best marketing colors for 2014

Best Marketing Colors For 2014

Best Marketing Colors For 2014 2 Chris Turnquist

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What colors will be used in the design world for marketing in 2014? Your brand creates an emotion. The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication. On the following pages we will discuss each of the most frequently used colors and what emotions are generally associated with them.



White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.


Black is the ultimate power color. It suggests strength, potency, authority, boldness, seriousness, stability, and elegance. It is distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous.


Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.


Gold represents wealth. It’s considered to be very classy and prestigious.


Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity.


Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness.


Yellow is the sun shine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Yellow speeds metabolism. It’s often used to highlight or draw attention.


Green is associated with the color of money, as well as nature. Olive greens are associated with health and freshness—a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green is a calming, refreshing color that is very easy on the eyes.


Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable.


Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable.


Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence.


Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.


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