best of france 2015 - instit - media - us

SEPTEMBER 26 & 27 2015

www.BestofFrance.org

Times Square & broadwayNew York City

www.BestofFrance.org

Under the High Patronage and in the presence of

Mr. LAURENT FABIUS

French Minister of Foreign Affairs and International Development

BEST OF FRANCE is a non for profit and Socially Responsible organization

whose objective is to promote the Franco-American friendship. It also supports many charitable and environmental efforts

3rd editionTimes squareSeptember 26-27, 2015

Presented by

BEST OF FRANCE 2015 – NEW YORK – PRELIMINARY- SUBJECT TO MODIFICATION

What is Best of France®

• BEST OF FRANCE® (Formerly Taste of France) is a non-profit organization whose

purpose is to promote the image of France abroad, through major events which

highlight the expertise and “savoir-faire” of France, as well as to celebrate the

Franco-American friendship.

• The steering committee of BEST OF FRANCE® consists of representatives from the

French Embassy, as well as from the major French organizations and

associations in the United States.

Click to view

the video


https://www.youtube.com/watch?v=5XGTuxQBO5U





STEERING COMMITTEE

ELSA BERRY

President, French American Chamber

of Commerce in New York

ROD & SANDRINE KUKURUDZ

Co-Presidents, French Touch Events

ARNAUD LERETOUR

President, UBIFRANCE USA-Canada

CHRISTOPHE MALVEZIN

Agricultural Attaché,

French Embassy in the United States

PAULINE OUDIN

Managing Director, SOPEXA USA

MARIE MONIQUE STECKEL

President, French Institute Alliance Française

ANNE-LAURE TUNCER

Director, ATOUT FRANCE USA

PHILIPPE YVERGNIAUX

President, Invest in France Agency

HONORARY CHAIRMAN

GERARD ARAUD

Ambassador of France in the US

CHAIRMAN & CEO

PAUL BENSABAT

President, Foreign Trade Advisors of France

(North American Committee)

VICE CHAIR

ARIANE DAGUIN

CEO d’Artagnan

JEAN-LOUIS DUMONET

President, Les Maitres Cuisiniers de France

(U.S./Canada)

JEAN-LOUIS GERIN

President, Académie Culinaire de France (U.S.A.)

ENRIQUE GONZALEZ

President, French Media Events

BERTRAND LORTHOLARY

Consul General of France in New York

PHILIPPE BOUYOUX

Minister Counselor for Economic Affairs

French Embassy in the United States

ANTONIN BAUDRY

Cultural Attaché, French Embassy in the United States



2013: unprecedented & spectacular results

• Over 100,000 visitors in 2 days in Bryant Park

• 120 sponsors and exhibitors: institutions and French companies who greatly benefited from the impact of the event

• Tremendous impact, recognized as “THE LARGEST EVENT PROMOTING THE IMAGE OF FRANCE EVER

PRODUCED ABROAD”

• An exceptional Wine Tasting with 20 of the greatest sommeliers in the United States and 100 wines from various

regions of France (over 3,600 bottles!)

2013: unprecedented & spectacular results

• A talented and dedicated team of Maitres Cuisiniers de France and Académie Culinaire de France chefs,

who produced over 20,000 gourmet servings and catered for the event’s VIP receptions, producing a quality

of food rarely experienced in an outdoor event of this magnitude

• Cooking demonstrations on stage by great French chefs

• A spectacular hot air balloon flying in the Manhattan sky

• Artisanal demonstrations and display of French know-how and technology such as an important presence

of the major French regions, the presentation of a Boeing/Airbus engine, the live creation of a Taste of France

Fragrance...

• Great performances and Grand Finale by artists from the Metropolitan Opera

• Over 250 million visual impacts in the American media (a value of several million dollars)


New name, new logo

• More than ever, the goal is to present to the American

public all the talents, skills and strengths France has to

offer.

• Therefore, for this 3rd Edition, we decided to change the

name to be perfectly in phase with the reality of the

event.

• A unifying name, that well describes the ambitions of this

new and enhanced edition.


2015 EVENT OBJECTIVES

Propel the 2013 success to a much higher level

• 500,000 visitors expected in 2 days

• 250 exhibitors

• An impressive lineup of prestigious sponsors



A UNIQUE LOCATION: TIMES SQUARE

The Most Visited Site in the World!

In the heart of Manhattan: 46th Street

continuing on Broadway toward 55th Street

(Currently being finalized)

40 million visitors per year

82% are … Americans, of which

half are from all over the U.S.

Dates: Saturday, September 26

Sunday, September 27, 2015




• Inauguration by Mr Laurent Fabius, Minister of Foreign Affairs and International Development (confirmed)

• VIP Opening Event (Friday evening, September 25)

• An even more exceptional Grand Wine Tasting

• A dedicated VIP area for sponsors and partners

• The presence of a new industries:

• Le French Tech Village

• Fashion, in a spectacular space with a central giant Runway with Fashion Shows during the whole event

• A stronger presence of other industries, such as Technology or Lifestyle

• A much larger Arts & Culture space: Multiple books signing, art exhibition by French artists, a stage with prestigious

guests ...


over 460,000 visitors per day

On the busiest days

- In only 0.1% of New York City’s total land area, Times

Square generates 11% of the city’s economic output

and 10% of the city’s jobs.

- Economic output surpasses that of mid-sized

American cities such as Portland and Pittsburgh.

- District economic activity : $110 billion in 2012 (up 22%

since 2007), outpacing city growth of 9% during the same

period.

- The vast majority of out-of-area visitors come to the area

for leisure activity

82% of Times Square visitors are American (half from

NYC, the other half from the rest of the US) & 18%

international

- Visitors to Times Square proactively absorb the

environment around them: they are not in a rush to go

anywhere

- For 74% of respondents, Times Square is the main or 1

of several destinations, as opposed to just passing

through

- 57% of respondents in Times Square share their

experience or thoughts through at least one social

media outlet (as measured onsite)

- 47% of those continue to share on social media after

their visit

The demographic composition of the Times Square

audience is educated and young

59% have a Bachelor’s degree or higher

58% are under the age of 35

57% have a household income of $60,000 or higher

Times square facts & figures*


*Source: Times Square Alliance

Attractive themes French Elegance: Fashion & Beauty

• Giant runway, Fashion Shows

Rendezvous I n France

• Regions of France with Atout France

French “Savoir-Fai re”

• Demonstrations – Crafts

French technology

French Art & Culture

• Education – Literature – Art

Lyfestyle

Le French tech village

French Gastronomy

• With the talented chefs from Maitres Cuisiniers de France and

Académie Culinaire de France

• exclusive wines, bistro spaces

• Cooking Demonstrations on dedicated stage

Le Marché de France

A spectacular stage

• With numerous performances during the 2 days

A dedicated VI P Area

A kids-friendly area

Attractive themes


Scenography(Subject to modifications – Designs being finalized)

BY renowned

INTERNATIONAL ARCHITECT

Jean-Pierre heim


contacts

CHAIRMAN & CEO

Paul BENSABAT

President, Foreign Trade Advisors, of France

North American Committee

Co-Founder & CEO, SaveurFood, LLC

[email protected] - Ph.: +1.917.544.3444

VICE-CHAIRMAN

Ariane DAGUIN

CEO D’Artagnan

[email protected] - Ph.: +1.973.344.0565

EXECUTIVE EVENT PRODUCERS

Sandrine & Rod KUKURUDZ

Co-Presidents, French Touch Events

[email protected] -

Ph.: +1.305.613.1250


mailto:[email protected]



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