better spend your social marketing budget on valuable fans
Post on 21-Oct-2014
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It sounds obvious to spend your social budget to please valuable fans, doesn’t it? So why aren’t we doing so? It looks like we are shooting in the blind, meanwhile complaining that the ROI of social media is poor. Fortunately, it’s possible to learn who your valuable fans are and what they appreciate. Once you are aware of that, the magic begins.TRANSCRIPT
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LET'S SHARE A SECRET
BETTER SPEND YOUR SOCIAL BUDGET ON VALUABLE
FANS!
PETER HORSTEN – INFOSHARE 2014
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DO YOU LIKE INFOSHARE?
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IS IT ABOUTMAKING A STATEMENT?
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PUSHING YOUR MESSAGE?
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ENGAGEMENTAND JUST DOING A GOOD JOB?
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(NO) SOCIAL MEDIA
ABUSE
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ENGAGEMENT
BASED ON GREAT CONTENT =
KING
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BRANDS LOST THEIR GOAL
TO SATISFY HUMAN NEEDS
AND THIS IS THEIR BIGGEST PROBLEMTHOMAS KOLSTER
HATALSKA.COM, TRENDBOOK 2014
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PAGE
LIKESARE USELESS
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IT’S PAY DAY
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LESS MIGHT BE
MORE
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ATTRACT TO
CONVERT
Attract
Convert
Nurture
Engage
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ENGAGEMENT NOT A BIG BRAND THING?Page Score Fans
Trojmiasto.pl 8,73% 54.197
Manchester United 4,40% 48.686.209
FC Barcelona 3,74% 64.817.023
McDonald's PL 1,88% 1.268.897
Coca-Cola 0,79% 82.389.237
Pepsi 0,66% 31.959.452
Play 0,27% 2.164.228
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KNOW YOUR FANS
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LET THEM TALK!
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A 1000 real
ambassadorsmay be worth a million likes
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Workshop
WANT TO KNOW HOW?
JOIN TOMORROW’S FANTUNER WORKSHOP
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TRIGGERED BY THIS PRESENTATION?
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LET’SENGAGE!
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Picture/image credits
• Title page fans, iStockphoto.com• Conchita Wurst, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• Poland at Eurovision, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• The Common Linnets, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• KING, iStockphoto.com• Page Likes, iStockphoto.com• Less might be more, iStockphoto.com• (No) Social Media Abuse, iStockphoto.com• Let them talk, iStockphoto.com• Let’s engage, iStockphoto.com
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• Andrew, S. (2005, April). 5000 Fans. Retrieved from scottandrew.com: http://www.scottandrew.com/wordpress/archives/2005/04/5000_fans.html
• Boswell, W. (n.d.). What is Black Hat SEO? Retrieved from About.com: http://websearch.about.com/od/seononos/a/spamseo.htm
• Fleming, G. (2012, January 4). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity. Retrieved from Forrester Blog: http://blogs.forrester.com/gina_sverdlov/12-01-04-global_social_technographics_update_2011_us_and_eu_mature_emerging_markets_show_lots_of_activity
• Haller, M. (2013, October). To Buy or Not to Buy? Perhaps Social Engagement is the Question. Retrieved from thinkwithGoogle.com: http://www.thinkwithgoogle.com/articles/social-engagement-buying-question.html
• Hatalska, N. (2014). Trendbook 2014. Retrieved from Hatalska.com: http://hatalska.com/trendbook2014/
• Kelly, K. (2008, March). 1,000 True Fans. Retrieved from KK: http://kk.org/thetechnium/2008/03/1000-true-fans/
• Reitsma, R. (2012, October 12). The Data Digest: Profiling Creators. Retrieved from Forrester Blog: http://blogs.forrester.com/reineke_reitsma/12-10-12-the_data_digest_profiling_creators
• Skinner, P. (2013, February 20). A Conversation with Thomas Kolster, author of Goodvertising. Retrieved from Pimp my cause: Thomas Kolster is the author of Goodvertising, founder of the Goodvertising Agency - See more at: http://www.pimpmycause.org/content/information/interviews/a-conversation-with-thomas-kolster-author-of-goodvertising#sthash.jBJrH9Yn.dpuf
• Stonham, M. (2011, October). The Sales Funnel – what’s all the excitement about? Retrieved from Wurlwind: http://wurlwind.co.uk/2011/10/the-sales-funnel-whats-all-the-excitement-about/
REFERENCES