1) Other branded events

Awards

Cross promotion screenings with ʻskyʼ

- Distortion model- Print- Web- Digi mag- App

Here is magazine print

Here is the web lay out

Here is there app

2) Independent publisher + design agency

Church of London

Founded by Danny Miller and Matt Bochenski both began working at Adrenaline magazine which was closed in 2005. Thy were working on Little White Lies as a side project and then launched it under their new company, Church of London.

The now publish 2 magazines:Little White Lies &Huck - Skateboard, Surf and Extreme sports lifestyle magazine.

Business modelLittle White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business.

Church of London as a creative agencyChurch of London work on the following products:

Contract publishing: # - Magazines! ! ! ! - Brochures ! ! ! ! - Prospectuses

Design:! ! ! - Film posters! ! ! ! - Film marketing

Events:! ! ! - Festivals! ! ! ! - Screenings

Distribution model

Significant that Little White Lies does not have a digital edition- perhaps tp preserve tradition qualities and production values of print.

# # # # - Print! ! ! ! - Tumblr! ! ! ! - App! ! ! ! - Website

3) Industry and institutional publication Sight and soundPublished by British Film InstituteThe BFI is a charitable organisation established by the Royal Charter to promote British and Film and TV.They use sign and sound as a record in terms of cinema consumption and output & to promote film educationThe BFI is a non-profit organisation, HQ is on Southbank, London.BFI also organise and own the following:# # # #

The London iMAX cinemaThe London Film FestivalBFI education - Events and publishing.

Distribution modelABC - 22,000Print based - Sold out all large newsagents and independent cinemasOutline - Archive of issues and featuresNo digital version of content

Analysis of Ownership and Distribution Total Film & Future PLC

Large target audience and mainstream magazine. Distributed nationwide to enable large revenue stream. Subscription heavily advertised online and with offers and promotions. Future has embraced digital distribution - especially through Appleʼs news stand App-works with existing “Cover Price” business model.

Model of business is aimed to maximise both sales advertising revenue.

Little White LiesBi-monthly- Sold in selected stores and relevant places (Cinema, clothes stores) App is not as interactive. Suggest that the physical magazine is the most important of the Little White Lies brand. The creativity and design of the magazine is more than exclusive . Thepurpose is to drive business to the creativity agency part of the business.

Sign and Sound & BFISight and Sound acts as the critical voice of the BFI creates a record of credits and synopsis of every film release in the UK cinemas acts as a record.

The purpose of the magazine is not to make a profit however it is there to reflect and shape contemporary views of cinema/Distribution is mainly subscription based and in selection news vendors.