Beyond the

Button

Advances in Social Media

How they impact your business

AND

Tweet

Things You Need to Know

facebook 1 Billion + Active

Monthly Users1

100 Million Active Monthly

Users2

1Facebook. 2012. Facebook Newsroom. 31 Oct. 2012Facebook. 2012. Facebook Newsroom. 31 Oct. 2012. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 2Hernandez, Brian. “Twitter Rewind: Big Highlights from 2012 to 2006. Mashable. 31 Oct. 2012. http://mashable.com/2012/03/21/history-of-twitter-timeline/ 3LinkedIn. 2012. Linked In Press Center. 31 Oct. 2012. http://press.linkedin.com/about 4Youtube. 2012. Frequently Asked Questions. 31 Oct. 2012. http://www.youtube.com/t/faq

One Billion Tweets Every 3 Days

175M Members in over 200 Countries & Territories3

8 years of content

uploaded daily4

YouTube

Social Media is NOT a Fad

Of people talk more online than they do in real life.

98% of 18-24 year olds already use

social media (Source: Browser Media, Socialnomics, MacWorld)

What does it mean for your business?

1. You have to put your content and information where the people are!

2. You cannot afford NOT to dedicate some time and/or resources to a social media strategy and presence

3. You have to stay aware of emerging trends in, uses of, and changes in social media

700 billion minutes are spent on Facebook

each month by users (Source: Browser Media, Socialnomics, MacWorld)

How Social Media Has Advanced

1 to 1 Personal Interaction

Interest Groups and Causes/Sharing

with the network

Business, Organizations,

and Brands

Micro Networks and Horizontal Integration with B2C

interactions & Mobile Integration

Blogging and Commenting, Email

Emerging Trend – Development of Interest Specific Networks within, as well as outside of the user interface of the social network

Containing Micro Networks

YouTube in 2012 $100 Million Investment in Premium Content Channels1

Catering to Consumer Demands, letting them choose content, and become more passive in their interactions

Twitter – News & Lists Create lists of people, brands, etc to follow….”top news” sent directly to your inbox

1Indvik, Lauren. “The Future of Content Is Niche Channels.” Mashable.com 2012. 1 Nov. 2012. http://mashable.com/2012/01/31/youtube-niche-content-passive-viewing/

Facebook Groups,

Communities, & Causes

Google+ is a good example of how micro networks are being created.

4 Billion + Photos

Uploaded Source: Instragram.com/Press

Nearly 50% of all internet users have either shared

photos or videos they have taken themselves

(Source: Pew Research Center’s

Internet and American Life Project)

Social is Also “Going Mobile”

Key Consideration Moving Forward: Catering your “social” content to be

“mobile friendly”

facebook

Get mobile ready!

Make sure your website, and in turn, your integrated social sharing functionality is mobile compatible!

Responsive Websites = Compatibility across multiple platforms

Optimize your file sizes – both on your website – and whatever you may post to social networks

Business Implications

Social Networks as Lead Cultivators

Social Network Likes Interest

Advanced Search Tools

Highly Targeted Ads

Database of

With... Hobbies

Interactions

Allowing you to create ----->

• Facebook timeline – track milestones,

events, corporate history

• Twitter – “favorite” tweets

• YouTube – archive how-to videos for

court maintenance, construction tips,

when to replace versus repair, etc.

Social Networks as Archival Tools

Socially Driven Content and Sharing – Practical Applications to build Brand Loyalty

Integrate the social sharing “buttons” and tools (such as commenting) provided by the social networks into your digital marketing pieces:

• Website • Digital Newsletters

For clients, use the Facebook “mile-stone” feature to highlight progress on new construction, resurfacing, etc. Or develop a blog they can follow with updates

Use the features, too, to show off your businesses achievements, projects completed, etc.

Create a Visual Appeal

Cross promote on the various networks.

One Message

facebook

Build Consistency for your Brand

With the way news feeds and streams have been set-up, it is more important than ever to keep your content “fresh”

2-3 posts daily (minimum)is a

good rule of thumb

Use the free tools available to “schedule”

your messaging

Keep Your Content “Fresh”

Engage your audience

Ask ?’s

Avoid the “hard sell”

Share Stories

Give your audience “practical content”

Builds rapport with potential clients and establishes you as a quality resource in your field

Engage. . . Do Not Sell

ROI – Measure Your Success and See What Content Your Audience Prefers Most

• HubSpot

• Mashable.com

• SocialMediaToday.com

• HootSuite

• Klout

• Facebook Insights

Some Great Resources for Social Media Marketing and Information

HANDS ON

Exploring some of the newest features, tools, and resources that are available to help you keep up with the evolving social media platforms