The source of globalcontent quality

Beverley BrownGlobal Content Strategist

FiftyWords

How can I create engaging,

trustworthy content?

“First and foremost, the content on your website

must be well-written, free of grammatical errors, and

100% unique and original.

Content must read smoothly & give visitors the information

they are searching for.”

56% online content

in English

29% online population

speak English

5% total population

native English speakers

The big questions

How to ensure thequality of the source forglobal markets?

Qualitative measuresandQuantitative indicators?

?

By 2020customer experience will overtake price as

the key brand differentiator

in B2B

The elements

consistent brand usage style & tone of voice

guidelines spelling & grammar a fully-functional CMS governance documentation a glossary and terminology

database

Core to successful delivery

engage with stakeholders assess how content can

help them meet their business needs

agree objectives up front select realistic defined

criteria share core outcomes

Technology & tools

allow software to carry out an analysis

and demonstrate how quality has improved

resulting in savings to writing, editing, and translation costs

“Dear Google, ‘translating’ phone numbers by replacing 03 with the word March is not a useful feature”

@GlobalWordsmithwww.fiftywords.co.uk

Sources and resources

http://www.huffingtonpost.com/tyler-collins/google-ranking-factors-se_b_6823786.html

https://www.alsintl.com/blog/most-common-languages /

https://en.wikipedia.org/wiki/Languages_used_on_the_Internet

http://www.searchmetrics.com/knowledge-base/ranking-factors /

http://www.walkerinfo.com/customers2020/

http://searchengineland.com/11-considerations-for-international-seo-117798

http://www.acrolinx.com/blog/measuring-content-performance/