

Create and manage Ad campaigns on Social Media

Facebook is the most popular social network in the world that every social media user

would be actively aware of. With over 1.65 billion monthly active users and over more than

50% users logging in every day, with 4.5 billion likes generated every day it’s obvious that

Facebook’s reign is surely here to stay. As a business owner, you need to take full advantage

of the opportunity to capitalize on such a large, engaged audience. Users flock to Facebook to

get a sneak peek at what their favorite brands are up to, as well as share their experiences

with a particular brand or company. Having a strong Facebook presence will allow you to

connect with your loyal following, engage new prospects, and gain valuable feedback for

future projects.

YouTube With nearly 8 billion hours of videos watched every month, YouTube has

cemented its position as the top video sharing website in the world. It has been pulling in

more searches than yahoo, AOL, Ask combined! Upgrade your search ability on the world’s

2nd largest search engine with YouTube marketing. Since YouTube is owned by Google,

they’re often displayed among its search results and you will only maximize your visibility

by investing in the optimization techniques and marketing your videos on YouTube channel.

At Webheay, we work with you to help and ensure your productions appear more vigorously

in YouTube search results.

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Twitter Withan overflowing population of nearly 310 million active users and around 500

million tweets per day, it’s obvious to say that there is a lot of marketing potential on this

buzzing social network. Interested in growing network via Twitter? But waiting for a way to

show you out? We can guide you in the right direction with our Twitter marketing services,

helping you to raise your brand awareness by connecting with potential customers. Twitter

users are looking to engage with the brands before making a purchase decision and your

business account is the perfect way to build such personal connection and establish trusted

relationship. The stats say it all.

Google search rankings are the most concerned ones to the businesses and to the marketers

all over the world. So, why not help your cause by building a presence on the search engine’s

very own social media platform? According to search metrics, the “+1”’s of Google Plus are

treated as second highest ranking social factor. Isn’t it enough? We’ll set up your page,

develop customized, high quality cover images and consult with you on-on-one. With

Webheay, you can watch your Google+ presence grow and your digital brand getting

stronger. Get in touch with us today to know more about Social media channel marketing and

partnership with us for all your Business needs.

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ANDROID DEVELOPMENT

With nearly 80% of the World population on Android, it is crucial that

your app is optimized for the hundreds of varying devices and screen sizes. We love the

Android platform and are fanatical about utilizing all its functionalities to create the highest

quality custom-made apps.We make sure to keep abreast of all the latest Android

technologies and offer our services across all phones, watches and tablets.

Android is the widely chosen platform for mobile Applications development, which is used in

most of the smartphones and tablets. The Android platform is a versatile open source

application development platform that provides a catalyst for businesses to launch useful and

innovative mobile applications. Our Mobile Applications team of Android application

developers is very knowledgeable about the work they do and experts in striking the right

balance with the needs of the clients.

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IOS DEVELOPMENT

Webheay Technologies are experts in building custom-made iPhone

and iPad apps. Our dedicated team have successfully submitted many apps into the Apple

App store, we are fully proficient when it comes to understanding iOS, screen sizes and

technical features. We will ensure your app meets Apple's stringent review process and is

submitted into the store the first time.

We don’t just create award winning mobile apps, we work with you to increase your

business, build brand loyalty, increase sales, engage with your customers and create market

leading digital strategies.

Ecommerce Development

For a lavishly possible and workable online commercial, e-commerce setup is required with

powerful quality. E-commerce acts as the dynamic force for the success earned online and

makes it achievable for the financier to retrieve some gain out of it.

Webheay Technologies India Pvt Ltd Web Design Company provides e-commerce solutions

located at Bangalore, India. It is the leading name in the sphere of e-commerce solutions and

formed a position for itself by rewarding hundreds of customers over the past few months. A

dedicated team of e- commerce who are industry experts in their specific areas produce

ultramodern e-commerce solutions in Bangalore and known worldwide. Our E-commerce

Website Development Company from Bangalore provides quality services at the effective

rates. We display a large number of patrons for whom we provided numerous e-commerce

assignments and projects. Our e-commerce web design company is a label to consider, as our

company stays with the clients throughout the e-commerce endeavors. We do not just provide

e-commerce solutions; our customer support setups and support system are personalize to

report every e-commerce issue under the sun. To ensure easy and stress-free operations of the

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system, daily monitoring sessions are done. Our web Design and Development Company

provide e-commerce solutions in Bangalore, which are simple to handle web-based

applications to go with everyone’s preferences and needs. We serve with every single facility

clients will ever require for any online business.

WEBSITE MAINTENANCE:-

Webheay Technologies India Pvt Ltd Website Maintenance Services are currently specialized in

designed website and are up to date at keeping the website services which is why we provide our

clients with fast acting, experienced and approachable website maintenance services. We are

considerate about maintaining the website which is created by the user and update the website as per

the requirement.

We build the relationship with our clients by giving them access to our expert team which are

hired for the convenience of the client that can solve all the issues immediately, We build the

relationship with our clients by giving them access to our expert team which are hired for the

convenience of the client that can solve all the issues immediately, Our team are always

accessible via email or phone for all the queries by the customers. We can assure that our

team can do the task in less than two hours without any failure and our team are dedicated to

give guarantee for the task completed in the exact day.

Our company have highly experienced team that is provocative in technical maintenance for

the website users and takes the initiative for observing the clients sites to make the site up to

date within the time period and we always has a reserve.

We have sites, which are old and these are fresh sites that gets more traffic but and helps the

users to interact with the other clients and potential clients. We build Website Maintenance

plan that are maintained and sold by our company that we do not create the websites.

Domain Registration:-

Domain name registration is a key part for setting up your own

website or blog. We provide the reasonable priced domain registration services all over. It is

extremely important to have a unique domain name to be registered exclusively for your own

business or organization. It tells the face of your business and how far can it go in terms of its

expandability by its ease. It gives you the edge over your competitors and also gives you

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strong online presence. We are more than glad to help you in that by giving you the best deals

for domain registration.

Domain registration in short means choosing and registering one unique keyword for your

business website officially. A website has different major things like domain name web

content, images, pages etc. Once all these are ready, the next step would be to go for website

domain name registration.

Responsive Design:-

Responsive designs prepare websites for making them

beautiful across multiple devices. It’s a single website that adapts to the device of every

unique visitor whether desktop, tablet or smartphone. A responsive website dynamically re-

sizes its content and imagery for a variety of different screen sizes in order to ensure that the

website is effective and easy to use on any device. Our team plans, designs and develops

amazing and stunning responsive websites that will increase conversion rates and overall

traffic. We make sure that responsive websites are beautiful across all the devices and your

business is prepared for the future mobile web.

GOOGLE STREET VIEW

Uno In is our Japanese partner who started business in India very recently. They are into

Hotels, Restaurants, Sports Bar, Travel Desks, Cafe and Lounge. We’ve provided Google

Street View and 360 degree view services for all their line of businesses. It’s first ever for a

newly started business in Bangalore to opt for such sophisticated technology and we feel

privileged to live up to their expectations. It’s fun working with such understanding partner

and we’re happy to give them such successful feature for their business website.

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DHONDALE INTERIOR CREATIONS

Interior design companies’ business would be in such a way that we can’t trust the

quality without looking into it. But in this digital era, visiting a company before

making purchase decision is difficult. Especially for global customers. So here we

brought Google Street View services for Dhondale, which gave a 360 degree view of

their store. This brought them many loyal customers and brand recognition not only

for their product designs but also for their trends, colors, beautiful workspace and set

up. We’re extremely glad that we’ve got such amazing client who trust in us for

delivering them our services on time.

NIKHAAR JEWELS

When it comes to Jewels, there comes lot of tangibility issues. To cross that border, we’ve

given Street view services for Nikhaar jewels who is one of the market leader and is having

many international customers. We thank Nikhaar jewels management for trusting us and

choosing us for this project. We feel proud, privileged and auspicious to get this esteem.

Giving this service is not everyone’s cup of tea. It’s a challenge and we do it with ease.

Customizable Softwares

We understand very well that one size doesn’t fit all. Especially for small businesses. No two

small businesses are identical. They’re different in their own way. Then why using the same

solution as others? Be unique in your business by opting for customized softwares. Configure

your system to match your business requirements and processes. We also got that most of the

time you spend in wearing many hats and running your company, which did not leave much

time for anything else. Our team of Excellent Business Solutions specialists has in-depth

knowledge on how to build and customize apps and screens specifically for your workflows.

They can customize the solutions for all the requirements so it’s just right for you, made for

you. Alone. From Custom Screens, Buttons, Actions, Reports, Charts and Graphs the

possibilities are endless.

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Seo-Development

Gone are the days where people walk down to the stores and get their stuff for the

business and search for their own clients over the target market. They’re going Digital now!

They find their customers online and get their business through internet now. Internet is the

source these days through which you get your customers or your customers find you and this

starts with a web search. And hence it’s very important that your website is optimized for

easy access to search engines. At the same time, do ensure that an SEO plan is drawn

considering all the key parameters that search engine looks for to rank your website based on

its authority. We, here at Webheay, create SEO (Search Engine Optimization) strategy and

plan to help you better to crawl top ranks on the web results. We make sure that your website

is consistent in terms of its ranking, branding and its content strategy.

Google Ad Services;-

Imagine you’ve spent millions of bucks on your business. You’ve made

your office amazing in terms of its infrastructure, facilities, space decors everything. Your

employees are one of the best group from the industry which you’ve ever got. Everything is

going perfectly fine. BUT, you’re going to earn revenue only if you get business. You’ve

spent millions on business setup and employees but your neighbor doesn’t know it. So is your

reach very low. Extend your reach by sitting relaxed in your cabin by Google Ad Services.

Make sure your ad goes viral over the digital world and get your business at your doorstep.

We ensure to get business to you. Your lead generation will be now our task with Google Ad

services. This includes content, Keywords, Designs, Running the ads on timely basis. We get

you impressions for your business and increase your brand value. Make us your partner for

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Ads and grow your business. Relax and focus on your business while we take care of your

branding.

Bulk SMS Service:-

Today’s digital and competitive world demands us to communicate instantaneously with your

present and prospective customers in such a manner that it is cheaper, flexible and reliable.

Bulk SMS service meets this requirement by enabling the users to reach thousands of mobiles

within few seconds on the shot. We provide very reliable and flexible bulk SMS gateways for

integration into online portals, softwares and other applications. We have been serving

thousands of small and medium businesses in India. We enable entrepreneurs, businesses and

influencers to communicate efficiently and effectively with their existing and potential

clients. Our services are specially designed to take care of your unique business requirements.

We have specific SMS routes for informational messages and promotional campaign

activities. Come and rely on us for fast, trusted, scalable and measurable SMS solutions.

Bulk Email Service

Bulk email Service is a service which gives you a sure shot success for sending it out to the

right people at right time. Your design, content, call to action gives the impression to your

target lead in such a way that you can convert the lead to customer of yours. Bulk email

services include email campaigns, bulk emails, newsletters, mass emails, and announcements.

We do it for you. Now you can concentrate on your business without worrying about

installing email marketing and automation software or configuring mail servers. Our

enterprise class intelligent email delivery engine gives you better email delivery. Our

business plan ensures to provide reliable bulk emailing services and thus have helped us to

become the leader in bulk email service provider among our competitors. We maintain

standard mail format for each type of email we send out into your lead lists and ensure that

they are returning your customers.

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Content Market:

Webheay Technologies Indian Pvt Ltd uses Content marketing as creating rich contents

targeting potential audience and sharing via content marketing platforms to inform, educate

them without selling. Thus, content marketing is expanding by answering customary issues

with the right kind of content in front of the right kind of audience.

Content marketing communication strategies

Marketing communication strategies are very important nowadays than before. An optimized

informative content can connect with customers and enabling them to interact with.

Therefore, effective and efficient content marketing strategies will influence customer’s

positive interaction with a product and service even it will increase investment of returns.

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CHAPTER 4

Study Of functional Department

4.1 Finance Department:-

In startup IT sector like our company don’t have that much strength in Finance management.

We have three people to look up the financial work.

Most important we are digital marketing service provider. So, we have one SEM team to look

after financial works. They deal on the clients Keywords Beating for ppc.They do audit for

them in each and every months.

Basically the Keywords are always changeable so, they active every time for this work.

Now for software developmentthe finance team depends on the IT team and recent market

and their competitors.

That is how finance department works.

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4.2Marketing Department

Marketing is the study and management of exchange relationships. The American Marketing

Association has defined marketing as "the activity, set of institutions, and processes for

creating, communicating, delivering, and exchanging offerings that have value for customers,

clients, partners, and society at large."

The marketing team works very hard in startup IT sectors. Because in startup IT sectors don’t

have that much resources and glory in the market. So, like big brands they don’t easily trust

in startups.

So, the marketing team take that incentive to convince the clients by their outstanding works.

The SEO team always do the promotion works for the clients. Theydesign the websites,

logos, blogs keywords, etc. They always watch how the analytical works done in the websites

for the clients.

If some clients ranking not changing through the month, they modify the keywords.

That is how marketing team do their works. That is why a startup always have the best

marketing team.

There is one more important work is lead generation. One startup company always need to

start with prospective clints.So,we, we followed each and everyday newspaper and target

those companies who lead the market on that time. Wesearched their manager contacts

details, called for a meeting and gave them a presentation of our works. This is one of the

most important work for marketing team.

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4. 3Human Resource Department:-

A human-resources department (HR department) of an organization performs human resource

management, overseeing various aspects of employment, such as compliance with labor

law and employment standards, administration of employee benefits, and some aspects

of recruitment and dismissal.

Now for a IT startup HR department is not so strong. Some companies CEO take the

responsibility to be HR. But for this company we have a three member of HR team. One of

them is HR manager who take the responsibility to choose the right man for the right job.

Some they failed, sometimes they get success.

For this company HR department is excellent but they don’t have that much of experience.

So, for them it’s a hard job to choose right person. But they try their level best and the most

important thing if the problem is complicated the CEO helped them to solve the problem.

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4.4 IT Department

In the startup IT companies they recruit IT specialist with some manner. If they recruit one

fresher, they also hired an experience person on that particular field. Because that experience

person can teach fresher’s to develop their skills. They also know the market so, we can

gather much information from them.

Web development work is a team job to satisfy the clients. WebDevelopment is the important

work for the company. Because now in the days every company need to be an cloud based

company. So it can easily applicable through all the gadgets through the internet. Hats why

web develops make a webpage for the clients with their opinion.

Web developer

Also known as: Web designer, web producer, multimedia architect, internet engineer.

This job in brief: Web development is a broad term and covers everything to do with

building websites and all the infrastructure that sits behind them. The job is still viewed as the

trendy side of IT years after it first emerged. These days web development is pretty technical

and involves some hardcore programming as well as the more creative side of designing the

user interfaces of new websites. The role can be found in organizations large and small.

Key skills required: Basic understanding of web technologies (client side, server side

and databases), analytical thinking, problem solving and creativity.

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DIGITAL MARKETING CHANNELS USED BY THE

COMPANY

SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a

web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target

different kinds of search, including image search, local search, video search, academic

search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people

search for, the actual search terms or keywords typed into search engines and which search

engines are preferred by their targeted audience. Optimizing a website may involve editing.

Its content, HTML and associated coding to both increase its relevance to specific keywords

and to remove barriers to the indexing activities of search engines. Promoting a site to

increase the number of back links, or inbound links, social book marking, directory

submission is the another SEO tactic.

36

SEM (Search Engine Marketing)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion

of websites by increasing their visibility in search engine results pages (SERPs) through

optimization and advertising.SEM may use search engine optimization (SEO), which adjusts

or rewriteswebsite content to achieve a higher ranking in search engine results pages, or use

pay per click listings.

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SMM (Social Media Marketing)

Social media marketing is the process of gaining website traffic or attention through social

media sites.

Social media marketing programs usually center on efforts to create content that attracts

attention and encourages readers to share it across their social networks. The resulting

electronic word of mouth (eWoM) refers to any statement consumers share via the Internet

(e.g., web sites, social networks, instant messages, news feeds) about an event, product,

service, brand or company. When the underlying message spreads from user to user and

presumably resonates because it appears to come from a trusted, third-party source, as

opposed to the brand or company itself, this form of marketing results in earned media rather

than paid media.

Engagement

In the context of the social web, engagement means that customers and stakeholders are

participants rather than viewers. Social media in business allows anyone and everyone to

express and share an opinion or an idea somewhere along the business’s path to market. Each

participating customer becomes part of the marketing department, as other customers read

their comments or reviews. The engagement process is then fundamental to successful social

media marketing.

38

Facebook Marketing

Facebook is the world's most popular social network for both businesses and individuals.

With over one billion users, your friends and fans are likely already using the platform -- and

you should be too!

In fact, people are 51% more likely to make a purchase after "liking" a brand on

Facebook. Face book marketing requires a good intellects and unique thinking to make the

campaign effective.

So what we have today!!!!

In face book marketing in fact in visual /web marketing your content speaks a loud that is

why make sure your content should be relevant to your audience and business.

Thumb rules:

Emphasize on visualization. Rich visuals make the best content and the best timelines.

‘Highlight’ posts to give them the full width of the Face book container. To make it

more attractive

‘PIN’ posts, these posts stay at the top of the feed promoting posts.

Ensure FB apps have relevant info, your audience is looking for

Analyze what works, and what doesn’t work: Face book Insight. Edge Rank. Social

bakers

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Twitter marketing (A game of 140 characters)

Twitter’s flexible, real-time platform allows you to get creative and drive results at the same

time. Whether you’re looking to drive sales, increase brand awareness or launch a product.

Twitter marketing is not much popular than face book but still it has an impact on audience .

So what we have today!!!

The very first thing in twitter marketing you need to understand and learn the twitter

terminologies well.

HASHTAG

A hash tag is any word beginning with the # sign. People use hash tags to organize

conversations around a specific topic. Clicking on a hash tag takes you to search results for

that term.

MENTION

Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your

followers to see the message. So instead of a reply, use a mention. Include the @username of

whomever you want to mention in your Tweet, and it will appear in the Mentions section (in

the Connect tab). All @username mentions are clickable and link back to the mentioned

individual’s profile.

REPLY

40

You can respond to a Tweet by hitting the reply button. When you reply, your response is

public, and will show up in your home timeline and the timeline of the person to whom you

are responding. The reply will also be visible in the home timelines of people who follow

both you and the person to whom you sent

the reply. Meaning, someone not in the conversation has to follow both of the people replying

to be able to read both sides of the conversation.

RETWEET

You can pass along someone’s Tweet by retweeting it. Just hit the retweet button to send the

original message to all of your followers.

LINKS

Twitter’s link- shortening feature allows you to paste a link of any length into the Tweet box

and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs

into the 140 character limit.

FAVOURITE

You can favourite the tweet for future reference. This is just like an archiving something

that’s really interesting to you.

DM (direct message)

You can send private messages to someone, just like an email. For DM, sender and reciver

should be following each other.

Thumb rules:

Remember, you just have 140 characters to play around. Compose your message

within 120 characters or less and leave atleast20 characters so that others can re-tweet

(RT).

Utilization of # hash tags Tweets with hash tags get twice the engagement of those

Create a list of #Hash tags relevant to your brand Build a campaign around those

#Hash tags and invite followers to re-tweet.

Posts with images have double the engagement of those without even though users

can’t see them until they click on them. It creates an interest among the audience.

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Linked in Marketing

LinkedIn is the world's largest social network for professionals. With over 161 million

registered users in more than 200 countries, more than two million companies have

created LinkedIn Company Pages to vie for their attention. If you are in B2B business

this platform is very useful for you to connect with companies’ directors and

marketing person.

Pinterest

It is a visual discovery social network. It is a way of sharing images of anything, from

fashion to pets to pot plants. You can Crete your own online pin boards to suits any

theme and share of with likeminded people.

Pinterest completely revolves around the premise of being creative and visual. 70%

users are female and aged between 25 and 44. So if you are targeting women pinterest

is the right platform. Pinterest is now one of the top 10 social networking sites tracked

by Hitwise.

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How brands can use pinterest

Pinterest does not encourage product pushing, this means brands must look at crating boards

that are culture and lifestyle related. You can create boards on trends, behind the scences,

preliminary sketches for products etc.

Instagram

Instgram, the new revolutionary photo-sharing program, making it easier that ever to share

your best pictures with the world. The social media program allow you to upload, add digital

filters, and then post your pictures on your Instagram-feed, as well as other social networking

sites. You can connect your Instgram account with Facebook, Twitter, Tumblr, Flickr,

Foursquare and your email account. This makes it easy to share your pictures on multiple

platforms all at once.

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Google +

Google has described Google+ as a "social layer" that enhances many of its online properties,

and that it is not simply a social networking website, but also an authorship tool that

associates web-content directly with its owner/author. It is the second-largest social

networking site in the world after Facebook. 540 million monthly active users are part of the

Identity service site, by interacting socially with Google+'s enhanced properties, like Gmail,

+1 button, and YouTube comments..In October 2013, Google counted 540 million active.

users who used at least one Google+ service, of which 300 million users are active in "the

stream".

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You tube

YouTube is a video Social Networking site, and the 2nd most popular search site on the

Internet after Google, who owns YouTube. YouTube video watching is a significant activity

on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos

watched daily. And it's easy for anyone who sees your video to rate it and share it with his

Social Network.

ODA (Online Display Ads)

Display advertising appears on web pages in many forms, including web banners. Banner ad

standards continue to evolve.

ORM (Online Reputation Management)

Online reputation management coined by the public relation. Basically ORM is a process

include-

Undertake the comprehensive research and analysis the online content.

Track your users’ actions and opinions about brand.

Reduce your risk of featuring amongst the negative user sentiments.

Enhance your web presence and create positive perceptions.

MMT (Mobile Marketing)

Mobile marketing is marketing on or with a mobile device, such as a smart phone Mobile

marketing can provide customers with time and location sensitive, personalized information

that promotes goods, services and ideas.

EMT (Email Marketing)

It usually involves using email to send ads, request business, or solicit sales or donations, and

is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either

sold lists or current customer database.

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BUSINESS DEVELOPMENT PROCESS FLOWCHART

It is a standard Business Development process followed by the company and ask me to

follow, it is basic process followed by every startup company in order to approach a clients

initially. Sometimes they may send teaser E-mailer of a similar domain to the clients before

approaching them.

1. Market Analysis and Market Research

2. Database Creation of clients

3. Cold Calling

4. Fixing meeting5. Proposal Making for Clients

6. Project Closure

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PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH

Market research is any organized effort to gather information about target markets or

customers. It is a very important component of business strategy.

The first step of business development process is to know your target audience well before

approaching them. The main objective behind the market analysis and research of target

audience is to know their online presence and how active they are on web. Market research

also helps to estimate the online marketing opportunities of different sectors over the periods.

The intense research is required while studying the online habits of different sectors keeping

competitors in mind.

The proper market research make your task easier while talking to clients as you know about

them well in advance, which help you to answer their question. And can better explain the

clients how they can use web as a medium of approaching the customers in a short span of

time.

Market Research includes research about the different sectors. Currently we are targeting on

Travel, Real Estate Sector, Education sectors, Fitness, jeweler in Pune. It includes study of

digital habits of the target sector, their online presence, their online need, etc.

After market research comes the database creation.

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PROCESS 2 – DATABASE CREATION OF CLIENTS

The second step is database creation; once the market is analyzed the database of sector is

created for a company treasure for future.

Database creation includes recording the details of the clients like company details, their

online presence, concerned person from marketing department and their contact details.

During my internship I have created almost six different sectors database as company wants

to target different sectors for exploring themselves.

PROCESS 3 – COLD CALLING

Cold calling is the sales process of approaching prospective customers or clients—typically

via telephone, by email or through making a connection on a social network—who were not

expecting such an interaction. The word "cold" is used because the person receiving the call

is not expecting a call or has not specifically asked to be contacted by a sales person. A cold

call is usually the start of a sales process generally known as telemarketing.

The next step is cold calling. It includes contacting the concerned person, explaining him/her

in brief about the organization, conveying that person how digital marketing is helpful for

their organization to achieve online presence, traffic, leads and branding.

My company guide shared a call script with me and also explained me how to talk, what to

talk, the way we should talk to concern person. He also explains how to get a concern person

number (director or marketing person) from the office people.

The main objective of cold calling is to fix the maximum meetings with a concern person so

that further points can be discussed in detail with them.

Cold calling is a first interaction with a concern person and everyone knows first impression

is a last impression. He taught me the way how first impression is made.

During my internship total numbers of calls made by me was 82, calls to real estate sector

and fitness sector.

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PROCESS 4 – FIXING MEETINGS

The next step is fixing meeting, it stage little critical for a startup, convincing the clients and

ask them to meet you is biggest challenge, But that’s a feel of work. Talking to different

people of different traits was a good experience and successfully fixes the 8 meetings out of

which 3 was attended by meand 1 was converted.

Actual meeting gave you the reality check where you are when your clients know everything,

shoots the too many questions and ask you how you are better than other. At that time you

understand the difference between the dorm rooms to the boardroom.

ROCESS 5 – PROPOSAL MAKING

The fifth step is proposal making once meeting is done with a concern person where the

various aspects has been discussed already, and the client requirement can known

accordingly the proposal is made for them enlisting all his requirement related to digital

marketing. Proposal includes following details:

a) Services needed by the client. These services include SEO, SEM, SMM, ODA, ORM,

etc

b) Proper segmentation and targeting according to sector. Eg. If an MBA Education

Institute wants digital marketing services for branding, promotion and lead

generation, then our target market would be, students who have completed their

graduation and professionals with 2-3 years of experience who can opt for Executive

MBA.

c) Detailed explanation of how we will be providing them each service.

d) It also includes the pricing details of the services.

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PROCESS 6 – PROJECT CLOSURE

The final stage is project closure; if all the stage works that means you are close to crack the

deal. Once the deal is cracked the further decision are taken like, preparing the strategies for

the same as per the clients requirement or the digital marketing channels choose by him/her.

Company make an roadmap or a weekly /monthly plans of the each channel separately and

get the approval from the client to execute the plan and once it approved the plan actually

come into an action.

OTHER TASK DONE WAS………..

CONTENT WRITING

Content writing like any other form of writing requires in depth knowledge and great skill.

The success of any write-ups depends on the quality and authencity of the content of the

website.

Content writing though does not follow a specific format, yet is certainly guided by some

fundamental principles.

How to write an effective content?

Focus on your customers: remember, your website will gain acceptance among your

viewers only if it has something to offer them.

Choose a simple, impersonal style: your readers are not interested in judging your

scholarship.

You have maximum of 15 seconds to grab your visitor’s attention.

We have been told the way we need to frame a content of a different target sectors. The

company actually wanted to have a research about how online marketing helped such sectors

in their success.

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CHAPTER 5

SWOT Analysis

SWOT analysis (alternatively SWOT matrix)is

an acronym for strengths, weaknesses, opportunities, and threats and is a

structured planning method that evaluates those four elements of a project or business venture. A

SWOT analysis can be carried out for a company, product, place, industry, or person. It involves

specifying the objective of the business venture or project and identifying the internal and external

factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT

to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International)

in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself did

not claim the creation of SWOT, and the origins remain obscure. The degree to which the internal

environment of the firm matches with the external environment is expressed by the concept

of strategic fit.

Strengths: characteristics of the business or project that give it an advantage over

others

Weaknesses: characteristics that place the business or project at a disadvantage

relative to others

Opportunities: elements in the environment that the business or project could

exploit to its advantage

Threats: elements in the environment that could cause trouble for the business or

project

Identification of SWOTs is important because they can inform later steps in planning to

achieve the objective. First, decision-makers should consider whether the objective is

attainable, given the SWOTs. If the objective is not attainable, they must select a

different objective and repeat the process.

Users of SWOT analysis must ask and answer questions that generate meaningful

information for each category (strengths, weaknesses, opportunities, and threats) to make

the analysis useful and find their competitive advantage.

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5.1Advantages of SWOT Analysis

SWOT Analysis is instrumental in strategy formulation and selection. It is a strong tool, but it

involves a great subjective element. It is best when used as a guide, and not as a prescription.

Successful businesses build on their strengths, correct their weakness and protect against

internal weaknesses and external threats. They also keep a watch on their overall business

environment and recognize and exploit new opportunities faster than its competitors.

SWOT Analysis helps in strategic planning in following manner-

a. It is a source of information for strategic planning.

b. Builds organization’s strengths.

c. Reverse its weaknesses.

d. Maximize its response to opportunities.

e. Overcome organization’s threats.

f. It helps in identifying core competencies of the firm.

g. It helps in setting of objectives for strategic planning.

h. It helps in knowing past, present and future so that by using past and current data,

future plans can be chalked out.

SWOT Analysis provide information that helps in synchronizing the firm’s resources and

capabilities with the competitive environment in which the firm operates.

SWOT ANALYSIS FRAMEWORK

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5.2Limitations of SWOT Analysis

SWOT Analysis is not free from its limitations. It may cause organizations to view

circumstances as very simple because of which the organizations might overlook certain key

strategic contact which may occur. Moreover, categorizing aspects as strengths, weaknesses,

opportunities and threats might be very subjective as there is great degree of uncertainty in

market. SWOT Analysis does stress upon the significance of these four aspects, but it does

not tell how an organization can identify these aspects for itself.

There are certain limitations of SWOT Analysis which are not in control of management.

These include-

a. Price increase;

b. Inputs/raw materials;

c. Government legislation;

d. Economic environment;

e. Searching a new market for the product which is not having overseas market due to

import restrictions; etc.

Internal limitations may include-

a. Insufficient research and development facilities;

b. Faulty products due to poor quality control;

c. Poor industrial relations;

d. Lack of skilled and efficient labour; etc

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5.3Strengths

Proper uses of the search engines such as Google which are popularly used in the

market. Therefore more visibility is provided by the company

With usages of mobile and smartphone growing this platform provides more publicity to the

company.

Revenue from Advertising and Display

Its revenue model wherein it garners humungous profits through partnerships with

third party sites has held the company in good stead as far as its ability to mop up

resources and increase both its top-line as well as bottom-line is concerned. This is

another key strength of the company that has helped it scale greater heights.

Customized software is provided after analyzing the users’ needs and problems.

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5.4Weaknesses

Excessive Reliance on Secrecy

Google does not reveal its algorithm for searches or even its basic formula as far as

internet searches are concerned leading to many experts slamming the company for

being opaque and hiding behind the veneer of secrecy. However, in recent years,

Google has taken steps to redress this by providing a bare bones version of its unique

search engine algorithm.

There is a fall in the rate of usage of Advertisement displayed which reduces the

company’s income.

In recent years and especially in 2013, the company has been faced with declining

revenues from ads and as a result, the profitability of the company has taken a hit.

This is partly due to the ongoing global economic slowdown and partly because of

competitors snapping at its heels in a more aggressive manner. Indeed, Apple has

already taken steps to garner search engine revenues in its devices and hence, Google

must be cognizant of the challenges that lie ahead.

Overdependence on Advertising

Google’s business model relies heavily on advertising and the numbers reveal that it

gets more than 85% of its revenues from ads alone. This means that any potential dip

in revenues would cost the company dearly (literally as well as metaphorically). The

point here is that Google has to devise a more robust business model that embraces e-

commerce and mobile commerce along with its current business model that is based

on ad revenues alone. This effect the business of Webheay also.

Lack of Compatibility with next generation devices

Another weakness for Google is that it is not compatible with many next generation

computing platforms including mobile and tablet computers and this remains an area

of concern for the company affecting Webheay’s business heavily.

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5.5Opportunities

Android Operating System

Perhaps the biggest opportunity for Google lies in its pioneering effort in providing

the Android OS (Operating System) which has resulted in its becoming a direct

competitor to Apple and Samsung creating a huge opportunity for Webheay.

Diversification into non-Ad Business Models

As discussed earlier, the company has to diversify into non-ad revenues if it has to

remain profitable and current indications are that it is adapting itself to this as can be

seen from the push towards commercial transactions using its numerous sites like

Google Books, Google Maps etc.

Google Glasses and Google Play

The introduction of Google Glasses and Google Play promises to be a game changer

for Google and this is a significant opportunity that the company can exploit. Indeed,

this very aspect can make the company take the next evolutionary leap into the

emerging world of Nano-computing.

Cloud Computing

Cloud Computing remains a key opportunity for Google as it is already experienced

in providing storage and cloud solutions. Indeed, if not anything, it can move into the

enterprise market using the cloud-computing paradigm from which the company can

benefit.

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5.6Threats

Competition from Facebook

The advent of Social Media has seriously threatened Google’s dominance in the

internet world and the company has to pull an ace to deal with the increasing features

available on Facebook and Twitter.

Mobile Computing

Another threat to Google is from the emerging area of mobile computing that

threatens to pass the company by as newer companies seize the opportunity to ramp

up their mobile computing presence.

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CHAPTER 6

CONCLUSION

The summer internship project helped us to understand how the corporate business works.

The various departments and its functions and how all are interrelated to each

other.WebheayTechnologies is a Digital Marketing firm which shows us the complete

process of how they work at each functional level, especially about the business development

as It is a basic process for which intensive research is to be conducted to find out the target

audience, clients, sponsors, vendors etc. The business development process starts from

research and ends at project closure. This project has made us understand the various key-

points which are is considered to crack a deal, how to deal with different people.

The company helped us to learn a lot which helped us to understand the businessin-depth.

Online media is a way to do, which gives quick glance to raise your customers, goodwill.

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CHAPTER 7

FINDINGS

1. With the study of digital marketing we came to its emergence and extreme growth in

today’s scenario.

2. What We found in client servicing is convincing clients is bit complex as they too

have complete knowledge about the digital marketing and also explaining how we are

better than others.

3. Most of the sectors initially opt for the digital marketing channels name search engine

optimization, search engine marketing and social media marketing and later they will

think about other channels which mean these three channel high acceptance.

4. It is easier to approach a company if you first send them an E-mailer to related sector

and then call them in fact sometimes the company itself call having seen the E-mailer.

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SUGGESITION

1. The company should reduce the dependence on Advertisements so that it does not

affect the company adversely in case where they are accessed.

2. The company should not be too much dependent on Google as its incompatibility with

tablets and smartphones effects the business.

3. Social media like Twitter and Facebook is becoming much more popular in recent

times, therefore the company can use these media to its benefit.

4. The threat to Google from mobile computing is a major factor to be considered.

Therefore if the mobiles are shifting to usage of apps then the visibility of the

company is reduced.

60

Bibliography

Official website of the company:-http://www.webheay.com/

Facebook:-

https://www.facebook.com/search/top/?q=webheay%20technologies%20india%20pri

vate%20limited

Linkdin:-https://www.linkedin.com/company/webheay-technologies-india-private-

limited

Twitter profile:-https://twitter.com/webheay

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PROJECT WORK DIARY MBA Batch 2015-17, University of Mysore (UoM)

Week 1 : From ……….. (Date) to ………….. (Date)

Section of the

Guidelines Brief Particulars of

the work Completed Problems

encountered Solutions Remarks, if

any

PART- I

Industry profile:

PART-II Company

Profile:

PART-III Organizational

Hierarchy:

Sl. No.

Name of the Student UoM Registration

No. Signature of the

Student

1.

2.

3.

4.

5.

Signature of the Faculty Guide : …………………………………

Name of the Faculty Guide : …………………………………

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PROJECT WORK DIARY

MBA Batch 2015-17, University of Mysore (UoM)

Week 2 : From ……….. (Date) to ………….. (Date)

Section of the

Guidelines Brief Particulars of

the work Completed Problems

encountered Solutions Remarks, if

any

PART-IV Study of

Functional

Departments:

Sl. No.

Name of the Student UoM Registration

No. Signature of the

Student

1.

2.

3.

4.

5.

Signature of the Faculty Guide : …………………………………

Name of the Faculty Guide : …………………………………

63

PROJECT WORK DIARY

MBA Batch 2015-17, University of Mysore (UoM)

Week 3 : From ……….. (Date) to ………….. (Date)

Section of the

Guidelines Brief Particulars of

the work Completed Problems

encountered Solutions Remarks, if

any

Part V SWOT Analysis

PART-VI Findings and Conclusions

Sl. No.

Name of the Student UoM Registration

No. Signature of the

Student

1.

2.

3.

4.

5.

Signature of the Faculty Guide : …………………………………

Name of the Faculty Guide : …………………………………

UNIVERSITY OF MYSORE

64

LIST OF TABLES AND FIGURES

Name Page Number 1. Growth Of IT industry in India

2. Digital marketing tools in IT sector

3. Organizationalchart

4. Product profile table

5. SWOT frame work

6. Growth of internet user vs mobile internet in india

7. Internet use by country