beyond tweets & likes: the future of word-of-mouth
TRANSCRIPT
Beyond Tweets & Likes:The Future of Word-of-Mouth
#WOMMAwebinar
Suzanne Fanning
President, WOMMA
@WOMMA
Jeff Epstein
Founder/CEO, Ambassador
@Ambassador
#WOMMAwebinar
The Past, Present, and Future of Word of Mouth Marketing
Referral Marketing Today
Scaling Word-of-Mouth With Referral Marketing Technology
Q&A
Agenda#WOMMAwebinar
Referral
Starter Kit
Marketing
The Past, Present, and Future of
Word-of-Mouth Marketing
Since the beginning of time, WOM and referrals have always been the best way to grow a business
How Old Is Word-of-Mouth?
#WOMMAwebinar
Basics Of Good Word-of-Mouth Marketing
#WOMMAwebinar
Credible
SocialRespectful
Measurable Repeatable
Honest and authentic messages from
brands-to-customers and from person-to-person
Involves brands listening to, responding to, and
encouraging conversation online and offline
The capability to do it over and over again in
order to become a talkable brand
Ability to define, monitor,
and evaluate success
Transparent and trustworthy behavior as it relates to
privacy matters between brands and consumers
92% of consumers worldwide
trust recommendations from
friends and family more than any
form of advertising
WOM is responsible for $6 Trillion
of annual consumer spend
The value of a single word-
of-mouth impression is
anywhere from 5 to 200x
more effective than a paid
media impression
WOM Today#WOMMAwebinar
92%
Referral marketing is a natural progression of WOM in today's digital age
A New Era#WOMMAwebinar
#WOMMAwebinar
Referral Marketing Today
Referral marketing is a method of promoting products or
services to new customers through referrals, usually word-of-
mouth. Such referrals often happen spontaneously but
businesses can influence this through appropriate strategies.
What isReferral Marketing?
#WOMMAwebinar
Affiliate Marketing: performance-based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Advocate Marketing: a partnership aimed to drive brand awareness through high social
sharing. Generates web traffic for maximum exposure.
Referral Marketing: Rewards users for referring new business. Focuses more heavily on
engagement to generate high quality leads and/or loyal customers.
Lesson in Terminology
#WOMMAwebinar
Running referral marketing programs manually
Losing the ability to scale or measure word-of-mouth
Missing the opportunity to gain loyal customers
Challenges forBusinesses & Organizations
#WOMMAwebinar
The Difference
Many businesses might not know that this type of technology exists
Automate the entire referral marketing process
Increase engagement and acquire new customers
Opportunity forToday
#WOMMAwebinar
Enroll Track
Reward Manage
Scaling Word-of-Mouth With Referral
Marketing Technology
Benefits ofReferral Marketing
#WOMMAwebinar
Scalable
Measurable
Flexible
The DifferenceReferral Marketing
Starter KitThe next evolution of
WOMM is referral
marketing technology
Q & A
