BEYOND HARDCOVERS & PAPERBACKS – IS EVOLUTION NECESSARY?

Nelson Wee

Director, Business Development, Apps & Content

SingTel Multimedia Group

Profile: http://www.linkedin.com/in/nelsonwee

Twitter: @nelsonwee

Source: Straits Times

Content consumption is changing

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Mobility is driving content reach & engagement

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Mobile as an Ancillary Channel

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Channels for Books are changing

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Key Trends in eBooks, online/mobile commerce

ConsumerConsumer Technology& Hardware

Technology& Hardware AccessAccesseBook

Format

eBookFormat

eBookstores

eBookstores

1. More are willing to buy online, mobile

2. Sharing reviews, comments, favourite phrase on social networks

1. Proliferation of tablets and smartphones

2. Tablet-PC-TV convergence

1. “Always On” - bundling of Internet service (mobile, broadband)

2. Emergence of online education portals

3. Emergence of eBookstores – browser-based, client readers

1. eBook apps overtake games in Apps Store.

2. ePub format (static page turners) but evolving to multimedia

1. Google cloud eBookstore

2. Amazon

3. Apple

4. Kobo

5. skoob

6. Increased user-to-user collaboration

7. Facebook Books Fan Pages

8. Parents forums on kid’s education and books to read

9. Emergence of book clubs for reviews, social network

1. Breaking the book

2. Rapid growth in children’s rich media eBooks

3. Social/Layer reading

4. Transmedia production: EduGames, Video, AR (SoLoMo)

5. Comparison shopping

6. Channel conflicts (traditional versus online publishing)

7. Ads supported eBookstore or eBooks

8. eBook sharing /loans (Kindle)

ContentContent

CommerceCommerce

CommunityPortals

CommunityPortals

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Market Trends in Digital Publishing1. Digitization of books and textbooks

lead to ancillary offerings.

2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks.

3. Multi-functional devices are gaining popularity for reading.

4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob

5. Interactive learning – social media, rich media etc.

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skoobSingapore’s Favourite eBookStore

• Local content (education books, study guides, children stories, local stories)

3• 1 eBook, can be shared up to 5 devices (PC, laptops, tablets, smartphones)

2• Up to 20% cheaper than physical books.

1

20%

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Welcome to the skoob!

skoob from your Android tablet or smartphoneskoob Website

skoob from your iPhone skoob from your iPad

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Publishers on Board (Highlights)check out http://www.skoob.com.sg for more!

International Local

& more …

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Popular Books in skoob (Highlights)for 56k more eBooks, check out http://www.skoob.com.sg for more!

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International Local

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Working with Publishing Ecosystem Partners

Publishers

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Thank You

Nelson Wee

l: http://www.linkedin.com/in/nelsonwee

t: @nelsonwee