best practices research - redpine signals · redpine is renowned for its high-quality wireless...

BEST PRACTICES RESEARCH

© Frost & Sullivan 2015 1 “We Accelerate Growth”



Contents

Background and Company Performance ........................................................................ 3

Industry Challenges .............................................................................................. 3

New Product Attributes and Customer Impact .......................................................... 3

Conclusion........................................................................................................... 6

Significance of New Product Innovation ......................................................................... 7

Understanding New Product Innovation ......................................................................... 7

Key Benchmarking Criteria .................................................................................... 7

Best Practice Award Analysis for Redpine Signals ........................................................... 8

Decision Support Scorecard ................................................................................... 8

New Product Attributes ......................................................................................... 9

Customer Impact ................................................................................................. 9

Decision Support Matrix ...................................................................................... 10

The Intersection between 360-Degree Research and Best Practices Awards ..................... 11

Research Methodology ........................................................................................ 11

About Frost & Sullivan .............................................................................................. 11

Copyright ................................................................................................................ 11



Background and Company Performance

Industry Challenges

With the concept of Internet of Things (IoT) becoming a reality, the IoT devices market

offers immense growth opportunities. Currently, hundreds of technology platforms are

available in the market to support IoT applications. However, Frost & Sullivan recognizes

that high-volume device deployments increase the cost of deployment. Moreover,

unavailability of an end-to-end platform forces device developers to use multiple chips,

modules and cloud platform from different vendors, which adds to the complexities in

product development. Additionally, with the concept of IoT pervading all aspects of

modern economic and social life, data security has become a major concern.

In such a scenario, the company that can provide an end-to-end IoT platform supporting

multiple wireless connectivity standards (Wi-Fi, Dual mode Bluetooth 4.0 and ZigBee) and

networking protocols, catering to a wide range of industrial applications, and providing

robust software and hardware security at an affordable cost is strongly poised for success

in the market for IoT devices.

New Product Attributes and Customer Impact

Match to Needs

Founded in 2001 and headquartered in California, Redpine Signals(Redpine) is a leading

developer of next-generation wireless systems. The company offers a unique portfolio

comprising highly advanced and cutting-edge chipsets, modules, and devices.

To provide an end-to-end solution for the IoT market, Redpine launched a comprehensive

IoT platform, WyzBee, for device manufacturers in August 2015. WyzBee is a single-

source solution with the technology, chipset, module, device, and the cloud platform

developed in-house by Redpine. The platform supports multiple wireless protocols such as

Dual Band (DB) Wi-Fi, Bluetooth (BT) Enhanced Data Rate (EDR), Bluetooth Low Energy

(BLE), and ZigBee. The platform offers more than 40 peripherals cards supporting device

creation various IoT market segments called “THINGS” with various sensors for

connectivity, audio, video, and locating applications. Redpine provides the complete cloud

platform and application development infrastructure and connectivity application program

interface (API) for third-party cloud solutions, as well as application development kits for

Android and iOS devices. WyzBee also offers many applications to demonstrate critical

monitor and control functions that are critical in any IoT applications and does this using

scocial web services like Twitter . Redpine was able to achieve connection to social

networking platfrom without involving any third-party proxy web services by implementing

Oauth 2.0 server firmware inside the chip.



In IoT device maker community, developing a new device the challenge arises from the

wireless driver integration, meeting the required performance and development time .

The WyzBee platform contains development tool chain called WyzBee Workbench that

assists developer to create the device faster. The WyzBee workbench incorporates tools to

synthesize the final product, assist in debugging the application and helping estimate the

final power profile of the device.

The product synthesis concept is critical to support the IoT market which is characterized

by 'Inch Deep Mile Wide' -- more different function devices and smaller volumes. The

WyzBee product synthesis ideas addresses this challenge by create the product (hardware

PCB layouts, software, mechanical enclosure and cloud instances for a given application to

realize a prototype in days versus months.

In a highly competitive market, WyzBee differentiates itself by catering to the specific

needs of a wide range of customers. A large number of small and medium device

developers with specific and small-scale needs can opt for the WyzBee platform. Frost &

Sullivan's research shows that the wide-ranging services offered by the innovative

platform reduce not only the cost of device development and deployment but also the time

to market for manufacturers in the IoT industry.

Reliability

The WyzBee platform comprises hardware boards, an application development

environment, a cloud framework, and a product synthesis system.

The WyzBee Board consists of Redpine’s best-in-class wireless module, “Wireless Secure

MCU (WiSeMCU)”, which runs an embedded Transmission Control Protocol/Internet

Protocol (TCP/IP) networking stack with Secure Sockets Layer/Transport Layer

Security/HyperText Transfer Protocol Secure (SSL/TLS/HTTPS) security. An advanced

security function based on Physical Unclonable Function (PUF) is integrated into the

RS9113 chipset to support device authentication. The Board also supports Wi-Fi, BT 4.1,

ZigBee stacks, and additional stacks of WyzBee THINGS, such as six-axis inertial sensors,

an infrared receiver, a debug port, push-buttons, Universal Serial Bus (USB) ports, and

the WyzBee THING expansion connector.

The application development environment is comprised of integrated stacks, analytics

engines, widgets, and tools that support embedded firmware, cloud connectivity, device

management, end-application development, data visualization, and data analytics. It also

contains an integrated enhanced debug tool or debugger that debugs and validates

systems communicating with the cloud and analyzes transactions with the cloud, including

Secure Sockets Layer (SSL) protected exchanges.

The WyzBee IoT Cloud, a Redpine hosted cloud framework, supports easy connectivity,

analytics, and user interfaces. The PUF security feature offered by the chipset ensures



individual authentication of each device for its equipment with the specific software that

cannot be run on any other device. This PUF technology not only helps in protecting

devices from cloning but also helps from malicious firmware updates by an unauthorized

source.

Frost & Sullivan's competitive analysis confirms that device and system developers can

leverage WyzBee’s hardware, software, mechanical enclosure, and cloud framework to

design their own IoT solutions at minimal costs and much less time compared to

conventional processes.

Quality

Redpine is renowned for its high-quality wireless technologies. With sustained research

and development (R&D) efforts for over 3000 person years, Redpine has 57 issued US

patents and more than 200 patents in progress. The WyzBee platform leverages the

cutting-edge RS9113 chipset, a combo chip supporting dual band 802.11n Wi-Fi, BT 4.1,

and ZigBee Pro with the lowest energy consumption and optimized embedded firmware in

the IoT market. Frost & Sullivan notes that its unique capabilities, such as integration of

hardware and software from several vendors, multi-protocol support, real-time data

analysis, easy and secure connection to the cloud, and remote device authentication and

management, make the platform highly advanced and robust.

Customers using the WyzBee platform have recorded high success rates. The IoT devices

developed leveraging Redpine’s WyzBee platform and mcube's monolithic single-chip

micro-electromechanical (MEMS) platform along with its MC3610 accelerometer and

iGyro™ products have recorded high adoption among manufacturers of mobile handsets,

tablets, and IoT devices with more than 100 million shipments so far.

Positioning

With its unique IoT platform, Redpine has positioned itself as a one-stop-shop for IoT

device manufacturers. Frost & Sullivan's research confirms that by developing a solution

that facilitates a seamless integration into third-party cloud, easy application

development, quick device making, and low-cost deployment, Redpine has superiorly

positioned itself to cater to a wide range of industrial applications in the IoT market.

Price/Performance Value

Frost & Sullivan's research reveals that Redpine consistently demonstrates its expertise in

designing, developing, and delivering cutting-edge next-generation wireless technologies

and solutions. Leveraging its existing RS9113 chipset and WiSeMCU module, Redpine has

developed the comprehensive WyzBee IoT platform to address the needs of IoT device

developers. Available at $29, the compact WyzBee Board acts as a high-end MCU with

1MB flash memory, a sensing device, and a wireless module that successfully dispenses



with the complexities of multiple layers. Designed to support multiple protocols

simultaneously, the platform encompasses a wide array of IoT applications, thereby

opening up avenues for futuristic IoT applications.

Brand Equity

Since its inception, Redpine’s undisputed expertise in designing ultra-low-power chipsets

has been key to enhancing the company’s brand visibility in the global market for

semiconductors. Redpine’s proficiency in engineering technologies and solutions marked

by innovation, high-precision performance, robust security, ease of use, and application

diversity has further strengthened its brand equity.

The company’s chipsets have demonstrated high-performance capabilities over the years

and have been incorporated by leading brands into their devices such as Ricoh camera,

FiLIP smart watch, United Technologies thermostat, Bang & Olufsen remote control,

Ascom VoWiFi phone, and Barco ClickShare.

Frost & Sullivan notes that Redpine has 57 issued US patents and many prestigious

industry accreditations.

Conclusion

Strongly committed to developing innovative and leading technologies, Redpine Signals

has successfully demonstrated its expertise time and again in the wireless systems

market. Seeking to design a disruptive technology for ushering in new possibilities and

enabling new applications in the rapidly expanding market for IoT solutions, Redpine has

developed the unique and comprehensive WyzBee platform, offering manufacturers of IoT

devices significant cost savings and ease of use. The platform has the potential to

revolutionize the IoT market and bring about extraordinary changes in next-generation

IoT applications and devices.

With its strong overall performance, Redpine Signals has earned Frost & Sullivan’s 2015

Global New Product Innovation Award.



Significance of New Product Innovation

Ultimately, growth in any organization depends upon continually introducing new products

to the market, and successfully commercializing those products. For these dual goals to

occur, a company must be best-in-class in three key areas: understanding demand,

nurturing the brand, and differentiating from the competition.

Understanding New Product Innovation

Innovation is about finding a productive outlet for creativity—for consistently translating

ideas into high quality products that have a profound impact on the customer.

Key Benchmarking Criteria

For the New Product Innovation Award, Frost & Sullivan analysts independently evaluated

two key factors— New Product Attributes and Customer Impact—according to the criteria

identified below.



New Product Attributes

Criterion 1: Match to Needs

Criterion 2: Reliability

Criterion 3: Quality

Criterion 4: Positioning

Criterion 5: Design

Customer Impact

Criterion 1: Price/Performance Value

Criterion 2: Customer Purchase Experience

Criterion 3: Customer Ownership Experience

Criterion 4: Customer Service Experience

Criterion 5: Brand Equity

Best Practice Award Analysis for Redpine Signals

Decision Support Scorecard

To support its evaluation of best practices across multiple business performance

categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool

allows our research and consulting teams to objectively analyze performance, according to

the key benchmarking criteria listed in the previous section, and to assign ratings on that

basis. The tool follows a 10-point scale that allows for nuances in performance evaluation;

ratings guidelines are illustrated below.

RATINGS GUIDELINES

The Decision Support Scorecard is organized by New Product Attributes and Customer

Impact (i.e., the overarching categories for all 10 benchmarking criteria; the definitions

for each criteria are provided beneath the scorecard). The research team confirms the

veracity of this weighted scorecard through sensitivity analysis, which confirms that small

changes to the ratings for a specific criterion do not lead to a significant change in the

overall relative rankings of the companies.

The results of this analysis are shown below. To remain unbiased and to protect the

interests of all organizations reviewed, Frost & Sullivan has chosen to refer to the other

key players as Competitor 2 and Competitor 3.



DECISION SUPPORT SCORECARD: NEW PRODUCT INNOVATION AWARD

Measurement of 1–10 (1 = poor; 10 = excellent)

New Product Innovation

New Product

Attributes

Customer

Impact Average Rating

Redpine Signals 9.9 9.9 9.9

Competitor 2 9.1 9.0 9.1

Competitor 3 8.7 8.8 8.8


Criterion 1: Match to Needs

Requirement: Customer needs directly influence and inspire the product’s design and

positioning

Criterion 2: Reliability

Requirement: The product consistently meets or exceeds customer expectations for

consistent performance during its entire life cycle

Criterion 3: Quality

Requirement: Product offers best-in-class quality, with a full complement of features and

functionality

Criterion 4: Positioning

Requirement: The product serves a unique, unmet need that competitors cannot easily

replicate

Criterion 5: Design

Requirement: The product features an innovative design, enhancing both visual appeal

and ease of use

Customer Impact

Criterion 1: Price/Performance Value

Requirement: Products or services offer the best value for the price, compared to similar

offerings in the market

Criterion 2: Customer Purchase Experience

Requirement: Customers feel like they are buying the most optimal solution that

addresses both their unique needs and their unique constraints



Criterion 3: Customer Ownership Experience

Requirement: Customers are proud to own the company’s product or service, and have a

positive experience throughout the life of the product or service

Criterion 4: Customer Service Experience

Requirement: Customer service is accessible, fast, stress-free, and of high quality

Criterion 5: Brand Equity

Requirement: Customers have a positive view of the brand and exhibit high brand loyalty

Decision Support Matrix

Once all companies have been evaluated according to the Decision Support Scorecard,

analysts can then position the candidates on the matrix shown below, enabling them to

visualize which companies are truly breakthrough and which ones are not yet operating at

best-in-class levels.

DECISION SUPPORT MATRIX: NEW PRODUCT INNOVATION AWARD

High

Low

Low High

Cu

sto

mer I

mp

act


Redpine

Signals Competitor 2

Competitor 3



The Intersection between 360-Degree Research and Best

Practices Awards

Research Methodology

Frost & Sullivan’s 360-degree research

methodology represents the analytical

rigor of our research process. It offers a

360-degree-view of industry challenges,

trends, and issues by integrating all 7 of

Frost & Sullivan's research methodologies.

Too often, companies make important

growth decisions based on a narrow

understanding of their environment,

leading to errors of both omission and

commission. Successful growth strategies

are founded on a thorough understanding

of market, technical, economic, financial,

customer, best practices, and demographic

analyses. The integration of these research

disciplines into the 360-degree research

methodology provides an evaluation

platform for benchmarking industry players and for identifying those performing at best-

in-class levels.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth

and achieve best in class positions in growth, innovation and leadership. The company's

Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined

research and best practice models to drive the generation, evaluation and implementation

of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in

partnering with Global 1000 companies, emerging businesses and the investment

community from 31 offices on six continents. To join our Growth Partnership, please visit

http://www.frost.com.

360-DEGREE RESEARCH: SEEING ORDER IN

THE CHAOS

http://www.frost.com/

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