berlin warsaw msc in marketing & creativity · the msc in marketing & creativity targets...

BERLINLONDONMADRID

PARISTURIN

WARSAW

MScin Marketing& CreativityDESIGNING TOMORROW

table of contents

ESCP Europe

Quick Facts 46 Urban Campuses 5Rankings & Accreditations 6Welcome to ESCP Europe 7ESCP Europe Faculty 8

MSc in Marketing & Creativity

At a Glance 13Student Profiles 16Study Locations 18Programme Overview 20Curriculum 24Specialisation Tracks 32Consultancy Project & Professional Experience 34Career Progression 36Careers Service 38Creativity Marketing Centre 39Admissions & Practical Information 42Fees & Funding 44Alumni Association & Network 46

ESCP Europe quick facts

The World’s

1ST Business School(est. 1819)

5,000 managers and executivesin executive training each year

55,000 alumni in150 countries worldwide

130 academicalliancesworldwide

A full portfolioBachelor, Masters,MBAs, PhDs andExecutive Education

150 research-active professors representing 20 nationalities

3 international accreditations: AACSB, EQUIS and AMBA

5,000+ students representing

100nationalities

6 urbancampuses

BERLINThe Berlin campus is situated in the western part of the city centre, near the Charlottenburg Palace and its splendid gardens. Berlin is a fast-growing city characterised by a richmultifaceted economic structure and culture.

LONDONLocated in West Hampstead in northwest London, this campus offers students state-of-the-art facilities in a traditional Victorian building.

MADRIDLocated only a couple of metres away from the National Park of Monte del Pardo, the Madrid campus is an ideal place for students to focus on their professional development.

PARISRépublique & MontparnasseThe Paris sites are conveniently located in the centre of the city. They enjoy easy access to all of the capital’s major business districts.

TURINThe Turin campus is located in a beautiful building with modern facilities. Turin is one of the main business centres of the Italian economy and home to many architectural masterpieces.

WARSAWOur campus is based at Kozminski University, located in Warsaw’s northeast district of Praga Północ. It is one of the city’s most historic neighbourhoods.

6 urbancampuses

5MSc in Marketing & Creativity

DESIGNING TOMORROW

Accreditations

ESCP Europe is among the 1% of business schools worldwide to be triple-accredited.

#2Master in Financein 2018

#11 ExecutiveMBAin 2018

#5Master in Managementin 2018

#11 European Business Schoolsin 2018

ESCP Europe rankings & accreditations

Worldwide Financial Times

ESCP Europe: a unique mindset

Prof. Frank Bournois Executive President & Dean of ESCP Europe

Prof. Léon Laulusa Executive Vice PresidentDean for Academic & International Affairs

Our mission: to inspire and educate tomorrow’s international business leadersTo make an impact on the world, it is necessary for tomorrow’s business leaders to develop an analytical mindset, a creative and smart problem-solving approach, and an intercultural-based understanding of management in international companies and institutions.

Established in 1819, ESCP Europe is the oldest business school in the world. With its six urban campuses in Berlin, London, Madrid, Paris, Turin and Warsaw, ESCP Europe is rooted in the credo of a Europe open to the world: developing and delivering multidisciplinary teaching content, designing systematic multicampus academic paths in all programmes, and remaining faithful to its humanistic values.

Our unique multicampus positioning confers us the know-how to recruit excellent students from all continents, no matter their background; to collaborate with the most innovative and dynamic international companies; and to develop partnerships with the most influential academic institutions - business, engineering, diplomatic and design schools - extending the School’s reach from European to worldwide.

The School’s 55,000-strong alumni network includes influential members representing 200 nationalities.

ESCP Europe trains international leaders to design the world of tomorrow.

Prof. Dr. Marie TaillardCo-Director,MSc in Marketing & Creativity

Our programme is unique in its focus on the interface between creativity and analytical thinking in marketing management. How creativity and analytics reinforce each other and lead to smarter decision-making is really what it’s all about in marketing today.

Marketers today are having to evolve at an ever-faster pace. The whole landscape of marketing has been redrawn by the development of digital channels and social networking. Consumers face never-ending choices in everything they buy, and the only way for businesses to compete is by standing out and connecting more deeply with their customers.

Both established marketers and newcomers to the discipline need to put creativity at the centre of their practice and combine marketing knowledge with advanced management and analytical skills. The MSc in Marketing & Creativity targets these four core themes in a truly cross-cultural context – Creativity, Marketing, Management and Analytics.

The MSc in Marketing & Creativity programme takes a fresh and hands-on approach to these topics by going beyond textbooks to incorporate workshops, consultancy projects, creativity sessions, case studies, class discussions, guest seminars and internships into the curriculum. Throughout the programme, participants immediately apply their new learning to real-life companies and assignments. It’s an approach we describe as “Not By The Book”.


DESIGNING TOMORROW

ESCP Europe faculty

Marie TaillardL’Oréal Professor of Creativity Marketing Co-Director, MSc in Marketing & CreativityLONDON CAMPUSI have an MBA from Columbia Business School and a PhD from the University of London. I specialise in marketing management and consumer behaviour, in particular the communications between consumers and firms and amongst consumers, and how the internet has transformed these relationships. I also conduct research in change management. I am French and American. My extensive professional background is in travel marketing, for American Express, Club Med, Accor Hotels and others. Since 2007, I have been teaching for several postgraduate and executive programmes. I launched the MSc in Marketing & Creativity and I am the Director of the Creativity Marketing Centre, as well as an elected member of ESCP Europe’s Teaching Committee.

Benjamin G. VoyerL’Oreal Professor of Creativity MarketingLONDON CAMPUSI received a PhD in Social Psychology from the London School of Economics, and followed doctoral courses in marketing at HEC Paris and the London Business School. I am also a Visiting Fellow at the London School of Economics, a chartered psychologist (CPsychol) and chartered scientist (CSci) in the UK. My research focuses on self-perception and the way it affects consumption and behaviours in organisations. Beyond academic research, I also collaborate with the media (TV, radio, press) as a scientific consultant (BBC 2, BBC Radio 4, Financial Times). I have worked as a marketing practitioner in different industries, including FMCG, banking, and public institutions, and remain a freelance consultant in marketing.

Kamran RazmdoostAssociate Professor of MarketingCo-Director, MSc in Marketing & CreativityLONDON CAMPUSI hold a PhD in Marketing from Cranfield School of Management. Before joining ESCP Europe, I was working at University College London as a Lecturer and was the Deputy Director of MSc Strategic Management of Projects. I still continue to perform research with UCL as an Honorary Senior Research Fellow. I worked in oil and gas and digital industries and have a background in engineering. My areas of research primarily focus on consumer behaviour and marketing strategy in both B2B and B2C contexts, investigating topics such as consumer knowledge biases, social exclusion, strategic capabilities and value co-creation, network resources and service ecosystem transformation.

Hsin-Hsuan Meg LeeAssociate Professor of MarketingLONDON CAMPUSBefore joining the School in 2015, I worked as a marketing lecturer at Amsterdam Business School and Amsterdam University of Applied Sciences. I obtained my doctoral degree from Amsterdam Business School, and I hold a Master of Science in Marketing from the University of Strathclyde, UK, and also a Master of Science in Applied Animal Behaviour and Animal Welfare from the University of Edinburgh, UK. I am an expert on issues related to online communication, with my research focusing on analysing social media content and uncovering useful information and patterns from online data.

Choosing to study at ESCP Europe is your first step towards an ambitious and exciting international career in today’s diverse, multicultural business world.

Peter Stephenson-WrightAffiliate Professor of MarketingLONDON CAMPUSI previously held senior management positions at several leading international communications agencies, including Ogilvy, Y&R, Grey and Saatchi & Saatchi in London, Paris, Barcelona and Frankfurt. My extensive client experience includes Sony, Procter & Gamble, AB InBev and the European Parliament, as well as many of the largest global automotive brands. My professional interests include the application of creativity in a business environment, and the development of new techniques for integrating messages across channels and borders.

Frank JacobAssociate Professor of MarketingBERLIN CAMPUSI earned my doctorate in 1994 with a dissertation on product customisation in the industrial sector, and continued my academic career with a Habilitation (post-doctoral qualification to supervise research). I completed my Habilitation in 2001 with research on industrial business relationships. In the academic year 1997/1998 I reinforced my international orientation as a visiting professor at the University of Western Sydney in Australia. I have also held the position of professor of Marketing at ESCP Europe’s Berlin campus since January 2002. I have an extensive experience teaching marketing at both undergraduate and postgraduate level. I am alsoinvolved in continuing education and consulting.

Chris HalliburtonProfessor of International Management and MarketingLONDON CAMPUSI was educated at Durham University, LSE and London Business School, and I have also lectured at LBS and Cass Business School, and am the former UK Director of ESCP Europe. I am the author of numerous publications on branding and international marketing. I am a Fellow of the Marketing Society and have over 25 years’ experience of marketing consultancy for PwC, Unilever, Caterpillar, Xerox, IBM, BT, Capgemini, Alliance Boots and many others, including working at Board level. My overseas experience includes work in Europe, Africa, the Americas and the Far East.

Benoit HeilbrunnProfessor of MarketingPARIS CAMPUS

I have worked as a consultant for many years in the area of communication and design management. I hold a Doctorate from University Paris Dauphine, and also a Masters in Semiotics (EHESS) and a masters in Philosophy (University Paris-Sorbonne). My wide interest for human sciences allows me to articulate a reflection on the ideological aspects of consumer and brand society. I am also interested in the various dimensions of material culture, mainly objects, logos and visual identities. I teach brand management, design management and consumer behaviour. Additionally, I act as a consultant in the area of strategic brand management and brand valuation. Currently, I am a part of the board of Decisions Marketing and Agenda de la pensée contemporaine.


DESIGNING TOMORROW

“To achieve its mission, ESCP Europe is endowed with a unique, extraordinarily talented and international faculty, representing over 20 nationalities, across our European campuses. Research at ESCP Europe not only gives rise to publications in top academic journals but also contributes to nurturing our stakeholders and audience: business practitioners, students, European community and society.

ESCP Europe develops close links with the corporate world through its Chairs, Professorships, Research Centres, and Institutes, allowing research and business to enrich and extend each other.”

A diverse, cutting-edge

faculty

150 full-time Faculty members

working across the 6 campuses

130 affiliate and

visiting professors

+800 working professionals,with long experience

and strong expertise in their fields

faculty & research

Prof. Pramuan BunkanwanichaAssociate Dean for Research

Prof. Valérie MoattiDean of Faculty

ESCP Europe’s research mission: Impactful Research for Europe

Industrial Relations and Firms’ Competitiveness Chair

Future of Retail in Society 4.0 Chair

Intercultural Management Chair

Circular Economy Chair

Entrepreneurship Chair - Jean-Baptiste Say Institute

Professorship in International Corporate Governance

Fashion and Technology Chair

Professorship in Creativity Marketing

Chair IoT (Internet of Things)

Factory for the Future Chair

research centres& institutes

chairs& professorships

Big Data Research Centre

CERALE - Centre for European / LatinAmerican Research

CERS - Centre for Research in Sociology

CIRISHYP - Centre for InternationalResearch on the Hypermodern Individual and Society

CMC - Creativity Marketing Centre

GTI Lab - Group Technology and Innovation

HappyMgt - Happiness & ManagementResearch Centre

HMI Research Centre - Health Management Innovation Research Centre

RCEM - Research Centre for EnergyManagement

RFID European Lab - Radio FrequencyIdentification European Lab

SustBusy - Business & Society - Towards a Sustainable World

TIB - Teams in International Business

TMI - Talent Management Institute

Labex RéFi


DESIGNING TOMORROW

12

MSc in Marketing & Creativity a #NotByTheBook

programme

The MSc inMarketing & Creativity at a glance

The MSc in Marketing & Creativity is an 18-month strategic programme which places creativity at its very core. The programme fosters creative thinking and skills with a methodological and systematic approach. We complement the teaching with a hands-on, ‘Not By The Book’ approach to the topics of Creativity, Marketing, Management and Analytics by going beyond textbooks to incorporate consultancy projects, creative seminars, case studies, direct experience in emerging markets, class discussions and guest speakers.

Our students spend the majority of their time in the vibrant city of London, with one term hosted at our Paris campus, thereby benefiting from two of the world’s most recognised centres of creative excellence.

Our MSc in Marketing & Creativity students are equipped with one of the most striking, though-provoking and – above all – career-broadening Marketing masters currently available.

18 - month,full-time programme

focusing on creativity and analytics in marketing management

2 Study Locations

London & Paris

2 Specialisation Tracks

- Fashion & Luxury- Entrepreneurship & Digital

Transformation

#NotByTheBookTeaching Methodology

- Company Consultancy Project- Integrated Work Experience

#5 Ranked Masters in Marketing

Worldwide by QS (2018/19)

Starts in January each year


DESIGNING TOMORROW

James HenryMSc in Marketing & Creativity, Class of 2013Now Account Manager at Google“The most appealing aspect of the MSc in Marketing & Creativity is that creativity is taught as something that can be harnessed and honed, regardless of whether you believe yourself to be very creative or not at all. Creativity becomes part of your daily thinking process, and as students we quickly learn how to approach problem-solving by applying a creative lens.”

student testimonials

Edilia GänzMSc in Marketing & Creativity, Class of 2013Now Director of FEDORA - The European Circle of Philanthropists of Opera and Ballet“The most rewarding yet challenging part of the programme was the group work, during which we collaborated with individuals from a range of nationalities and professional backgrounds to solve business challenges in a creative way. Sharing insights and learning about diverse approaches was a truly enriching experience.”

Dimitri HoppenbrouwersMSc in Marketing & Creativity, Class of 2014Now Managing Partner at 26Fields NV“Where ESCP Europe made the difference for me was the way in which they taught us the newest forms of marketing. We got challenged by top executives to make ‘out of the box’ pitches and find creative, yet long-term solutions to challenging problems.”

Koen de RooijMSc in Marketing & Creativity, Class of 2015Now Associate Director at Kantar Consulting“Looking back now, the first thing that comes to mind is the strong bond we developed as a class. Around 30 different nationalities and cultures, thrown together on a mission. Working hard, playing harder, putting our collective creativity into everything we did and amazing ourselves when looking at each other’s work. This could be either on or off the campus – imagine having a lecture inside the Palais Garnier or at Regent’s Park – or doing actual consultancy work for a company, like our team did for Landor.”

Romy MouzannarMSc in Marketing & Creativity, Class of 2012Now Brand Manager at Butcher’s Pet Care“In just one year, I had the chance to live in three countries (including a programme trip to Uganda), read more than 50 case studies, present 12 projects, and secured a good internship with Johnson & Johnson in Paris. It was a big stretch but also great fun, which made it absolutely worth it.”

Chibo AguMSc in Marketing & Creativity, Class of 2012Now Head of Account Management at Onepark“ESCP Europe sets a standard. I know that my class mates and alumni from previous MSc in Marketing & Creativity classes before mine are today working for amazing companies with amazing job titles, doing amazing things all over the world. Being around and part of people who have the desire to succeed can only help you aim higher.


DESIGNING TOMORROW

student profiles

66% 10%

6%

18%

Country Breakdown

These figures are based on all intakes

EgyptIranJordanLebanon MauritiusMoroccoNigeriaSouth AfricaSyria

ChinaHong KongIndiaIndonesiaJapanMalaysiaMongoliaNew ZealandSingaporeTaiwan

ArgentinaBoliviaBrazilCanadaChileColombiaEcuadorGrenadaGuatemalaMexicoNicaraguaPeruUSAVenezuela

AlbaniaArmeniaAustriaBelgiumBulgariaCroatiaCyprusCzech RepublicDenmarkFranceGermanyGreeceHungaryIcelandIrelandItaly

LatviaLithuaniaLuxembourgMonacoNetherlandsPolandPortugalRomaniaRussiaSpainSwedenSwitzerlandTurkeyUkraineUnited Kingdom

EUROPE66%

THE AMERICAS18% AFRICA/

MIDDLE EAST

6%ASIA ANDPACIFIC

10%

Prof. Dr. Hsin-Hsuan Meg LeeAssociate Professor of Marketing

“We believe diversity and inclusivity help fuel creativity. These important guiding principles serve as our programme’s key admission criteria. Students come from all over the world, each with a unique cultural background. The dynamics and differences among the participants help create a stimulating environment which fosters collective creativity and allows us to co-create the learning experience. Having said that, participants in the MSc in Marketing & Creativity do share one common attribute: a real passion for marketing. Regardless of their individual differences, our students’ determination to develop as creative marketers and to immerse themselves in the learning experience is crucial to the programme’s continued and collective success.”

Diverse profiles

Previous Studies

20% male

80%female

44participants

These figures are based on the Class of 2019

41%Management/

Business

6%Economics

29%Marketing &

Communications

14%Other

4%Languages/Literature

3%PoliticalSciences

3%Engineering

Sciences

25 yearsavg. age

2.7 avg. yearsof experience


DESIGNING TOMORROW

LondonDESIGNING TOMORROW

studylocations

A truly multicultural experience in the heart of a vibrant city.

Paris DESIGNING TOMORROW

Where history meets innovation for an unforgettable experience.


DESIGNING TOMORROW

CreativityCreativity is in our programme’s DNA. We foster creative thinking and skills with a methodological and systematic approach.

ManagementThe Management modules offered will help you develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.

Professional DevelopmentProfessional development activities provide opportunities through which students can apply their marketing, creativity, analytics and management mindset and skills in real life situations.

AnalyticsThe Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”.

MarketingThe Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B.

programmeoverview

Creativity andproblem-solving

Management skillsfor creativity

and performance

Deep understandingof customer value

4-monthprofessionalexperience

(internship / directemployment)

Exposure toemployers acrossvarious industry

sectors

InternationalCompany

ConsultancyProject

Praticalcase-basedcurriculum

Focus on successfulinnovators and start-ups

Fresh andhands-on

approach toBig Data and

Analytics

ESCP EUROPEMSc IN MARKETING

& CREATIVITY

Cross-culturallearning

Strategicapproach toMarketing

Management

Is this the right programme for you?Yes, if you are looking for:

The MSc in Marketing & Creativity programme is specifically designed to unlock your marketing potential and enable you with the necessary tools and skillset to launch a successful career.

Communication Skills

AnalyticalMindset

StrategicApproach

CreativeThinking

Problem-Solving

MarketingKnowledge


DESIGNING TOMORROW

Total ECTS credits for the MSc in Marketing & Creativity: 90

programmeoverview

TERM 1 LONDON January - March

Creativity

• Art & Science of Creativity • Creative Seminars I

Marketing

• Introduction to Creativity Marketing

• Consumers & Consumer Value

• Branding and the Creation of Value

Management

• Managing for Social Impact I

Analytics

• Understanding the Marketplace

TERM 2 LONDON March - May

Creativity

• L’Oreal ‘Big Picture’ Project (Paris - optional, upon selection)

• Creative Seminars II

Marketing

• Digital Marketing & Social Media

• Integrated Marketing Communications

• Breakthrough Products & Technologies

Management

• Finance for Marketers

• Managing for Social Impact II

Analytics

• Statistics for Marketers

TERM

5-6 ANYWHERE IN THE WORLD November - April

Professional Master Thesis Internship / Direct Employment

• Minimum 4 months

TERM 4 PARIS September - October

Creativity

• Creative Seminars IV

Marketing

• Global Issues in Marketing II

Management

• Breakthrough Strategies

• Managing for Social Impact IV

Analytics

• Research Methods

Professional Development

• Company Consultancy Project (6 weeks)

TERM

1-4ADDITIONAL WORKSHIPS & PROJECTS

Guest Speakers from Industries

Careers Advice & Workshops

Presentation Skills Training

Networking Events

French language lessons beginner and intermediate (optional)

TERM 3 LONDON May - July

Creativity

• Creative Seminars III

Marketing

• Global Issues in Marketing I

• Selling & Distribution

Management

• Managing for Social Impact III

Analytics

• Creative Analytics

Choice of one specialisation track

DIGITAL TRANSFORMATION & ENTREPRENEURSHIP

• Entrepreneurship• Coding for Marketers• Change Management

FASHION & LUXURY

• Trends and Innovation• Omnichannel Management• Creative Branding

MSc in Marketing & Creativity


DESIGNING TOMORROW

Creativity

Art & Science of CreativityMarketers understand they need to apply a balance of creative thinking and logical analysis in order to solve the challenges before them. However, combining both is often neglected in the larger business environment. In this module, you’ll not only practice both skills, but also discover how to combine them effectively in any given situation. Most importantly, you’ll start working on your very own creative, but rigorous management mindset.

Creative SeminarsHere’s where you’ll have a chance to practice Creativity Marketing across a range of industries, both expected and unexpected. The seminar sessions are led by professional experts who will introduce you to examples of ‘creativity in action’ across different fields where creativity has proven to be a key success factor. You’ll get the opportunity to apply the learning directly to a related assignment.

L’Oréal Big Picture ProjectThanks to our close partnership with L’Oréal, selected students from the MSc in Marketing & Creativity programme participate in the annual L’Oréal Big Picture project alongside students from Institut Français de la Mode, the Paris-based fashion school. Over the course of a week, you will work in teams with IFM students to produce an original video on a brief proposed by L’Oréal executives. Themes can range from culture to business to more philosophical musings, and are traditionally very broad in order to leave plenty of room for creativity. The videos and the analytical work that led to their development are presented to a jury on the last day of the project, and three winning teams are selected. The jury consists of L’Oréal executives, including talent recruiters and leaders from the media and cultural sectors, as well as ESCP Europe and IFM faculty members. All students are encouraged to apply for participation in the Big Picture project and are selected on the basis of their motivation and career interests.

curriculum

creative seminars

previous seminars

Prof. Peter Stephenson-WrightAffiliate Professor of Marketing

“The Creative Seminars are unique to this programme. The two cities that you’ll study in - London and Paris - are both global capitals in the creative industries, full of companies and organisations that successfully combine outstanding creativity with the more functional aspects of their operations.

As an MSc in Marketing & Creativity student you’ll learn much more than the theory: you’ll get access to hear directly from those running creative industries and observe their organisations in action; you’ll study actual practice and come up with your own proposals for future approaches. It’s an opportunity not to be missed.”

The MSc in Marketing & Creativity includes a series of Creative Seminars which run throughout the programme and give participants valuable insight into how organisations can leverage creativity in real-life practice. Via visits and assignments, you’ll be introduced to people and organisations that use creativity as part of their business model, and then apply what you’ve observed immediately to a current creative challenge they face.

These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fast-developing areas. Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers. Along with the Company Consultancy Project and individual internship experiences, the Seminars help MSc in Marketing & Creativity students to hit the ground running when entering the business world at the end of their studies.

The Creative Seminars include not just pure-play marketing organisations, but a whole range of industries that combine creativity with business. Previous partners have included arts organisations, media companies, publishers, celebrity chefs, creative and digital agencies, architecture firms and start-up incubators. No other programme offers this same approach to hands-on and brains-on learning.


DESIGNING TOMORROW

curriculum

MarketingIntroduction to Creativity MarketingThis course is designed to introduce you to the practice of Creativity Marketing and to integrate the class around a shared platform of marketing knowledge and skills. Using state-of-the-art, best practice cases, Creativity Marketing redefines conventional wisdom by identifying areas of value and differentiation in all elements of the marketing mix and across strategic levers. At the core of this module is an emphasis on the creative ways marketers can use analytical tools to redefine the topic. Far beyond their marketing skills, participants develop a new attitude to marketing practice, one that questions and challenges rather than accepts and conforms.

Branding and the Creation of ValueConsumers choose brands for a combination of rational or functional reasons, but also to fulfil symbolic or emotional needs. In this module, you will discover the important branding frameworks used by brand marketers. You will learn about the role of brands as creators of value, and explore how to manage brand architecture, brand valuation and brand identity and equity. You will do this by working on practical examples of global and pan-European branding. The course enhances your qualitative and judgement skills in evaluating a range of brand strategies.

Consumers & Consumer Value Based on the premise that value is defined by consumer experience, you’ll investigate the behaviour of consumers as individuals, groups and communities. You’ll discover the importance of customer empathy and learn to observe customers. You’ll understand first-hand how considerable competitive advantage can be developed once consumers’ role in the consumption and value creation process becomes clear. The module combines case studies and a field-work based group project.

Digital Marketing & Social MediaIn this module, you’ll explore the huge potential and challenges of digital marketing and social media in detail. Because we recognise the constantly evolving nature of digital marketing, our emphasis is on a thorough understanding of the strategic considerations and steps needed to build an effective online presence. The module is built around the different stages of the consumer journey to enable you to evaluate where each online tool can be the most effective, and how to combine different tools for best results.

Integrated Marketing CommunicationsUnderstanding how to manage the various communication elements that create “the voice of the brand” is an important skill for marketers. In this module you will be immersed in the techniques and tools of marketing communications, with a thorough exploration of the various traditional and digital channels. By studying examples of best practice, you’ll discover the strengths and applications of different channels and how to optimise their use in an integrated way. There is a particular emphasis on the contribution of creativity throughout.

Breakthrough Products & TechnologiesProducts and technologies are the core means through which businesses satisfy their customers' needs. The business environment today includes a complex ecosystem of breakthrough technologies and products (specifically digital technologies) that together offer solutions to individual and business customers. This module will provide you with strategic thinking, knowledge and skills required for identifying, designing, developing and managing breakthrough products and technologies.

Global Issues in Marketing I & IIThis module focuses on the specific aspects of global marketing. You will explore some of the challenges associated with managing brands across different regions of the world, learn different ways in which to best combine a global approach that promotes brand consistency, and a local approach that recognises cultural specificities across markets. Throughout the module you’ll engage in case discussions and projects that enable you to develop your creative global perspective. Your global mindset is also reinforced by working in multi-cultural teams throughout the programme.

Selling & DistributionEveryone sells. In business, we sell our products, proposals, IPOs, projects, budgets, and anything else that someone else must approve. In short, selling is a fundamental and necessary business skill. The goal of this course is to provide you with the knowledge and skills that business people need to win customers over and grow their business. You will discover several 'selling approaches' from the traditional transactional selling models to the new, more digital, omnichannel models. You will also learn the fundamental mechanisms such as distribution systems or distribution channels. This will give you an understanding of how good decision-making on that level hinges on a clear understanding of the market context and of the overarching business strategy that a business follows. You will also learn about alternatives for designing distribution systems and how to select the best fit.


DESIGNING TOMORROW

curriculum

ManagementBreakthrough StrategiesIn this module you’ll develop a strategic approach to a wide range of innovation opportunities and discover how innovation goes beyond new products and should in fact become a managerial mindset. You will learn how some of the most innovative brands in the world bring innovation into every aspect of their strategy: from the way they train employees and manage their teams, to the way they bring products to market and engage with their customers. Throughout this highly interactive module, you’ll discover and analyse the astonishing success stories of some of the world’s most innovative brands, and learn from their experience.

Finance for Marketers This popular module provides essential elements of finance and accounting that will complement your skills as a proficient marketing manager, including the fundamentals of using spreadsheets for financial analysis. Don’t worry if you do not have a quantitative background: the module is designed for you and uses cases from a range of sectors. It covers some of the fundamental financial principles, and covers the financial management of intangible assets most often encountered in creative fields, such as intellectual property, brand value and reputation.

Managing for Social Impact I - IVThe programme is designed to encourage students to reflect upon pressing social problems, such as poverty and access to basic needs, and focuses on the growing realisation that sustainable social impact can best be achieved by applying market-based solutions. During the module, the students are challenged to employ their marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.

Most recently, students have been working on projects in the Philippines with an organisation that brings access to local communities, social enterprise knowledge, and expertise in delivering safe experiential learning programmes in the developing world, designed to benefit all participants. The module combines lectures on some of the conceptual bases underlying social enterprise, case studies showing best practices in social entrepreneurship, presentations by social entrepreneurs, seminars, and discussions with business leaders who embrace social entrepreneurship and hands-on social entrepreneurship projects.

AnalyticsUnderstanding the Marketplace Successful marketing relies on understanding the journeys that customers experience as they find, evaluate and acquire the products and services that help them reach their goals and live their lives. To explore these journeys and implement a creative and efficient marketing strategy, you’ll need to gain a deep understanding of the marketplace, your customers, and your competitors. In this module, you’ll develop a toolbox of leading edge techniques to gain these valuable insights, and a critical mind-set towards data and research. You’ll be challenged to develop an approach that considers market research not just as a ‘one-off’ tool, but as a permanent discipline necessary to relate knowledge gained from the marketplace to your practice of marketing, and turn data into insights.

Creative AnalyticsThanks to huge technological advances, marketers have at their disposal unprecedented amounts of data about their customers and about their businesses in general, including so-called ‘Big Data’, from which they can extract great competitive advantage and value. The problem for many lies in not knowing what to look for in the data, how to do so, and, later, how to integrate results and insights into a decision-making process. In this unique and innovative module you’ll become sufficiently conversant to interface with analysts, and to apply creativity to the analytical process. You’ll learn how to imagine what questions a certain data set might answer, how different sources of data might be accessed or combined, what questions might produce desired insights, and how to interpret results into useful insights. Creativity can also make all the difference when it comes to communicating insights within the organisation, through story-telling or visual techniques, and by integrating them into the decision-making process.

Statistics for MarketersMarketing decisions are more and more informed by the analysis of quantitative data. In addition to the traditional market research tools, advancement in the use of digital platforms have created immense opportunity to quantitatively analyse marketing issues. This requires marketers to develop analytical skills which rely on a solid understanding of statistical principles and models. This module aims to provide students with the basic statistical rules and models which are applied to marketing problems. This process will be facilitated by spreadsheet-based software packages where the students will have an opportunity to build their own spreadsheet models with emphasis on appropriate application of methods and interpretation of output.


DESIGNING TOMORROW

Marketers play an important role in society by bringing products, services and, more generally, solutions to consumers. This role comes with important responsibilities. Because they are adept at understanding people and communities, and at delivering effective messages, marketers can actually have an important positive impact on society, particularly by addressing some of the key challenges faced in our modern communities. Some of these challenges also require a great deal of creativity and problem-solving skills. Our Managing for Social Impact module is a highly innovative social entrepreneurship, experiential-learning module running through the four terms of the MSc in Marketing & Creativity.

During the module, you will be challenged to employ your marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy. Most recently, students have been working on projects in the Philippines with our partner organisation Gawad Kalinga that brings access to local communities, social enterprise knowledge, and expertise in delivering safe experiential learning programmes in the developing world, designed to benefit all participants.

The module combines lectures on some of the conceptual bases underlying social enterprise, case studies showing best practices in social entrepreneurship, presentations by social entrepreneurs, seminars, and discussions with business leaders who embrace social entrepreneurship and hands-on social entrepreneurship projects.

managing forsocial impact project

Managing forSocial Impact is a

highly innovative social entrepreneurship,

experiential-learning module running through

the four terms of the programme.

This module givesstudents an opportunity to put their creative and

analytical problem-solving skills into practice through the social impact projects, covering a broad range of different types of social

impact that organisations can have.

Education Poverty Local community development Environmental issues Health Refugees Developing countries Sustainable materials Support for orphaned children

KeyAreas

10 projectsper year

(average)

At the end of the course, you will be able to demonstrate:

An in-depth understanding of the main societal issues, and will be equipped with tools to produce innovative solutions to tackle a wide range of pressing problems

Confident application of different business models and approaches that are grounded in social impact, and sustainability

A strong awareness of the increasingly detrimental societal challenges that can be addressed through market-based solutions

An understanding of human-centered approaches to social impact creation and be able to clearly communicate ideas and solutions


DESIGNING TOMORROW

specialisationtracks

Coding for MarketersMany marketing applications in the modern business rely on substantial technological support. Marketers who equip themselves with critical coding and programming skills have the competitive advantage across industries in the future economy. Among many exciting developments, the Internet of Things is a platform that enables everyday things embedded with software, electronics and sensors to the internet and enables them to collect and exchange data. The internet of things uses coding, electronics and sensors to develop projects for use in smart cities, smart phones, smart homes, smart and driverless cars, and all other smart devices that are connected to the internet. This module will provide you with a hands-on practical approach on how to assess the market needs, and create your own IoT devices and projects by learning the basics of coding language using microprocessors such as the Rasberry Pi and sensors.

Change ManagementRapid environmental change, increasing international competition, and technological advances have magnified expectations about the performance of current and future executives. There is little doubt that in the course of your career you will go through corporate changes and disruptions. This requires new ways of working, organising and managing. This course goes beyond the theory, and includes practical concepts and tools to help you analyse real-life situations and react to the changes in the most effective way as future leaders and managers.

Specialisation 1Entrepreneurship &Digital Transformation

The Entrepreneurship & Digital Transformation track is specifically designed to develop the skills and mindset needed to establish a new business or to lead digital change in a business. You will practice the initiation of an entrepreneurial firm and test your business ideas. Furthermore, you will develop the change management skills required for leading digital transformation projects. Data analytics is another core aspect of this track that will help you further enhance your skills when it comes to working with data.

EntreprenerushipCreating new businesses, capturing new markets, and enhancing organisational effectiveness occur through improving productivity or new products or services, or both. New discoveries, new technologies, competition, and globalisation compel both entrepreneurs and existing firms to foster innovation and agility. This course examines the theory and practice of how creativity can increase the likelihood of success of innovation in start-ups and existing firms. It explores successful frameworks, strategies, funding techniques, business models, risks, and barriers for introducing breakthrough products and services. You will study such topics as opportunity discovery, business model innovation, design-driven innovation, creativity, digital technology, process improvement, performance measurement, and change management.

Omnichannel ManagementThis new course explores the question of how brands and retailers can implement effective strategies to create value with and for customers across different, often combined, channels of distribution. The course is built around a live project run in partnership with an omnichannel distribution company. You will enjoy the lively and highly educational experience through a combination of theoretical and practical approaches. You will begin by looking at the impact of omnichannel on consumers, and then focus on how to manage the fulfilment of omnichannel demand in a practical way, including how to measure omnichannel performance.

Creative Branding In order to deliver successful Creativity Marketing, it is necessary for practitioners to combine their creative and analytical talents to develop original and insightful ways to envisage their brands and the cultures that spring up around them. The objective of this module is to use a seminar format to work on cultural brands in both a creative and strategic way. A set of brands will be selected from a given cultural universe (for example chefs, fashion designers or film makers) and you will first develop a presentation of the brand in a creative manner through an image, a film and an object which are judged represent it best. The second stage of the module is more analytical and further develops the three fundamental levels of understanding a given brand - the underlying system of values, the narrative and the brand's codes.

Specialisation 2Fashion & Luxury

The Fashion & Luxury specialisation track will provide you with the knowledge, skills and mindset required to deal with the latest marketing challenges in fashion and luxury businesses. Specifically, you will learn to discuss, analyse and reflect on the latest trends and breakthrough innovations in the sector, and build confidence in dealing with contemporary issues around omnichannel management and creative branding.

Trends & InnovationIn response to the highly dynamic and innovative marketing environment, this module is specifically designed to teach you to identify and critically evaluate the trans-disciplinary innovation strategies which can be adopted to both start and transform fashion and luxury businesses. The module facilitates the appraisal and iteration of generic trend, market disruption and innovation frameworks as applied to the contemporary creativity marketing ecosystem. There is a key focus on being customer-centric and creating and/or re-formatting strategies for business and service evolution through analysing and predicting consumer behaviour and through innovation with technology. This fosters a future-proof toolkit for sustainable marketing creativity, whilst optimising consumer experience.


DESIGNING TOMORROW

companyconsultancy project

Previous topics for CCP projects

• Ground-based creation of a marketing programme for a company start-up

• Review of global opportunities for an established FMCG product line

• Design and implementation of a cross-channel communications strategy

• Study into the impact of digital channels and social media on brand behaviour

• Development of consumer segmentation and a set of personas for a global luxury product

• Mapping of a leading online brand community and the value of its content, influence patterns and customer engagement

• Formulation of a communications campaign to launch new apps for a major TV broadcaster

The Company Consultancy Project (CCP) is a key and integrated element of the programme, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.

What is the CCP?

Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met.The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.

At the heart of the MSc in Marketing & Creativity programme is the required minimum four-month professional experience, during which students work in a management training role within a client company.

Students begin their search in Semester 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association. Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.

While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.

Technology & InternetAmazon, Apple, eBay, Google, IBM, Microsoft, Nintendo, Orange, Salesforce, Samsung, Ubisoft, Vodafone.

ConsultingAccenture, Deloitte, Kantar, KPMG, Landor, Prophet.

Media, Design & PublishingConde Nast, Hearst, Lagardere, NBC Universal, Paris Opera House, Sofar Sounds, Warner Music.

FMCGBacardi, Bosch, Coca Cola, Colgate - Palmolive, Henkel, PepsiCo, Pernod Ricard, Reckitt Benckiser, Tchibo, Unilever.

Health & PharmaceuticalsJohnson & Johnson, Pfizer.

Automotive & TransportationAllianz, BMW Group, Lufthansa, Nissan Motor Corporation, Peugeot Citroen, Renault, Tesla Motors, Uber, Volkswagen Group.

Fashion, Luxury & CosmeticsASOS, Cartier, Chanel, Coty, Cristian Dior, Estee Lauder, Givenchy, Guerlain, L'Occitane, L'Oreal, Louis Vuitton, Nike, Richemont.

Advertising, Branding & CommunicationsAtletico International Advertising, DDB, Euro RSCG, Havas , Ogilvy & Mather , Saatchi & Saatchi, Universal McCann, Young & Rubicam Group.

Tourism & HospitalityCarlson Wagonlit Travel, Hilton, Hotel Cafe Royal.

FinanceAmerican Express, BNP Paribas, HSBC.

professionalexperience

Companies where our students complete their professional placements

67%of our students go straight for direct

employment


DESIGNING TOMORROW

careerprogression

7.3%of our graduates started their own

companies (all intakes)

6%of our graduates each

year go to work for startups (all intakes)

92%of our graduates have a role with

an international dimension(all intakes)

Other

Cosmetics

Advertising & Communications

Technology & Internet

WHERE YOU CAN FIND OUR ALUMNI?

Fashion & Luxury

Travel & Tourism

Consumer Goods

Media, Design & Publishing

Food & Beverage

Consulting

13%

13%

10%

10%

10%6%5%

9%

7%

17%

67%of our students are

employed before graduation(Class of 2018)

98%are employed within 3 months of graduation

(Class of 2018)

€ 46.4Kaverage starting salary within

12 months (Class of 2018)

What job titles can you expect? • Account Executive / Manager / Director• Assistant Brand Manager / Director• Associate Consultant / Director• Brand Manager• Business Development Executive / Manager /

Head of• CEO / Owner / Co-Founder• Communications Consultant / Manager• Consultant / Senior Consultant• Digital Marketing Executive / Manager• E-Commerce Manager• Head of Marketing / Communications / Digital

and Innovation• Marketing Communications Executive / Manager• Marketing Coordinator / Executive / Manager• Product Manager• Project Manager• Social Media Manager • Strategy Consultant / Manager / Director• Among many other exciting titles.

Some of the employers include:

Fashion & LuxuryRichemont (Cartier, Montblanc, Van Cleef & Arpels), LVMH (Cristian Dior, Givenchy, Bulgari, TAG Heuer, Guerlain), Kering (Gucci, Yves Saint Laurent), Nike, ASOS, Ralph Lauren.

CosmeticsL’Oreal, Estee Lauder, Chanel, Christian Dior.

Consumer Goods Bosch, Henkel, Reckitt Benckiser, Unilever, Colgate - Palmolive.

Health & Pharmaceuticals Pfizer, Johnson & Johnson.

Media, Design & Publishing Nintendo, Hearst, Universal, Warner Music, Conde Nast

Technology & Internet Apple. Amazon, eBay, Google, Microsoft, Samsung,

Consulting Accenture, Deloitte, Landor , Kantar, KPMG.

Food & Beverage Bacardi, Pernod Ricard, Coca Cola.

Automotive & Transportation BMW Group, Uber, Nissan, Tesla.

Tourism & Hospitality Hilton, Air France, Hotel Café Royal.

Other American Express, BNP Paribas, Sotherby’s, Universal.

Advertising and CommunicationPublicis, Havas, Young & Rubicam, Ogilvy & Mather, Saatchi & Saatchi, Universal McCan.

90%average salaryincrease after

graduation


DESIGNING TOMORROW

Securing a job or internship after university is becoming ever more competitive. Recruitment processes are constantly evolving, focusing less on technical knowledge and increasingly on assessing the applicant’s ability to work in a team, their analytical thinking, organisational skills or leadership potential.

In addition to this, applicants are increasingly required to demonstrate ‘soft skills’ - gained through previous work experience, extra-curricular activities and achievements - alongside academic credentials.It is essential that students have the opportunity to practice recruitment processes in anticipation of the real thing. Throughout their time with the School, students receive the support of our specialised Careers team, which offers a full range of services and careers-focused events:

careersservice

Marc MourouMSc in Marketing & Creativity, Class of 2012Now Owner at Vertige Monaco

“The London campus Careers Service gives you all the confidence you need to go out and find a job! The alumni network has also been really useful – it is very powerful and members are willing to help current students.”

1 · Company Presentations / Skills Sessions· Company HQ Visits

2Connection with the School’s partner companies· Internship/job offer database· Recruitment events & job fairs· Outreach to new organisations in a variety of sectors

3· 30-minute tutorial slots to discuss:CV, Cover letters, Application Forms, Careers Search Strategy, Career Choice Direction· 60-minute slots for:Mock Interviews, Case Study Practice· 90-minute slots for:MBTI and/or NEO Personality Questionnaire Feedback, Coaching Sessions on Personal & Professional Development.

careersevents

internshipsand jobs

careers advice

The CMC mission

Marketers need creativity, alongside rigorous analysis, to leverage the opportunities and meet the challenges that result from volatile contexts, markets redefined by interactive and mobile technologies, and the ever increasing expectations of diversified stakeholders for transparency and engagement.

This is why ESCP Europe launched its Creativity Marketing Centre.

The mission of the Creativity Marketing Centre (CMC) is to be a hub for thought-leadership and knowledge exchange on the role of creativity in marketing. The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic thinking and marketing.

Creativity MarketingCentre

About the Centre

The Creativity Marketing Centre is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting-edge academic research on creativity and its role in strategic rethinking and marketing. Marketers need creativity, alongside rigorous analysis, to leverage the opportunities and meet the challenges that result from volatile contexts, markets redefined by interactive and mobile technologies, and the ever-increasing expectations of diversified stakeholders for transparency and engagement.

Research themes include: Big Data Creativity Marketing Ecosystem Consumers and Creativity

The CMC's activities

Ongoing academic and applied research, including publications in top-ranked international peer reviewed journals

Conferences and workshops

Blogging and other communication vehicles on the CMC website

Supporting the curriculums of the MSc in Marketing & Creativity and Creative London Summer School programmes

L’OréalBig Picture

project

Creative Marketing Seminars

Managing for Social

Impact Projects

Creativity Marketing

Community


DESIGNING TOMORROW

student life& associations

A strong sense of school spirit and community is a defining characteristic of ESCP Europe. Involvement in extra-curricular activities and student associations is strongly encouraged; we consider it an essential part of personal well-being and professional development.

Student life on each of the campuses is shaped by the initiatives and activities offered by some 50 clubs and associations which organise networking, artistic and cultural events, political discussions, sports tournaments, social events, humanitarian activities, etc.

Student UnionElected by the students, the Student Union plays an important role in the interface between the student body and the administration on the different campuses. It provides a discussion forum and proposes ideas on a wide range of topics concerning student life. The Student Union also organises social events which encourage networking amongst different year groups and nationalities.

Call On’ UA cross-campus organisation which prepares its yearly participation at the NMUN in New York City. Around 4,000 students from top universities worldwide embody diplomats and represent their country in various UN committees such as the Security Council or UNICEF. Members gain a unique experience in the spirit of European and international diplomatic relations.

Sports Clubs And ActivitiesSports activities have a long tradition at ESCP Europe, and the Paris campus alone offers around 30 different disciplines. The Turin campus organises the annual Regatta and Ski Event, bringing together both students and alumni.

The ESCP EuropeEntrepreneurship FestivalEach year, ESCP Europe and the Smart-Up society honours Jean-Baptiste Say, the co-founder of ESCP Europe Business School. The vision is to unite students, entrepreneurs, investors and potential customers, allowing them to exchange ideas and learn from each other. The event is a unique opportunity for students to present their innovative ideas to potential stakeholders and gain first-hand feedback and support for project development.

The London Campus Annual GalaIn the spring the students, staff, faculty, alumni and friends of ESCP Europe come together in London to celebrate the School’s achievements over the past 12 months. The Annual Gala takes place at a different high profile location each year, with guests enjoying a champagne reception followed by a three-course meal, music provided by talented ESCP Europe students, a charity prize draw, and a party that carries on all night. The Annual Gala is the highlight of the London campus’ social calendar. We look forward to celebrating ESCP Europe with you at the next one!

The ESCP Europe Ski Event The ESCP Europe Ski Event is an annual event organised by an international team of students, where networking, sport and fun merge together in a unique atmosphere. Students from all six ESCP Europe campuses attend the event, together with alumni and representatives from top international companies. The structure, concept and objective of the event is similar to that of the Regatta: to enhance networking between students, companies and alumni, and to deliver to firms the opportunity of recruiting students from one of the best business schools in the world. The ESCP Europe Ski Event represents a unique opportunity to fully exploit the potential of an international school, and to foster both fun and education. We believe that the ESCP Europe spirit combined with passion for sport makes this event unforgettable.

The ESCP Europe RegattaThe ESCP Europe Regatta symbolises what ESCP Europe is all about. Once a year, students from all six campuses, as well as members of staff, faculty and alumni, gather in Italy for a weekend at sea. The event is a unique opportunity to fully exploit the potential of a multi-campus school and to strengthen and broaden the group spirit key to the ESCP Europe community. The ESCP Europe Regatta has become a landmark in the School’s sporting, networking and social calendar. Working in teams to take first place, the event allows for excellent group bonding and the continued development of team-building skills.


DESIGNING TOMORROW

admissions &practical information

admission deadlines

Admission sessions operate with rolling deadlines between March and November for the January 2020 intake.

Please visit escpeurope.eu/mmk for deadlines.

admission requirements

• Bachelor degree in any discipline (a Master 1 is required for students completing their studies in France).

• A minimum of 18 months of relevant professional work experience (can also include internships, voluntary work and part-time jobs) in a customer-related activity such as sales, marketing, retail, service or creative industries.

• Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer.

• English language certificate acquired during the previous two years. This applies for non-native speakers who have not studied their degree in English. We require the following minimum scores on the tests:TOEFL written test: 600TOEFL IBT: 100TOEFL computer-based: 250IELTS: 7

• Candidates without language qualification certificates can be tested at our campus on the same day as the interview.

Admissions ContactIf you require any further information on the programme or have any questions regarding your application, please contact:

Joanna BabiczAdmissions Coordinator LONDON CAMPUS

T: +44 (0)20 7443 8876E: [email protected]

admission procedure

STEP1 Apply online

The following supporting documents must be submitted with the online application:

• A recent CV• Two references and photocopy of your passport / ID• Copies of your degree certificate and transcripts• English language proficiency test results (if applicable)

STEP2 Interview and assessment test

Candidates whose applications have been successful will be invited to attend the second stage of the process, comprising a 30-minute personal interview assessment test, if applicable. The interview day is normally is set within two weeks of the application deadline. During the interview, candidates will have the opportunity to convince the selection committee of their abilities and motivation.

STEP3 Final decision

The Admission Committee will review your application in full, make a final decision and notify you of the result within 3 weeks of the application deadline.


DESIGNING TOMORROW

scholarships

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:

Value: Up to £3,000

Eligibility criteria: This scholarship is available to all students, who are offered a place to study on the programme in January 2020 and are able to demonstrate excellent past academic performance, a varied and relevant professional experience and, most importantly, a potential for an outstanding marketing career.

Marketing Excellence Scholarship

Access Opportunity Scholarship

Value: Up to £3,000

Eligibility criteria: This scholarship is available to all candidates who are offered a place to study on the programme in January 2020 and are self-funding their studies.

eligibility

In order to apply for a scholarship you need to hold an offer from ESCP Europe to study on the MSc in Marketing & Creativity programme and meet the set criteria for the scholarship category for which you are applying.

For further information on individual scholarship criteria, please contact our admissions team at:[email protected]

It is also possible to attain scholarships granted independently of the School. Some countries provide scholarships for their own citizens. Please obtain information in your home country by contacting the relevant government bodies and foundations.

fees &costs

Tuition Fees

Tuition fees for the January 2020 intake are set at £20,700 (all students, EU and non-EU). Travel and accommodation costs are not covered by the fees.

Application Fee

There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable. Tuition fees may be subject to change. Please check our website for up-to-date information:www.escpeurope.eu/mmk

More information on payment methods can be found in the online application or by contacting our admissions team.

Cost of Living

In order to evaluate local expenses, one should take into account the cost of living in each city where the programme takes place. The cost of living is approximately €1,100 per month in Paris and about £1,250 per month in London. Please note that this is just a guideline and may fluctuate.


DESIGNING TOMORROW

The ESCP Europe Alumni Association is an international and rich network of 55,000 members worldwide. The Association supports its members by boosting their careers, developing their networks and promoting the ESCP Europe brand. We offer you professional services in several languages, as well as physical and digital links to stay connected and share your experience and expertise. Each month we host a variety of networking and careers events all around the world, aimed at bringing together our community.

Please contact us for further information:By email: [email protected]

By phone: +33 (0)1 43 57 24 03

alumni association& alumni network

Join our community and live the ESCP Europe experience!

www.escpeurope.eu/mmk

twitter.com/escpeurope

facebook.com/MMKescpeurope

youtube.com/escpeurope

linkedin.com/company/escp-europe

BERLINHeubnerweg 8 - 1014059 Berlin, DeutschlandT: + 49 30 320070

LONDON527 Finchley RoadLondon NW3 7BG, United KingdomT: + 44 20 7443 8800

MADRIDArroyofresno 128035 Madrid, EspañaT: + 34 91 386 25 11

PARIS RÉPUBLIQUE79, av. de la République75543 Paris Cedex 11, FranceT: + 33 1 49 23 20 00

PARIS MONTPARNASSE3, rue Armand Moisant75015 ParisT: + 33 1 55 65 56 57

TURINCorso Unione Sovietica, 218 bis10134 Torino, ItaliaT: + 39 011 670 58 94

WARSAWc/o Kozminski University International Relation Office57/59 Jagiellońska St.03-301 Warsaw, PolandT: + 48 22 519 22 89

MScin Marketing & CreativityDESIGNING TOMORROW

ESCP Europe is among the 1% of business schools worldwide to be triple-accredited.

This

docu

men

t is n

ot co

ntra

ctua

l. Plea

se ch

eck

our w

ebsit

e for

upd

ated

info

rmat

ion.

Grap

hic d

esig

n: ja

cque

fern

ande

s.com

.br -

June

201

9 - P

hoto

cred

its: D

an Ts

antil

is

berlin warsaw msc in marketing & creativity · the msc in marketing & creativity targets...

Documents