CharacterThere is one character on this magazine portraying two sides. The image on the left represents her stripped back innocent character. By wearing a plain white casual t-shirt it makes her relate more with an audience, for her more grounded “normality” side to life. Furthermore with minimal make up it makes her younger audience idolize her even more by expressing her natural beauty which challenges the conventions of an R’n’B artist. On the other hand we have the image on the right where her character is more exposed with nudity which suggests the more stereotypical R’n’B performer. With her heavily makeup it implies her more glamourous and mysterious character and additionally adds to the sex appeal for both genders. Additionally applying colour to her character on the right enhances her stage side.

NarrativeAs there isn’t any scenery used in the advert we are left with an enigma narrative. Although with two sides of the artists character used it suggests that the album is a journey of Beyoncé’s life. The two images could also represent the genre of songs that feature in her album.

Setting/IconicBoth backdrops are pale grey colours to focus on all the attention on the artist. With no scenery in the background it gives the artists status, to enhance how powerful the artist is alone. The costume used on the right character replicates a piece to a bike. This could suggest the artists colour journey. the character has minimal clothing which is stereotypical for an R’N’B artist. Furthermore the bold prop stands out and adds to her personality.

Technical and audio codesThe simple text used focus’s the advert purely on the artist. Also with the text being a light grey, on the left hand side softens the image for Beyoncé’s more real character. Although on the other side the word ‘NOW’ is more bold over laying her stage character which could only suggest her audience must buy her album ‘NOW’.