Fall in Love Campaign Report Client: BERNINA Canada Campaign: Fall in Love (Aug. 28- Oct 15) Date Prepared: October 17, 2014 Prepared By: A. Page

•  Increase BERNINA’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers •  Develop awareness of current promotions and social brand

•  Provide coupon/flyer downloads

Campaign Goals

Creative

Email and Social Creative

Campaign Report!Campaign Statistics

•  87,814 visitors (total response)

•  13,609 purl visitors (PURL response 18%)

•  70,447 share (social response)

•  13,609 other (email/direct response)

•  13,175 Opt-ins 15%

•  1,896 Shares 14.39%

Results Notes

Email  #1  

Email  #3  

Email  #5  

Email  #4  

LDZ  –  Em

ail  1  

LDZ  –  Em

ail  2  

LDZ  –  Em

ail  3  

Dealers  E

mail  #1  

Dealers  E

mail  #2  

Google Audience (www.fallinlove.smc2.net)

Email  #2  

•  Google indicates 68,777 visits

•  54,247 unique visitors

•  78.9% new visitors

•  425, 802 page views

•  6.19 pages / visit

Google Results

BERNINA Canada Email Statistics

Ladies Deal Zone Statistics

Dealer Email Statistics

Google Funnel !Google Funnel

Google Funnel Contd.

Location

Traffic Results

Sharing Vehicles

Survey Responses

Survey Responses Contd.

New: 1,900!Social Statistics

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 425,802 - $12,774.06 Website visit – 68,777 - $68,777.00 Time on site – n/a – n/a Email opens – 53,149 - $15,944.70 Email clicks – 17,031 - $17,031.00 New Email opt ins – 8,906 - $53,436.00 Social impression – 1,632,599 - $1,632.59 Social Facebook – 372 - $1,860.00 Social Twitter - 50 - $150.00 Total Value $171,605.35

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.30, click $1.00, opt in $6.00 / Social -

impression $0.001*, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

*Social Impression value updated to $0.001

Metrics

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