best practices on driving design decisions with simulation

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Best Practices on Driving Design Decisions With Simulation

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Page 1: Best Practices on Driving Design Decisions with Simulation

Best Practices on Driving Design Decisions

With Simulation

Page 2: Best Practices on Driving Design Decisions with Simulation

q  This webinar will be available afterwards at www.designworldonline.com & email

q  Q&A at the end of the presentation q  Hashtag for this webinar: #DWwebinar

Before We Start

Page 3: Best Practices on Driving Design Decisions with Simulation

Moderator Presenters

Chad Jackson Lifecycle Insights

S. Ravi Shankar Siemens PLM Software

Fabien Letailleur Dassault Systemes

SIMULIA

Sin Min Yap ANSYS, Inc.

Page 4: Best Practices on Driving Design Decisions with Simulation
Page 5: Best Practices on Driving Design Decisions with Simulation

    1  or  less   2  or  3   4  or  5   6  or  7   8  or  more  

1  or  less   10%   13%   16%   19%   42%  2  or  3   11%   24%   20%   22%   23%  

4  or  more   26%   27%   18%   16%   12%  

Average  number  of  projects,  out  of  10,  launched  on  time  

Average  number  of  

projects,  out  of  10,  with    

3+  system-­‐level  prototype  failures  

THE PLM STUDY, 760 RESPONDENTS

Page 6: Best Practices on Driving Design Decisions with Simulation

CONCEPT SIMULATION •  Dedicated  personnel  •  Design  exploration  to  verify  the  

feasibility  of  alternative  product  concepts  

•  Used  to  define  requirement  bounds  •  Dedicated  configurable  and  abstracted  

geometry  models  

Concept  Design   Detailed  Design   Prototyping  &  Testing  

Page 7: Best Practices on Driving Design Decisions with Simulation

CONCEPT SIMULATION •  Dedicated  personnel  •  Design  exploration  to  verify  the  

feasibility  of  alternative  product  concepts  

•  Used  to  define  requirement  bounds  •  Dedicated  configurable  and  abstracted  

geometry  models  

Concept  Design   Detailed  Design   Prototyping  &  Testing  

DETAILED DESIGN SIMULATION (ENGINEER) •  Common  engineers  •  Simplified  physics,  Directional  feedback  •  Iterative  design  changes  and  analyses  •  CAD  ‘connected’  models  

Page 8: Best Practices on Driving Design Decisions with Simulation

CONCEPT SIMULATION •  Dedicated  personnel  •  Design  exploration  to  verify  the  

feasibility  of  alternative  product  concepts  

•  Used  to  define  requirement  bounds  •  Dedicated  configurable  and  abstracted  

geometry  models  

Concept  Design   Detailed  Design   Prototyping  &  Testing  

DETAILED DESIGN SIMULATION (ENGINEER) •  Common  engineers  •  Simplified  physics,  Directional  feedback  •  Iterative  design  changes  and  analyses  •  CAD  ‘connected’  models  

DETAILED DESIGN SIMULATION (ANALYST) •  Expert  Analyst  •  Accuracy  important  (extended  physics)  •  Sensitivity  studies  or  Design  of  Experiments  •  CAD  imported  models,  iterations  

Page 9: Best Practices on Driving Design Decisions with Simulation

CONCEPT SIMULATION •  Dedicated  personnel  •  Design  exploration  to  verify  the  

feasibility  of  alternative  product  concepts  

•  Used  to  define  requirement  bounds  •  Dedicated  configurable  and  abstracted  

geometry  models  

Concept  Design   Detailed  Design   Prototyping  &  Testing  

DETAILED DESIGN SIMULATION (ENGINEER) •  Common  engineers  •  Simplified  physics,  Directional  feedback  •  Iterative  design  changes  and  analyses  •  CAD  ‘connected’  models  

DETAILED DESIGN SIMULATION (ANALYST) •  Expert  Analyst  •  Accuracy  important  (extended  physics)  •  Sensitivity  studies  or  Design  of  Experiments  •  CAD  imported  models,  iterations  

VALIDATION SIMULATION (ANALYST) •  Expert  Analyst  •  Accuracy  critical  (multi-­‐physics)  •  Satisfy  specific  requirements  •  CAD  imported  models  

Page 10: Best Practices on Driving Design Decisions with Simulation

What  simulation  strategy  should  you  pursue?  

 

Page 11: Best Practices on Driving Design Decisions with Simulation

What  simulation  strategy  should  you  pursue?  

 Our  panelists  are  here  to  

provide  guidance.  

Page 12: Best Practices on Driving Design Decisions with Simulation

Fabien Letailleur Dassault Systemes

SIMULIA

Page 13: Best Practices on Driving Design Decisions with Simulation

Insights  into  the  Product  Performance

What  helps  driving  good  design  decisions?

People Computers

Simulation CAD-­‐‑integrated User-­‐‑friendly Open

?

Cloud-­‐‑based

Page 14: Best Practices on Driving Design Decisions with Simulation

Collaboration People

Page 15: Best Practices on Driving Design Decisions with Simulation

Conceptual Design

Detailed  Design

Prototyping   &  Validation

Conceptual  Designer

Validation  Analyst

Detailed  Design  Analyst

Detailed  Design  Engineer

Page 16: Best Practices on Driving Design Decisions with Simulation

Conceptual  Design

Detailed  Design

Prototyping  &  Validation

Conceptual  Designer

Validation   Analyst Detailed  

Design  Analyst

Detailed  Design  Engineer

Single  Source  of  Data

Shared  User  Experience

Page 17: Best Practices on Driving Design Decisions with Simulation

Computers

Optimization  & Automation

Page 18: Best Practices on Driving Design Decisions with Simulation

Computers Optimization

Page 19: Best Practices on Driving Design Decisions with Simulation

IP Capture and Deployment Conceptual Design

Detailed  Design

Prototyping   &  Validation

Conceptual  Designer

Validation  Analyst

Detailed  Design  Analyst

Detailed  Design  Engineer

Page 20: Best Practices on Driving Design Decisions with Simulation

IP Capture and Deployment Conceptual  Designer

Validation  Analyst

Detailed  Design  Analyst

Detailed  Design  Engineer

Optimization  methods

Validation  methods

Capture  & Automate

Deploy

Phase  1

Phase  2

Page 21: Best Practices on Driving Design Decisions with Simulation

Insights  into  the  Product  Performance

What  helps  driving  good  design  decisions?

People Computers Collaboration Optimization  & Automation

Page 22: Best Practices on Driving Design Decisions with Simulation

S. Ravi Shankar Siemens PLM Software

Page 23: Best Practices on Driving Design Decisions with Simulation

Make  earlier  and  broader  use  of  simulation

Adopt  an  open,  multi-­‐‑discipline  environment

Empower  designers  with  simulation  tools

Enable  enterprise-­‐‑wide  access  to  simulation  insights

Best practices for driving engineering decisions with simulation

Page 24: Best Practices on Driving Design Decisions with Simulation

Make  earlier  and  broader  use  of  simulation

Best practices for driving engineering decisions with simulation

Page 25: Best Practices on Driving Design Decisions with Simulation

1D  Simulations LMS  Imagine.Lab

Hybrid  Approaches LMS  Test.Lab

3D  Simulations NX  CAE,  LMS  Virtual.Lab

Siemens solutions enable earlier and broader use of simulation in all stages of development

Page 26: Best Practices on Driving Design Decisions with Simulation

“LMS Amesim enables to imagine new solutions with a better understanding

of the system. In particular, the simulation enables to focus on

variables which cannot be measured, and test new concepts without the

need of expensive prototype.”

Gilles Lemaire Scientific Support Manager

Poclain Hydraulics

Case Study: Poclain Hydraulics

•  Business challenges: o  Reduce time-to-market when

designing heavy-duty transmissions o  Rapidly consider various new

design concepts

•  Keys to success: o  Use of LMS Imagine.Lab

•  Results: o  Significantly reduced need for

testing and physical prototypes o  Accelerated design process

Page 27: Best Practices on Driving Design Decisions with Simulation

Make  earlier  and  broader  use  of  simulation

Adopt  an  open,  multi-­‐‑discipline  environment

Best practices for driving engineering decisions with simulation

Page 28: Best Practices on Driving Design Decisions with Simulation

Siemens’ NX CAE § Work with any CAD source

§ Fast, easy-to-use geometry tools and automatic clean up of CAD models

§ Robust and comprehensive meshing

§ Multiple simulation disciplines and open support for external solvers

§  Integrated & extensible environment

Open, multi-discipline environment for simulation experts

Page 29: Best Practices on Driving Design Decisions with Simulation

"We believe that significant cost savings and productivity gains can be accomplished with careful and strategic CAE tool standardization."

Nathan Christensen Senior Manager

Engineering Tools and Analysis

•  Business challenges: o  Redesigning launch-pad structures

•  Keys to success: o  Integrated design and analysis (FEA

and motion) using NX

•  Results: o  Faster creation of analysis models o  Analysis plays a greater role in the

design process o  Less analysis rework

Case Study: ATK

Page 30: Best Practices on Driving Design Decisions with Simulation

Make  earlier  and  broader  use  of  simulation

Adopt  an  open,  multi-­‐‑discipline  environment

Empower  designers  with  simulation  tools

Best practices for driving engineering decisions with simulation

Page 31: Best Practices on Driving Design Decisions with Simulation

NX CAE provides options for designers to use simulation with confidence § Wizards, designer applications

§  Templates built by simulation experts for use by non-experts

§ Same underlying solver technology trusted by the experts

§ Scalable environment

Empowering designers with simulation tools

Page 32: Best Practices on Driving Design Decisions with Simulation

•  Business challenges: o  Time-consuming, iterative analyses

required for engineered-to-order products

•  Keys to success: o  Integrated NX modeling and analysis o  NX Open automated process

•  Results: o  40-hour iterative analysis process drops

to 15 minutes o  Automated processes can be run by non-

analysts

"The NX toolset is world-class functionality."

John Lambert President, CEO

Case Study: Design Automation Associates

Page 33: Best Practices on Driving Design Decisions with Simulation

Make  earlier  and  broader  use  of  simulation

Adopt  an  open,  multi-­‐‑discipline  environment

Empower  designers  with  simulation  tools

Enable  enterprise-­‐‑wide  access  to  simulation  insights

Best practices for driving engineering decisions with simulation

Page 34: Best Practices on Driving Design Decisions with Simulation

Siemens’ Teamcenter Simulation § Manage simulation data in-context

with product data

§ Enable complete traceability for decisions

§ Manage and standardize access to simulation tools

§ Provide visibility for program management to make decisions

Enabling enterprise-wide visibility and access

Page 35: Best Practices on Driving Design Decisions with Simulation

"What we re-engineer is our analysis. Our analysis is very important to us and is a measure of our success, even as much as our design."

Marc Solomon PLM Chief Engineer and Engineering

Systems Architect

Case Study: United Launch Alliance

•  Business challenges: o  Hundreds of disconnected in-house and

commercial analysis tools o  Terabytes of unmanaged simulation data

•  Keys to success: o  Deploying the Teamcenter simulation

process management solution

•  Results: o  Ability of engineers to trace analysis chain

and understand how decisions were made, o  Smarter decisions, improved deliverables

Page 36: Best Practices on Driving Design Decisions with Simulation

Sin Min Yap ANSYS, Inc.

Page 37: Best Practices on Driving Design Decisions with Simulation

Steve  Jobs

There’s  a  tremendous  amount  of  craftsmanship    in  between  a  good  idea  and  a  great  product.  The  idea  changes  and  grows,  and  you  find  there  are  tremendous  tradeoffs  you  have  to  make.

This  is  where  simulation  makes  the  difference.

Realize a GREAT product

Page 38: Best Practices on Driving Design Decisions with Simulation

Simulation-Driven Product Development™

Tradi&onal  Product  Development  Process  

Concept  

Detailed  Design  

Produc&on  

Physical  Tes&ng  

Simula&on-­‐Driven  Product  Development  Process  

Innova&on  Time-­‐to-­‐Market  

Quality  

Page 39: Best Practices on Driving Design Decisions with Simulation

NVH  Heat  Protec&on  

Cooling  Antenna  Integra&on  

EMC  Aerodynamics  

Vehicle  Dynamics  Safety  

Durability  Embedded  Code  

TIME  CONSUMING  &  SUB-­‐OPTIMAL  RAPID  AND  OPTIMAL  

Companies Need to Innovate Rapidly

Page 40: Best Practices on Driving Design Decisions with Simulation

Simulate Complete Virtual Prototype

Page 41: Best Practices on Driving Design Decisions with Simulation

All  Electric

0  –  60  in  3.1  sec

Aluminum  Body

5  Star  Crash  Rating

17”  High  Def  Touchscreen

Good ideas to great designs

Page 42: Best Practices on Driving Design Decisions with Simulation

Questions? Chad Jackson Lifecycle Insights [email protected]

Srinivasa Shankar Siemens PLM Software [email protected]

Fabien Letailleur Dassault Systemes SIMULIA [email protected]

Sin Min Yap ANSYS Inc. [email protected]

Page 43: Best Practices on Driving Design Decisions with Simulation

Thank You q  This webinar will be available at

designworldonline.com & email

q  Tweet with hashtag #DWwebinar

q  Connect with Design World

q  Discuss this on EngineeringExchange.com